One of the most critical marketing strategies for any spa or beauty business is content creation. Content is what allows you to demonstrate your expertise and your work, build authority and credibility, and educate and entertain your audience so that you can attract more of your ideal clientele to your spa.

Now, that's a pretty wide-view lens of content, and the reality is, there is no shortage of places to publish, post, and stay connected. In fact, there are so many places to publish content that it's actually overwhelming for most small business owners, but I'm here to share with you that it doesn't have to be!

In this episode of The Social Spa Podcast, I'm sharing the concept of a core content channel and how you can use this singular strategy to drive more traffic back to your site and work hard once. 

In this episode, you'll learn:

• What a core content channel is and why it's helpful to focus on a singular strategic channel for your spa business 
• My top tips for selecting which core content channel will work the best for you and how you can leverage each key core content channels to get the best juice for the squeeze 
• How each type of core content channel can support you in building authority and credibility plus drive traffic to your website and act as a sustainable marketing engine

 Click here to join The Social Spa Society Facebook group and connect with me on Instagram @thesocialspa.co.