Let’s take a moment and think about your ideal client aka the client you absolutely love working with. They’re fun to be around, embody your style, love your services, and sing your praises. When you see them on your schedule, you let out a sigh of relief and are excitedly anticipating your appointment with them. 

You think to yourself, “If I could fill my books with 20 more people just like them, I would be set.”

Well, that wish doesn’t have to be an “if,” it can be a reality when you know exactly what to look for when determining who your ideal client is and how to communicate with them through your marketing efforts. 

In this episode, you'll learn:

• Why it’s critical to have an ideal client avatar to drive your marketing messaging 
• Questions to ask to help determine who your ideal client is and what matters to them 
• Examples from brands who have gotten crystal clear in their ideal client avatar and used it across their marketing  
• Tangible steps you can take to research and dig into the inner workings of your ideal clients thoughts and desires to craft content that speaks specifically to them 

Resources mentioned in this episode:

• Register for the 24/7 Sales Machine - Spa Website Strategy Workshop (free access through end of May 2020)
• Get the book Run Like Clockwork by Mike Michalowicz
• Download this episode's Ideal Client Worksheet freebie. 
• Click here to join the Social Spa Society Facebook group, and follow Danielle on Instagram @thesocialspa.