Compel & Convert - a Branding & Digital Marketing Podcast for Beauty and Wellness Experts

Re-Opening Your Spa - 4 Marketing Considerations to Keep in Mind


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As we reach a crossroads of quarantine with some spas and esthetic practices being cleared to open up their doors while others still have a month (or potentially more) left at home, the topic of re-opening is top of mind. 

Throughout this season of quarantine, actively marketing your business online has been a critical business activity as digital communication is the only option. Now, as we look ahead, these are some the marketing considerations you'll want to keep in mind moving forward. 

In this episode, you'll learn:

  • 4 things to consider with your marketing as you re-open your spa doors and phase back into providing services for and treating clients 
  • Why consistency will be key to leveraging your boosted quarantine engagement levels 
  • How to take the lessons learned through shifting your marketing in this season and keep them with you as you move forward
  • What to do if you fell off the map with your marketing during quarantine

Resources mentioned in this episode:

  • Register for the 24/7 Sales Machine - Spa Website Strategy Workshop (free access through end of May 2020)
  • Click here to join the Social Spa Society Facebook group, and follow Danielle on Instagram @thesocialspa.
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Compel & Convert - a Branding & Digital Marketing Podcast for Beauty and Wellness ExpertsBy Danielle Pastula