Compel & Convert - a Branding & Digital Marketing Podcast for Beauty and Wellness Experts

This is Episode 10 of a 10-part series covering action-packed ideas to help you keep your spa social during the time of social distancing.

When a crisis and/or recession hits, marketing is often the first thing that small businesses throw by the wayside, but here's the reality: you cannot afford to stop marketing your spa just because your physical doors are closed.⠀

Continue to connect, continue to market, and continue to be a leader in your space and community. As soon as the market ticks up, you will be top of mind, and as a result, back on top in your area. 

In this tenth installment of this mini training series, you’ll learn:  

• Why now is the perfect time to work on your website and ensure that your strategy supports your ideal client's customer journey
• The top goal that your website should be working to achieve 
• The top 4 priorities of every spa's website strategy to ensure you're achieving that top goal
• How you gain access to the 24/7 Sales Machine - Spa Website Strategy Workshop 

Resources mentioned in this episode:

• Register for the 24/7 Sales Machine - Spa Website Strategy Workshop (free access through end of May 2020)
• Download the free ebook: 10 Ideas to Keep Your Spa Social During Social Distancing
• Click here to join the Social Spa Society Facebook group, and follow Danielle on Instagram @thesocialspa.

This is Episode Nine of a 10-part series covering 10 action-packed ideas to help you keep your spa social during the time of social distancing.

When a crisis and/or recession hits, marketing is often the first thing that small businesses throw by the wayside, but here's the reality: you cannot afford to stop marketing your spa just because your physical doors are closed.⠀

Continue to connect, continue to market, and continue to be a leader in your space and community. As soon as the market ticks up, you will be top of mind, and as a result, back on top in your area. 

In this ninth installment of this mini training series, you’ll learn:  

• How PR is defined and where it lives under the marketing umbrella
• Places to zero in on when finding your first places to try to get a PR placement for your spa  
• How to craft a story angle that's timely and relevant 
• The makings of a well-crafted pitch to a media gatekeeper that captures their attention and helps to build rapport for future opportunities 

Resources mentioned in this episode:

• Download the free ebook: 10 Ideas to Keep Your Spa Social During Social Distancing
• Click here to join the Social Spa Society Facebook group, and follow Danielle on Instagram @thesocialspa.co. 

This is Episode Eight of a 10-part series covering 10 action-packed ideas to help you keep your spa social during the time of social distancing.

When a crisis and/or recession hits, marketing is often the first thing that small businesses throw by the wayside, but here's the reality: you cannot afford to stop marketing your spa just because your physical doors are closed.⠀

Continue to connect, continue to market, and continue to be a leader in your space and community. As soon as the market ticks up, you will be top of mind, and as a result, back on top in your area. 

In this eighth installment of this mini training series, you’ll learn:  

• Why batch creating content will be massively beneficial for your spa's long-term marketing success, especially when your doors are back open
• Key considerations to make when creating your content marketing plan and carrying out your content batching strategy 
• Ideas for what types of content to batch create and the difference between timely and evergreen content, and which to focus on for batching purposes 

Resources mentioned in this episode:

• Download the free ebook: 10 Ideas to Keep Your Spa Social During Social Distancing
• Click here to join the Social Spa Society Facebook group, and follow Danielle on Instagram @thesocialspa.co. 

This is Episode Seven of a 10-part series covering 10 action-packed ideas to help you keep your spa social during the time of social distancing.

When a crisis and/or recession hits, marketing is often the first thing that small businesses throw by the wayside, but here's the reality: you cannot afford to stop marketing your spa just because your physical doors are closed.⠀

Continue to connect, continue to market, and continue to be a leader in your space and community. As soon as the market ticks up, you will be top of mind, and as a result, back on top in your area. 

In this seventh installment of this mini training series, you’ll learn:  

• Why a digital product is a beneficial revenue generator to have in your back pocket for times like now and in the future 
• How to get clear on the topic for your digital product that will help your clients and students achieve a transformation 
• What steps to take to pull together your digital product and get it prepared for selling

Resources mentioned in this episode:

• Download the free ebook: 10 Ideas to Keep Your Spa Social During Social Distancing 
• Learn more about creating a website on Squarespace
• Build out your course or digital product on Teachery (affiliate link)

Click here to join the Social Spa Society Facebook group, and follow Danielle on Instagram @thesocialspa.co. 

This is Episode Six of a 10-part series covering 10 action-packed ideas to help you keep your spa social during the time of social distancing.

When a crisis and/or recession hits, marketing is often the first thing that small businesses throw by the wayside, but here's the reality: you cannot afford to stop marketing your spa just because your physical doors are closed.⠀

Continue to connect, continue to market, and continue to be a leader in your space and community. As soon as the market ticks up, you will be top of mind, and as a result, back on top in your area. 

In this sixth installment of this mini training series, you’ll learn:  

• Why now is the perfect time to document the A to Z process of one of your treatments
• Action steps for structuring and sharing your selfie treatment series 
• How to leverage every piece of content you create in your selfie treatment series to serve you and your marketing for months and years to come  

Resources mentioned in this episode:

• Download the free ebook: 10 Ideas to Keep Your Spa Social During Social Distancing 
• Go live on Facebook to share your selfie treatment series 
• How to download your Facebook live video 

Click here to join the Social Spa Society Facebook group, and follow Danielle on Instagram @thesocialspa.co. 

This is Episode Five of a 10-part series covering 10 action-packed ideas to help you keep your spa social during the time of social distancing.

When a crisis and/or recession hits, marketing is often the first thing that small businesses throw by the wayside, but here's the reality: you cannot afford to stop marketing your spa just because your physical doors are closed.⠀

Continue to connect, continue to market, and continue to be a leader in your space and community. As soon as the market ticks up, you will be top of mind, and as a result, back on top in your area. 

In this fifth installment of this mini training series, you’ll learn:  

• Why virtual chats make for a valuable way to connect with your audience and clientele 
• How to choose where to host your virtual chat and the benefits of Zoom vs. Facebook Live 
• How to craft a topic around your chat to give the event focus and provide a place for you to demonstrate your expertise
• Ways to repurpose your virtual chat videos and why it's critical to look at this as an opportunity for connection rather than immediate sales 

Resources mentioned in this episode:

• Download the free ebook: 10 Ideas to Keep Your Spa Social During Social Distancing 
• Use a video conferencing tool like Zoom to host your virtual hang out

Click here to join the Social Spa Society Facebook group, and follow Danielle on Instagram @thesocialspa.co. 

This is Episode Four of a 10-part series covering 10 action-packed ideas to help you keep your spa social during the time of social distancing.

When a crisis and/or recession hits, marketing is often the first thing that small businesses throw by the wayside, but here's the reality: you cannot afford to stop marketing your spa just because your physical doors are closed.⠀

Continue to connect, continue to market, and continue to be a leader in your space and community. As soon as the market ticks up, you will be top of mind, and as a result, back on top in your area. 

In this fourth installment of this mini training series, you’ll learn:  

• How hosting a pop-up event can invite urgency around your offers and promotions
• Key elements to include when crafting your event to spur interest and increase attendance 
• Where to share your event and spread the word to get a great show-up rate

Resources mentioned in this episode:

• Download the free ebook: 10 Ideas to Keep Your Spa Social During Social Distancing 
• Click here to get a step-by-step tutorial on how to create a Facebook event
• Use Canva to create a cover photo for your event

Click here to join the Social Spa Society Facebook group, and follow Danielle on Instagram @thesocialspa.co. 

This is Episode Three of a 10-part series covering 10 action-packed ideas to help you keep your spa social during the time of social distancing.

When a crisis and/or recession hits, marketing is often the first thing that small businesses throw by the wayside, but here's the reality: you cannot afford to stop marketing your spa just because your physical doors are closed.⠀

Continue to connect, continue to market, and continue to be a leader in your space and community. As soon as the market ticks up, you will be top of mind, and as a result, back on top in your area. 

In this third installment of this mini training series, you’ll learn:  

• Why pre-selling packages and treatments can be an effective way to generate revenue and get cash flowing now and in the future 
• How pre-selling bundles can be an alternative to gift card promotions and a good option for those who want “membership-style” recurring revenue without the commitment 
• How to think about structuring a bundled offer and who to focus your efforts on first
• Important considerations around discounting, adding value, and not throwing out too many offers at once 

Resources mentioned in this episode:

• Download the free ebook: 10 Ideas to Keep Your Spa Social During Social Distancing 
• Check out Loom for easy screen recording 

Click here to join the Social Spa Society Facebook group, and follow Danielle on Instagram @thesocialspa.co. 

This is Episode Two of a 10-part series covering 10 action-packed ideas to help you keep your spa social during the time of social distancing.

When a crisis and/or recession hits, marketing is often the first thing that small businesses throw by the wayside, but here's the reality: you cannot afford to stop marketing your spa just because your physical doors are closed.⠀

Continue to connect, continue to market, and continue to be a leader in your space and community. As soon as the market ticks up, you will be top of mind, and as a result, back on top in your area. 

In this second installment of this mini training series, you’ll learn:  

• How to position your virtual consultations for retail sales and new client acquisition 
• Looking through the lens of immediate win versus long-term reward with offering virtual consultations 
• The steps for how to get started with offering virtual consults 
• How to market your virtual consultation offerings and use them to expand your marketshare 

Resources mentioned in this episode:

• Download the free ebook: 10 Ideas to Keep Your Spa Social During Social Distancing 
• Create a Zoom or Skype account
• Scheduling Tools - Calendly and Acuity (owned by Squarespace and included in Squarespace plans)
• Email Service Providers - ConvertKit (affiliate link), Mailchimp, Flodesk, and ActiveCampaign

Click here to join the Social Spa Society Facebook group, and follow Danielle on Instagram @thesocialspa.co. 

This is Episode One of a 10-part series covering 10 action-packed ideas to help you keep your spa social during the time of social distancing. All 10 ideas are outlined together in a free ebook you can download by clicking here.

When a crisis and/or recession hits, marketing is often the first thing that small businesses throw by the wayside, but here's the reality: you cannot afford to stop marketing your spa just because your physical doors are closed.⁠⠀
⁠⠀
Continue to connect, continue to market, and continue to be a leader in your space and community, and I promise only good things can come from it and you won’t regret the time or energy spent. ⁠⠀

This first mini training in the series covers:

• Why it's critical to have an e-commerce store any time your doors are closed (not just during a pandemic)
• Key steps to take to get your e-commerce store up and running including my top platform recommendations
• How to promote the launch of your ecommerce store by utilizing "event marketing" to create talk-able and shareable moments
• Additional tips on crafting product descriptions to convert, and how to sell ecommerce items without the overhead of inventory and fulfillment 

Resources mentioned in this episode:

• Shopify 
• Shopify 6-Part Video Set Up Series by Daniela Woerner of AddoAesthetics 
• Squarespace E-Commerce Video Tutorial 
• Circadia's Staycation Kit
• Get dropshipping with Herbal Skin Solutions 

Click here to join the Social Spa Society Facebook group, and follow Danielle on Instagram @thesocialspa.co.