Compel & Convert - a Branding & Digital Marketing Podcast for Beauty and Wellness Experts

Pre-Selling Packages and Treatments - Marketing Your Spa During COVID-19 Series


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This is Episode Three of a 10-part series covering 10 action-packed ideas to help you keep your spa social during the time of social distancing.

When a crisis and/or recession hits, marketing is often the first thing that small businesses throw by the wayside, but here's the reality: you cannot afford to stop marketing your spa just because your physical doors are closed.⠀

Continue to connect, continue to market, and continue to be a leader in your space and community. As soon as the market ticks up, you will be top of mind, and as a result, back on top in your area. 

In this third installment of this mini training series, you’ll learn:  

  • Why pre-selling packages and treatments can be an effective way to generate revenue and get cash flowing now and in the future 
  • How pre-selling bundles can be an alternative to gift card promotions and a good option for those who want “membership-style” recurring revenue without the commitment 
  • How to think about structuring a bundled offer and who to focus your efforts on first
  • Important considerations around discounting, adding value, and not throwing out too many offers at once 

Resources mentioned in this episode:

  • Download the free ebook: 10 Ideas to Keep Your Spa Social During Social Distancing 
  • Check out Loom for easy screen recording 

Click here to join the Social Spa Society Facebook group, and follow Danielle on Instagram @thesocialspa.co

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Compel & Convert - a Branding & Digital Marketing Podcast for Beauty and Wellness ExpertsBy Danielle Pastula