Compel & Convert - a Branding & Digital Marketing Podcast for Beauty and Wellness Experts

Optimizing Your Spa's Website Strategy to be a 24/7 Sales Machine - Marketing Your Spa During COVID-19 Series


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This is Episode 10 of a 10-part series covering action-packed ideas to help you keep your spa social during the time of social distancing.

When a crisis and/or recession hits, marketing is often the first thing that small businesses throw by the wayside, but here's the reality: you cannot afford to stop marketing your spa just because your physical doors are closed.⠀

Continue to connect, continue to market, and continue to be a leader in your space and community. As soon as the market ticks up, you will be top of mind, and as a result, back on top in your area. 

In this tenth installment of this mini training series, you’ll learn:  

  • Why now is the perfect time to work on your website and ensure that your strategy supports your ideal client's customer journey
  • The top goal that your website should be working to achieve 
  • The top 4 priorities of every spa's website strategy to ensure you're achieving that top goal
  • How you gain access to the 24/7 Sales Machine - Spa Website Strategy Workshop 

Resources mentioned in this episode:

  • Register for the 24/7 Sales Machine - Spa Website Strategy Workshop (free access through end of May 2020)
  • Download the free ebook: 10 Ideas to Keep Your Spa Social During Social Distancing
  • Click here to join the Social Spa Society Facebook group, and follow Danielle on Instagram @thesocialspa.
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Compel & Convert - a Branding & Digital Marketing Podcast for Beauty and Wellness ExpertsBy Danielle Pastula