Compel & Convert - a Branding & Digital Marketing Podcast for Beauty and Wellness Experts

I'm backkkkk! After a little over 6 months of being on creative and business hiatus, I'm back (and with a brand new podcast name, structure and focus).

Wondering if this pod is (still) for you?

Tune in to get all the details on what's shifting and why, but in a nutshell, if you're a beauty or wellness expert who's looking to add e-commerce and/or digital products as a revenue stream into your existing business, or you want to launch a new brand in the online space that leverages your expertise, you're going to want to stay tuned in (and invite your industry friends to subscribe 😉).

Season 1 officially drops on January 31, I'll see you  then!

While you wait for Season 1, Episode 1, sign up for my free private podcast audio series, Clarity to Convert, where you'll get a complete 10,000 foot view of the process you can use to establish a standout online presence whether it be with your brand, website, or funnel. 

Have you been feeling like you’ve been pulled in every direction lately? That trying to handle changes in your life (Hello pandemic I’m looking at you!) has become A LOT? If this resonates with you, then you need to listen to today’s episode!

Today I’m sharing why I’m taking a hiatus from the podcast. I’ve been debating telling you all this because I felt like a fraud for always preaching consistency when, in fact, I’m the one who needs a break. So this podcast is breaking down why I’m taking a hiatus, what I hope to accomplish during the hiatus and why it’s okay if you need to take a break too. Oh, and I share how you can easily get back into the swing of things when you are ready!

Tying in your client’s journey is key to making your marketing strategy work. But how do you map that out? Today, I’m breaking down how you can easily put together your spa’s marketing to match your client journey!

Here are some highlights:
- The 3 key phases the potential client goes through before purchasing 

- How people become aware of your spa

- My #1 way to get someone to consider you and your offer

- And so much more!

Click here to join The Social Spa Society Facebook group and connect with me on Instagram @thesocialspa.co.

Do you know what a realistic timeline is for your marketing strategy? And once you’ve hit that timeline, do you know how to gauge if it’s working? If this is something you’ve been struggling with, then this episode is for you! Today, I’m talking about how to understand and set realistic marketing timelines and to gauge if it’s moving the needle in your business.

I talk more about:

• The #1 metric that will tell you if your marketing is working 
• One part of marketing that no one likes (but everyone needs to understand!)
• My top tip for seeing success in your strategy
• Why getting creative around how you create your content is key
• How to analyze if your marketing strategy was working once your timeline is complete
• And so much more!

Click here to join The Social Spa Society Facebook group and connect with me on Instagram @thesocialspa.co.

Is there a right time to do a rebrand? On this week’s episode, I let you in on the 3 big signs that will tell you if it’s time to rebrand your spa! 

I cover: 

• The biggest sign that you need to rebrand 
• Why having to always explain things surrounding your business is a problem
• Getting clear on your why
• How to stop attracting the wrong people 
• And more!
  
  

So if you’ve been wondering if it’s time for a rebrand, then this episode is for you! 

Click here to join The Social Spa Society Facebook group and connect with me on Instagram @thesocialspa.co.

Running short on time these days? If 2020 taught me anything, it was that when you have limited time for your business, you need to make the most of it. Today, I’m breaking down 4 of my favorite ways to save major time on your marketing. You don’t want to miss this!

Here are some highlights:

• Taking the guesswork out of how to direct your audience to where you want them to go 
• Creating a story bank to pull ideas from
• Why batching is one of the best ways save time
• Turning one piece of content into multiple pieces on different platforms
• And more!

Click here to join The Social Spa Society Facebook group and connect with me on Instagram @thesocialspa.co.

Instagram has changed a lot since its inception in the early 2010s. It has become a platform that tends to reward those who pay to play, especially as things become more saturated. So if this news has got you down, don’t worry! There are 3 key areas that you can focus on to grow both your Instagram AND business. On today’s episode, I’m letting you in on these 3 key areas and how you can start to act on them starting today. 

Here are some highlights:

+ The area that will allow you to gain the most traction with those who aren’t currently following you

+ Easy ways to approach doing reels

+ Funneling people into your DMs through stories

+ Two of my favorite ways to get more people to share your stories and posts

+ Why hashtags are not dead (and which ones you should be using!)

+ And so much more!

One person to follow on Instagram: @rachaelkayalbers

Click here to join The Social Spa Society Facebook group and connect with me on Instagram @thesocialspa.co.

Are you struggling with why your website isn’t converting or why your social media isn’t getting the traction you were expecting? If so, then this episode is for you! Today, I’m sharing how these issues can almost always be traced back to flaws in your copy or design and what you can do to fix them ASAP!

I cover:

+ The most important part of your design

+ What needs to be included in your copy

+ Why both are intertwined for success

+ A hidden 3rd reason why you might be struggling with converting potential clients

It’s been one year since the pandemic started. It’s also been one year since I started this podcast! I started this podcast because I saw a real need to get information to as many spas and salons as possible when our world was changing. Today is no different!


On today’s episode, I’m sharing the lasting impact the pandemic has had on the spa industry. I break down four of the biggest things that have changed the way you run your business in today’s world.

Here are some highlights:

• The buzz work I hate (and why!)
• One important marketing tool that is here to stay
• The biggest pivot you might have to had make during the pandemic

Links discussed on this episode:
Defining Your Spa's Brand Message
2021 Spa Marketing State of the Unio‪n‬


Click here to join The Social Spa Society Facebook group and connect with me on Instagram @thesocialspa.co.

What is marketing, really? It sounds so simple, but so many people get it wrong! On today’s short and sweet episode, I’m breaking down what marketing truly means and how to use it effectively in your business TODAY!

You’ll hear more about:

• Distinguishing between marketing and sales 
• What you must understand before focusing in on marketing
• The biggest misconception of marketing 
• What the act of marketing actually is  
• And so much more!