Compel & Convert - a Branding & Digital Marketing Podcast for Beauty and Wellness Experts

Creating a Virtual Consultation Offering for Your Spa - Marketing Your Spa During COVID-19 Series


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This is Episode Two of a 10-part series covering 10 action-packed ideas to help you keep your spa social during the time of social distancing.

When a crisis and/or recession hits, marketing is often the first thing that small businesses throw by the wayside, but here's the reality: you cannot afford to stop marketing your spa just because your physical doors are closed.⠀

Continue to connect, continue to market, and continue to be a leader in your space and community. As soon as the market ticks up, you will be top of mind, and as a result, back on top in your area. 

In this second installment of this mini training series, you’ll learn:  

  • How to position your virtual consultations for retail sales and new client acquisition 
  • Looking through the lens of immediate win versus long-term reward with offering virtual consultations 
  • The steps for how to get started with offering virtual consults 
  • How to market your virtual consultation offerings and use them to expand your marketshare 

Resources mentioned in this episode:

  • Download the free ebook: 10 Ideas to Keep Your Spa Social During Social Distancing 
  • Create a Zoom or Skype account
  • Scheduling Tools - Calendly and Acuity (owned by Squarespace and included in Squarespace plans)
  • Email Service Providers - ConvertKit (affiliate link), Mailchimp, Flodesk, and ActiveCampaign

Click here to join the Social Spa Society Facebook group, and follow Danielle on Instagram @thesocialspa.co

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Compel & Convert - a Branding & Digital Marketing Podcast for Beauty and Wellness ExpertsBy Danielle Pastula