You’ve got a solid idea for your offer, now it’s time to build that funnel and start selling it, right?! Well, not quite yet. 

Before you run full-speed-ahead to build out your funnel, what will actually be in better service to your potential clients and customers (and to your business since this will help you with your sales in the long run) is to begin the process of filling your funnel. Yes, even before it (or your offer) is officially built. 

Tune in as I talk all about how to kick start your marketing efforts utilizing the entry phase of your funnel – the lead magnet – so that you can grow your audience, create deeper connections and start forging relationships with your audience so that when it comes time to sell, you’ve got engaged folks ready to fork over more than just their email address.

In this episode, you’ll learn: 

• Why you’ll want to start your audience-building efforts before you begin your digital product funnel build-out
• The steps to take if you’re starting your audience-building efforts from scratch 
• The steps to take if you’ve already got a preliminary audience available to pre-market toward
• How to craft a lead magnet that kicks off an aligned journey to your offer 
• Plus tips on pre-marketing, pre-selling, and beta testing your offer 

To read the full show notes for this episode, including a full transcription, click here.