Talking Content

3 Ways AI Is Hurting Your Brand (and How to Fix Them)


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Using AI tools like ChatGPT to create content can be a total game-changer… unless it starts making you sound like everyone else.

In this episode, I’m calling out three common mistakes property managers are making with AI-generated content - mistakes that can quietly erode your brand and disconnect you from your audience (without you even realising it).

We’re talking:

  • Why those random emojis might be doing more harm than good
  • The American spelling trap (and how to stop sounding like you're based in Ohio)
  • How to ditch the generic, robotic tone and actually sound like you again

Plus, I’ll share super simple tweaks you can make to get way better results from AI (without losing your voice or vibe in the process).

Links mentioned:
Grab the free Personal Brand Content Starter Kit: contentcollab.com.au/brand
Read the full blog post: 3 AI Mistakes in Property Management Content https://www.contentcollab.com.au/ai-mistakes-in-property-management/

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Talking ContentBy Ellen Bathgate