Starting from scratch with zero clients, no cash flow, and a brand-new business? Yep, I’ve been there. In this episode, I’m pulling back the curtain on exactly how I used content (and zero dollars) to grow my rent roll from the ground up.

You’ll learn:

• The 9-step referral marketing blueprint I followed religiously
• How to connect with referral partners without feeling salesy
• Easy ways to use content marketing to stay top-of-mind (and top-of-inbox)
• Why you don’t need a fancy budget or paid ads to attract landlord clients

Whether you're just getting started or trying to grow without burning out, this episode will show you how consistent, thoughtful content can do the heavy lifting.

Links mentioned:

• Grab the free Personal Brand Content Starter Kit: contentcollab.com.au/brand
• Read the full blog post: How to Grow Your Rent Roll Using Content Marketing for Free https://www.contentcollab.com.au/how-to-grow-your-rent-roll-using-content-marketing-for-free/ 

Let’s stay in touch:
If you found this helpful, hit subscribe and leave a review—it helps other women in property management find this show!

We’ve had a little glow-up over here!

In this quick solo episode, I’m sharing why the podcast is no longer Rent Roll Starter and what the new name - Talking Content - really means for you and your business.

Whether you’re managing a growing your business, leading a small team, or just tired of trying to keep up with marketing on your own, this new season is for you.

Expect real talk, doable strategies, and behind-the-scenes insights to help you grow your business with smart, sustainable content.

Hit follow and stick around... this is gonna be good.

 I started my own property management career at 18 years old.  And I used to think that was young.
But then I met Alana Gargaro from Residential HQ Central Coast.
Alana started her career in real estate at 15 years old.
And she started her own real estate agency when she was 21.
So Alana has kindly agreed to join me on the podcast, to talk about what it's like starting in real estate at such a young age, and how she started her own business at 21.

In this episode, Alana shares:

✅ How she landed that first job in real estate (this could be great information for you, if you've got kids looking to get into the industry one day)
✅ What made her decide to go out on her own at 21
✅ The one thing she wishes she did sooner in her business
✅ And much more

And you might even hear Ralph the dog making a little audio appearance in the episode too! 🐶😂 

This episode is brought to you by The Social Summit - our free and live social media training, especially for Property Management.  Register for the next round here: https://rentrollstarter.com/socialsummit?utm_source=Podcast

Alana Gargaro is a member of our social media subscription, The Content Club.  You can join Alana in the club here: https://rentrollstarter.com/contentclub?utm_source=Podcast

If you'd rather watch the video interview, you can catch it here: https://youtu.be/OJgyEtN2rNw

Connect with Alana here
Facebook: https://www.facebook.com/ResidentialhqCentralCoast
Instagram: https://www.instagram.com/residentialhqcc/

 When Talisha Buttsworth first started working in her Mum's property management company, her Mum fired her!

It's true, Sandy Buttsworth fired her own daughter!

But that's not where the story ends.

I recently sat down with Sandy and Talisha, from Island Sands Asset Management to talk about how they work together, as mother and daughter, in Sandy's property management business.

In this episode of The Rent Roll Starter Podcast, Sandy and Talisha reveal:

✅ Their rocky start to working together
✅ How they gave it a second chance and work together so successfully now
✅ How they each take time away from the business, while the other keeps the landlords and tenants happy
✅ And much more 

This episode is brought to you by The Social Summit - our free and live social media training, especially for Property Management.  Register for the next round here: https://rentrollstarter.com/socialsummit?utm_source=Podcast

Sandy and Talisha are members of our social media subscription, The Content Club.  You can join them in the club here: https://rentrollstarter.com/contentclub?utm_source=Podcast

If you'd rather watch the video interview, you can catch it here: https://youtu.be/Ls5P7zo8D-4


Connect with Sandy and Talisha here
Island Sands Asset Management on Facebook: https://www.facebook.com/islandsandsam
Island Sands Asset Management on Instagram:  https://www.instagram.com/islandsandsam/
Sandy Buttsworth on Instagram: https://www.instagram.com/sandybuttsworth/
Talisha Buttsworth on Instagram: https://www.instagram.com/talisha.propertymanager/

Last month, Di Coad got over 20 landlords referred to her from her referral partners.  And she didn't prospect for ANY of them.  They just came to her.

But it wasn't always like this.

In fact, shortly after Di bought her rent roll, she lost a huge portion of this rent roll, and things were looking pretty grim.
In this episode, Di shares the vulnerable truth about the early years in her rent roll, how she turned things around, and how she now receives referrals into her rent roll constantly, without even prospecting for them.

This episode is brought to you by The Social Summit - our free and live social media training, especially for Property Management.  Register for the next round here: https://rentrollstarter.com/socialsummit?utm_source=Podcast

Di Coad is a member of our social media subscription, The Content Club.  You can join Di in the club here: https://rentrollstarter.com/contentclub?utm_source=Podcast

If you'd rather watch the video interview, you can catch it here: https://youtu.be/eVhAzsbbAqo

Connect with Di here
Facebook: https://www.facebook.com/coadrealestate
Instagram: https://www.instagram.com/coadreal/

Ashleigh Goodchild has 3 property managers in her team who have taken long service leave.  Read that sentence again and let it sink in.
Property Management is typically known to have very high staff turnover, but that's not how Ashleigh's business operates.

In this episode, Ashleigh will let you in on her servant-leadership approach, and how team lunches are helping her retain staff in her business.

This episode is brought to you by The Social Summit - our free and live social media training, especially for Property Management.  Register for the next round here: https://rentrollstarter.com/socialsummit?utm_source=Podcast

Ashleigh is a member of our social media subscription, The Content Club.  You can join Ashleigh in the club here: https://rentrollstarter.com/contentclub?utm_source=Podcast

If you'd rather watch the video interview, you can catch it here: https://youtu.be/z0LvPvF3kAc

Connect with Ashleigh here
LinkedIn Profile: https://www.linkedin.com/in/perthpropertymanager/
LinkedIn PM Collective: https://www.linkedin.com/company/pmcollectiveperth/
Instagram SOCO Realty: https://www.instagram.com/southperthlocal/
Instagram Perth Property Manager: https://www.instagram.com/perthpropertymanager/
Instagram PM Collective: https://www.instagram.com/pmcollective_perth/

Sandy Lower, founder of Q State Properties, started her property management business after being a long term property investor herself.  While she started out as a property management only business, she eventually realised she needed to bring sales into the business too.

In this episode, Sandy reveals what she worried about as she prepared to transition her business, how her clients reacted, and what it's like to grow a sales team, as a Property Management business owner herself.

This episode is brought to you by The Social Summit - our free and live social media training, especially for Property Management.  Register for the next round here: https://rentrollstarter.com/socialsummit?utm_source=Podcast

Sandy is a member of our social media subscription, The Content Club.  You can join Sandy in the club here: https://rentrollstarter.com/contentclub?utm_source=Podcast

If you'd rather watch the video interview, you can catch it here: https://youtu.be/1avdgJyVtCE

Connect with Sandy here
Q State Properties Website: https://qstateproperties.com.au/
Facebook: https://www.facebook.com/QStateProperties
Instagram: https://www.instagram.com/sandy_qstateproperties/
LinkedIn: https://www.linkedin.com/in/sandy-lower/

Their story of starting a rent roll isn't the usual story, but Rob and Christina started their property management business from scratch, after experiencing terrible service as tenants themselves.

While many couples would never want to work together, let alone start a business together, Rob and Christina have found a way to grow a successful business and maintain a happy marriage too.

In this episode, Rob and Christina reveal how they balance their responsibilities in the business, how they switch off from "work mode" when they get home each day, and the impact their business has had on their relationship.

This episode is brought to you by The Social Summit - our free and live social media training, especially for Property Management.  Register for the next round here: https://rentrollstarter.com/socialsummit?utm_source=Podcast

Rob & Christina are members of our social media subscription, The Content Club.  You can join them in the club here: https://rentrollstarter.com/contentclub?utm_source=Podcast

If you'd like to watch the video interview, you can check it out here: https://youtu.be/DVFRu9RY8fU

Connect with Rob & Christina here:
Paddington Realty Website: https://paddingtonrealty.com/ 
Facebook: https://www.facebook.com/PaddingtonRealty

When Laura Shooter, Managing Director of SJ Shooter Real Estate, joined her husband in his real estate agency, she didn't plan to become the MD.  But she soon found herself stepping up into this leadership role, and growing a strong team in their family owned real estate agency.

In this episode, Laura shares her secrets to excellent leadership, and some of the tips and tricks she has used in own leadership journey.  Laura shares the training, books, courses and resources she's relied on to develop strong leadership and management skills.

This episode is brought to you by The Social Summit - our free and live social media training, especially for Property Management.  Register for the next round here: https://rentrollstarter.com/socialsummit?utm_source=Podcast

Laura and husband, Samuel Shooter, are members of our social media subscription, The Content Club.  You can join them in the club here: https://rentrollstarter.com/contentclub?utm_source=Podcast

Download Laura's list of leadership resources here: https://rentrollstarter.com/podcast_laura

Connect with Laura here:
Website: https://www.sjshooter.com.au/ 
Facebook: https://www.facebook.com/laurat.t.shooter
LinkedIn: https://www.linkedin.com/in/laura-shooter-sj-shooter-real-estate/