Content marketing doesn’t have to be complicated, but it does need to be strategic. In this episode, I chat with Kristen Porter from Zenovate Marketing (and O*NO Legal) about how she blends her background in law and marketing to help professional services and real estate businesses grow with content that actually works.

In this episode we cover:

• The surprising results that come when content doesn’t hit the original goal
• Why email marketing is the cornerstone of Kristen’s strategy
• How to create lead magnets that actually nurture (not just collect emails)
• Her batching and repurposing process for turning one idea into weeks of content
• The truth about Facebook and Instagram ads (and why you should never just hit “boost”)
• Kristen’s advice if you’re overwhelmed and don’t know where to start

And much more!

To connect with Kristen Porter and Zenovate Marketing on social media:
Follow Zenovate Marketing on Instagram: https://www.instagram.com/zenovatemarketing/
Follow Zenovate Marketing on Facebook: https://www.facebook.com/profile.php?id=61573619129761
Connect with Kristen on LinkedIn: https://www.linkedin.com/in/kristen-porter-889ab886/

And to connect with Ellen and the ContentCollab team:
Follow Ellen on Instagram: https://www.instagram.com/ellen_bathgate/
Follow Ellen on Facebook: https://www.facebook.com/EllenBathgateAU/
Follow ContentCollab on LinkedIn: https://www.linkedin.com/company/content-collab-au
Connect with Ellen on LinkedIn: https://www.linkedin.com/in/ellen-bathgate/