Join us for an insightful webinar featuring Mark Callan from Enovis as we dive into three effective strategies for chiropractors to sell high-value cash packages without discounting. Discover the importance of adding cash services, common barriers, and proven techniques to increase revenue from cash services. We also unpack a special cash-based program developed in collaboration with the Enovis and Breakthrough teams. Engage with our real-time polls and Q&A session, and learn from the experiences of other successful practices. Additionally, access bonus resources such as a team training for light force laser and a growth calculator for integrating new services in your practice.

Interested in increasing your revenue with high value cash packages?

Visit https://getbreakthrough.com/enovis

00:00 Introduction and Polling

01:11 Discussing Add-On Services

02:10 Challenges in Selling Cash Services

03:03 Importance of Cash Services

06:27 Introduction to Breakthrough and Mark Callan

07:16 Goals for Cash Programs

07:44 Laser Therapy in Chiropractic Care

13:03 Marketing and Patient Engagement

27:01 Effective Campaign Strategies

27:22 Successful Offers for Patient Engagement

28:12 Importance of Measurable Campaigns

30:00 Optimizing Event Timing

31:33 Cold Traffic Marketing Insights

34:40 The Power of Information in Marketing

36:00 Historical Context of Marketing

37:07 Implementing Best Practices for Success

39:10 Revenue Potential with Cash-Based Services

46:22 Q&A and Final Thoughts