In this episode, Chad Madden breaks down the 12 hidden benefits of reactivating past patients in your physical therapy, chiropractic, or healthcare clinic. From boosting revenue during slow seasons to improving staff morale and patient outcomes, reactivations are the easiest, most overlooked growth channel for private practices.

Chad shares personal stories (including losing $98K in one quarter), walks through real math on lifetime patient value, and explains why your patient list is your biggest business advantage.

Whether you're a practice owner looking to grow, stabilize revenue, or eventually sell your clinic, this episode will show you exactly why reactivations should be your #1 priority.

00:00 - Intro: What is a Reactivation?

01:15 - Why Reactivations Are Underrated

02:20 - Losing $100K in Q4 (and how it changed everything)

03:45 - Why Cold Traffic & Referrals Failed During Holidays

05:20 - The Breakthrough: Free Exam Day = 70+ Reactivations

07:09 - Benefit #1: Revenue Stability

08:00 - Benefit #2: Higher Lifetime Patient Value

09:32 - Benefit #3: More Efficient Operations

11:10 - Benefit #4: Better Clinical Outcomes

12:40 - Benefit #5: Stronger Community Reputation

14:20 - Benefit #6: Happier Staff, Easier Workflows

16:45 - Real Story: Seeing Past Patients in Costco

19:15 - Benefit #7: More Predictable Scheduling

21:35 - Benefit #8: Lower Marketing Costs

22:45 - Benefit #9: Better Patient Compliance

23:50 - Benefit #10: Higher Practice Valuation

26:25 - Why Buyers Care About Reactivation Systems

27:50 - Benefit #11: Data-Driven Decisions

30:00 - Benefit #12: Competitive Advantage (Blue Ocean Strategy)

32:20 - Final Recap: All 12 Benefits of Reactivations

33:30 - What’s Next: 4 Levels of Reactivation Skill & Action Plan

In this episode of the Grow Your Practice podcast, Chad Madden, owner of Madden Physical Therapy and Breakthrough, discusses the importance of establishing metrics and Key Performance Indicators (KPIs) for every role in a private practice. Chad explains the definitions and difference between accountability, responsibility, and authority, and shares insights on how metrics and KPIs can improve management decisions and practice efficiency. He also emphasizes the necessity of having staff own their metrics and be accountable for their areas of production. Tune in to learn best practices for creating an accountability chart and setting up key metrics for each department in your practice.

Download the FREE 35 Private Practice Marketing System Checklist going  through all five new patient pathways, reactivations, word of mouth referral. Physician or professional licensed referral, partner referrals, and then cold traffic marketing:

https://hubs.ly/Q033nBgR0

00:00 Introduction to the Podcast

00:19 Understanding Metrics and KPIs

01:03 Defining Accountability

02:31 Importance of Metrics and KPIs

09:59 Stages of Tracking Metrics

11:26 Staff Ownership and Reporting

14:10 Handling Overwhelmed PTs

16:01 Complex Systems and Metrics

17:11 Marketing System Overview

17:21 New Patient Pathways

17:42 Download the Marketing Checklist

17:50 Building Confidence in Your Clinic

18:05 Global Experience and Success

18:18 Free Marketing System Checklist

18:32 Accounts Receivable Management

19:13 Staff Meeting Reports

20:30 Tangible Metrics and Accountability

22:21 Self-Limiting Beliefs in Tracking Metrics

22:52 Establishing Metrics and KPIs

23:17 Connecting Metrics to Overall Practice

29:20 Finance and Expense Tracking

31:13 Monthly Snapshot and Profitability

33:35 External Marketing and New Patients

34:00 Production and Therapist Involvement

Join host Chad Madden in this episode of the 'Grow Your Practice Podcast' as he discusses strategies to help your private practice achieve its big goals, or as some might call them "unattainable goals." Chad breaks down the process of setting a Big Hairy Audacious Goal (BHAG) and how to map out a Three-Year Highly Achievable Goal (3HAG). Listen in as participants share their three-year goals and Chad offers actionable advice on creating a roadmap that includes quarterly objectives, hiring needs, marketing strategies, and facility expansion. This episode also touches on the importance of leadership and mentorship training in scaling your practice. Get a sneak peek into Chad's marketing systems and download a free checklist to streamline your practice's marketing efforts.

Download the FREE 35 Private Practice Marketing System Checklist going  through all five new patient pathways, reactivations, word of mouth referral. Physician or professional licensed referral, partner referrals, and then cold traffic marketing:

https://hubs.ly/Q033nBgR0

00:00 Introduction to the Podcast

00:19 Understanding BHAG and 3HAG

00:32 Breaking Down Goals into Manageable Steps

01:18 Real-Life Example: Roy's Practice

02:02 Creating an Action Plan

03:32 Combining and Prioritizing Initiatives

05:53 Defining Swim Lanes

13:27 Quarterly Review and Adjustments

14:47 Conclusion and Final Thoughts

In this episode of the Grow Your Practice Podcast, host Chad Madden, owner of Madden Physical Therapy and Breakthrough, shares an in-depth guide on how to diversify new patient sources and reduce reliance on physician referrals. Madden outlines the benefits of diversification, discusses the five new patient pathways (reactivations, word-of-mouth referrals, physician referrals, partner referrals, and cold traffic marketing), and provides a step-by-step framework for maximizing new patient flow. He also covers the critical components of effective marketing and sales, including addressing self-limiting beliefs and positioning your services. Additionally, Madden offers a free downloadable checklist to help practice owners refine their marketing strategies and ensure consistent new patient flow.

Download the FREE 35 Private Practice Marketing System Checklist going  through all five new patient pathways, reactivations, word of mouth referral. Physician or professional licensed referral, partner referrals, and then cold traffic marketing:

https://hubs.ly/Q033nBgR0

00:00 Introduction to the Podcast

00:19 The Challenge of Reducing Dependence on Physician Referrals

00:35 Benefits of Diversifying Patient Sources

02:59 Personal Story: Starting a Practice

04:57 Decline in Physician Referrals

06:11 Five New Patient Pathways

08:26 Reactivation Campaigns

08:57 Word of Mouth Referrals

14:09 Partner Referrals

17:48 Cold Traffic Marketing

23:26 The Importance of Marketing and Sales

27:06 Overcoming Limiting Beliefs

30:16 Conclusion and Next Steps

Join Chad Madden, owner of Madden Physical Therapy and Breakthrough, as he delves into the best practices for crafting successful email and text campaigns aimed at reactivating past patients. Chad addresses common challenges such as what content to send, how often to send emails, and fears around unsubscribes. He shares personal anecdotes, including his initial struggles with email marketing and his game-changing meeting with Carl Mattiola from Tesla. Learn specific strategies for creating valuable goodwill content, leveraging patient questions, and utilizing Google queries for content inspiration. Chad also discusses the importance of balancing goodwill content with targeted offers, overcoming self-limiting beliefs, and optimizing conversion rates. Stay tuned for his insider tips and data on the most effective campaigns currently in the market.

Download the FREE 35 Private Practice Marketing System Checklist going  through all five new patient pathways, reactivations, word of mouth referral. Physician or professional licensed referral, partner referrals, and then cold traffic marketing:

https://hubs.ly/Q033nBgR0

00:00 Introduction to the Podcast

00:19 Understanding Email and Text Campaigns for Reactivations

01:16 Common Mistakes in Email Campaigns

02:52 Personal Journey and Lessons Learned

12:44 Effective Email Marketing Strategies

18:45 Creating Valuable Content for Your Campaigns

24:55 Overcoming Self-Limiting Beliefs

28:10 Top Performing Campaigns and Conclusion

Welcome to the Grow Your Practice podcast! In today's episode, host Chad Madden, owner of Madden Physical Therapy and Breakthrough, interviews Justin Pezick, a private practice owner in Burlington, Massachusetts, of Orthopaedics Plus Physical Therapy. Justin shares his journey from being a fascinated young anatomy enthusiast to becoming a successful physical therapist and practice owner. He dives into building a goal-oriented mindset, strategic changes he implemented in his practice, and the significant impact of enhancing leadership skills. Justin also discusses the importance of aligning systems, financial optimization, and his experience with the 'Profitability Under Pressure' program. Packed with insights on managing and growing a private practice, this episode is a must-watch for all physical therapy professionals.

There are two blog posts that he refers to in this podcast episode along with his patients and staff. Check them out here:

The 4 Reasons Behind Almost Everyone’s Back Pain

Manipulating the 4 Cornerstones of Low Back Pain to Keep your Back Healthy

You can find Justin at Orthopaedics Plus:

https://orthopaedicsplus.com/

[email protected]

Download the FREE 35 Private Practice Marketing System Checklist going  through all five new patient pathways, reactivations, word of mouth referral. Physician or professional licensed referral, partner referrals, and then cold traffic marketing:

https://hubs.ly/Q033nBgR0

00:00 Introduction to the Podcast

00:34 Meet Justin Pezick: From Anatomy Enthusiast to PT

02:36 Journey to Practice Ownership

04:45 Challenges and Growth as a Practice Owner

11:59 Leadership and Organizational Health

19:27 Aligning Systems for Success

24:45 Current Initiatives and Future Plans

26:21 Conclusion and Contact Information

In this episode of the 'Grow Your Practice' podcast, host Chad Madden, owner of Madden Physical Therapy and Breakthrough, discusses strategies to effectively introduce and promote add-on cash-based services in a private practice. Madden shares insights from a recent roundtable at CSM in Houston, Texas, involving notable experts like Gary Calabrese, Daniel Keller, Ryan McConnell, and Kevin Wilk. He emphasizes the benefits of cash-based services, such as improved patient outcomes, better ROI, and practice differentiation, supported by anecdotal evidence from his clinics. Additionally, Madden outlines practical methods to promote these services, addressing common concerns about selling without feeling like you're convincing patients. Key pathways include leveraging existing patient flow, reactivation campaigns, and cold traffic marketing. The episode also touches upon the importance of staff buy-in and education in successfully integrating these services into practice operations. Finally, Madden offers free resources, including a direct-to-consumer marketing process checklist, to help practice owners implement these strategies effectively.

Want the checklist? Download it here:

https://hubs.ly/Q033nBgR0

Considering adding cash-based services in your practice? If you’re looking to grow your practice and increase profitability, don’t miss out on the State of PT Virtual Summit on February 27th from 10AM-4PM EST.

📅 Register for free today at https://hubs.la/Q034WvBZ0

00:00 Introduction to the Podcast

00:19 Promoting Cash-Based Services

00:47 Special Roundtable Event

01:41 Benefits of Cash-Based Services

02:28 Challenges and Trends in Cash-Based Services

07:26 Anecdotal Success Stories

12:52 Promotional Strategies for Cash-Based Services

18:12 Staff Buy-In and Education

19:23 Conclusion and Resources

In this episode of the Grow Your Practice podcast, host Chad Madden interviews Kim Bentley, owner of Steadfast Physical Therapy in Anniston and Oxford, Alabama. Kim shares her journey from working in various healthcare settings to opening her own private practice in 2023. She discusses the challenges she faced, the pivotal moments that led her to start her own business, and the importance of family support. Kim also highlights the tools and resources that have been instrumental in her success, including mentorship programs, small business loans, and breakthrough technologies. Learn about her innovative approach to physical therapy, including the integration of pediatric care and cash-based services.

Kim’s story is proof that with the right strategies and mindset, private practice owners can scale their businesses, increase revenue, and create a thriving practice.

If you’re looking to grow your practice and increase profitability, don’t miss out on the State of PT Virtual Summit on February 27th.

📅 Register for free today at https://hubs.la/Q034WvBZ0

00:00 Introduction to the Podcast

00:29 Meet Kim Bentley: A Physical Therapist's Journey

01:09 Starting Steadfast Physical Therapy

02:44 Challenges and Growth in Private Practice

04:47 The Shift to Pediatric Care

07:02 The Decision to Open a Private Practice

09:54 Overcoming Early Challenges

17:03 Balancing Work and Family

21:18 Staff and Support System

25:35 Marketing and Cash-Based Services

29:31 Future Plans and Final Thoughts

In this episode of the 'Grow Your Practice Podcast,' Chad Madden, owner of Madden Physical Therapy and Breakthrough, discusses the single biggest mistake private practice owners make in their marketing efforts. Drawing from a survey of over 300 practice owners, Madden identifies that focusing too much on media types and not enough on messaging can severely impact marketing results. He shares personal anecdotes and offers actionable steps to craft better messaging that resonates with your target market.

Learn how to use Google, patient testimonials, and the 'Killer Testimonial Machine' to improve your marketing strategy and achieve higher ROI here: https://hubs.la/Q035LxHK0

00:00 Introduction to the Podcast

00:19 The Biggest Marketing Mistake

00:47 Survey Insights and Media Types

02:10 The Importance of Messaging

05:18 Personal Story: Emily's Gym

07:19 Effective Messaging Strategies

13:10 Using Google for Messaging

17:03 The Power of Testimonials

26:07 Conclusion and Key Takeaways

Join Chad Madden and Stephen as they discuss the success of the private practice network IPA in New York, involving 50 tax IDs and over 100 locations, with a payer already agreeing to negotiate contracts. They then delve into the importance of engagement and reactivation strategies for private practices, sharing real-life success stories and detailed methodologies. Learn about Chad's seven-step exam process, patient retention strategies, and the impact of patient engagement on clinical outcomes as revealed by Stephen. They also explore advanced reactivation techniques, including personalized and mass outreach methods, and the crucial role of data in optimizing patient engagement and reactivation. This session is packed with actionable insights to help private practice owners stand out in a competitive field.

Learn how we can increase reactivations for your practice here:

www.getbreakthrough.com/engage

00:00 Introduction and Exciting News

00:40 Icebreaker and Participant Introductions

03:16 Engaging and Reactivating Patients

09:15 Graduation Rate Audit: A Key Metric

15:37 Seven Step Exam Process

21:31 Engagement Strategies and Data Insights

21:48 Patient-Centered Care and Setting Expectations

22:18 Retrospective Analysis and Patient Outcomes

22:51 The Importance of Patient Engagement

24:22 Patient Stories and Their Impact

29:02 Reactivation Strategies for Patient Engagement

32:04 Effective Communication and Data Utilization

36:48 Breakthrough Pro: A Comprehensive Solution

41:21 Q&A and Final Thoughts