How Viral YouTube Videos Can Transform Your Physical Therapy Practice

Join host Chad Madden, owner of Madden Physical Therapy and Breakthrough, in this episode of the 'Grow Your Practice' podcast. Chad shares his journey of creating viral YouTube videos that garnered millions of views and discusses how leveraging social platforms can make your private practice more valuable within your community. Learn the importance of delivering value, answering common patient questions, and maintaining a consistent content creation schedule. Additionally, discover practical strategies for increasing profitability in your practice with the Profitability Under Pressure program.

00:00 Introduction to the Podcast

00:19 The YouTube Journey Begins

01:18 The Turning Point: Embracing Direct to Consumer Marketing

02:45 Creating Valuable Content for YouTube

03:56 Success Stories and Viral Videos

05:50 Promoting Profitability Under Pressure Program

07:59 Practical Tips for Content Creation

11:36 Becoming a Local Authority

13:34 Conclusion and Final Thoughts

In this episode, learn three effective ways to promote your gait analysis services from experts Doug Adams and Chad Madden. Discover how RunDNA technology is revolutionizing gait analysis and explore the impressive growth and metrics of users in 2024. The duo discusses various promotional strategies, including engaging with running coaches, leveraging patient email lists, and organizing screening nights. They share actionable insights on converting potential clients into patients and enhancing the value of services offered. Also covered are topics like patient education, financial planning under pressure, and the benefits of consistent marketing. Ideal for private practice owners looking to increase profitability and stand out in the market.

Want to expand your services with gait analysis? Visit https://rundna.com

Pair your gait analysis services with a killer marketing plan! Go to https://getbreakthrough.com/apply

00:00 Introduction to the Podcast

00:23 Exciting Developments in Gait Analysis

01:25 Strategies to Promote Gait Analysis Services

02:12 Engaging with Running Communities

03:04 Poll Results and Marketing Insights

05:55 Increasing Value Through Gait Analysis

06:48 Market Trends and Financial Challenges

12:31 The Importance of Gait Analysis

20:59 Implementing Gait Analysis in Practice

22:57 Overcoming Barriers and Staff Buy-In

32:55 Focusing on High Performers

33:54 Weekly Meetings and Promotion Channels

34:48 New Patient Email Sequences

36:00 Pricing Packages and Consultations

38:05 Marketing to Past Patients

43:08 Cold Traffic Marketing

49:00 Implementing a Profitability System

56:37 Q&A and Final Thoughts

Join host Chad Madden in this episode of the 'Grow Your Practice' podcast as he explores strategies to diversify new patient channels for physical therapy practices. Drawing from his own experiences, Chad discusses the decline in physician referrals, the importance of marketing directly to consumers, and how understanding market-message-media match can drive patient acquisition. Learn to fill your schedules year-round, attract better-paying patients, and boost team morale with proven tips and tricks. Plus, get access to a free guide on Facebook advertising for your practice.

Want the CHEAT SHEET to Facebook ads? Get it here:

https://info.getbreakthrough.com/facebook-cheat-sheet-lm

Are you a practice owner who would like to join these live calls?

Register here: https://info.getbreakthrough.com/gyp-weekly-call-wbn

If you find this episode helpful, we have the 'Profitability Under Pressure' program, a 13-week course with insights into improving time management, managing payer mix, enhancing patient lifetime value, and more. Success stories from various practice owners who implemented these strategies are shared, highlighting significant growth and financial stability achieved.

To learn more and apply for Profitability Under Pressure, visit: https://hubs.la/Q02H_3Sl0

00:00 Introduction to the Podcast

00:19 Challenges in Diversifying New Patient Channels

01:43 Benefits of Attracting Better Paying Patients

04:30 The Decline of Physician Referrals

09:50 Transition to Direct-to-Consumer Marketing

11:51 The Five New Patient Channels

14:08 Profitability Under Pressure Program

25:34 Conclusion and Free Resources

In this episode of the Grow Your Practice podcast, Chad Madden, owner of Madden Physical Therapy and Breakthrough, discusses effective strategies for closing workshops successfully. He elaborates on the importance of planning backward from the desired outcome, the value of a well-structured room setup, and the significance of offering appointments. Madden also covers various closing techniques, such as summarizing key points and handling client objections. Additionally, he introduces the Profitability Under Pressure program, designed to help practice owners enhance their financial health. Tune in to discover practical tips to maximize workshop conversions and grow your practice!

00:00 Introduction to the Grow Your Practice Podcast

00:21 Setting Up for a Successful Workshop

01:38 The Importance of the Workshop Close

03:37 Effective Techniques for Closing Your Workshop

11:38 Common Pitfalls and How to Avoid Them

16:18 Final Tips for Mastering Your Workshop Close

17:48 Conclusion and Next Steps

In this episode of the Grow Your Practice podcast, host Chad Madden, owner of Madden Physical Therapy and Breakthrough, delves into the best practices and strategies to enhance your private physical therapy practice through effective internal workshops. Madden discusses the importance of workshops as a conversion mechanism, reviews his standard operating procedure (SOP) and scorecard for workshops, and offers insights into the metrics and optimization processes needed for success. Learn how to efficiently get registrants, convert attendees to appointments, and ultimately drive patient care and retention. Tune in for actionable tips and a detailed overview of how to elevate your practice using workshops.

Want our FREE Workshop SOP (Standard Operating Procedures) & Scorecard?:

https://docs.google.com/document/d/1ldviIVTYlHEr9jY64Zdx7ljTHE2sEuA9o5uL2FlF794/edit?usp=sharing

Are you a practice owner who would like to join these live calls?

Register here: https://info.getbreakthrough.com/gyp-weekly-call-wbn

In need of step-by-step guidance to help you grow your practice? We have the 'Profitability Under Pressure' program, a 13-week course to improvie time management, managing payer mix, enhancing patient lifetime value, and more. Success stories from various practice owners who implemented these strategies are shared, highlighting significant growth and financial stability achieved.

To learn more and apply for Profitability Under Pressure: https://hubs.la/Q02H_3Sl0

00:00 Introduction to the Podcast

00:30 The Importance of Workshops in Private Practice

01:48 Understanding the Workshop SOP and Scorecard

02:53 Marketing Strategies for Workshops

05:47 Metrics and Optimization

15:16 Common Workshop Issues and Solutions

16:57 Case Study: Pelvic Floor Workshop

18:49 Profitability Under Pressure Program

34:22 Final Thoughts and Conclusion

Join Chad Madden, host of the Grow Your Practice Podcast, as he talks with special guest Scott Gardner, a physical therapist, practice owner, and founding member of the United Physical Therapy Association (UPTA). Scott shares his journey in physical therapy, insights into the healthcare industry's current state, and his motives for creating the United Physical Therapy Association. The discussion covers changes in healthcare reimbursements, the impact of large healthcare systems on independent practices, and the need for greater advocacy within the physical therapy profession. Scott emphasizes the importance of legislative efforts, the role of technology in practice management, and the future outlook of the profession. He also highlights the association's mission of uniting physical therapists to bring about meaningful change and ensure the sustainable growth of the profession.

Take the next step to remain profitable despite declining reimbursements and unfair healthcare policies. Apply to Profitability Under Pressure today: https://hubs.la/Q02Z0fQW0

Thinking about joining the UPTA? Visit:

https://unitedpta.org/

00:00 Introduction to the Podcast

00:23 Meet Scott Gardner: Physical Therapy Journey

02:06 Challenges in Healthcare: National Perspective

05:09 Advocacy and the United Physical Therapy Association

11:41 Legislative Wins and Future Directions

22:40 Profitability Under Pressure Program

24:50 Understanding Legislative Processes

25:19 Challenges in Physical Therapy Advocacy

27:02 The Role of Lobbyists in Advocacy

30:05 Political Perspectives on Healthcare

33:05 Addressing the Cost of Physical Therapy Education

40:36 The Importance of Functional Outcomes

43:46 Final Thoughts and Recommendations

In this episode of the Grow Your Practice Podcast, host Chad Madden, owner of Madden Physical Therapy and Breakthrough, alongside Mary Daulong from Business and Clinical Management Services, tackle critical challenges faced by physical therapy private practices, such as declining reimbursements, rising costs, and staffing difficulties. Learn about the 2025 Medicare Final Rule and its implications, and gain insights on strategies to mitigate risks, increase profitability, and improve operational efficiency. Discover proven strategies and tools designed to help practice owners navigate the complex landscape of healthcare reimbursement and maintain financial stability.

Take the next step to remain profitable and on top despite continuous Medicare cuts. Apply to Profitability Under Pressure today: https://hubs.la/Q02Z0fQW0

00:00 Introduction and Host Welcome

00:19 Participant Introductions and Challenges

02:50 Session Goals and Agenda

04:15 Medicare Compliance and Audit Experience

06:03 2025 Final Ruling Overview

14:31 Telehealth and Supervision Updates

16:38 Caregiver Training and Education Codes

22:23 Plan of Care Changes and Recommendations

33:31 Profitability Under Pressure Program

38:41 Analyzing CMS Conversion Factors

39:00 Impact of Inflation on Healthcare Costs

40:12 Understanding the Physician Fee Schedule

41:02 Challenges Faced by Healthcare Providers

44:08 Strategies for Improving Profitability

45:05 Profit Leak Audit Success Stories

46:32 12 Profit Levers for Practice Owners

51:46 Profitability Under Pressure Program

57:18 Q&A Session

In this episode of the Grow Your Practice Podcast, Chad Madden, owner of Madden Physical Therapy and Breakthrough, shares insights on how to effectively fill seats at your workshops. Discover the best practices for topic selection, messaging, and targeting audiences to maximize attendance and conversions. Learn about the three key target markets—past patients, cold traffic, and partner promotions—and explore effective advertising techniques, including both legacy and online media. Chad also discusses the importance of follow-up communication and provides a free Workshop SOP and scorecard to help you perfect your workshops. Tune in for valuable tips on growing your private practice with successful workshops.

Are you a practice owner who would like to join these live calls?

Register here: https://info.getbreakthrough.com/gyp-weekly-call-wbn

Find this episode helpful? Let us do an area assessment for you to see how we can help grow your practice. Success stories from various practice owners who implemented these strategies are shared, highlighting significant growth and financial stability achieved.

To learn more and receive an area assessment, visit: https://getbreakthrough.com/area

00:00 Introduction to the Podcast

00:19 Understanding Workshops and Topic Selection

01:55 Target Audiences for Workshop Marketing

05:25 Effective Advertising Strategies

10:38 The Importance of Conversion Calls

12:45 Workshop Standard Operating Procedures (SOP)

16:30 Conclusion and Free Resources

In this episode of the 'Grow Your Practice Podcast,' host Chad Madden, owner of Madden Physical Therapy and Breakthrough, shares three key strategies to enhance your workshops. Chad dives into the historical context of workshops, discusses their importance in physical therapy marketing, and offers expert tips for maximizing workshop effectiveness. He covers the crucial last five minutes (the close), a simple framework for engaging your audience, and the pre-workshop indoctrination process to ensure attendees know, like, and trust you before the event. Packed with actionable insights, this episode is a must-listen for private practice owners looking to boost patient engagement and appointments through effective workshops.

Are you a practice owner who would like to join these live calls?

Register here: https://info.getbreakthrough.com/gyp-weekly-call-wbn

Find this episode helpful? Let us do an area assessment for you to see how we can help grow your practice. Success stories from various practice owners who implemented these strategies are shared, highlighting significant growth and financial stability achieved.

To learn more and receive an area assessment, visit: https://getbreakthrough.com/area

00:00 Introduction to the Podcast

00:19 History and Evolution of Workshops

03:17 Three Key Points for a Successful Workshop

04:49 Deep Dive: The Close

18:29 Deep Dive: Engagement Framework

24:49 Deep Dive: Pre-Workshop Preparation

28:03 Breakthrough Services and Offerings

31:31 Conclusion and Final Thoughts

Join host Chad Madden in this episode of the Grow Your Practice Podcast, as he delves into the number one issue facing private practice owners today: hiring and retention. Madden discusses insights from the recent Private Practice Section (PPS) of the American Physical Therapy Association meeting, highlighting the challenges and solutions in hiring and retaining clinicians. He outlines an 11-step process for improving hiring practices, including the use of scorecards, writing differentiated job ads, conducting effective screening interviews, and fostering a culture of mastery, autonomy, and purpose. Madden also shares practical advice on onboarding, training, promotions, and handling employee satisfaction. Additionally, he offers a special call to action for practice owners to explore using AI tools to enhance their job ads. Don't miss this comprehensive guide to strengthening your practice's team in a competitive job market.

00:00 Introduction to the Podcast

00:19 The Biggest Challenge: Hiring and Retention

01:29 Macro Economic Headwinds

02:57 11 Essential Hiring and Retention Processes

10:34 The Importance of Employee Happiness

11:42 Profitability Under Pressure Program

14:08 Career Growth and Employee Recognition

18:58 Avoiding Common Pitfalls in Promotion

21:13 Effective Hiring Strategies

22:37 Call to Action: AI Hiring Assistance

24:51 Conclusion and Final Thoughts