Welcome to the Grow Your Practice Podcast! In this episode, host Chad Madden, owner of Madden Physical Therapy and Breakthrough, explores how to effectively promote a de novo (new) clinic in a cold market. Chad delves into the marketing challenges and solutions involved in filling a new clinic's schedule, achieving break-even points swiftly, and converting liabilities into assets. He highlights the importance of speed, explains the market message media match framework, and debunks common self-limiting beliefs that hinder clinic growth. Learn from real-life examples, both positive and negative, and discover proven strategies to ensure your new clinic thrives from day one. Get ready to take notes as Chad shares invaluable tips to grow your private practice successfully. Download a free marketing process checklist to further enhance your marketing system.

Get the checklist here:

https://hubs.ly/Q033nBgR0

To learn more and apply for our LAST EVER Profitability Under Pressure class, visit: https://hubs.la/Q02H_3Sl0

00:00 Introduction to the Podcast

00:19 Challenges of Opening a New Clinic

01:10 Marketing Strategies for New Clinics

03:29 Case Study: Successful Clinic Launch

06:13 Overcoming Common Marketing Mistakes

07:57 Effective Cold Traffic Marketing

10:33 Aligning Market, Message, and Media

14:49 Pre-Opening Workshop Strategy

18:03 Debunking Self-Limiting Beliefs

22:36 Conclusion and Additional Resources

Join Chad Madden, owner of Madden Physical Therapy and Breakthrough, on the 'Grow Your Practice' podcast as he addresses a common challenge owners face when expanding from one to two clinicians. This episode covers strategies for maintaining clinician schedules, focusing on business operations, and overcoming self-limiting beliefs to ensure successful practice growth. Learn about the five new patient pathways, effective marketing tips, and the importance of building robust systems and processes. Chad also shares personal stories and a three-step process to replace limiting beliefs and optimize schedule management, helping practice owners achieve a better work-life balance and financial stability.

If you find this episode helpful, we have the 'Profitability Under Pressure' program, a 13-week course with insights into improving time management, managing payer mix, enhancing patient lifetime value, and more. Success stories from various practice owners who implemented these strategies are shared, highlighting significant growth and financial stability achieved.

To learn more and apply for our LAST EVER Profitability Under Pressure class, visit: https://hubs.la/Q02H_3Sl0

00:00 Introduction to the Podcast

00:19 Challenges of Scaling Your Practice

00:48 Wearing Too Many Hats

01:53 Investment and Return

02:33 Case Study: Dan Hendershitz

03:38 Overcoming Self-Limiting Beliefs

05:30 Five New Patient Pathways

06:31 Ramping Up Marketing and Operations

08:40 Handling Patient Objections

12:37 Recap and Key Takeaways

13:50 Special Announcement: Profitability Under Pressure

In this webinar, industry experts discuss strategies for private practice owners to improve their payer mix, increase profitability, and navigate the financial challenges of declining reimbursements. The session starts with engaging participant introductions, followed by a deep dive into the macroeconomics of private practice, the role of the UPTA, and grassroots advocacy. Key topics include marketing strategies such as reactivations, targeting employers with top-paying insurance, and the impact of differential diagnosis. Practical tips and a special announcement about the 'Profitability Under Pressure' program are also shared, offering valuable insights for practice owners seeking to enhance revenue and sustain their businesses amidst economic pressures.

If you find this episode helpful, we have the 'Profitability Under Pressure' program, a 13-week course with insights into improving time management, managing payer mix, enhancing patient lifetime value, and more. Success stories from various practice owners who implemented these strategies are shared, highlighting significant growth and financial stability achieved.

To learn more and apply for our LAST EVER Profitability Under Pressure class, visit: https://hubs.la/Q02H_3Sl0

Are you interested in advocacy? Join the UPTA:

https://unitedpta.org/

00:00 Welcome and Introductions

00:50 Overview of Today's Agenda

01:18 Current Challenges in Private Practice

01:47 Strategies to Improve Payer Mix

03:47 Introduction to UPTA

04:44 Advocacy Efforts and Grassroots Movement

10:36 The Importance of Direct Access

12:12 Financial Realities and Insurance Challenges

23:21 Marketing Strategies to Improve Payer Mix

25:23 Identifying Your Best Payer

25:43 The FRM Strategy: Frequency, Recency, Money

26:11 Effective Patient Reactivation Techniques

27:39 Targeting Employers with Benefits

29:43 Utilizing Diagnostic Codes for Profitability

31:36 Marketing Strategies for Specific Patient Groups

35:18 Implementing a Profitability System

38:47 Profitability Under Pressure Program

43:46 Q&A Session

Welcome to the Grow Your Practice podcast hosted by Chad Madden, owner of Madden Physical Therapy and Breakthrough. In this episode, Chad explains how to establish an accountability chart tailored for practices with different revenue levels ($500K, $1M, $3M). He discusses the importance of having clear roles and responsibilities using methodologies from Gino Wickman and Vern Harnish. The episode walks through establishing accountability within your practice, optimizing team member competencies, and improving practice profitability. Chad also introduces the Profitability Under Pressure program, a 90-day masterclass to help practice owners build robust financial systems and enhance their bottom lines.

00:00 Introduction to the Grow Your Practice Podcast

00:19 Understanding Accountability Charts

01:37 Common Challenges in Practice Management

03:46 Stages of Accountability Implementation

07:29 Establishing Your Accountability Chart

09:58 Profitability Under Pressure Program

12:08 Q&A and Practical Insights

22:58 Conclusion and Final Thoughts

Mastering Leadership and Management with Danny Kerr | Grow Your Practice Podcast

Join Chad Madden, owner of Madden Physical Therapy and Breakthrough, on the latest episode of the Grow Your Practice podcast. Special guest Danny Kerr, a managing partner at Breakthrough Academy Incorporated, discusses his inspiring journey from a challenging upbringing to success in the business world. Learn about Danny's insightful 'transition curve' concept, which helps businesses transition from managing tasks to leading teams effectively. Danny shares practical advice on situational leadership, the importance of balancing direction and support, and how to empower your team for long-term success. Don't miss this deep dive into leadership styles and how they can transform your practice.

00:00 Introduction to the Podcast

00:19 Meet Danny Kerr: A Remarkable Journey

01:17 Danny's Early Business Lessons

03:05 The Importance of Leadership vs. Management

05:48 Understanding Situational Leadership

12:37 Stages of Employee Development

23:19 Coaching and Empowering Employees

23:47 Profitability Under Pressure Program

27:09 Bootcamp Workshop Insights

27:32 Building Confidence and Skills

28:09 Transitioning to Independence

29:43 Supporting and Delegating

30:53 Leadership Styles and Their Impact

32:13 Balancing Coaching and Business

42:39 Handling Commitment Issues

46:21 Q&A and Final Thoughts

How Viral YouTube Videos Can Transform Your Physical Therapy Practice

Join host Chad Madden, owner of Madden Physical Therapy and Breakthrough, in this episode of the 'Grow Your Practice' podcast. Chad shares his journey of creating viral YouTube videos that garnered millions of views and discusses how leveraging social platforms can make your private practice more valuable within your community. Learn the importance of delivering value, answering common patient questions, and maintaining a consistent content creation schedule. Additionally, discover practical strategies for increasing profitability in your practice with the Profitability Under Pressure program.

00:00 Introduction to the Podcast

00:19 The YouTube Journey Begins

01:18 The Turning Point: Embracing Direct to Consumer Marketing

02:45 Creating Valuable Content for YouTube

03:56 Success Stories and Viral Videos

05:50 Promoting Profitability Under Pressure Program

07:59 Practical Tips for Content Creation

11:36 Becoming a Local Authority

13:34 Conclusion and Final Thoughts

In this episode, learn three effective ways to promote your gait analysis services from experts Doug Adams and Chad Madden. Discover how RunDNA technology is revolutionizing gait analysis and explore the impressive growth and metrics of users in 2024. The duo discusses various promotional strategies, including engaging with running coaches, leveraging patient email lists, and organizing screening nights. They share actionable insights on converting potential clients into patients and enhancing the value of services offered. Also covered are topics like patient education, financial planning under pressure, and the benefits of consistent marketing. Ideal for private practice owners looking to increase profitability and stand out in the market.

Want to expand your services with gait analysis? Visit https://rundna.com

Pair your gait analysis services with a killer marketing plan! Go to https://getbreakthrough.com/apply

00:00 Introduction to the Podcast

00:23 Exciting Developments in Gait Analysis

01:25 Strategies to Promote Gait Analysis Services

02:12 Engaging with Running Communities

03:04 Poll Results and Marketing Insights

05:55 Increasing Value Through Gait Analysis

06:48 Market Trends and Financial Challenges

12:31 The Importance of Gait Analysis

20:59 Implementing Gait Analysis in Practice

22:57 Overcoming Barriers and Staff Buy-In

32:55 Focusing on High Performers

33:54 Weekly Meetings and Promotion Channels

34:48 New Patient Email Sequences

36:00 Pricing Packages and Consultations

38:05 Marketing to Past Patients

43:08 Cold Traffic Marketing

49:00 Implementing a Profitability System

56:37 Q&A and Final Thoughts

Join host Chad Madden in this episode of the 'Grow Your Practice' podcast as he explores strategies to diversify new patient channels for physical therapy practices. Drawing from his own experiences, Chad discusses the decline in physician referrals, the importance of marketing directly to consumers, and how understanding market-message-media match can drive patient acquisition. Learn to fill your schedules year-round, attract better-paying patients, and boost team morale with proven tips and tricks. Plus, get access to a free guide on Facebook advertising for your practice.

Want the CHEAT SHEET to Facebook ads? Get it here:

https://info.getbreakthrough.com/facebook-cheat-sheet-lm

Are you a practice owner who would like to join these live calls?

Register here: https://info.getbreakthrough.com/gyp-weekly-call-wbn

If you find this episode helpful, we have the 'Profitability Under Pressure' program, a 13-week course with insights into improving time management, managing payer mix, enhancing patient lifetime value, and more. Success stories from various practice owners who implemented these strategies are shared, highlighting significant growth and financial stability achieved.

To learn more and apply for Profitability Under Pressure, visit: https://hubs.la/Q02H_3Sl0

00:00 Introduction to the Podcast

00:19 Challenges in Diversifying New Patient Channels

01:43 Benefits of Attracting Better Paying Patients

04:30 The Decline of Physician Referrals

09:50 Transition to Direct-to-Consumer Marketing

11:51 The Five New Patient Channels

14:08 Profitability Under Pressure Program

25:34 Conclusion and Free Resources

In this episode of the Grow Your Practice podcast, Chad Madden, owner of Madden Physical Therapy and Breakthrough, discusses effective strategies for closing workshops successfully. He elaborates on the importance of planning backward from the desired outcome, the value of a well-structured room setup, and the significance of offering appointments. Madden also covers various closing techniques, such as summarizing key points and handling client objections. Additionally, he introduces the Profitability Under Pressure program, designed to help practice owners enhance their financial health. Tune in to discover practical tips to maximize workshop conversions and grow your practice!

00:00 Introduction to the Grow Your Practice Podcast

00:21 Setting Up for a Successful Workshop

01:38 The Importance of the Workshop Close

03:37 Effective Techniques for Closing Your Workshop

11:38 Common Pitfalls and How to Avoid Them

16:18 Final Tips for Mastering Your Workshop Close

17:48 Conclusion and Next Steps

In this episode of the Grow Your Practice podcast, host Chad Madden, owner of Madden Physical Therapy and Breakthrough, delves into the best practices and strategies to enhance your private physical therapy practice through effective internal workshops. Madden discusses the importance of workshops as a conversion mechanism, reviews his standard operating procedure (SOP) and scorecard for workshops, and offers insights into the metrics and optimization processes needed for success. Learn how to efficiently get registrants, convert attendees to appointments, and ultimately drive patient care and retention. Tune in for actionable tips and a detailed overview of how to elevate your practice using workshops.

Want our FREE Workshop SOP (Standard Operating Procedures) & Scorecard?:

https://docs.google.com/document/d/1ldviIVTYlHEr9jY64Zdx7ljTHE2sEuA9o5uL2FlF794/edit?usp=sharing

Are you a practice owner who would like to join these live calls?

Register here: https://info.getbreakthrough.com/gyp-weekly-call-wbn

In need of step-by-step guidance to help you grow your practice? We have the 'Profitability Under Pressure' program, a 13-week course to improvie time management, managing payer mix, enhancing patient lifetime value, and more. Success stories from various practice owners who implemented these strategies are shared, highlighting significant growth and financial stability achieved.

To learn more and apply for Profitability Under Pressure: https://hubs.la/Q02H_3Sl0

00:00 Introduction to the Podcast

00:30 The Importance of Workshops in Private Practice

01:48 Understanding the Workshop SOP and Scorecard

02:53 Marketing Strategies for Workshops

05:47 Metrics and Optimization

15:16 Common Workshop Issues and Solutions

16:57 Case Study: Pelvic Floor Workshop

18:49 Profitability Under Pressure Program

34:22 Final Thoughts and Conclusion