In this episode of the 'Grow Your Practice' podcast, host Chad Madden, owner of Madden Physical Therapy and Breakthrough, discusses strategies to effectively introduce and promote add-on cash-based services in a private practice. Madden shares insights from a recent roundtable at CSM in Houston, Texas, involving notable experts like Gary Calabrese, Daniel Keller, Ryan McConnell, and Kevin Wilk. He emphasizes the benefits of cash-based services, such as improved patient outcomes, better ROI, and practice differentiation, supported by anecdotal evidence from his clinics. Additionally, Madden outlines practical methods to promote these services, addressing common concerns about selling without feeling like you're convincing patients. Key pathways include leveraging existing patient flow, reactivation campaigns, and cold traffic marketing. The episode also touches upon the importance of staff buy-in and education in successfully integrating these services into practice operations. Finally, Madden offers free resources, including a direct-to-consumer marketing process checklist, to help practice owners implement these strategies effectively.

Want the checklist? Download it here:

https://hubs.ly/Q033nBgR0

Considering adding cash-based services in your practice? If you’re looking to grow your practice and increase profitability, don’t miss out on the State of PT Virtual Summit on February 27th from 10AM-4PM EST.

📅 Register for free today at https://hubs.la/Q034WvBZ0

00:00 Introduction to the Podcast

00:19 Promoting Cash-Based Services

00:47 Special Roundtable Event

01:41 Benefits of Cash-Based Services

02:28 Challenges and Trends in Cash-Based Services

07:26 Anecdotal Success Stories

12:52 Promotional Strategies for Cash-Based Services

18:12 Staff Buy-In and Education

19:23 Conclusion and Resources

In this episode of the Grow Your Practice podcast, host Chad Madden interviews Kim Bentley, owner of Steadfast Physical Therapy in Anniston and Oxford, Alabama. Kim shares her journey from working in various healthcare settings to opening her own private practice in 2023. She discusses the challenges she faced, the pivotal moments that led her to start her own business, and the importance of family support. Kim also highlights the tools and resources that have been instrumental in her success, including mentorship programs, small business loans, and breakthrough technologies. Learn about her innovative approach to physical therapy, including the integration of pediatric care and cash-based services.

Kim’s story is proof that with the right strategies and mindset, private practice owners can scale their businesses, increase revenue, and create a thriving practice.

If you’re looking to grow your practice and increase profitability, don’t miss out on the State of PT Virtual Summit on February 27th.

📅 Register for free today at https://hubs.la/Q034WvBZ0

00:00 Introduction to the Podcast

00:29 Meet Kim Bentley: A Physical Therapist's Journey

01:09 Starting Steadfast Physical Therapy

02:44 Challenges and Growth in Private Practice

04:47 The Shift to Pediatric Care

07:02 The Decision to Open a Private Practice

09:54 Overcoming Early Challenges

17:03 Balancing Work and Family

21:18 Staff and Support System

25:35 Marketing and Cash-Based Services

29:31 Future Plans and Final Thoughts

In this episode of the 'Grow Your Practice Podcast,' Chad Madden, owner of Madden Physical Therapy and Breakthrough, discusses the single biggest mistake private practice owners make in their marketing efforts. Drawing from a survey of over 300 practice owners, Madden identifies that focusing too much on media types and not enough on messaging can severely impact marketing results. He shares personal anecdotes and offers actionable steps to craft better messaging that resonates with your target market.

Learn how to use Google, patient testimonials, and the 'Killer Testimonial Machine' to improve your marketing strategy and achieve higher ROI here: https://hubs.la/Q035LxHK0

00:00 Introduction to the Podcast

00:19 The Biggest Marketing Mistake

00:47 Survey Insights and Media Types

02:10 The Importance of Messaging

05:18 Personal Story: Emily's Gym

07:19 Effective Messaging Strategies

13:10 Using Google for Messaging

17:03 The Power of Testimonials

26:07 Conclusion and Key Takeaways

Join Chad Madden and Stephen as they discuss the success of the private practice network IPA in New York, involving 50 tax IDs and over 100 locations, with a payer already agreeing to negotiate contracts. They then delve into the importance of engagement and reactivation strategies for private practices, sharing real-life success stories and detailed methodologies. Learn about Chad's seven-step exam process, patient retention strategies, and the impact of patient engagement on clinical outcomes as revealed by Stephen. They also explore advanced reactivation techniques, including personalized and mass outreach methods, and the crucial role of data in optimizing patient engagement and reactivation. This session is packed with actionable insights to help private practice owners stand out in a competitive field.

Learn how we can increase reactivations for your practice here:

www.getbreakthrough.com/engage

00:00 Introduction and Exciting News

00:40 Icebreaker and Participant Introductions

03:16 Engaging and Reactivating Patients

09:15 Graduation Rate Audit: A Key Metric

15:37 Seven Step Exam Process

21:31 Engagement Strategies and Data Insights

21:48 Patient-Centered Care and Setting Expectations

22:18 Retrospective Analysis and Patient Outcomes

22:51 The Importance of Patient Engagement

24:22 Patient Stories and Their Impact

29:02 Reactivation Strategies for Patient Engagement

32:04 Effective Communication and Data Utilization

36:48 Breakthrough Pro: A Comprehensive Solution

41:21 Q&A and Final Thoughts

Mastering Payer Mix Strategy for Your Physical Therapy Practice | Grow Your Practice Podcast

Join Chad Madden, owner of Madden Physical Therapy and Breakthrough, in this insightful episode of the Grow Your Practice Podcast. Chad dives into strategies to improve your payer mix, attracting more high-paying clients and reducing reliance on low payers. Learn how to balance ethical considerations with profitability, leverage marketing techniques, and optimize various patient pathways. Discover actionable tips on reactivations, word of mouth, professional referrals, partnerships, and cold traffic marketing—all geared to increase your clinic's value and sustainability. Don't miss Chad's real-world examples and frameworks to enhance your practice's financial health and overall impact.

Join us for our FREE virtual event on February 27 from 10AM-3PM EST where we will be discussing the state of private practice in 2025 and strategies for growth!

Click: https://hubs.la/Q034WvBZ0

00:00 Introduction to the Podcast

00:19 Understanding the Payer Mix Challenge

00:52 Benefits of Improving Payer Mix

01:24 Marketing Strategies for Better Payer Mix

01:49 Personal Experience and Ethical Dilemmas

04:19 Five New Patient Pathways

07:20 Targeting Ideal Patient Profiles

09:06 Balancing Relationships and Productivity

12:19 Practical Steps to Improve Payer Mix

19:36 Conclusion and Upcoming Events

Join host Chad Madden, owner of Madden Physical Therapy and Breakthrough, in this insightful episode of the Grow Your Practice podcast. Discover the key strategies and systems to elevate the value of your private practice, especially if you're considering selling. Learn about the importance of diverse patient acquisition channels and how to optimize them to attract potential buyers. With over 20 years of experience and working with thousands of private practice owners worldwide, Chad shares practical tips, personal anecdotes, and a comprehensive marketing framework that can help any practice thrive. Get access to a free checklist of 36 marketing processes to boost your practice's patient flow and profitability.

00:00 Introduction to the Podcast

00:12 Maximizing Practice Value

00:46 The Acquirer's Perspective

02:32 Importance of Diverse Patient Flow

05:43 Handling Slow Seasons

08:11 Expanding and Filling Clinics

12:44 Marketing Systems and Processes

19:10 Overcoming Limiting Beliefs

22:43 Conclusion and Recap

Welcome to the Grow Your Practice Podcast! In this episode, host Chad Madden, owner of Madden Physical Therapy and Breakthrough, explores how to effectively promote a de novo (new) clinic in a cold market. Chad delves into the marketing challenges and solutions involved in filling a new clinic's schedule, achieving break-even points swiftly, and converting liabilities into assets. He highlights the importance of speed, explains the market message media match framework, and debunks common self-limiting beliefs that hinder clinic growth. Learn from real-life examples, both positive and negative, and discover proven strategies to ensure your new clinic thrives from day one. Get ready to take notes as Chad shares invaluable tips to grow your private practice successfully. Download a free marketing process checklist to further enhance your marketing system.

Get the checklist here:

https://hubs.ly/Q033nBgR0

00:00 Introduction to the Podcast

00:19 Challenges of Opening a New Clinic

01:10 Marketing Strategies for New Clinics

03:29 Case Study: Successful Clinic Launch

06:13 Overcoming Common Marketing Mistakes

07:57 Effective Cold Traffic Marketing

10:33 Aligning Market, Message, and Media

14:49 Pre-Opening Workshop Strategy

18:03 Debunking Self-Limiting Beliefs

22:36 Conclusion and Additional Resources

Join Chad Madden, owner of Madden Physical Therapy and Breakthrough, on the 'Grow Your Practice' podcast as he addresses a common challenge owners face when expanding from one to two clinicians. This episode covers strategies for maintaining clinician schedules, focusing on business operations, and overcoming self-limiting beliefs to ensure successful practice growth. Learn about the five new patient pathways, effective marketing tips, and the importance of building robust systems and processes. Chad also shares personal stories and a three-step process to replace limiting beliefs and optimize schedule management, helping practice owners achieve a better work-life balance and financial stability.

If you find this episode helpful, we have the 'Profitability Under Pressure' program, a 13-week course with insights into improving time management, managing payer mix, enhancing patient lifetime value, and more. Success stories from various practice owners who implemented these strategies are shared, highlighting significant growth and financial stability achieved.

To learn more and apply for our LAST EVER Profitability Under Pressure class, visit: https://hubs.la/Q02H_3Sl0

00:00 Introduction to the Podcast

00:19 Challenges of Scaling Your Practice

00:48 Wearing Too Many Hats

01:53 Investment and Return

02:33 Case Study: Dan Hendershitz

03:38 Overcoming Self-Limiting Beliefs

05:30 Five New Patient Pathways

06:31 Ramping Up Marketing and Operations

08:40 Handling Patient Objections

12:37 Recap and Key Takeaways

13:50 Special Announcement: Profitability Under Pressure

In this webinar, industry experts discuss strategies for private practice owners to improve their payer mix, increase profitability, and navigate the financial challenges of declining reimbursements. The session starts with engaging participant introductions, followed by a deep dive into the macroeconomics of private practice, the role of the UPTA, and grassroots advocacy. Key topics include marketing strategies such as reactivations, targeting employers with top-paying insurance, and the impact of differential diagnosis. Practical tips and a special announcement about the 'Profitability Under Pressure' program are also shared, offering valuable insights for practice owners seeking to enhance revenue and sustain their businesses amidst economic pressures.

If you find this episode helpful, we have the 'Profitability Under Pressure' program, a 13-week course with insights into improving time management, managing payer mix, enhancing patient lifetime value, and more. Success stories from various practice owners who implemented these strategies are shared, highlighting significant growth and financial stability achieved.

To learn more and apply for our LAST EVER Profitability Under Pressure class, visit: https://hubs.la/Q02H_3Sl0

Are you interested in advocacy? Join the UPTA:

https://unitedpta.org/

00:00 Welcome and Introductions

00:50 Overview of Today's Agenda

01:18 Current Challenges in Private Practice

01:47 Strategies to Improve Payer Mix

03:47 Introduction to UPTA

04:44 Advocacy Efforts and Grassroots Movement

10:36 The Importance of Direct Access

12:12 Financial Realities and Insurance Challenges

23:21 Marketing Strategies to Improve Payer Mix

25:23 Identifying Your Best Payer

25:43 The FRM Strategy: Frequency, Recency, Money

26:11 Effective Patient Reactivation Techniques

27:39 Targeting Employers with Benefits

29:43 Utilizing Diagnostic Codes for Profitability

31:36 Marketing Strategies for Specific Patient Groups

35:18 Implementing a Profitability System

38:47 Profitability Under Pressure Program

43:46 Q&A Session

Welcome to the Grow Your Practice podcast hosted by Chad Madden, owner of Madden Physical Therapy and Breakthrough. In this episode, Chad explains how to establish an accountability chart tailored for practices with different revenue levels ($500K, $1M, $3M). He discusses the importance of having clear roles and responsibilities using methodologies from Gino Wickman and Vern Harnish. The episode walks through establishing accountability within your practice, optimizing team member competencies, and improving practice profitability. Chad also introduces the Profitability Under Pressure program, a 90-day masterclass to help practice owners build robust financial systems and enhance their bottom lines.

00:00 Introduction to the Grow Your Practice Podcast

00:19 Understanding Accountability Charts

01:37 Common Challenges in Practice Management

03:46 Stages of Accountability Implementation

07:29 Establishing Your Accountability Chart

09:58 Profitability Under Pressure Program

12:08 Q&A and Practical Insights

22:58 Conclusion and Final Thoughts