Is it possible to GROW your PT clinic if you're in a rural community? Absolutely! Today, our guest Jay Schultz, DPT shares how he's grown his patient visits by 15% and new patients by 19%, despite being in a town of 3,562.

In this podcast, you'll learn...

• Which marketing strategies work in a rural area (and which don't)
• Why Google review are crucial for rural clinics 
• How to connect with older patients via newsletters

Schedule your PT Marketing Master Strategy Call today: https://access.practicepromotions.net/strategy-call 

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About Our Guest

Today we’d like to welcome Jay Schultz, founder of Schultz Physical Therapy and a Practice Promotions client! 

Recently, Jay opened his second clinic location in rural Franklinton, Louisiana – which has a population of 3,562.

Yet despite the small community, Jay’s Franklinton location has seen steady growth. My team tells me that Franklinton has seen a 19% increase in patients + a 15% increase in patient visits (compared to last year).

In this podcast, Jay will share with us how he’s marketing his rural clinic location.

It's the 100th episode of the Practice Marketing Podcast! To celebrate, we have special guest Mike Horsfield, President of the APTA's Private Practice Section, on to discuss...

• The future of reimbursements & cash pay 
• Hiring - why it's a good problem to have
• The future of the PT industry

If you want to learn about what's coming in 2025 for the physical therapy industry, you NEED to listen to this episode.

About Our Guest: Mike Horsfield, PT

Mike is the CEO of Rock Valley Physical Therapy, which is one of the largest therapist-owned PT practices in the nation. He is also the President of the APTA’s Private Practice Section.

Today, he’ll talk to us about the future of the PT industry. Are the best days behind us? Or can PT practice owners STILL create thriving businesses in today’s economy and into the future?

Do you struggle to hire PTs, Chiros, and front desk people? Feel like you're LOSING the battle for talent?

Your hiring headache ends now. At Practice Promotions, we've developed a custom way to get your job postings ranking ABOVE ZipRecruiter and Indeed...at a FRACTION of the cost! 

Watch Market2Hire video demo now: https://neil-4.wistia.com/medias/gj6e9ft7cs

Newsflash -- if you're like most clinics, you have a list of hundreds (maybe thousands) of patient emails! You should be reaching out to them over email at least 2x a month -- because when you do, you'll boost patient reactivations, retention, and referrals.

After you listen to this podcast, you'll know...

• Why you shouldn't use Mailchimp or ConstantContact
• Which emails get the best open rates
• How often you should email patients

About Wes Taylor

Wes is the Special Projects & SEO Manager for our clients here at Practice Promotions. But before that, he was a digital account manager for 5 years! He’s helped hundreds of clinics attract more new patients with their website, SEO, and email marketing. 

Today, Wes will talk to us about how PTs get more patients with email marketing – WITHOUT violating HIPAA. 

Want to GROW and scale your PT or Chiro clinic?

After you listen to this podcast, you'll know the 5 roadblocks that are SLOWING DOWN your success...

1. Not knowing your OWN goals 
2. Working in your business, not ON it
3. Thinking everyone works the same as you
4. Not understanding cash flow, profits and maximizing internal sales/business
5. Outsourcing - why you should invest in quality vendors for clinic roles such as marketing

About Our Guest  - Raj Suppiah, Co-Founder of Foundation Physiotherapy

Raj co-founded Foundation Physiotherapy in 2011 with the passion of delivering high-quality health care in a progressive, non-traditional setting. 

Since then, the company has since grown to seven locations across the Toronto area. 

Raj ALSO coaches clinic owners and healthcare entrepreneurs to improve themselves and their businesses. Check out his coaching services here: https://www.rajsuppiah.com/

Do holiday cancellations drive you crazy? Hate the feeling of watching gaps open up on your schedule during Thanksgiving and Christmas?

You have the power to PREVENT holiday cancellations before they start. After listening to today's episode, you'll learn...

• Simple scripts to overcome cancellations (literally just listen and repeat!)
• Why you should NEVER schedule a patient to come in the day after vacation
• Easy mindset shift around cancellations for you & your team

Download this PDF on Simple Holiday Scheduling & Marketing Tips today! 

About Our Guest

Dee Bills from Front Office Guru will Dee successfully built training systems and processes in her own PT practice resulting in consistent arrivals over 95% and a growth rate over 300%.

Now, she helps private practice owners build a WINNING front desk team…and crucially, stop losing MONEY from your front desk! 

How can YOUR practice use AI?

Well, there may be things you can automate to take the load off your front desk. In this podcast, Neil interviews serial entrepreneur Mansoor Ahmed from Wiz Health. They discuss...

• How practices will be using AI 5 years from now
• How Wiz Eligibility makes scheduling easy 
• The power of AI for documentation 

Want to learn more about Wiz Eligibility? Click here to watch a 1-minute video about Wiz Eligibility for your practice. 

🍁🎃 It's pumpkin spice season! Fall is a great time to connect with past & current patients over social media. On this podcast, you'll learn...

• Which social media channels to post on
• How to connect with patients over fall seasonal activities
• What to post for Halloween, Thanksgiving, Breast Cancer Awareness Month, Veteran's Day, and more!

Other fun social media ideas include...

• Healthy fall recipes!
• Fall safety tips (how to hike safely, etc)
• Fun fall events & activities in your local community (they'll actually like and share this!)

Want even MORE fall social media ideas? Check out this blog to learn more: https://practicepromotions.net/fall-social-media-content-ideas/

Did you know we have a NEW social media program? Visit our website to learn more!

Want to increase patient retention? Then you should attract the RIGHT kind of patients...with workshops! In this podcast, Jon Clay from SOS Physiotherapy will share how he's run workshops & webinars to attract new patients.

You'll learn how to...

• Choose the right workshop topic
• MAKE THE SALE when you follow up with attendees
• Get your team involved

Plus, you'll hear why Jon Clay took the plunge & invested in Google Ads!

About Our Guest

Jon Clay is a physiotherapist and owner of SOS Physiotherapy, a successful 5-location practice in the Kitchener, Ontario area. He’s also a coach and mentor to other practices through Clinic Accelerator helping them grow their businesses. 

He has been a Practice Promotions client since 2018 and has gotten GREAT results with his physiotherapy marketing. 

This week, while Neil & his team are at the APTA's Private Practice Section conference, we're re-running one of our most POPULAR podcasts of all time! 

In this episode, you'll learn how to...

• Stop feeling awkward & get more Google Reviews 
• Hack your Google Business Profile to attract more new patients online 
• WHY Google Reviews are so crucial in today's world

You don't want to miss this episode! Plus, we'll see you next week with ALL NEW content!