The Dave Kittle Show

How can cash-based physical therapy practices overcome patient objections and build trust that leads to long-term relationships and conversions?

What strategies can practice owners implement to pre-qualify patients and increase sales without the pressure of traditional evaluation models?

Join me on today’s podcast episode of the Dave Kittle Show with Jordan Mather, the CEO of Clinical Marketer, a company that educates physical therapy practices on building better marketing strategies and creating a world-class patient experience. His mission is to help everyday clinicians start and grow their own wildly profitable healthcare businesses while making a larger impact. Jordan’s work also aims to reshape the narrative of how the general public perceives physical therapy, aligning it with the lifestyle goals that clinicians and practice owners had in mind when they started their businesses.

In this episode, we cover:

• Why trust is the #1 reason patients don’t buy—and how to build it early in the patient journey.
• How to create content that pre-qualifies patients and sets you up for success.
• Overcoming common objections like insurance concerns with a simple, proven framework.
• How to prevent “scheduler’s remorse” and ensure patients show up ready to commit to care.
• The critical importance of the evaluation process, including creating emotional and outcome-based wins.

Connect with Dave on:

Email: [email protected] 

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

How can physical therapy practices build loyalty and trust with their patients and staff, ensuring long-term relationships and business success?

What strategies can owners implement to retain both patients and employees while adapting to the challenges of the industry?

Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Jimmy McKay, Director of Communications at Mount Sinai Hospital and Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.

Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.

In this episode, we cover:

• How to build a culture of dedication and commitment in your practice
• The challenge of expanding your team and how social media perceptions can affect hiring decisions. 
• How to market for repeat patient visits
• How personalizing care plans for each patient leads to higher retention rates and better outcomes.

Connect with Dave on:

Email: [email protected] 

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

How can physical therapists adapt to market trends like those seen with Stretch Lab and other boutique fitness services?

What are the implications for traditional physical therapy practices, and how can they innovate to stay competitive?

Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Jimmy McKay, Director of Communications at Mount Sinai Hospital and Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.

Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.

In this episode, we cover:

• How Stretch Lab identified and capitalized on the demand for assisted stretching services, creating a successful business model.
• The importance of adapting to consumer demands and integrating popular services like specialized stretching into traditional PT practices.
• The value of understanding consumer perceptions and how physical therapists can repackage their services to align with what clients value.
• Exploring strategies for practice owners, including adding new services, creating separate businesses, or learning from the success of non-traditional therapy models.
• The significance of perceived value in the market and how PTs can effectively communicate the benefits of their services.

Connect with Dave on:

Email: [email protected] 

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

What are the implications of a controversial chiropractor model that rapidly cycles patients and blends Medicare with cash payments?

Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Jimmy McKay, Director of Communications at Mount Sinai Hospital and Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.

Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.

In this episode, we cover:

• Discussion on Chiropractor's Business Model
• Patient Experience and Compliance
• Medicare Billing and Evaluation
• Operational Excellence and Marketing

Connect with Dave on:

Email: [email protected] 

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

 How can occupational therapists (OTs) and physical therapists (PTs) expand their practices beyond traditional boundaries while maintaining high-quality care and business profitability?

What innovative strategies can practitioners employ to differentiate themselves in an evolving healthcare landscape?

Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Jimmy McKay, Director of Communications at Mount Sinai Hospital, and Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.

Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.

In this episode, we cover:

• How tools like the Vestibular First goggles can revolutionize vestibular therapy and provide a competitive edge in both B2B and B2C markets.
• The unique opportunities for OTs to carve out their niche in areas like home modifications, mental health, and beyond, without being constrained by traditional models.
• Strategies for OTs and PTs to offer high-value services, such as premium house calls and ADA compliance assessments, that cater to specific patient needs and market demands.
• How applying your existing skills in new and innovative ways can create exceptional business opportunities and set you apart in the healthcare industry.

Connect with Dave on:

Email: [email protected] 

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

How can physical therapists balance patient care, business profitability, and evolving industry standards?

What strategies can help practitioners adapt to changing payment models while maintaining high-quality care?

Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Jimmy McKay, Director of Communications at Mount Sinai Hospital, and Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.

Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.

In this episode, we cover:

• The role of insurance in physical therapy, and why some practices are thriving despite common complaints about reimbursement rates.
• The importance of choosing the right practice model like Tony’s insurance-based model versus Dave’s out-of-network and out-of-pocket model, can both lead to success if aligned with your goals.
• Why focusing on high-value activities, like patient evaluations, can set your practice apart and drive business forward.
• How to leverage platforms like LinkedIn to enhance your online presence and grow your professional reputation.

Connect with Dave on:

Email: [email protected] 

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

How can healthcare business owners adapt to unexpected challenges and still come out on top?

What lessons can be learned from the rise and controversies of CrossFit?

Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Jimmy McKay, Director of Communications at Mount Sinai Hospital, and Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.

Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.

In this episode, we cover:

• Why focusing on evaluations and high-value activities can drive your healthcare business forward.
• What healthcare providers can learn from the success and recent controversies surrounding CrossFit, including the importance of community and the risks involved in scaling too quickly.
• Real-world stories of how to handle unexpected challenges in your healthcare practice, from losing key employees to navigating changes in the industry.
• A debate on whether Medicare for All or private pay is the best route for sustainable healthcare services.
• Practical tips on creating a healthcare environment that prioritizes patient care while maintaining business profitability.

Connect with Dave on:

Email: [email protected] 

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

How can a strong first impression impact the long-term success of your healthcare practice?

Is offering free trials worth it for your healthcare business?

Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.

Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.

In this episode, we cover:

• The critical role of first impressions in patient care and how it influences long-term client relationships.
• Effective sales strategies, including when and how to ask for payment, to optimize your practice's cash flow.
• The pros and cons of free trials and discovery visits, and whether they truly convert to long-term clients.
• Insights on leveraging AI tools like ChatGPT to enhance your practice’s marketing and streamline operations.
• Practical advice on how to build a strong patient-centric culture within your practice.

Connect with Dave on:

Email: [email protected] 

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

Are you curious about how team size and organizational structure can impact job satisfaction, leadership effectiveness, and the overall success of your physical therapy practice? 

Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Jimmy McKay, Director of Communications at Mount Sinai Hospital. And Anthony (Tony Maritato) Maritato, is a seasoned physical therapist, private practice owner, and online business entrepreneur.

Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.

In this episode, we cover:

• How team size affects job satisfaction and the dynamics within a physical therapy practice.
• The difference between leadership and management, and why it matters for your team’s success.
• The innovative business model of Fox Rehab and how it redefines outpatient physical therapy.
• The importance of understanding the business you’re in and how it shapes your practice’s growth and operations.
• Practical tips on using AI tools like ChatGPT to enhance content creation and streamline your practice’s marketing efforts.

Connect with Dave on:

Email: [email protected] 

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

Do old-school marketing tactics like referral pads can make a big impact in today’s digital marketing?

Curious about how to combine traditional "boots on the ground" marketing tactics with digital strategies to grow your healthcare practice?

Join us for a special crossover session of "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, joined by Tony Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.

Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.

In this episode, we cover:

• The value of physical referral pads and how they can help strengthen relationships with local specialists.
• Practical insights on designing effective referral materials, including the benefits of adding QR codes and other digital elements.
• Strategies for distributing referral pads, from direct drop-offs to strategic mailings, and how to track their success.
• Balancing the effectiveness of traditional marketing with the reach and efficiency of digital media.
• How to diversify your marketing mix to include both online and offline tactics for maximum impact.
• The importance of building strong relationships with referral partners and how these connections can drive long-term business growth.

Connect with Dave on:

Email: [email protected] 

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.