In this New Year kickoff episode, Dave, Tony, and Jimmy break down why most resolutions fail by January 12 and what physical therapists (and other providers) can actually do about it.

From fitness influencers and Planet Fitness genius marketing to full body MRI experiences and Peter Attia’s high end health model, the guys explore what really sells in healthcare and wellness and how physical therapy clinics can adapt, differentiate, and grow in 2026.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

---

EPISODE BREAKDOWN

[00:00] — Fitness Influencers

[00:57] — New Year Resolutions and Personal Goals

[01:31] — Jesse Itzler's Inspirational Journey

[03:23] — The Concept of Misogi Challenge and Mini Adventures

[03:57] — The Importance of Winning Habits

[04:59] — Challenges of Maintaining Resolutions

[06:10] — The Role of Coaches in Achieving Goals

[07:02] — Understanding Client Needs and Failures

[07:59] — Marketing and Selling Physical Therapy

[09:19] — Planet Fitness Business Model

[12:04] — Client Engagement and Growth Strategies

[14:43] — Innovative Health Services

[15:02] — Full Body MRI Services

[16:25] — Evaluating Health Services

[16:48] — Chat GPT Search Results

[17:21] — Kim Kardashian's MRI Marketing Controversy

[17:56] — Influencer Marketing in Healthcare

[18:11] — Wellness Day Experience

[19:15] — MRI Pricing and Locations

[20:22] — The MRI Experience

[20:47] — Times Square Booth Idea

[21:28] — Influencer Deals and Local Influencers

[22:49] — Podcast Guest Placement Services

[27:50] — Monetizing Physical Therapy Evaluations

[29:04] — Marketing Reviews and LinkedIn Campaigns

[29:50] — Content Creation and Podcast Growth

[31:49] — Apple Pricing Business in PT

[32:52] — Parting Shots and New Year Wishes

--

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

Can a gimmick really grow your PT clinic?

We break down the business lessons behind viral ice cream shops, free pizza mobs, and over-the-top holiday marketing. Real-world tactics for driving attention, capturing leads, and building your funnel.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

---

EPISODE BREAKDOWN

[00:50] — New Year's Eve Reflections

[02:24] — Times Square on New Year's Eve

[03:25] — Planet Fitness Sponsorship

[05:10] — Cherry Smash Ice Cream Parlor

[05:42] — The Power of Social Media

[07:58] — Brainstorming Marketing Ideas

[09:25] — Creating Viral Events

[10:08] — Leveraging User-Generated Content

[11:08] — The Concept of Edge Craft

[12:03] — Innovative Marketing Strategies

[17:37] — The Scarlet Letter Cocktail

[18:48] — The Barber Chair Shot

[20:44] — The Importance of Juxtaposition

[21:11] — Dave's Call to Healthcare Business Owners

--

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

Why do 76% of patients never even start physical therapy after getting a referral, and why do most who do start drop out early?

Today, we unpack the uncomfortable truth: this isn’t a motivation problem; it’s a friction problem. From confusing intake processes and insurance ambiguity to outdated referral workflows, we break down where patients fall out of the funnel and what PT clinic owners can actually do about it. If you’ve ever blamed “non-compliance,” this conversation might change how you see your business.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

---

EPISODE BREAKDOWN

[00:00] — Building Rapport

[01:19] — The Shocking Statistic: 76% of Patients Don't Start PT

[01:32] — The Identity Crisis in the PT Profession

[03:14] — The Importance of Effective Marketing

[05:32] — Patient Motivation vs. Friction

[05:59] — The Referral Model and Its Flaws

[07:25] — The Role of Digital Presence in PT

[08:41] — Consumer Perception of Physical Therapy

[11:12] — The Importance of Simplifying the Patient Experience

[12:28] — The Impact of Physician Referrals

[14:46] — Strategies to Improve Patient Conversion

[20:29] — The Role of Social Media in Patient Referrals

[22:17] — Simplifying the Patient Intake Process

[26:17] — Challenges with Insurance and Referrals

[28:07] — The Importance of Reducing Friction

[29:39] — Final Thoughts on Improving Patient Experience

[31:50] — The Value of C Minuses

[33:01] — The Reality of Fax Machines in Healthcare

[33:33] — Balancing Friction in Patient Referrals

[34:02] — Qualified Leads in Physical Therapy

[35:28] — High-End Restaurants and Friction

[38:02] — Raising Rates and Client Expectations

[40:47] — Concierge Services and Client Needs

[44:11] — The Role of Companionship in Therapy

[45:36] — Home Safety and Client Services

[48:32] — Handling Chargebacks and Payment Issues

[54:01] — Compliance Coffee and Marketing Insights

[56:47] — Mailbag Questions and Career Advice

[01:01:06] — Parting Shots

--

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

What would you do if you had to make $5,000 in new revenue this weekend with no ads, no evals?

In this jam packed episode, we dig into scrappy business tactics for PTs, live selling, warm leads, and what to do when your back’s against the wall. From in-clinic product sales and drop-shipping to partnering with local coaches and building B2B offers, we cover it all. Plus, the risks PTs avoid and why they shouldn’t. Whether you're a clinic owner or just getting started, this one’s a masterclass in creative monetization.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

---

EPISODE BREAKDOWN

[00:05] — Cold Calling and Messaging Tips

[00:57] — Real-Life Example: Bike Shop Visit

[01:52] — The Importance of Selling More Than Just Services

[02:24] — Understanding Drop Shipping for PT Clinics

[03:15] — The Risk-Averse Nature of Physical Therapy

[04:01] — The Reality of Inventory Management in clinics

[06:17] — Live Selling and Amazon Affiliates

[06:51] — The Evolution of Retail and Online Sales

[07:51] — Affiliate Programs and why

[08:40] — The Potential of Retail in PT Clinics

[10:22] — The Importance of High-Ticket Items

[11:13] — The Value of Different Service Tiers

[11:25] — The Peter Attia Model

[12:26] — The Future of Physical Therapy Business Models

[13:01] — Training Non-Licensed Staff

[14:12] — Mailbag: Generating Revenue Quickly

[15:34] — Cold Messaging Strategy

[15:58] — Value Stacking Offers

[18:14] — Partnering with Local Sports Teams

[20:06] — Showcases and Co-Promotion

[20:28] — CEUtopia

--

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

Would YOU trust a $10/hr stranger with your parents' care? This episode might change how you see value and where PT fits in.

Dave Kittle, Tony Maritato, and Jimmy McKay get into the growing trend of live selling and what it could mean for physical therapists, healthcare entrepreneurs, and anyone trying to build trust and monetize attention.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

---

EPISODE BREAKDOWN

[00:00] — The Problem with Low Wages

[01:22] — Defining Live Selling

[01:43] — Opportunities in Live Selling

[02:02] — Live Selling in Healthcare

[02:54] — Educational Approach to Live Selling

[03:28] — Virtual CI and Equipment Use

[04:27] — Technical Difficulties and Live Selling

[06:32] — The Eight Minute Rule

[08:01] — Live Selling Strategies and Ideas

[13:12] — Targeting Different Audiences

[14:43] — Combining Channels and Algorithms

[15:44] — Experimentation and Innovation in Live Selling

[17:29] — The Power of Communication

[17:49] — Testing the Waters: Does It Work?

[18:02] — Gary V's Picks and NFTs

[18:23] — First Mover Advantage

[18:29] — Introducing Dave's Topic

[18:39] — Challenges in Home Healthcare

[19:07] — Political and Economic Factors

[19:28] — Insurance and Medicare

[20:07] — Staffing and Wage Issues

[23:54] — The Importance of Trust and Reliability

[26:32] — Financial Realities of Home Healthcare

[27:41] — The Role of Non-Licensed Professionals

[28:18] — The Future of Home Healthcare

[36:01] — Sponsorship and Lighthearted Moments

--

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

Is your clinic running on outdated ideas?

Dave Kittle, Tony Maritato, and Jimmy McKay go lightning-round style on what’s overrated and underrated in the physical therapy business, from online booking and patient reviews to pricing strategy and content creation. Fast takes, smart insights, and no fluff.

Whether you’re a clinic owner, mobile PT, or cash-based solo practitioner, you’ll walk away rethinking how you spend your time and money.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

---

EPISODE BREAKDOWN

[00:00] — Patient Happiness

[00:59] — Physical Therapy Facebook Group Discussion

[01:18] — Martha's Clinic Policy Controversy

[03:20] — Legal and Ethical Considerations

[03:45] — Marketing Hacks for Physical Therapy Clinics

[04:48] — Dry Needling for Animals

[05:50] — Medicare and Membership Models

[11:54] — The Uber Rideshare Experience

[13:04] — Mailbag: Financial Struggles of a Cash-Based PT

[15:37] — Growing Through Leverage vs. Hiring

[15:42] — Understanding Leverage in Clinics

[16:16] — Leveraging Technology for Efficiency

[16:49] — Maximizing Profitability with Telehealth

[17:36] — Innovative Leverage Strategies

[19:17] — Examples of Leverage in Action

[19:44] — Leveraging Media and Content Creation

[20:46] — Discussion on Online Tools and AI

[22:43] — Mailbag Segment

[23:46] — Overrated or Underrated: Lightning Round

[28:51] — Live Selling and Future Trends

--

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

Most physical therapy job postings sound exactly the same and that’s the problem.

Dave Kittle, Tony Maritato, and Jimmy McKay break down why traditional PT recruiting fails, and how “anti job postings” and short-form video can attract better-fit clinicians faster.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

---

EPISODE BREAKDOWN

[00:00] — Why would someone apply to work in New York?

[01:29] — Entrepreneurial Spirit and Tinkering

[02:25] — Innovative Job Posting Strategies

[04:16] — Recruitment Insights and Strategies

[04:38] — Challenges in Hiring Clinicians

[05:36] — Using Video for Recruitment

[06:55] — Crafting Effective Job Postings

[09:59] — The Three C's of Employee Retention

[11:40] — Understanding Employee Motivations

[12:52] — Adapting to Business Phases

[13:26] — Reflecting on a Busy Period

[14:49] — Systems Breaking Down

[15:06] — Shifting Patient Expectations

[15:33] — Clinic Culture and Patient Fit

[15:56] — Handling Specific Patient Needs

[16:20] — Advice on Patient Management

[16:32] — Hiring and Clinic Culture

[17:33] — Effective Content Strategies

[19:09] — Viral Marketing Examples

[22:54] — Understanding Social Media Algorithms

[24:06] — Effective Job Listings

[24:30] — Instagram Strategy

[25:26] — Project Management

[27:20] — Concluding Thoughts

--

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

What if your PT clinic ran on attention instead of insurance?

Dave Kittle and Jimmy McKay break down the future of healthcare marketing, from content-driven growth to patient storytelling, and why Gen Z might not be your biggest spenders (yet). We unpack creative media plays, critique the APTA’s messaging, and explore how practices like Dave Kittle's Concierge Pain Relief are building a media first model in NYC. Whether you're a clinic owner or just PT curious, this episode will challenge how you see value in the attention economy.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

---

EPISODE BREAKDOWN

[00:00] — McKinsey's Research

[01:09] — Dave's Late-Night LinkedIn Activity

[02:15] — Concierge Pain Relief's Unique Selling Points

[03:42] — The Power of Storytelling in Patient Transformation

[06:27] — LinkedIn Engagement and Comments

[10:58] — The Role of Content in Modern Marketing

[12:38] — APTA Membership and Value Discussion

[19:14] — Proposed Changes to APTA's Membership Model

[22:49] — Membership Models and Revenue

[24:45] — The Value of Belonging in Professional Organizations

[28:29] — Communication and Engagement Strategies

[30:04] — The Power of In-Person Conferences

[30:32] — Launching Digital Content with Limited Budget

[30:39] — Securing Sponsorships for Year-Round Exposure

[31:57] — Decision-Making in Private Practices vs. Committees

[32:56] — Dave's YouTube Channels and Long-Term Goals

[33:21] — Short Play vs. Long Play

[35:27] — Health and Wellness Trends

[35:35] — Membership is Personal

[36:34] — Health and Wellness in Gyms

[38:48] — Boomers' Approach to Wellness

[40:12] — Fish in a Barrel Scenario at Gyms

[42:38] — Recovery Zone Concept

[43:03] — Resolve Physical Therapy's Strategy

[59:13] — Parting Shots

--

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

What is a physical therapist’s attention actually worth?

Dave Kittle, Tony Maritato, and Jimmy McKay break down why PTs consistently undervalue their authority, audience, and influence and how the creator economy is changing the game. From pricing sponsorships and live reads to applying creator leverage inside patient care, this conversation will challenge how you think about value, pricing, and power in physical therapy.

If you’ve ever felt underpaid, under-leveraged, or unsure what your voice is worth then start here.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

---

EPISODE BREAKDOWN

[00:00] — The Value of Real Products

[01:15] — Coaching High-Earning Clients

[03:02] — Screening Processes and Client Selection

[04:28] — Social Media Influence and Transformation Stories

[05:39] — The Power of Emotional Advertising

[06:21] — Fundraising Campaigns

[07:28] — Monetizing Social Media Content

[09:40] — Negotiating Fair Rates for Sponsored Content

[15:36] — Balancing Quality, Speed, and Cost in Freelancing

[15:49] — Valuable Insights from Tony

[16:26] — Jamie Brindle's Freelancer Advice

[17:20] — Applying Freelance Tactics to Patient Care

[17:36] — Offering Options to Patients

[18:06] — Formulating Service Packages

[19:20] — Handling Product Reviews and Licensing

[21:18] — Snowplowing and Patient Care Analogies

[24:03] — Live Streaming and Sponsorship Ideas

[28:14] — Gratitude and Reflections

[30:13] — Future Plans and Experiments

--

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

What if you never billed insurance again… and still built a thriving physical therapy clinic powered purely by attention?

Dave Kittle, Tony Maritato, and Jimmy McKay debate the idea of running a PT practice with zero copays, zero membership fees, and 100% monetized attention.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

---

EPISODE BREAKDOWN

[00:00] — Distrust in Major Platforms

[01:09] — The Future of Clinics: Attention Economy Model

[02:34] — Reality TV and Physical Therapy

[02:54] — Challenges and Storytelling in Content

[03:38] — Free Evaluations and Patient Success

[04:05] — Corporate Challenges and Social Media Influence

[04:24] — Mr. Beast's Approach to Business

[05:01] — Reality TV vs. Patient Results

[06:46] — Jesse Cole and the Savannah Bananas Model

[07:54] — Creating an Engaging Clinic Experience

[08:19] — The Power of Clickbait for Good

[08:49] — Sponsorships and Brand Collaborations

[09:28] — Charity Donations as a Marketing Strategy

[10:59] — The Importance of Audience Engagement

[12:38] — The Attention Economy: A Growing Trend

[12:51] — Content Studios: The New Marketing Frontier

[14:42] — The Role of Social Media in Business Growth

[15:57] — Outsourcing Content Creation

[20:36] — The Future of Content Creation

[24:43] — Challenges in Hiring and Patient Demand

--

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.