Do you feel guilty for not knowing your practice’s numbers?

In this episode, Dave Kittle sits down with business coach Sturdy McKee to uncover why so many PT and OT owners struggle with the financial side of practice ownership and what to do about it. From understanding your P&L sheet to keeping patients from dropping off care, this conversation is like a free coaching call for clinic owners who want more clarity, profit, and peace of mind.

Connect with Sturdy McKee https://sturdycoaching.com/

Get Sturdy McKee's free resource → https://6hourceo.com/

[01:05] – Meet Sturdy McKee: Business Coach

[01:17] – Understanding Your Business Numbers

[06:24] – The Importance of Objective Data in Business

[07:52] – Case Study: The Talkative Therapists

[10:02] – Setting Targets for Your Practice

[18:51] – The Role of Experience in Patient Retention

[25:02] – The Challenges of Management Without Training

[26:44] – Learning to Manage and Hire

[27:41] – The Importance of Diversity in Teams

[28:53] – The Value of Coaching and Fast-Tracking Skills

[33:22] – Understanding Business Metrics and KPIs

[38:34] – The Role of Fractional CFOs in Small Practices

[48:14] – Final Thoughts and Resources

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Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

Is Apple about to replace physical therapists with AI?

From Project Mulberry to remote monitoring with the Apple Watch, the tech giant may be changing healthcare forever. But will nudges and algorithms work, or do humans still matter most?

In this episode, Jimmy McKay, Dave Kittle, and Tony Maritato dive deep into Apple’s health tech revolution, exploring the risks, opportunities, and the future of patient care. Whether you're a physical therapist, clinic owner, or healthcare entrepreneur, this is a conversation you can’t afford to miss.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN:

[01:02] – Apple’s Project Mulberry: The AI Health Coach

[03:14] – Can AI Nudges Really Change Behavior?

[05:35] – Remote Therapeutic Monitoring and Apple Watch

[11:41] – AI Video Generators: The Next Disruption?

[23:36] – Inside the Hospital Experience & Needed Innovations

[29:08] – Innovating Physical Therapy

[30:02] – The Savannah Bananas: Disrupting Baseball Traditions

[30:58] – The Importance of Customer Experience

[34:25] – Psychology, & Consumer Choices

[40:13] – Cultural Norms That Shape Our Behavior

[43:42] – Borrowing Innovation from Other Industries

[45:46] – Challenges and Opportunities in Physical Therapy Education

[52:21] – Parting Shots: Where Healthcare Is Headed

---

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

What does a baby shower, a $75,000 fine, and luxury personal training have to do with clinic growth?

In this episode, Dave Kittle sits down with Jimmy McKay to unpack how marketing, scarcity, and relationship building can transform your physical therapy practice. From unconventional networking to conference kickoffs and pricing psychology, this is your playbook for connection-driven business growth.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN:

[01:13] – Weekend Baby Shower & Strategic Networking

[01:51] – Google Ads & Local Marketing Insights

[03:51] – Why Word of Mouth Still Wins

[06:09] – The Evolution of Advertising in PT

[12:30] – That Time a Clinic Got a $75K Fine 😳

[23:38] – Building Rapport Through Events

[32:54] – Real Talk: Networking Events That Work

[34:13] – Stop Overcomplicating Your Strategy

[35:37] – How to Launch a Memorable Conference

[37:09] – Turning Conversations into Collaborations

[39:27] – What Luxury Personal Training Teaches PTs

[44:13] – Simple Marketing Moves That Get Referrals

[47:39] – Event Planning that Actually Pays Off

[1:00:38] – Takeaways: Don’t Wait to Start Connecting

---

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

Why do some physical therapy clinics grow while others stall out?

In this strategy packed episode, Dave Kittle, Tony Maritato, and Jimmy McKay confront the silent killers of clinic growth from pricing hesitations and front desk missteps to scripts that sabotage conversions. You’ll learn how to boost referrals, train your team, and finally charge what you’re worth without feeling salesy.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

---

EPISODE BREAKDOWN:

[00:54] – Creative marketing: scarcity, urgency, and value stacking

[02:48] – Patient communication: closing the follow-up gap

[06:11] – Pricing strategy basics: confidence, value, and positioning

[09:25] – Premium services: how to charge more for what you already do

[17:47] – Raising rates without losing your loyal clients

[31:35] – Retention vs. growth: how to avoid pricing guilt

[33:59] – Smart ways to justify rate increases without sounding “salesy

[34:56] – Building a rock-solid value proposition

[39:47] – Not every patient is a fit and that’s okay

[40:41] – Adapting care plans while raising your standards

[42:42] – Video content that earns trust before the first visit

[47:10] – Intro Offers and Client Conversion

[49:27] – Free vs. paid consults: what actually converts better?

[59:20] – Parting shots: Be the guide, not just the therapist

---

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

What do Bigfoot vloggers, referral scripts, and affiliate marketing have in common?

In this creative and candid episode, Dave Kittle, Tony Maritato, and Jimmy McKay break down the unexpected strategies that help physical therapists grow, from leveraging AI generated clinic content and TikTok Shop monetization to achieving belief-driven outcomes and refining referral language. Whether you're a clinic owner or creator, this one’s packed with real takeaways.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[01:00] – AI and social media trends: What’s working right now

[06:18] – Dress code in physical therapy: hoodie or polo?

[15:21] – Balancing clinical autonomy with business expectations

[21:05] – How to manage unrealistic client expectations

[26:21] – What motivates patients? (It’s not always outcomes)

[29:29] – Asking for referrals without sounding desperate

[31:36] – Real-world challenges when asking for referrals

[33:03] – Proven scripts that generate referrals

[36:49] – Roleplaying and onboarding tips for referral success

[40:00] – Belief systems and how they shape clinical outcomes

[47:17] – TikTok Shop + product sales: where ethics meets income

[57:31] – Final encouragement: take action, stay human, and experiment

---

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

Can AI really replace front desk staff… or even enhance the patient journey from the first call to discharge?

In this episode, Dave Kittle and Jerry Durham dive deep into how artificial intelligence is being applied in healthcare today and what it could look like tomorrow. From AI agents scheduling appointments to training bots helping front desk staff role-play tough calls, this is a forward-thinking yet grounded conversation on balancing efficiency with empathy in the clinic.

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EPISODE BREAKDOWN

[00:54] – Guest intro: Jerry Durham’s role in patient-first practice

[01:19] – Where AI is already showing up in healthcare

[02:59] – Sales calls, front desk, and the human-AI handoff

[04:21] – Real ways to start implementing AI now

[06:19] – Limitations, resistance, and the real-world friction

[08:13] – AI agents + the patient interaction experience

[10:21] – Can AI support growth without losing connection?

[14:28] – After-hours, overflow, and offloading front desk tasks

[17:48] – What AI can (and can’t) do for customer satisfaction

[27:14] – The future of AI in care: what’s coming

[28:12] – Mapping the full patient journey with AI’s help

[29:01] – Getting your whole team aligned on the process

[29:50] – Training and onboarding: where most clinics fall short

[30:06] – Automation vs. human systems: finding the balance

[33:21] – Why do you still need some manual human moments

[37:40] – Engagement scripts, role-playing, and belief systems

[41:52] – What AI tech is real vs. just hype

[46:26] – Case studies, real tools, and what’s working now

[50:30] – Final thoughts: thoughtful AI, not lazy shortcuts

---

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Connect with Jerry Durham:

Instagram: https://www.instagram.com/jerrydurham_/

LinkedIn:https://www.linkedin.com/in/jerry-durham-5383711/

Hosted on Acast. See acast.com/privacy for more information.

From Krispy Kreme to AI: Rethinking Physical Therapy, Healthcare, and Career Identity

What do Krispy Kreme donuts, AI, and fax machines have to do with the future of physical therapy?

In this fast-paced conversation, Jimmy McKay, Dave Kittle, and Tony Maritato dissect what’s holding healthcare providers back, from outdated technology and broken incentives to career identity traps that limit clinicians’ growth. They explore how marketing, community-building, and long-form content can liberate PTs from burnout and redefine success on their terms.

They cover everything from burnout and career ceilings to leveraging content creation, education, and social proof as vehicles for personal and professional freedom.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[01:08] – The Krispy Kreme analogy: why patients line up for sugar, not care

[03:12] – What healthcare can learn from fast food marketing

[05:22] – Group fitness vs. traditional PT: who builds more community?

[10:37] – What exactly is a “PT mill” and how can we break the model?

[20:52] – Telehealth, hybrid care, and building new systems from scratch

[26:31] – Paper Referrals in a Digital World

[30:03] – How AI could transform physical therapy (if we let it)

[31:11] – The irony of high-tech AI vs. outdated tools

[34:08] – Paperwork madness: what we can automate right now

[39:48] – Generational divides, economic realities, and burnout

[47:02] – Passion vs. practicality: how to build a sustainable career

[56:36] – Parting Shots: reinvention, technology, and letting go of the old

---

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

Why PT Clinics Might Start Serving Beer, Showers, Cruises | Patient Experience x Content Marketing

- How can the physical therapy industry adopt entertainment and experiential marketing models like the Savannah Bananas?

- What if physical therapy clinics offered weed or wine during treatment — would patients actually heal faster?

- Can physical therapy become an experience patients actually look forward to*?

In this idea packed crossover with PT Pintcast, Jimmy McKay, Dave Kittle and Tony Maritato unpack how clinics can create unforgettable patient journeys, attract better clinicians, and scale their brand using bold storytelling, immersive care models, and strategic content.

From rehab cruises and "happy hour therapy" to "shower based treatments" and Netflix style content drops, this episode pushes the boundaries of what's possible in modern rehab.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

---

EPISODE BREAKDOWN

[02:25] – What clinics can learn from the Savannah Bananas

[04:56] – The Hero’s Journey applied to PT

[07:35] – Destination rehab: Cruises, fun, and transformation

[15:17] – High-ticket PT offers & self-pay success

[21:07] – Chive TV + out-of-the-box clinic content

[27:57] – Shower Therapy Concept

[32:47] – Should PT clinics serve beer or host happy hour?

[37:10] – Content strategies that actually work

[41:04] – Recruiting PTs with “Day in the Life” video

[56:54] – Parting Shots: Simplicity scales

---

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

If a $90 billion diamond industry was built on emotion and marketing, why isn’t physical therapy doing the same with movement and health?

What if your physical therapy clinic treated patients like influencers—would your outcomes or your business grow faster?

How can physical therapy practices generate high-quality leads without relying on paid ads?

Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Jimmy McKay, Director of Communications at Mount Sinai Hospital and Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.

Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.

In this episode, we cover:

[01:57] The Golden Ticket Marketing Strategy

[04:22] Leveraging Social Media and Word of Mouth

[07:01] Executing the Golden Ticket Strategy

[12:12] Engaging with Potential Clients

[15:49] Leveraging AI for Marketing

[17:19] Creating Unique Content

[23:10] Partnering with Influencers

[23:30] Expanding the Golden Ticket Concept

[28:58] Understanding Avatars in Physical Therapy

[29:24] Leveraging Social Media for Organic Reach

[30:24] The Fractional Role Concept

[32:12] The Power of Emotional Marketing

[34:46] Creating a Diamond Belief for Your Practice

[36:50] Challenges in Healthcare Marketing

[37:45] The Role of Cultural Shifts in PT

[40:13] Ethical Marketing Strategies

[43:42] Emotional Engagement in Healthcare

[46:01] Selling Emotions, Not Just Treatments

[48:05] Focusing on a Smaller Audience

[50:27] The Role of Business Development

[54:52] The Risk of Violating Healthcare Laws

[56:18] Balancing Creativity and Compliance

[57:54] Parting Shots

Connect with Dave on:

Email: [email protected] 

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

Why do so many physical therapy clinics shut down within 5 years?

Is social media ruining physical therapy careers or saving them?

Is 'small and profitable' smarter than scaling to 10 clinics?

Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Jimmy McKay, Director of Communications at Mount Sinai Hospital and online business entrepreneur.

Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.

In this episode, we cover:

[01:00] A Night in Chicago: Health to Tech Event

[02:11] The Power of In-Person Networking

[08:11] The Future of Telehealth: Alex's Innovative Device

[12:50] Challenges in Scaling Health Tech Innovations

[13:40] Greg Todd's Perspective on PT Salaries

[33:40] The Jerry McGuire Approach to Partnerships

[33:58] Building Deeper Connections with Fewer Partners

[34:38] The Importance of Mutual Success in Partnerships

[35:13] The Role of Clinicians in Facilitating Partnerships

[37:44] Exploring Innovative Neuro Rehabilitation Practices

[40:23] Challenges and Business Models in Neuro Rehab

[44:52] The Role of Trainers in Neuro Rehabilitation

[48:43] Effective Messaging in Physical Therapy Marketing

[53:38] Raising the Bar in Healthcare Standards

[57:47] Parting Shots

Connect with Dave on:

Email: [email protected] 

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.