What do you do when you're a great clinician but struggling to run a profitable practice?

Can you fix profitability issues without adding more services or chasing new ideas?

Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Jimmy McKay, Director of Communications at Mount Sinai Hospital and Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.

Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.

In this episode, we cover:

[01:16] Chris Miller's PT Clinic Challenges

[02:27] Financial Constraints and Solutions

[03:44] Profitability and Operational Challenges

[04:46] Tony's Perspective on Chris's Situation

[06:42] Strategic Advice for Chris

[08:25] Exploring Cost-Effective Solutions

[09:11] Addressing Debt and Financial Challenges

[10:39] Finding High Profit Margin Services

[13:41] Exploring Membership Models for Cash Flow

[15:17] Avoiding Distractions and New Ventures

[16:31] Steal the Strategy: Effective Copywriting

[19:17] Using Clickbait Strategies for Good

[23:55] Parting Shots

Connect with Dave on:

Email: [email protected] 

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

If Medicare only pays for the "bare minimum," why are so many clinicians still giving away their best work for free?

What if you stopped seeing Medicare as the full solution and started using it as the entry point to a better experience... would your business survive longer?

Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Jimmy McKay, Director of Communications at Mount Sinai Hospital and Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.

Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.

In this episode, we cover:

[00:56] The Big Idea: Medicare as a Loss Leader

[02:03] Entry-Level Clinicians and Insurance Billing

[03:56] Medicare Coverage vs. Premium Services

[04:18] Medicare as a Loss Leader

[05:22] Communicating Value to Patients

[08:06] Framing Value in Therapy Services

[11:03] Real-World Examples and Strategies

[14:55] Consumer Behavior and Therapy Services

[17:20] Creating Value Beyond Insurance Coverage

[24:13] Profitability Problems and Solutions

[27:45] Medicare Beneficiaries and Out-of-Pocket Payments

Connect with Dave on:

Email: [email protected] 

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

Can you create a connection and value through a screen?

 What’s more important for retaining top clinicians: higher pay or more control over their schedule?

Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Jimmy McKay, Director of Communications at Mount Sinai Hospital and Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.

Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.

In this episode, we cover:

[01:00] AI and Digital Health Discussion

[01:25] Sword Health's Thrive Pad Overview

[02:33] Critique of Sword Health's Presentation

[14:53] Comparing Effective Communication Strategies

[23:21] Recruitment and Retention Challenges

[29:43] The Challenges of Hiring Therapists with Their Own Businesses

[30:33] Investing in Staff and Building Team Culture

[33:54] Clinician-First Approach in Healthcare

[34:46] Leveraging AI and Technology in Healthcare

[40:50] The Importance of Personalization and Customer Experience

[45:38] Effective Communication and Relationship Building

[54:33] Parting Shots: Simplifying and Optimizing Your Message

Connect with Dave on:

Email: [email protected] 

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

People don’t quit jobs... they quit leaders!

Is it really your job to make your employees happy or just to build a place where they can be happy?

If you could start a business inside your business… what would you build first?

Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Jimmy McKay, Director of Communications at Mount Sinai Hospital and Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.

Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.

In this episode, we cover:

[00:52] The Story Behind Women's Basketball Dynasty

[01:07] Recruitment and Hiring Strategies

[02:25] Joey Allbritton's Perspective on Employee Happiness

[08:31] The Role of a CEO

[26:37] Valuations and Business Ideas

[30:43] Understanding Deal Risks and Owner Transitions

[32:39] Addressing Owner Performance Post-Acquisition

[34:50] Building Trust and Relationships with Owners

[35:09] Opportunities in Starting and Selling PT Practices

[39:06] Collaborative Strategies for Practice Growth

[46:42] Innovative Marketing and Lead Generation

[47:48] Effective Advertising for Physical Therapy Services

[57:32] Parting Shots

Connect with Dave on:

Email: [email protected] 

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

What would happen if physical therapists spent 45% of their revenue on marketing like billion-dollar startups do?

Should physical therapists start thinking like marketers… or will that “sell out” the profession?

Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.

Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.

In this episode, we cover:

[01:26] Hims and Hers Telemedicine Breakdown

[04:48] Discussion with Dave: Marketing Strategies

[08:47] Organic vs Paid Marketing

[11:40] Tracking and Analyzing Ad Performance

[27:24] Hims and Hers Facebook Ad Analysis

[29:48] Success Stories and Personalized Plans

[30:08] Using Chat GPT for Ad Creation

[30:28] Targeting Pain Points in Ads

[31:27] Advanced Ad Strategies

[31:44] Optimizing Ad Spend

[32:23] Leveraging Chat GPT for Ad Optimization

[33:58] Analyzing Dr. Bricker's Video Content

[38:50] Insurance and Physical Therapy Marketing

[47:52] Medicare and Cash Payments

[56:11] Parting Shots

Connect with Dave on:

Email: [email protected] 

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

Is the traditional 60-minute, one-on-one physical therapy session outdated—and are 10-minute, $30 visits the future of care?

Are PT 'mills' really the villain or are they just delivering what the market actually wants?

Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Jimmy McKay, Director of Communications at Mount Sinai Hospital and Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.

Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.

In this episode, we cover:

[02:15] Brainstorming Solutions for Revenue Loss

[06:17] Business Risks

[07:37] Social Media Blunders and Competitor Rivalries

[16:35] Creative Business Models and Automation

[27:21] The Low Bar in Physical Therapy

[27:59] Turnover Rates in Different Models

[30:32] Defending PT Mills

[36:31] Adapting to Change in the Profession

[46:05] The Chameleon Approach in Physical Therapy

[51:50] Parting Shots

Connect with Dave on:

Email: [email protected] 

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

What common issues make a physical therapy or healthcare practice difficult to sell?

How can practice owners improve the appeal of their business to potential buyers?

In this episode of The Dave Kittle Show, Dave talks with Ruth Mannschreck, a business coach and retired dentist, about why some physical therapy practices may be hard to sell. Ruth explains common issues like relying too much on the owner, a single referral source, or one key employee. They also cover what makes a practice stand out to buyers, the need for solid systems, and how to prepare for growth. Ruth shares advice on adjusting your business to appeal to different types of buyers.

You can connect with Ruth Mannschreck to access her free checklist, “10 Things To Do Before Selling a Business,” at https://shorelinestrategies.lpages.co/2025-mar-prep-to-sell-checklist-optin-podcast-cta/

In this episode, we cover:

[00:53] Guest Introduction: Ruth Mannschreck

[00:58] Why Your Healthcare Business May Be Unsellable

[01:52] Key Factors Making a Practice Unsellable

[04:57] The Importance of Differentiation and Competitive Advantage

[07:30] Challenges and Solutions in Selling a Practice

[11:32] Understanding Different Buyers and Sellers

[15:12] Final Thoughts and Contact Information

Connect with Dave on:

Email: [email protected] 

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

Why is it risky to wait until after a business is sold to tell your employees?

How can business owners prepare their team for a future sale without creating panic?

In this episode of The Dave Kittle Show, Dave talks with Ruth Mannschreck, a retired dentist turned business strategist. Ruth shares lessons from building and selling her dental practice, including key mistakes she made. She stresses the value of involving employees early in the sale process to keep morale up and make the transition easier. Ruth also highlights the need for clear communication, practice tours with buyers, and building a strong team culture that reflects core values.

You can connect with Ruth Mannschreck to access her free checklist, “10 Things To Do Before Selling a Business,” at https://shorelinestrategies.lpages.co/2025-mar-prep-to-sell-checklist-optin-podcast-cta/

In this episode, we cover:

[01:14] Guest Introduction: Ruth Mannschreck

[01:31] Ruth's Background and Experience

[03:12] The Importance of Preparing to Sell Your Business

[03:35] When to Inform Employees

[04:02] Ruth's Approach to Team Involvement

[05:40] Building a Magnetic Culture

[08:01] Tactical Approaches to Informing Your Team

[10:17] Practical Tips for Business Tours and Employee Involvement

[11:36] Debriefing After Tours

[14:01] Ruth's Personal Experience and Lessons Learned

[17:58] Preparing for a Sale

[22:02] Conclusion and Contact Information

Connect with Dave on:

Email: [email protected] 

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

How should physical therapists adapt to declining insurance reimbursement and systemic changes in healthcare?

Is telehealth or virtual physical therapy a viable long-term model for care delivery?

Can physical therapists continue to use the “physical therapy” label when providing services beyond traditional rehab care?

Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Jimmy McKay, Director of Communications at Mount Sinai Hospital and Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.

Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.

In this episode, we cover:

[00:55] LinkedIn Debates and Industry Challenges

[02:36] PT Industry Challenges and Reimbursement Cuts

[03:22] Burnout in the Physical Therapy Profession

[04:11] Payment Models and Therapist Perspectives

[09:08] Patient Expectations and Insurance Challenges

[22:23] Telehealth vs. In-Person Care

[29:24] Discussing Neuro PT and Virtual Therapy

[31:08] Medicare Coverage for Telehealth Services

[32:05] Patient Retention and Therapy Goals

[33:23] Debating Physical Therapy vs. Wellness

[35:31] Handling Online Criticism and Trolls

[53:22] Franchise Models in Physical Therapy

[56:56] Parting Shots

Connect with Dave on:

Email: [email protected] 

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

What is the controversy surrounding Hinge Health’s approach to digital physical therapy, and how does it reflect broader changes in the industry?

Will traditional in-person physical therapy practices survive as technology and payer models shift toward efficiency and value-based care?

Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Jimmy McKay, Director of Communications at Mount Sinai Hospital and Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.

Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.

In this episode, we cover:

[01:13] Hinge Health IPO Discussion

[02:18] Digital vs. In-Person Physical Therapy

[04:11] Hinge Health's Business Model

[05:54] Comments and Criticisms from Industry Professionals

[09:04] Future of Physical Therapy

[13:30] Challenges and Opportunities in Healthcare Business

[30:30] The Future of Agile and Lean Companies

[30:57] Understanding Value-Based Care

[31:20] Challenges in the Physical Therapy Profession

[36:06] Direct to Physician Marketing and Relationships

[41:52]  Innovative Approaches and Future Trends

[52:37] Parting Shots

Connect with Dave on:

Email: [email protected] 

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.