How do PTs turn local businesses into a repeatable, no-ad patient engine?

How can you use AI + video ethically to boost trust and reach?

Dave Kittle and Tony Maritato reveal the Local Business Collab playbook turning treatments into content, reviews, and referrals with zero ad spend. If you’re a PT, clinic owner, or mobile therapist, this is growth your community can feel.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[01:00] – Brainstorming Marketing Strategies

[01:24] – Identifying Potential Business Collaborations

[02:01] – Collaborating with Local Businesses

[03:40] – The Golden Ticket Strategy 2.0

[06:42] – Effective Cold Outreach Techniques

[08:40] – The Power of Complimentary Offers

[16:27] – Leveraging AI in Marketing

[22:20] – Creating Digital Mascots and Future Ideas

[25:29] – Creating Engaging Physical Therapy Videos

[26:28] – Using AI to Enhance Patient Experience

[27:42] – Creative Ideas for Patient Interaction

[33:31] – Challenges and Solutions in Product Sales

[44:31] – Leveraging Video for Marketing and Training

--

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

Stop paying for local attention you can earn.

Dave Kittle and Tony Maritato break down the simple workflow that turned routine PT visits into discoverable content and helped trigger 7.2M views with $0 ad spend. The move: film a short, consented clip, tag the patient (and relevant brands or local businesses), and let the platform do the distribution.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[01:03] – Exploring New AI Video Capabilities

[01:57] – Practical Applications of AI in Physical Therapy

[05:38] – Social Media Strategies for Therapists

[07:06] – Leveraging Viral Content for Business Growth

[11:25] – Leveraging Local Business Collaborations

[15:03] – Creative Marketing Ideas for Therapists

[18:07] – Building Community Connections

[22:06] – The Future of Physical Therapy Marketing

[24:36] – Assessing the Value of Physical Therapy

[26:31] – Challenges with Home Exercise Programs

[29:45] – The Importance of Accountability in Physical Therapy

[34:54] – Innovative Approaches in Patient Engagement

[37:55] – Leveraging Video and Technology in Therapy

[43:59] – Parting Shots

---

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

AI vs. PT: Will Chatbots Replace Trainers? | Cash vs Insurance, PTAs, & the Future of Care

Can AI really replace the human experience in physical therapy and training—or just the parts people find boring?

Dave Kittle, Tony Maritato, and Jimmy McKay square up on AI’s role in healthcare, from patient behavior, Medicare opt-out debates, and why premium clients will still choose people.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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⏱️ EPISODE BREAKDOWN

[01:21] – Debate: Can AI Replace Personal Trainers?

[02:06] – Quantum Computing and Human Replacement

[03:15] – The Future of In-Person Experience vs. Digital Experience

[04:37] – Future of Virtual Reality and AI

[08:32] – Physical Therapy vs. Personal Training

[13:32] – Ethical Obligations in Physical Therapy

[14:22] – Insurance Model and Its Impact

[15:27] – Westworld and the Future of AI

[17:58] – Self-Checkout and Automation

[25:37] – Legislation and the Future of Physical Therapy

[28:26] – New York State Practice Act Changes

[29:30] – The Role of Physical Therapist Assistants

---

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

Is a chatbot going to move the needle in private practice? Or is the future of physical therapy something far more human?

Dave Kittle sits down with Tony Maritato, and Jimmy McKay dive into everything from AI diagnosis accuracy to how Facebook video reposts hit 2.3 million views in 30 days. They discuss the real patient behavior behind urgent care decisions, the future of chatbots on PT websites, and what went down at the APTA Future of Rehab Summit. Whether you're a clinic owner or just AI-curious, this one will shift how you think about healthcare, marketing, and the next evolution of PT.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[01:04] – Exploring Chat GPT Predictions

[04:55] – AI in Medical Diagnosis

[06:57] – Human vs AI in Healthcare

[09:41] – The Future of AI in Physical Therapy

[13:45] – Leveraging Technology in Healthcare

[27:14] – Challenges in Therapy Practices

[27:45] – Coaching and Mentorship in Therapy

[28:11] – Patient-Centered Care

[29:56] – Insurance-Based vs. Cash-Based Practices

[31:31] – Conference Insights and Feedback

[37:11] – AI and Technology in Therapy

[45:05] – Organic Content and Social Media Strategy

[50:00] – Parting Shots

---

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

What are the ethical and strategic pitfalls PTs face with insurance billing and patient dependency and how can they avoid them?

In this episode, Dave Kittle, Jimmy McKay, and Tony Maritato share the future of physical therapy, with a focus on networking, marketing, ethical billing, and building strong patient relationships.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[01:02] – APTA's Future of Rehab Therapy Summit

[04:05] – Networking and Connections

[05:36] – Social Media Strategies for Growth

[10:37] – Challenges in Physical Therapy Practices

[18:22] – Insurance Fraud and Ethical Concerns

[25:00] – Reevaluating Therapy Value and Patient Engagement

[28:41] – The Value of Time Spent with Patients

[30:39] – Efficiency vs. Quality in Therapy Sessions

[34:17] – Manual Therapy: Pros and Cons

[41:38] – Networking and Collaboration in Healthcare

[45:14] – Monetizing Facebook Groups for Therapists

[52:13] – Event Planning and Professional Growth

---

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

Are you frustrated with referrals drying up or wondering how to break into physician marketing without feeling “salesy”?

In this episode, Dave Kittle, joined by Jimmy McKay and Tony Maritato, shares how a Manhattan dinner party turned into a masterclass in patient referrals and practice growth.

You’ll hear how to leverage goodwill, build referral lists, and create powerful networking events even if you’re introverted or just starting out.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN:

[00:56] – Marketing Dinner Party: Concept and Execution

[01:37] – Networking and Building Relationships

[04:06] – Post-Event Follow-Up and Reflections

[06:19] – The Value of Physician Marketing

[10:54] – Planning Your Own Networking Event

[17:41] – Effective Follow-Up and Relationship Building

[33:32] – Leveraging Golden Tickets for Staff Appreciation

[36:33] – The Power of Personalized Intro Videos

[44:31] – Building Trust with Localized Content

[49:30] – Creative Marketing Campaigns and Concepts

[51:29] – Engaging with the Community and Networking

[53:12] – Leveraging Social Media for Local Presence

[56:13] – Innovative Ideas for Patient Interaction

[01:00:42] – Parting Shots

---

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

Do you feel guilty for not knowing your practice’s numbers?

In this episode, Dave Kittle sits down with business coach Sturdy McKee to uncover why so many PT and OT owners struggle with the financial side of practice ownership and what to do about it. From understanding your P&L sheet to keeping patients from dropping off care, this conversation is like a free coaching call for clinic owners who want more clarity, profit, and peace of mind.

Connect with Sturdy McKee https://sturdycoaching.com/

Get Sturdy McKee's free resource → https://6hourceo.com/

[01:05] – Meet Sturdy McKee: Business Coach

[01:17] – Understanding Your Business Numbers

[06:24] – The Importance of Objective Data in Business

[07:52] – Case Study: The Talkative Therapists

[10:02] – Setting Targets for Your Practice

[18:51] – The Role of Experience in Patient Retention

[25:02] – The Challenges of Management Without Training

[26:44] – Learning to Manage and Hire

[27:41] – The Importance of Diversity in Teams

[28:53] – The Value of Coaching and Fast-Tracking Skills

[33:22] – Understanding Business Metrics and KPIs

[38:34] – The Role of Fractional CFOs in Small Practices

[48:14] – Final Thoughts and Resources

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Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

Is Apple about to replace physical therapists with AI?

From Project Mulberry to remote monitoring with the Apple Watch, the tech giant may be changing healthcare forever. But will nudges and algorithms work, or do humans still matter most?

In this episode, Jimmy McKay, Dave Kittle, and Tony Maritato dive deep into Apple’s health tech revolution, exploring the risks, opportunities, and the future of patient care. Whether you're a physical therapist, clinic owner, or healthcare entrepreneur, this is a conversation you can’t afford to miss.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN:

[01:02] – Apple’s Project Mulberry: The AI Health Coach

[03:14] – Can AI Nudges Really Change Behavior?

[05:35] – Remote Therapeutic Monitoring and Apple Watch

[11:41] – AI Video Generators: The Next Disruption?

[23:36] – Inside the Hospital Experience & Needed Innovations

[29:08] – Innovating Physical Therapy

[30:02] – The Savannah Bananas: Disrupting Baseball Traditions

[30:58] – The Importance of Customer Experience

[34:25] – Psychology, & Consumer Choices

[40:13] – Cultural Norms That Shape Our Behavior

[43:42] – Borrowing Innovation from Other Industries

[45:46] – Challenges and Opportunities in Physical Therapy Education

[52:21] – Parting Shots: Where Healthcare Is Headed

---

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

What does a baby shower, a $75,000 fine, and luxury personal training have to do with clinic growth?

In this episode, Dave Kittle sits down with Jimmy McKay to unpack how marketing, scarcity, and relationship building can transform your physical therapy practice. From unconventional networking to conference kickoffs and pricing psychology, this is your playbook for connection-driven business growth.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN:

[01:13] – Weekend Baby Shower & Strategic Networking

[01:51] – Google Ads & Local Marketing Insights

[03:51] – Why Word of Mouth Still Wins

[06:09] – The Evolution of Advertising in PT

[12:30] – That Time a Clinic Got a $75K Fine 😳

[23:38] – Building Rapport Through Events

[32:54] – Real Talk: Networking Events That Work

[34:13] – Stop Overcomplicating Your Strategy

[35:37] – How to Launch a Memorable Conference

[37:09] – Turning Conversations into Collaborations

[39:27] – What Luxury Personal Training Teaches PTs

[44:13] – Simple Marketing Moves That Get Referrals

[47:39] – Event Planning that Actually Pays Off

[1:00:38] – Takeaways: Don’t Wait to Start Connecting

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Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

Why do some physical therapy clinics grow while others stall out?

In this strategy packed episode, Dave Kittle, Tony Maritato, and Jimmy McKay confront the silent killers of clinic growth from pricing hesitations and front desk missteps to scripts that sabotage conversions. You’ll learn how to boost referrals, train your team, and finally charge what you’re worth without feeling salesy.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN:

[00:54] – Creative marketing: scarcity, urgency, and value stacking

[02:48] – Patient communication: closing the follow-up gap

[06:11] – Pricing strategy basics: confidence, value, and positioning

[09:25] – Premium services: how to charge more for what you already do

[17:47] – Raising rates without losing your loyal clients

[31:35] – Retention vs. growth: how to avoid pricing guilt

[33:59] – Smart ways to justify rate increases without sounding “salesy

[34:56] – Building a rock-solid value proposition

[39:47] – Not every patient is a fit and that’s okay

[40:41] – Adapting care plans while raising your standards

[42:42] – Video content that earns trust before the first visit

[47:10] – Intro Offers and Client Conversion

[49:27] – Free vs. paid consults: what actually converts better?

[59:20] – Parting shots: Be the guide, not just the therapist

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Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.