How do physical therapy clinics turn social media into actual patients?

Dave Kittle, Jimmy McKay and Tony Maritato break down 18 million Facebook views, AI-powered content analysis, raw TikTok videos generating PT leads, platform algorithms, engagement, and the simple formula of attention → trust → action.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[00:00] Launching TikTok Leads

[02:03] Dave Says "Know The Game"

[03:15] Personality Over Stability

[04:01] Who Sells The Career

[05:44] Burnout And Fit Debate

[06:30] ChatGPT Social Audit

[09:27] FITVP For Content

[10:57] Platform Shifts And Focus

[12:39] Becoming The Knee Resource

[15:00] What Clinics Should Do

[16:02] Raw Phone Content Strategy

[18:00] Posts That Spark Comments

[18:55] Make Media Social

[23:15] Attention Trust Action

[30:00] Parting Shots

PT owners:

What is currently stopping you from posting more content?

A) I don't know what to post

B) I think the quality needs to be better

C) I don't have time

D) I don't believe it will actually generate patients

And if you’re already posting:

Which platform is giving you the best return right now?

-

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

Why are physical therapists burned out and would more money actually fix it?

The Breakfast club debate PT burnout, high-volume practice, salaries, patient load, hiring, clinician expectations and whether they would still become physical therapists today.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[00:00] – Burnout Then vs Now

[00:52] – APTA Survey Sparks Debate

[01:31] – Why Burnout Hurts Care

[02:31] – Hiring When Candidates Burn Out

[04:43] – Defining Burnout Clearly

[05:22] – WHO Three-Part Burnout Model

[07:08] – What Burnout Feels Like

[08:04] – Hard Work vs True Burnout

[08:44] – LinkedIn Poll What Clinicians Want

[10:18] – Dave’s Early Career Pressure

[12:23] – Recruiting Without Ragebait

[13:37] – Systems Boundaries and Ownership

[16:59] – Would Pay Raises Solve Burnout

[19:04] – Students Culture Fit and Hope

[23:33] – Grass Is Greener and PT Going Bigger

PTs — when you say you want fewer patients per day, what do you ACTUALLY want?

A) More time with each patient

B) A buffer between patients

C) Both

D) Honestly… just fewer patients

And second question:

If your salary increased $25,000 tomorrow, would it meaningfully change how you feel about your job?

-

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

What can physical therapists learn from a 255-million-view street basketball video?

Dave Kittle, Jimmy McKay and Tony Maritato break down viral-content psychology, AI-assisted PT content, simple hooks, promised payoffs, recruiting, pricing, and why PT owners often overcomplicate ideas that should be simple.

EPISODE BREAKDOWN

[00:00] The Crash

[01:06] AI Pool Compression Idea

[01:56] Rapid Safety Content Ideas

[02:29] Simple Ideas Win

[03:37] Steal And Remix Content

[04:19] Pre Sell Before Building

[05:12] Human Are The Bottleneck

[06:45] Boosting Posts For Resumes

[08:22] Relocation Offer And Retention

[09:18] New Role At Prompt

[11:36] 255 Million View Reel

[13:41] Why People Watch To The End

[15:13] Apply Viral Tricks To PT

[17:55] Youth Theater Fundraising

[19:57] Mailbox Pricing And Value

[23:50] Sick Calls And Coverage Systems

[30:35] Parting Shot

PTs:

What piece of content outside of healthcare have you seen recently and thought:

“I could make a PT version of that”?

Drop the format below—not the exact copy.

And bonus question:

Would you watch a knee-replacement video longer if it started with:

“82° today. Can we hit 90° before the end of this session?”

-

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

Can APTA, Medicare or private insurers actually fix physical therapy reimbursement?

The guys debate PT payment reform, cash-pay practice models, controlling your own pricing, alternative revenue streams and why practice owners may need to stop waiting for someone else to solve their economics.

EPISODE BREAKDOWN

[00:00] – Nothing Works on Payment

[01:12] – Live Tweeting Trouble

[02:22] – Oversharing Sells Tickets

[03:48] – Napster And Trailers Lesson

[05:01] – Payment vs Reimbursement

[06:52] – Reference Committees Explained

[07:56] – Debating Tiny Wording

[09:01] – No Hope For Pay Increases

[11:46] – Why Cash Pay Is Rising

[12:36] – Advocacy Wins or Just Slower Loss

[14:16] – Why Not Unplug From Insurance

[15:41] – Self Pay Cashflow Reality

[17:47] – Mailbox Guy Business Lesson

[20:51] – Monetizing PT Skills

PT owners:

Which side are you on?

A) Advocacy can eventually meaningfully improve PT payment

B) Advocacy matters, but reimbursement will never keep up

C) PTs need to move toward more cash-pay/direct-to-consumer models

D) We need both

And what would you consider a meaningful reimbursement win—3%, 5%, 10%?

-

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

Should a physical therapy clinic compete on volume or go premium?

Dave Kittle and Jimmy McKay break down what PT owners can learn from Equinox, Planet Fitness, membership businesses, the “third place” trend, and why getting stuck in the middle may be the hardest business model of all.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[00:00] – Price Squeeze Middle

[02:19] – Gyms Outpace Nightlife

[03:35] – Why Nike Gyms Failed

[05:55] – Equinox Spend Breakdown

[07:52] – Bell Curve Pricing Strategy

[11:21] – Upsells Access and Membership Future

[14:24] – Ironman Exec Model Lessons

[16:48] – PT As Third Place

[18:03] – Membership vs Packages

[18:55] – Megan Brown Model

[20:23] – Hybrid Clinic Economics

[22:28] – APTA Payment Summit

[26:34] – Content Formats That Work

[27:57] – Parting Shots

PT owners:

If you had to choose ONE model today, which would you rather build?

A) High-volume / insurance

B) Premium / cash-pay

C) Membership / wellness model

D) Hybrid

And if you're currently charging somewhere around $100–$150 cash per visit, do you feel squeezed between insurance clinics and higher-end practices?

-

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

Why do physical therapy patients stop showing up after only a few visits?

Dave Kittle and Jimmy McKay discuss the “three visit” problem, inconsistent care, therapist switching, reimbursement pressure, cash-pay versus in-network models, and why patient expectations may matter more than clinics realize.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[00:00] – Consistency Matters

[01:18] – Insurance Questions

[02:10] – Simple Reply Script

[03:13] – Cost Concerns Explained

[04:15] – Polite Close And Seed

[05:41] – In Network Visit Dropoff

[06:51] – The Visit Three Problem

[09:04] – Quality Versus Cost Framing

[10:22] – Expectations Versus Reality

[11:35] – Who Owns The Blame

[14:45] – Personal Training Comparison

[15:52] – Volume Leads to Switching

[21:17] – Acquisition Cost Math

[23:02] – Reuse This Script

For the PTs:

How often does one patient see the SAME therapist for their entire plan of care?

And for patients:

Would switching therapists unexpectedly make you less likely to keep going?

I'm curious whether the bigger issue is price, results, or consistency.

-

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

Physical therapists answer valuable questions all day and most of that knowledge disappears when the appointment ends.

Dave Kittle and Tony Maritato discuss recording evaluations, turning patient education into digital assets, YouTube monetization, privacy-based pricing, and how PTs can create more value from work they're already doing.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[00:55] – Fridge Trouble Begins

[01:54] – Finding A Repair Pro

[02:38] – Sticker Shock Pricing

[03:39] – Paying Feels Different

[04:24] – Repair Or Replace

[05:19] – DIY Tip From Technician

[06:29] – PT Evaluation Comparison

[08:25] – Consumer Cost Anxiety

[09:23] – Low Barrier Video Consults

[11:14] – Record Evaluations Publicly

[12:41] – Discount For Recording Visits

[15:01] – Video Monetization Proof

[17:36] – Paywalled Evaluation Product

[18:20] – Paywall Workflow Explained

[20:03] – Marvel Gym Wrap Up

[25:22] – Parting Shots

Would you trade privacy for a lower PT rate?

Example:

🔒 100% private visit: $300

🎥 Recorded visit with consent: $175

Assume the clinic could use portions of the visit for educational/marketing content.

Would you take the discount?

-Yes

-Maybe

-No way

-

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

Is becoming a physical therapist still worth it in 2026?

The guys discuss PT school debt, salary ceilings, practice ownership, modern career opportunities, content creation, differentiation, and why AI may become one of the most important tools in physical therapy education.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[00:00] – Why PT Gets Hate

[01:58] – APTA Topics and Loans

[02:26] – Is PT Worth It

[02:58] – Jimmy Says "It Depends"

[04:06] – Dave Says Yes?... Worth It why?

[05:04] – Owner Income Reality

[06:01] – Every Career Has Tradeoffs

[08:11] – Accountability and Modern PT

[08:58] – Creative Branding Example

[11:26] – Marvel Gym Marketing

[12:49] – Show Don't Tell Branding Content

[13:32] – Dave Builds Video Content

[15:45] – Patient Consent and Storytelling

[18:29] – AI In PT Education

Would you become a physical therapist in 2026?

🟢 Absolutely

🟡 Yes, but only with low debt

🟠 Only if I planned to own a business

🔴 No, I'd choose another profession

If you're already a PT, would you make the same choice again?

-

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

What if the biggest physical therapy business opportunity isn’t opening another clinic?

What if instead of selling your time, your name, or your treatment hours… you turned the way you get results into a system other therapists could use?

A branded method.

A licensing model.

A productized service.

Something that can scale without requiring you to personally treat every patient.

That’s the question we’re digging into today.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[00:00] – Therapists Want Stability

[01:42] – Licensing vs Franchise Questions

[02:13] – Can Cash PT Scale

[03:44] – Why Patients Drop Off Care

[05:08] – McDonalds vs PT Demand

[05:30] – Branded Programs Idea

[06:04] – Licensing a Knee Program

[07:16] – ROI Home Runs

[08:22] – Jiffy Knee Breakdown

[10:23] – Does This Translate to PT

[12:41] – TMR vs Jiffy Knee Models

[13:29] – Identity Blocks Scaling

[14:48] – How Many PTs Become Owners

[16:07] – Entrepreneurship Takes Risk

[17:38] – Trainer vs PT Thread Fallout

[20:41] – Licensing Limits and Delegation

[22:10] – Scalable Unlicensed Model

[27:07] – Parting Shots

What is the most scalable PT business model?

A: Open more clinics

B: Sell courses / education

C: License a treatment system

D: Build a digital product

E: Stay solo and charge premium rates

-

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

Should a physical therapist see 4 patients a day or 24?

The Breakfast club reviews debate PT productivity, premium one-on-one care, high-volume clinics, patient access, and whether physical therapy can ever scale nationally without sacrificing quality.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[00:00] – PT Tune-Up

[00:47] – Productivity Benchmarks Overview

[01:53] – Outpatient Private Practice Targets

[03:01] – Billing Habits And Training

[03:58] – Cash Practice Numbers Debate

[04:51] – One On One Session Model

[05:12] – Treating Multiple Clients Ethically

[06:46] – Compliance vs Business Models

[07:25] – Context Matters in Volume

[08:10] – Busy Hours vs Dead Time

[09:42] – Scaling Care Like Honda

[10:23] – Onward PT As Counterexample

[12:10] – Population Health And Digital PT

[13:57] – Need vs Want for PT

[16:16] – Private Equity And Partnership Plays

[22:30] – Onward Affiliate Playbook

How many patients should one PT see per day?

🔵 4–6 — premium / one-on-one

🟢 8–12 — traditional outpatient

🟠 15–18 — high volume

🔴 20–25+ — too much

Or is the number meaningless without knowing the patient population and business model?

-

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.