PT isn’t broken…

But your revenue model might be.

Today, we break down how podcasts can actually generate patients, why content is becoming the new sales funnel, and the real opportunity behind affiliate products and live selling. We also dive into how AI is already sending patients to clinics without you even realizing it and what that means for the future of your business.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[00:00] – AI Footprint

[01:41] – Podcast Funnel Setup

[02:53] – TRT GLP1 Niche Angle

[03:31] – Podcast As Sales Call

[04:28] – Jeremy Sutton Proof of concept

[05:06] – Dave On Warm Outreach

[06:55] – Direct Outreach vs Long Play

[07:46] – Interview The Ideal Client

[08:19] – Hyper Tactical Setup

[08:50] – Zoom Format Questions

[09:10] – Finding Guests Dream 100

[10:28] – GLP1 Referral Partners

[11:09] – Serendipity Marketing Lesson

[12:28] – Podcast As Amplifier

[13:32] – Conquer First Episodes Fear

[15:16] – Lowering Stakes Workshop

[16:17] – Mailbag AI Referral Story

[17:26] – How AI Picks You

[22:17] – Frequency and Content Moat

[23:42] – Using AI For Local Search

[24:57] – Checking Your AI Reputation

[25:53] – Alexa Test And Sources

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Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

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Why is every other profession cashing in on Products and OUR industry is scared?

Today, we break down a massive opportunity most clinicians are completely ignoring.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[00:50] – Amazon Live Selling Demo

[03:30] – Why Platforms Reward Attention

[04:25] – Simple Marketing Framework

[05:29] – Facebook Group Are Goldmine

[09:26] – Clinician Monetization Blueprint

[12:25] – Affiliate Lists and Trust

[13:20] – Focus vs Diversification Debate

[18:04] – Platform Creator Diversity

[19:01] – Peloton Vibe Analogy

[19:41] – Revenue Share Umbrella

[20:34] – Radio Lesson Personality

[21:40] – Course Remix Mindset

[25:20] – Shark Tank Pitch

[27:53] – Parting Shots

--

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

Most physical therapists think their only product is treatment.

But what if clinics should also be selling recovery tools, equipment, and experiences the same way fitness influencers and brands do?

We also explore how clinics could combine products + services into a new kind of business model.

Because the next generation of physical therapy might not just be about treatment…

It might be about trust, authority, and the ability to show people what actually works.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[01:26] – What Arrived in Boxes

[02:25] – Deal to Test Live Selling

[03:19] – Premium vs Cheap

[04:49] – Why People Pay More

[06:44] – Selling Features vs Vibes

[07:08] – Brand Value Examples

[08:06] – Shoes and Status Symbols

[09:25] – Kids Sports Buying Choices

[10:08] – What Are You Buying

[10:41] – Category Creators vs Copycats

[11:21] – Live Selling Script Strategy

[11:55] – Thrift vs Aesthetic

[12:58] – Where Do You Splurge

[14:45] – Logistics of the Hyperice Deal

[16:28] – Proof of Concept to Scale

[17:40] – Bundling Product with Service

[20:54] – Scaling Live Sales Playbook

[24:38] – Platforms and Affiliates

👇 Question for PTs and clinic owners:

Would you ever sell recovery products directly to your patients?

--

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

Most physical therapists think social media is “marketing.”

It’s not.

Your eval is already structured like a viral video but you just don’t see it yet.

Watch as we break down why PTs may secretly be the best content creators on the planet, how clinics can grow using organic social media, and why consistency and frequency matter more than perfect content.

The clinics that win next won’t just treat better…

They’ll capture attention better.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[00:00] – Engagement Juice Mindset

[01:33] – Why you need to follow local pros?

[02:05] – DM Only Mutuals

[02:48] – Dan Martell DM Script

[03:31] – Real Referral Stories from DMs

[05:50] – Make DMs Sound Human

[08:02] – how to stand out at events

[10:10] – ManyChat Automation Tips

[11:00] – Warm Up With Likes

[12:09] – Public Comments Strategy

[13:24] – Playful Engagement Stories

[17:22] – Show vs Tell Marketing

[18:41] – Social proof proves your value

[20:00] – Eval Flow as Viral Content

[20:53] – Hooks Clinicians Already Use

[23:05] – Copy The Format Not The Person

[23:57] – Handling Haters and Comments

[27:36] – Ignore Or Use Comments

[29:11] – Parting Shots

--

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

Most PTs are chasing “more patients” on Instagram…but the real game in 2026 is attention.

We break down why physical therapists might secretly be some of the best content creators on the planet and how your PT eval already follows the same structure as a viral video. You just haven’t looked at it that way yet!

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[00:00] – Why PTs Win The Content Game

[02:45] – What To Post In 2026

[04:56] – Know Your Audience First

[05:48] – Frequency Is The Lever

[07:27] – Why Ten Posts A Day?

[08:29] – Jimmy’s Weekly Posting Pattern

[09:22] – Why AI Clip Tools Fall Short

[10:29] – Avengers Format Example

[13:16] – Clinic Clips And Monetization

[14:12] – Training The Algorithm

[15:52] – Organic Reach And Patience

[18:16] – Scheduling Tools Vs Manual Posting

[24:08] – Relax And Use Simple Formats

[24:30] – Final Advice

--

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

Physical therapy isn’t a reimbursement problem...it’s an attention problem!

If you’re not winning attention, you’re already losing!

We explore why PT is now competing in the attention economy and what that means for clinic owners and clinicians.

From gamifying clinics with leaderboards to a “Quest Diagnostics” model for movement testing, we ask a bigger question as well. Why does our profession move so slow while everything else moves fast?

The clinics that win next won’t market better. They will capture attention better!

👇So is PT ready to think bigger, or are we stuck playing small?

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[00:57] – Motion Capture Debate

[03:12] – Monetize The Gadget

[03:36] – Out of the box opportunities in PT

[05:03] – Ideas Find A Home

[06:38] – Adoption and Moving Faster

[09:00] – Steal Attention Strategies

[15:37] – Standardizing Fitness Games

[16:42] – Trivia Night Clinic Rivalries

[20:11] – Filming content and Team Culture

[21:20] – Movement Olympics Brackets

[23:11] – Clinic Scoreboard

[23:30] – Chive Style Clinic TV Network

[24:59] – Hijacking Sports Commercial Breaks

[27:54] – Hooks And Attention Psychology

[29:55] – Parting Shots

--

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

Every year fewer students are entering the profession

We unpack the controversial 2 to 3 year DPT proposal and what it means for debt, enrollment, and the future of PT. Would it strengthen the profession… or cheapen the degree?Then we debate a bold idea: a Quest diagnostics biomechanics lab for PT. Smart innovation or just expensive?

If you’re a clinic owner, educator, or PT wondering where this profession is headed this one’s for you. 👇

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[00:00] – Quest Diagnostics Rant

[02:39] – Back to Future DPT

[04:12] – The Five Year Roadmap

[05:10] – Two Years vs Three Years

[06:28] – Models from Other Countries

[07:48] – Will Tuition Actually Drop

[08:22] – Clinical Sites as Leverage

[09:36] – Is the PT Profession at Risk

[10:19] – Tuition Not Lost Clarified

[11:10] – Recruiting Second Career Clinicians Pivots

[13:08] – Recruit Bartenders Mindset

[13:37] – Degree Inflation History

[14:39] – Pay Same to Graduate Faster

[17:11] – Movement Lab Shark Tank Pitch

[19:01] – MOVIq Explained and Demo

[20:19] – Why Owners Won’t Refer

[21:38] – Quest Comparison Breakdown

[24:53] – Specialized Testing Counterpoint

[26:30] – Youth Sports Data Opportunity

--

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

I knew better… and I did it anyway.

I break down one of the biggest leadership mistakes I made running my physical therapy practice, including hiring decisions I compromised on, documentation failures I ignored too long, and the hard lessons that followed.

This is a raw, honest look at what happens when you settle into business, delay difficult HR decisions, and operate without tight systems in place.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[00:40] – My 2025 Lessons Learned

[01:09] – Hiring an International PT

[04:07] – Cash Under the Table

[06:04] – Transitioning to Formal Employment

[07:41] – Documentation Problems Begin

[10:10] – The Leaky Bucket Problem

[11:52] – Settling for Less

[14:54] – Cold LinkedIn Messaging Success

[16:08] – The Corrective Action Plan

[17:58] – Realizing Documentation Standards Failed

[19:22] – The Missing Employment Agreement

[21:57] – The Resignation Email

[22:15] – Lessons on Professionalism

[23:58] – Major Takeaway HR Process

[26:00] – LinkedIn Recruiting Still Works

[27:01] – Recruiting Success with Dr Andrew

[27:37] – The Difference Quality Makes

[29:18] – Key Takeaways

[30:24] – Final Thoughts and Reflections

--

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

Physical therapy clinics are growing year over year… yet 70% of clinicians are thinking about leaving. What’s actually happening inside the profession?

Break down with us new rehab industry data, debate 15-minute visits vs. 60-minute sessions, unpack why insurance models create burnout, and explore whether PT clinics should offer outcome-based guarantees. We also dive into what business models will actually survive the next decade.

If you own a clinic or plan to, this one matters.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[00:52] – Market Reports & the Real PT Drop-Off Problem

[01:50] – Clinics Growing While Clinicians Want Out

[03:46] – Do 15-Minute Visits Actually Improve Outcomes?

[04:48] – The Hybrid: “Bougie” Eval + Efficient Follow-Ups

[06:38] – Filet Mignon vs Flank Steak: Let Patients Choose Care Levels

[08:44] – Why Utilization Management Still Exists (So Why the Friction?)

[10:47] – Insurance Incentives, Advocacy Limits & The Math Reality

[12:33] – Access for All vs Premium Care + APTA Expectations Debate

[16:55] – Menu Complaints & Know What You’re Buying in APTA

[19:32] – The 50% Guarantee Experiment (Pricing + Concept)

[20:16] – Jimmy’s Back Pain Case Study: Selling the Outcome

[21:59] – Handling Objections: Price Fear, Outcomes, and the Refund Offer

[24:29] – Why Guarantees Can Backfire

[26:10] – KPIs, Compliance Proof, and Who It’s For

[30:37] – Parting Shots

--

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

AI isn’t coming for the best clinics.

It’s coming for the average ones.

Agree or disagree?

Let’s debate 👇

Sword Health just made a big move in digital MSK care but what does it actually mean for physical therapists? Today we break down the acquisition, why consolidation is really about access (not exercises), and who in the profession should be paying attention. Is this a real threat, overhyped tech news, or an early signal of bigger changes ahead?

If you’re a clinic owner, staff PT, or student trying to understand where the industry is heading, this conversation will help you think more strategically about what comes next.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[00:00] Debate: Will This Change Anything for Clinics?

[00:57] Big News: Sword Health Buys Kaia Health ($285M)

[01:34] Is This a Signal for Clinic Owners?

[02:29] ChatGPT Take vs Dave’s Take: Cross-Selling, Users, and Investor Money

[04:44] Who Gets Hit? The PT Bell Curve (Strip Mall vs Boutique vs Big Orgs)

[07:43] Long Game Warning

[08:53] Wearables vs Reality and What’s Next

[12:25] Beyond Wearables: Computer Vision, Clinic Experience, and Implantables

[15:44] Knee Replacements Are Booming (and Often Overdone)

[16:23] The Sci‑Fi Knee: From Measuring Motion to Moving You

[18:07] AI Adoption Curves and Who Gets Hit First

[20:13] Tipping Point Tech

[21:06] X‑Files Was Right + Real World Automation (Smart Shopping Carts)

[23:07] Friction Points & the Tonal Future of Telehealth PT

--

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.