How will artificial intelligence reshape the healthcare industry by 2025, especially in physical therapy? What are the potential barriers and opportunities for physical therapists?

Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Jimmy McKay, Director of Communications at Mount Sinai Hospital and Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.

Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.

In this episode, we cover:

• Is AI shaping strategies in healthcare business acquisitions and mergers? 
• How AI is expected to transform healthcare practices, including diagnostics, treatment planning, and patient management.
• How do you integrate AI tools & automated treatment protocols in physical therapy?
• Are there any potential economic growth with AI in healthcare? 
• Why are physical therapists hesitant to adopt AI? 
• What are the opportunities waiting for physical therapists in patient-care and engagement? 

Connect with Dave on:

Email: [email protected] 

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

Why are patients willing to spend thousands on physical products but hesitate to invest in physical therapy services? How can physical therapists meet patients where they are and provide value through innovative care and marketing strategies?

Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Jimmy McKay, Director of Communications at Mount Sinai Hospital and Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.

Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.

In this episode, we cover:

• What is the “Free Water” business model? 
• How incorporating TENS units, resistance bands, and custom orthotics into care plans can enhance patient outcomes and drive additional revenue?
• Why are patients willing to spend on physical products like $1,600 orthotics but often hesitate to pay for therapy services? 
• Are platforms like Amazon and YouTube able to identify your marketing campaign for your potential patients for your retention-patients? And how? 
• Is it possible to expand your physical therapy practice through telehealth, remote therapeutic monitoring, and digital tools? 

Connect with Dave on:

Email: [email protected] 

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

How can physical therapists redefine mobile care to deliver unmatched patient experiences, overcome pricing objections, and create standout practices?

Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Jimmy McKay, Director of Communications at Mount Sinai Hospital and Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.

Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.

In this episode, we cover:

• Learn why understanding emotional triggers, like a patient’s love for baseball or desire for independence, can deepen connections.
• Discover creative gestures, such as holiday cards or surprising patients with favorite snacks, that foster loyalty.
• How to streamline paperwork by focusing only on essential forms like treatment consent and HIPAA compliance.
• Practical tips for conducting smoother and more effective patient calls.
• Explore strategies for discussing pricing transparently while showcasing the value of premium, mobile services.
• Consider upfront payments and self-pay models for a seamless experience.
• Could mobile PT benefit from creative offerings, like mocktails or themed therapy sessions?
• Taking inspiration from hospitality and fitness industries to stand out.
• Automate routine tasks using EMRs to create time for personalized interactions.
• Build trust through thoughtful touches, like playing patients’ favorite music during sessions.

Connect with Dave on:

Email: [email protected] 

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

How can physical therapists harness content creation to grow their practices, retain patients, and inspire their teams to innovate?

Is the key to success found in combining authenticity, digital tools, and storytelling?

Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Jimmy McKay, Director of Communications at Mount Sinai Hospital and Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.

Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.

In this episode, we cover:

• How to build your own dedicated recording studio and why physical space matters for effective storytelling.
• How clinics can use authentic, real-life patient interactions to create videos that build trust and inspire potential clients.
• What are the ethical considerations and strategies for obtaining patient consent?
• What can you learn from reality TV (like Diners, Drive-Ins, and Dives) and viral YouTube creators?
• How industries like landscaping and fitness have successfully turned their services into engaging content.
• Analyzing ATI’s stock challenges and what it means for the broader PT profession.
• How factors like wage inflation, labor shortages, and patient attrition impact large-scale physical therapy providers.
• Can a struggling PT company pivot by adopting modern media strategies?
• Why existing patients and loyal customers are the unsung heroes of revenue generation.
• Strategies for turning customer relationships into marketing assets.

Connect with Dave on:

Email: [email protected] 

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

How can physical therapists balance DIY tasks, outsourcing, and leveraging technology to optimize their personal lives, businesses, and patient outcomes?

Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Jimmy McKay, Director of Communications at Mount Sinai Hospital and Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.

Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.

In this episode, we cover:

• How to decide when to DIY and when to outsource in your practice and personal life.
• The business opportunities of integrating diagnostic ultrasound into PT practice.
• The value and limitations of telehealth and AI in delivering physical therapy services.
• How to create engaging content, from short-form videos to case studies, to attract patients and build authority.
• Real-world strategies to balance clinical and business priorities while fostering personal satisfaction.

Connect with Dave on:

Email: [email protected] 

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

How can physical therapists break through content creation barriers, attract the right team members, and inspire patients with creativity and authenticity?

Is the solution as simple as shifting habits, leveraging tools, and focusing on storytelling?

Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Jimmy McKay, Director of Communications at Mount Sinai Hospital and Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.

Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.

In this episode, we cover:

• How to use tools like video and short-form content to tell authentic stories that resonate with patients.
• How different generations engage with content, from long-form videos to bite-sized clips.
• How to speak to real people, not just cameras, to create compelling, patient-centered content.
• What are the strategies for crafting job posts that are transparent and even edgy to attract motivated candidates while weeding out misaligned applicants.
• How to turn a single video into multiple touchpoints for engagement.

Connect with Dave on:

Email: [email protected] 

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

How can physical therapists grow thriving practices nationwide without relying on insurance?

What are the keys to creating a premium experience that patients are willing to pay for out-of-pocket?

Join me on today’s podcast episode of The Dave Kittle Show with Dr. Jeff Moore, CEO of the Institute of Clinical Excellence (ICE) and Managing Partner at Onward Physical Therapy.

If you're looking to expand and improve your clinical practice to better serve patients, click here to know more.

In this episode, we cover:

• The philosophy behind Onward Physical Therapy’s cash-based model.
• Why Onward locations thrive without billing insurance
• Why delivering elite-level care ensures patients see the value and return for more.
• How Onward is growing into a leading national brand with a focus on quality and community.
• Why taking calculated risks—like paying therapists 50% of collections—drives recruitment and retention.
• How Fitness Forward Realty enables Onward to scale without relying on landlords.
• Why patients are willing to invest in fitness-forward, personalized care.

Connect with Dave on:

Email: [email protected] 

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

What can physical therapists learn from survival content creators about avoiding complacency, staying authentic, and keeping patients engaged while building a successful practice?

Can "lazy PT" habits be replaced with creativity, patient-centered care, and actionable inspiration?

Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Jimmy McKay, Director of Communications at Mount Sinai Hospital and Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.

Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.

In this episode, we cover:

• How small actions like referencing unique website content or asking thoughtful questions can demonstrate a candidate’s true interest and alignment with your company values.
• Why creating a transparent, detailed job post that highlights challenges (“Toughest Job in NYC!”) can attract the right people while weeding out mismatched applicants.
• Strategies to narrow down a wide applicant pool, from quick phone screens to in-depth video interviews, and identifying red flags early.
• How observing pre-interview behaviors and asking the right questions can uncover traits like initiative, curiosity, and resilience.
• Does some traits perceived as “lazy” might actually be resourcefulness or a mismatch with job demands.
• How studying the best employees in your organization can help craft more effective job ads and refine your hiring criteria.
• How tools like ChatGPT and Google Drive help him document and optimize his recruiting playbook for faster, smarter decision-making.

Connect with Dave on:

Email: [email protected] 

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

How can physical therapists balance patient motivation, ethical care, and business goals while staying true to their clinical philosophy?

Can offering patient-centered care also align with building a scalable, profitable practice?

Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Jimmy McKay, Director of Communications at Mount Sinai Hospital and Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.

Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.

In this episode, we cover:

• Should physical therapists be responsible for motivating their patients? Or is it their job to provide understanding and tools while letting patients take ownership?
• How to balance patient requests with clinical expertise while maintaining ethical standards.
• What are the challenges of working within insurance constraints while providing value-driven care?
• Why clinics should focus on showcasing individual therapists (“celebrity PTs”) to attract ideal patients.
• How tools like recovery boots, compression therapy, and content creation can enhance patient care and drive business growth.
• Using products and modalities as inspiration for educational social media posts that increase visibility and patient engagement.
• Why knowing your clinic’s values and ideal patients can help you create a thriving, patient-centered practice.

Connect with Dave on:

Email: [email protected] 

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

How can healthcare practice owners identify and support top-performing employees, navigate challenging team dynamics, and ensure long-term success through better communication and leadership strategies?

Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Jimmy McKay, Director of Communications at Mount Sinai Hospital.

Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.

In this episode, we cover:

• How to evaluate whether a team member is in the right role, how to adjust their responsibilities, or if it's time to let them go.
• Why the first step to solving team challenges may start with looking in the mirror. Are you creating the environment your team needs to succeed?
• How regular check-ins can transform relationships and prevent employee disengagement.
• How to determine whether to invest more in struggling employees or make the tough decision to part ways.
• How to channel that energy into building your own business and thriving in an entrepreneurial healthcare model.
• What healthcare can learn from industries like retail and logistics, including strategies for attracting and retaining top talent.

Connect with Dave on:

Email: [email protected] 

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.