The Dave Kittle Show

AI can help you think faster.

But it still can’t replace trust, chemistry, and real human connection.

That matters in business.

It matters in referrals.

And it definitely matters in healthcare.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

---

EPISODE BREAKDOWN

[00:00] – AI Blind Spots

[02:04] – ChatGPT as Wingman

[04:01] – AI Relationships Debate

[04:40] – Hug Heard Help Framework

[06:16] – AI in the Clinic

[08:11] – Society Trend Forecast

[08:57] – Firing Bad Fit Patients

[10:24] – Professionalism vs Passion

[11:38] – Practice Owners Need Help

[13:41] – Marketing Lawn Mower Lesson

[15:47] – Selling the Future

[16:57] – TubCut Safety Partnership

[23:30] – Selling Solutions Not Stuff

[24:16] – In Person Partnerships Win

[26:20] – Why Face To Face Matters

[27:42] – AI Finds New Leads

[28:51] – Prompt HQ Visit

[29:59] – Wrong Airport Story

[31:38] – Year Round Sponsorship ROI

[32:46] – Dicks Sporting Goods APP Gamification

[35:20] – PT Market Fragmentation Problem

[37:32] – Content Distribution Power Plays

[43:48] – Parting Shots

-

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

Patients don’t just want to “walk better.”

They want to get back on the boat.

Back on the trail.

Back to the race.

Back to real life.

And that creates a big problem in physical therapy:

What patients actually want is often not what insurance is designed to cover.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

---

EPISODE BREAKDOWN

[00:49] – Reacting to Patient Forgetting You

[02:09] – Why Follow Up Matters

[03:24] – Simple CRM Touchpoints

[05:03] – Soft Skills Aren't Teachable

[05:28] – Interviewing for Coachability

[06:53] – Defensiveness vs Growth Mindset

[07:44] – PTA vs PT Team Dynamics

[08:29] – Team Rehab Fraud Settlement

[11:28] – Fixing the One-on-One Rule

[16:08] – NovaCare Capacity Constraints

[18:29] – Consumers Choose Convenience

[20:38] – Medicare Goals vs Cash Services

-

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

A lot of PTs say they want to make more money…

But when you give them a choice between safety and upside, many still hesitate.

So why does that happen?

If you’re a PT, clinic owner, or healthcare entrepreneur, this is a real conversation about money, trust, positioning, and what actually drives success.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

---

EPISODE BREAKDOWN

[00:00] – Exit Before PT Disappears

[01:25] – Compensation Packages Setup

[02:06] – Base vs Bonus Explained

[03:03] – Are PTs Too Risk Averse

[04:21] – Poll Results Surprise

[05:09] – Selling the Last Clinic Idea

[06:19] – Who Buys a Practice

[07:34] – Converting to Self Pay

[08:49] – Private Equity Reality Check

[09:05] – Local Competition and Timing

[09:52] – Concierge Model Will Survive

[10:41] – Branding and Choosing a Niche

[11:30] – From Owner to Referral Platform

[13:03] – One-Visit Offer and Trust

[15:09] – What Patients Actually Want

[17:57] – Balancing Modalities and Goals

[22:30] – Soft Skills Beat Certifications

-

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

A 7 year physical therapy career?

If that stat is even close to true, that’s a massive problem.

Today we will address why so many PTs may be leaving early, what student debt and burnout have to do with it, and why the future of the profession may split between commoditized care and premium human expertise.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

---

EPISODE BREAKDOWN

[01:06] – Seven Year PT Stat

[02:29] – Who Should Become a PT

[03:14] – Why People Burn Out

[04:35] – Gender Breakdown in PT

[05:22] – Maternity Leave Reality

[06:25] – Same Cost Same Pay Reality

[07:44] – PT Industry in 10 Years?

[08:10] – Corporate Clinics Churn Grads

[10:22] – Self Pay and Paying Therapists More?

[11:51] – Tony's Prediction?

[12:59] – Schools and Licensing Pressure

[16:34] – Evidence and Acquisitions

[21:43] – Human Connection Wins!

-

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

A prospect found us on Google…

Then checked our website, reviews, and Instagram.

By the time we got on the phone, they were already sold.

And when we gave them premium pricing?

They didn’t balk.

This video will cover why premium physical therapy clinics can charge more and still get chosen, what actually builds trust before the first phone call, and how positioning changes the kind of patients you attract.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

---

EPISODE BREAKDOWN

[00:54] – Google Search Lead Story

[01:33] – Texting Logistics That Convert

[02:29] – Warm Leads Accept Premium Rates

[03:19] – Ask Referral Source Early

[04:48] – First Date vs Sales Mode

[05:31] – Screening Preferences On Calls

[06:29] – New Neuro Rehab Startups

[07:39] – Stroke Fitness Pricing Breakdown

[09:35] – Access Gap And Market Opportunity

[12:17] – Ideal Provider Ratio Debate

[13:06] – Existential Threats To PT

[15:46] – Waitlists And Burnout Cycle

[18:39] – Fast Scheduling As A Differentiator

[22:13] – Different Patient Motivations

[24:49] – Two Different PT Businesses

[28:19] – Technician vs Expert

What matters more in your market right now: better access or deeper expertise?

-

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

Most people create content about themselves.

Their story.

Their business.

Their offer.

Their practice.

But the stuff that usually performs best?

It’s for other people.

We break down why one trend-based PT video took off while a more self-focused version barely moved and what that teaches about reach, engagement, and making content people actually care about.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

---

EPISODE BREAKDOWN

[00:00] – Make Content For Others

[01:11] – Nostalgia Hook Breakdown

[01:47] – Twisting The Trend

[02:32] – Where the Best Ideas Come From?

[02:52] – AI Physical Therapy In The 90s

[03:42] – Results And Engagement Lessons

[04:27] – Judy's Cafe Viral Hooks

[05:09] – Turning Views Into Patients

[07:14] – Local Social Proof Strategy

[09:10] – Handling Criticism Online

[11:40] – Do It Yourself Or Hire It Out

[14:37] – Parting Shots

What kind of content has performed better for you lately: content about you or content for your audience?

-

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

I posted a random family video with zero expectations…

And it got 131,000 views.

Not a polished clinic video.

Not a business lesson.

Not a high-production reel.

A random clip of my grandfather-in-law rubbing black ointment on his knee.

So what made it work?

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

---

EPISODE BREAKDOWN

[00:00] – Future Content Questions

[00:52] – Viral Formats With a Twist

[01:43] – The Ointment Video Pops

[02:24] – Why I Filmed It

[03:28] – Authenticity Beats Production

[04:26] – Suspense and Human Hooks

[05:16] – Polarizing Comments Drive Reach

[06:04] – Saves and Shares Matter

[07:11] – Instagram Signals Explained

[07:45] – Attention Over Followers

[08:35] – Views Versus Real Engagement

[09:20] – Follower Growth and Analytics

[11:17] – Post More Stop Overthinking

[13:51] – Lottery Ticket Content

[15:54] – Views Versus Business Goals

[17:41] – Nostalgia and Business

What’s the most random piece of content you’ve ever posted that outperformed everything else?

-

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

Most clinics think pricing is the problem…

But the truth? Patients don’t actually know what physical therapy should cost.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

---

EPISODE BREAKDOWN

[00:00] – Paying for Prestige

[00:59] – What Should PT Cost

[02:15] – Good Fast Cheap?

[02:50] – Consumers Misread Pricing

[03:51] – What People Say It Costs

[05:03] – What is The Real Value?

[06:10] – What PT School Cost Then

[06:34] – The First 250K DPT

[08:39] – Tuition Pricing Arms Race

[10:37] – AI Finding Patterns

[11:33] – Garage Asset Thought Experiment

[13:14] – Turning Space Into Media Lab

[16:03] – Live Selling Lessons

[17:19] – Parting Shots

What do YOU think physical therapy should cost (no insurance)?

Drop your honest number 👇

-

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

Most clinics do everything they can to hide bad reviews…

So why would did I turn a 1-star review into content?

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

---

EPISODE BREAKDOWN

[00:00] – Content Needs To Connect

[01:06] – Therapist 60 Day Check In

[02:09] – Performance Wins And Feedback

[04:14] – How To Run Performance Reviews

[05:55] – Coaching And Metrics Focus

[08:07] – Metrics Culture And KPIs

[11:30] – Owning The One Star Review

[17:32] – Real Apologies Not PR

[18:07] – Why Reviews Drive Calls

[19:52] – Ask In Person First

[20:42] – Text Link with instructions And Make It Easy

[21:46] – Follow Up Without Spamming

[22:30] – QR Codes For Reviews

[23:51] – One QR Landing Page

[24:41] – Learning Versus Doing

[26:45] – AI School Model For PT

[31:08] – Education Incentives

Be honest… do you respond to your bad reviews or ignore them?

--

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

I sent a price I wasn’t even fully confident in…

and instead of negotiating…

they just said "When can we start?"

That moment completely changed how I think about pricing and why most PTs stay stuck undercharging.

Today we will break down this down and what actually made the difference?

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

---

EPISODE BREAKDOWN

[00:00] – Why Content Influences and Pricing Mindset

[00:50] – AI Pricing and Confidence Gap

[02:27] – Subcontracting Margin Pricing

[03:39] – Renewals and Automatic Raises

[06:01] – No Risk Sponsorship Pitch

[09:14] – Free Pilot Pushback

[12:06] – Private Practice Wins

[12:59] – Content Strategy Versus Ads

[15:42] – Raw Egg Influence

[18:06] – Content Shapes Choices

[18:24] – One Star Reviews Breakdown

[19:23] – Owning the Mistake Publicly

[19:54] – Winning Back The Reviewer

[21:34] – Perfect Ratings Look Shady

[22:37] – Wendys Tasting Officer Buzz

[25:34] – Steal This Marketing Play

[29:38] – Parting Shot

What’s the highest price you’ve ever confidently charged?

And did you hesitate before sending it? 👀

--

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.