The Dave Kittle Show

One therapist sold more $3,600 plans in 60 days than anyone we’ve ever seen…

And it had nothing to do with experience, certifications, or treatment techniques.

So what actually made the difference?

Jimmy and I break down why some PTs consistently sell high-value care plans while others struggle to get buy-in at all.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[00:48] – Confidence as the Edge

[01:42] – Why Andrew Sells Packages

[03:12] – Sales and Objections Roleplay

[04:54] – Pricing vs Outcomes

[06:12] – Knee Replacement Case Study

[10:49] – A Players and Recruiting

[12:56] – Golden Handcuffs Pay Strategy

[15:00] – Aaron Judge Performance Analogy

[17:12] – Competitive Salary Rant

[18:31] – Why Transparency Saves Time

[19:19] – Why Big Clinics Hide Pay

[21:58] – Pay Transparency Laws

[22:45] – Recruiters As Negotiators

[25:18] – Backlash On Social Media

[26:56] – Insurance And Patient Expectations Driving Hires

[29:13] – Transparency Hiring Story

Patients don’t actually buy “treatment”…

they buy confidence, clarity, and results.

I am curious what do YOU think patients care about most?

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Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

Most clinics think patients are coming to them for treatment…

but that’s actually NOT why they stay… and it’s definitely not why they pay more.

There’s something way more valuable patients are actually looking for and if you miss it, you’re leaving tens of thousands of dollars on the table per patient.

Jimmy and I break down what patients actually want and why clinics that understand this are building stronger relationships, higher lifetime value, and more sustainable growth.

If you’ve ever wondered why some patients disappear or why others stay for years this is the missing piece.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[00:00] – Biggest Cash Client Question

[01:49] – Celebrity Guests via AI

[02:19] – Chris Voss Fear Framework

[03:07] – Rory Sutherland Reframe

[03:59] – Applying to Patient Goals over the method

[05:33] – Case Study 73K Client

[10:17] – Seth Godin Build a Tribe

[12:32] – Brick and Mortar LTV Debate

[14:02] – Run Club Social Proof

[15:35] – Example: Badass Academy

[18:05] – VIP Gym Access

[19:55] – Behind The Scenes Tours that create fans

[21:36] – People Like Intensity And Identity

[22:46] – Make Clients The Star

[23:12] – Stop Chasing Trends

[23:46] – Be The Transformation Stage

[25:02] – Sell Outcomes Not Visits

[27:13] – Programs Beat Packages

[28:39] – Parting Shots

Most clinics focus on treatment…

👉 But what do YOU think patients actually want most?

Curious to hear your take 👇

--

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

Some patients are worth $250… others are worth $70,000. Most clinics can’t tell the difference.

Today I will break down one of the biggest missed opportunities in your healthcare business and that is identifying your highest-value patients early.

Some patients come in for a few visits and disappear. Others stay for years, refer friends and family, and generate tens of thousands in revenue.

Now the question is can you spot them before it’s obvious?

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[00:00] – Spotting High Value Patients

[01:13] – Three ways clinics earn

[02:21] – Defining the 70k patient

[03:21] – Psychology Meets Economics

[04:10] – Frequent flyers question

[05:09] – Rewards And Loyalty

[06:49] – Who Stays For Years

[09:57] – Three patient avatars

[10:40] – Identity Builders And Referrers

[14:38] – Avatar Two Connector

[16:30] – The question asker avatar

[17:34] – Answering Builds Trust

[18:22] – Never Fake An Answer

[18:54] – Same Day Red Carpet Experience

[19:47] – Framing The Handoff to Your Team

[21:27] – Exclusive Access Metaphors

[23:07] – Speakeasy Experience

[24:37] – Don’t Judge By Appearances

[26:20] – High value client examples

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Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

Most clinic owners think they have a marketing problem…

But the real issue?

They’re losing patients they already worked hard to get.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[00:00] – Retention Over Acquisition

[01:47] – Can't have your cake and eat it too

[02:47] – Premium Pay Expectations

[03:28] – Exclusivity And Side Gigs

[04:10] – Career Ladders to Keep Talent

[05:21] – Effort Beats Talent

[06:55] – Radio Layoff Story

[09:25] – Cutting Dead Weight Lessons

[11:15] – Screening And Interview Questions

[14:16] – Patient Retention After Departure

[17:46] – Why We Avoid Honest Ratings

[18:42] – The 73K Client Story

[19:33] – Therapist Rapport Risk

[20:56] – Brand Loyalty Beyond Staff

[23:41] – Big Companies vs Personal Touch

[24:40] – Finding Future VIP Clients

[25:52] – Learning Requires Stakes

[27:00] – Call In

[29:37] – Digital Tools Over Trinkets

[34:38] – Parting Shots

What’s been harder in your clinic:

A) Getting new patients

B) Keeping the right ones

👇 Drop A or B below

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Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

Running a clinic isn’t just about getting patients, it is about building the right team.

Join me and Jimmy as we break down a real situation where a physical therapist wasn’t meeting expectations… and what led to the decision to let them go.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[00:00] – No Excuses Culture

[01:38] – Trust Economy Shift

[02:03] – Are PTs Adapting

[03:25] – Therapist Resigns

[04:43] – A Staffer Creates Content

[06:00] – Keeping Patients Through Turnover

[08:49] – Corrective Plan Breakdown

[15:05] – Accountability Reset

[15:30] – Clarifying Roles Early

[16:07] – When Owners Need to Step In

[17:48] – Quiet Quitting Warning Signs

[18:15] – No Shows and Dropoffs tracking

[19:20] – Leaky Bucket Problem

[20:10] – Baseball Slump Analogy

[21:28] – Patient Care Standards Broken

[23:13] – Part Time Job Conflict

[25:05] – Moonlighting And Pay Incentives

[27:09] – Resignation Over Termination

[28:01] – Corrective Plan Refusal

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Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

What if I told you… Patients are already using AI to choose their physical therapist… and you don’t even know it’s happening?

On this episode, we will break down how tools like ChatGPT are quietly becoming the new referral source and why some patients are now bypassing traditional healthcare pathways entirely.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[00:00] – Filter Patients

[01:38] – Be The AI Answer

[01:53] – AI Leads And Self Pay

[03:13] – Intent Behind Prompts

[04:04] – Inception Theory

[05:25] – Get To No Faster

[06:07] – Word Of Mouth 2.0 AI

[06:18] – How Did We Search

[07:19] – Snap Photos and Ask Questions to AI

[08:26] – Master Prompt Questions

[09:20] – The AI Knowledge Gap

[10:27] – AI Threat To Providers

[11:16] – Barrier To Knowledge Gone

[12:29] – Coaches Still Matter

[15:36] – Concierge Community Model

[16:01] – Shared Enemy Marketing

[17:08] – Fight Pain

[19:29] – Finding The Real Enemy

[26:25] – Fitness Brands And Enemies

[28:04] – Parting Shots

--

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

PT isn’t broken…

But your revenue model might be.

Today, we break down how podcasts can actually generate patients, why content is becoming the new sales funnel, and the real opportunity behind affiliate products and live selling. We also dive into how AI is already sending patients to clinics without you even realizing it and what that means for the future of your business.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[00:00] – AI Footprint

[01:41] – Podcast Funnel Setup

[02:53] – TRT GLP1 Niche Angle

[03:31] – Podcast As Sales Call

[04:28] – Jeremy Sutton Proof of concept

[05:06] – Dave On Warm Outreach

[06:55] – Direct Outreach vs Long Play

[07:46] – Interview The Ideal Client

[08:19] – Hyper Tactical Setup

[08:50] – Zoom Format Questions

[09:10] – Finding Guests Dream 100

[10:28] – GLP1 Referral Partners

[11:09] – Serendipity Marketing Lesson

[12:28] – Podcast As Amplifier

[13:32] – Conquer First Episodes Fear

[15:16] – Lowering Stakes Workshop

[16:17] – Mailbag AI Referral Story

[17:26] – How AI Picks You

[22:17] – Frequency and Content Moat

[23:42] – Using AI For Local Search

[24:57] – Checking Your AI Reputation

[25:53] – Alexa Test And Sources

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Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

Why is every other profession cashing in on Products and OUR industry is scared?

Today, we break down a massive opportunity most clinicians are completely ignoring.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[00:50] – Amazon Live Selling Demo

[03:30] – Why Platforms Reward Attention

[04:25] – Simple Marketing Framework

[05:29] – Facebook Group Are Goldmine

[09:26] – Clinician Monetization Blueprint

[12:25] – Affiliate Lists and Trust

[13:20] – Focus vs Diversification Debate

[18:04] – Platform Creator Diversity

[19:01] – Peloton Vibe Analogy

[19:41] – Revenue Share Umbrella

[20:34] – Radio Lesson Personality

[21:40] – Course Remix Mindset

[25:20] – Shark Tank Pitch

[27:53] – Parting Shots

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Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

Most physical therapists think their only product is treatment.

But what if clinics should also be selling recovery tools, equipment, and experiences the same way fitness influencers and brands do?

We also explore how clinics could combine products + services into a new kind of business model.

Because the next generation of physical therapy might not just be about treatment…

It might be about trust, authority, and the ability to show people what actually works.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[01:26] – What Arrived in Boxes

[02:25] – Deal to Test Live Selling

[03:19] – Premium vs Cheap

[04:49] – Why People Pay More

[06:44] – Selling Features vs Vibes

[07:08] – Brand Value Examples

[08:06] – Shoes and Status Symbols

[09:25] – Kids Sports Buying Choices

[10:08] – What Are You Buying

[10:41] – Category Creators vs Copycats

[11:21] – Live Selling Script Strategy

[11:55] – Thrift vs Aesthetic

[12:58] – Where Do You Splurge

[14:45] – Logistics of the Hyperice Deal

[16:28] – Proof of Concept to Scale

[17:40] – Bundling Product with Service

[20:54] – Scaling Live Sales Playbook

[24:38] – Platforms and Affiliates

👇 Question for PTs and clinic owners:

Would you ever sell recovery products directly to your patients?

--

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

Most physical therapists think social media is “marketing.”

It’s not.

Your eval is already structured like a viral video but you just don’t see it yet.

Watch as we break down why PTs may secretly be the best content creators on the planet, how clinics can grow using organic social media, and why consistency and frequency matter more than perfect content.

The clinics that win next won’t just treat better…

They’ll capture attention better.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[00:00] – Engagement Juice Mindset

[01:33] – Why you need to follow local pros?

[02:05] – DM Only Mutuals

[02:48] – Dan Martell DM Script

[03:31] – Real Referral Stories from DMs

[05:50] – Make DMs Sound Human

[08:02] – how to stand out at events

[10:10] – ManyChat Automation Tips

[11:00] – Warm Up With Likes

[12:09] – Public Comments Strategy

[13:24] – Playful Engagement Stories

[17:22] – Show vs Tell Marketing

[18:41] – Social proof proves your value

[20:00] – Eval Flow as Viral Content

[20:53] – Hooks Clinicians Already Use

[23:05] – Copy The Format Not The Person

[23:57] – Handling Haters and Comments

[27:36] – Ignore Or Use Comments

[29:11] – Parting Shots

--

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.