The Dave Kittle Show

A PT charging $60 for a 90-minute session sparked one of the most emotional conversations in the profession:

Does low pricing devalue PT… or is that just insecurity talking?

Join us as we talk about pricing debate around cash-based physical therapy, patient objections, and what value actually means in the real world.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[00:00] – Giant Needle Shock

[01:38] – Privacy and Posting BTS

[02:23] – Who Is This Content For

[02:48] – Positioning for Referrals

[04:33] – Instagram Leads To Knee Doc

[06:52] – Finding the Right Doctor

[07:59] – Insurance Versus Cash Visit

[09:33] – Aspiration Play by Play

[11:00] – Slow Playing Relationships

[12:40] – Poker Days and Community Meetup Ideas

[14:32] – PT Pricing Post Breakdown

[15:38] – Cash PT Is a Scam

[17:15] – Value Pricing And Market Reality

[17:40] – Market Needs Low And High

[18:57] – What Really Devalues PT

[19:44] – Why Raising Prices Feels Hard

[22:40] – Are People Still Buying

[23:30] – Consumers Spend Elsewhere

[24:53] – Handling Price Pushback

[26:39] – Value Is Personal

[27:39] – Every Purchase Is Value

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Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

What happens when PT school gets too expensive for the next generation to even enter?

We discuss why student loan changes could accelerate the decline in PT school applications, shrink the future supply of therapists, and quietly make cash-based practice models even stronger over time.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[00:00] – Social Media Waves

[01:45] – Loan Limits Explained

[02:22] – Timeline for Application Drop

[03:28] – Universities Cash Cow

[04:35] – Scenario Modeling Results

[05:39] – Programs Shrinking Ahead

[06:32] – Fewer PTs More Leverage

[07:12] – Cash Pay Gets Easier

[08:45] – Reimbursement Squeeze

[10:47] – COVID and Google Ads

[12:56] – YouTube Listening Habits

[13:49] – Future Tech

[15:38] – Seth Godin Simplicity

[18:09] – Actionable Sales Content

[23:13] – Rory Sutherland Marketing

[32:58] – Parting Shots

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Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

Some of the best growth opportunities in PT are hiding in plain sight.

Not because they are impossible to find but because most people are too slow to adapt, too stuck in old habits, or too busy doing things the way they have always done them.

How do PT owners spot and use their hidden opportunities in business, marketing, and patient care.

If you are a PT owner, content creator, or entrepreneur looking for your next edge, this episode will help you think differently about what is already right in front of you.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[00:00] – Low Views Reality Check

[00:49] – Clinicians and AI Opportunity

[02:03] – Heart Rate Pace Breakthrough

[02:34] – AI in Patient Care Workflow

[03:30] – Why Clinicians Resist AI

[04:42] – AI Everywhere In Daily Life

[06:17] – Vlog Format Shift

[08:15] – Choosing Polarizing Topics

[09:46] – Street Cues to Content

[12:09] – Views Versus Quality Plays

[15:56] – AI Questions For Content Ideas

[18:00] – Green Screen Workflow Hacks

[19:51] – Old School Culture Shift

[22:00] – Satellite Marketing And Partnerships

[27:58] – Parting Shots

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Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

The biggest threat to your business is not always bad marketing, bad hires, or bad systems.

Sometimes it is your inability to make a decision and move.

What is decision fatigue, outsourcing, front desk leverage, assistants, AI, business tradeoffs, and why entrepreneurs have to pick a lane even when they do not have perfect information.

If you are a PT owner, practice leader, or entrepreneur trying to scale without getting buried by choices, this episode will hit home.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[00:00] — Fit Goes Both Ways

[00:49] — Decision Fatigue As Founder

[01:14] — Front Desk Outsourcing Dilemma

[02:10] — Pick A Lane Mindset

[02:38] — House Cleaner Lesson

[03:43] — Front Desk Superpower

[05:51] — Setting Expectations Early

[07:18] — Assistants Booking Patients

[07:41] — Selling To The Decision Maker

[10:18] — Executive Assistant Reality

[12:21] — Pattern Interrupt Sales Frame

[13:03] — Make The Assistant Look Good

[16:20] — AI Paradox And Scribes

[21:12] — Podcast Running

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Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

What makes a PT practice actually valuable?

Not just to you while you are working in it but as a real asset someone else would want to buy.

We finish this episode as we talk about one of the most important business questions in physical therapy:

Are you building a real asset… or just building yourself a job?

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[00:00] — Profession is at a Crossroads

[00:58] — Audience Size and Reach

[01:50] — Insurance Rates Reality

[02:30] — Why Dave Went Cash Pay

[03:03] — Hiring via LinkedIn Outreach

[04:47] — Scaling the Team Smartly

[05:56] — Comp Plan and Bonus Structure

[06:25] — Staff Know Their Numbers

[07:25] — Old Model vs New Future

[08:31] — Should You Sell the Practice

[09:57] — Value Beyond The Clinic

[11:56] — Why Nobody Wants It

[13:21] — Finding The Right Buyer

[15:40] — Hybrid Models and Upsells

[19:36] — Parting Shots

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Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

What if the real problem is not that PTs are seeing too many people…

What if the real problem is that the profession refuses to rethink how care is delivered at scale?

We will get into one of the most controversial topics in physical therapy: the PT mill debate.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[00:00] Corporate Care Question

[00:48] Defining a PT Mill

[01:11] One on One vs Access

[02:01] Safety and Burnout Objections

[03:29] What Are You Selling

[04:17] Dentist Model Comparison

[06:09] Billing Codes and True Mills

[10:38] MPPR Explained Simply

[12:18] Single Unit Visit Workflow

[14:14] Why Corporates Skip It

[17:03] Marketing and Reality

[20:41] How to Manage Patients Who Linger

[23:00] Clinic Culture and Flow Hacks

[24:49] CMS Proof

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Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

What happens if Google disappears tomorrow?

No reviews. No search traffic. No easy referrals from the internet.

Todays episode we break down why PT owners need to diversify their marketing and stop depending on one source for growth. We talk about direct mail, unique QR-code tracking, attribution, old-school marketing, word-of-mouth limits, and why getting in front of the right people off social media can still work incredibly well.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[00:00] — Did It Convert

[00:59] — Postcard Campaign Update

[01:36] — Targeting Wealthy Zip Codes

[02:20] — Behind the Scenes Fulfillment

[02:50] — QR Code Surprise

[04:21] — How Follow Up Works

[05:29] — Landing Page vs Homepage

[06:53] — Costs And Break Even Math

[07:23] — Diversify Marketing and Referral Channels

[09:04] — Planting Seeds Long Term

[10:10] — Hidden Value Propositions You Forget

[14:12] — Door Hangers And Doormen

[19:03] — Why Referrals Dont Happen

[21:55] — Gap Collabs Playbook

[26:13] — Collab Value Exchange

[30:01] — Teasers Allbirds And Hinge

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Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

Most PT owners do not have a pricing problem.

They have a positioning problem.

If your service looks cheap, feels cheap, or sounds like everybody else, patients will treat it that way.

We will break this down on how to sell premium physical therapy without sounding pushy, awkward, or overly salesy. We also talked about why patients and families are not just paying for treatment time... they are paying for trust, safety, convenience, confidence, and expertise.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[00:00] – Coupon Action Mindset

[01:51] – Turn It Into Content

[02:19] – Late Cancel Policy Story

[03:33] – Medicare Coverage Reality

[05:05] – Pitching A Premium Outing

[06:24] – Culture Shift On Cancellations

[07:45] – From Tracking To Vibes

[11:16] – AI Wearables Integration

[15:12] – Postcard Mailer Walkthrough

[20:50] – Mailer Critique And Invitation Idea

[24:45] – Invitation Not Coupon

[29:47] – Invitation Cost Breakdown

[30:11] – Postcard vs Envelope

[30:58] – Rewrite the Headline

[33:13] – Two Step Mailer Funnel

[35:05] – Standing Out in the Mailbox

[37:07] – Upper East Side Context

[38:38] – Ridiculous Mailer Story

[39:47] – Mailbox Research Clues

[41:20] – Who Actually Opens It

[42:28] – Fear Images vs Premium Brand

[46:23] – Break Even Math and Elements

[48:24] – Home Visit Messaging Angle

[51:09] – Pricing Transparency Debate

[58:14] – Parting Shots

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Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

You do not need another certification to start a cash PT practice.

That’s the lie a lot of PTs keep believing.

We will break down why more clinical courses, more letters after your name, and more expensive certifications are usually not the thing holding most therapists back from building a successful cash practice.

If you’re a PT thinking about going cash, starting your own practice, or wondering whether you really need to spend thousands more on certifications first, this episode is for you.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[00:00] – Therapy Sale

[00:51] – Clinic Time Warp

[03:12] – Early Content Creator

[03:55] – The 5K to 8K Question

[05:00] – Which Skills Matter

[05:30] – Clinical vs Business Skills

[06:49] – Clinical Skills Debate

[07:53] – Pre Test Post Test

[09:17] – Sales vs Academia

[10:24] – Psychology and Buy In

[12:08] – Soft Skills In Action

[16:23] – Culture Beats SOPs

[18:20] – Parting Shots

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Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

Insurance may stop paying.

But recovery does not stop there.

We talk about a huge problem in rehab where patients with long-term neurological and functional needs often still need help long after traditional PT benefits run out.

We also get into marketing, positioning, and why more people are openly paying for better outcomes when they believe the value is there.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[00:00] – Comfort Zone Tradeoff

[00:52] – NHL Neuro Rehab Clinic

[01:48] – Insurance Limits for Long Term Care

[02:20] – Gym Model Without PTs

[03:28] – What PTs Are Designed For

[03:55] – Delegation Debate and Logic

[05:36] – Post Rehab Self Pay Machines

[07:52] – High Ticket Rehab Workarounds

[10:21] – Neuro Bootcamp OT Intensives

[11:26] – Patient Fall Reality Check

[12:36] – Underdosing Vs Liability

[17:49] – Wellness as Status and Self Pay

[22:24] – AI Content and Marketing Kit Idea

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Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.