How do private practices adapt to out-of-network and self-pay models?

What strategies can be employed to attract and retain patients in a self-pay physical therapy model?

This week's The Dave Kittle Show episode, Dave Kittle welcomes back Dr. Michael Gorman on another podcast episode. He is the Founder of iMove PT, a physical therapist, private practice owner, and entrepreneur. He started St Louis Physical Therapy in 2002 and grew it to 7 locations. After 15 years, Michael sold his 7 clinics to a national healthcare company. He continued treating patients in the practice for another 2 and a half years before leaving completely. Michael attempted to acquire Dean Volk’s 2 clinic location practice (Volk PT), however, the Covid pandemic destroyed that potential deal. So, instead he started the iMovePT franchise to provide patients with a one on one treatment experience.

You can connect with Michael Gorman at iMove PT to learn more about franchise opportunities at https://imovephysicaltherapy.com

In this episode, we cover:

[01:05] Guest Introduction: Michael Gorman

[01:45] Discussion on Physical Therapys Future

[03:01] Evolution of Private Practice

[04:03] Challenges with Insurances and Reimbursement

[05:37] Transition to Self-Pay Model

[09:22] Innovative Techniques and Technology

[15:36] Pricing Strategies and Tiered Pricing

[27:04] Marketing and Patient Acquisition

Connect with Dave on:

Email: [email protected] 

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

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What are the challenges of adopting a cash-based or out-of-network model in physical therapy practices?

How does specialized equipment like the Neufit device enhance the treatment offerings at a physical therapy clinic?

Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.

Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.

In this episode, we cover:

[01:10] Disappointment in the Profession

[02:36] Innovative Techniques and Devices

[05:47] Master Reset and HRV Testing

[10:05] Challenges with Insurance and Payment

[12:26] Patient Willingness to Pay Out of Pocket

[20:00] Value of Modalities and Business Insights

[29:19] Parting Shots

Connect with Dave on:

Email: [email protected] 

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

How does Jacqui's clinic manage to attract patients from all over the country and even internationally?

What led Jacqui to expand her clinic's use of the NeuFit technology from one unit to multiple units?

Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.

Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.

In this episode, we cover:

[00:58] Meet Jacqui: Performance Physical Therapy

[02:23] The NeuFit Method: Revolutionizing Patient Care

[06:01] Navigating Insurance and Payment Models

[09:06] Attracting Patients from All Over

[18:47] Team Dynamics and Clinic Operations

[22:39] Innovative Approaches and Future Plans

Connect with Dave on:

Email: [email protected] 

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

How can physical therapy practices effectively attract and engage younger clinicians in today's dynamic job market?

What are some successful strategies for connecting with a younger demographic of patients in the physical therapy field?

Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.

Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.

In this episode, we cover:

[01:27] Engaging Younger Clinicians and Patients

[02:52] Effective Recruitment Strategies

[04:21] Cold Messaging/ Prospecting Techniques

[06:46] Challenges for Young Professionals

[10:44] Google Ads vs. Direct Marketing

[16:33] Exploring Ad Campaigns

[25:01] Attracting Younger Therapists and Patients

[30:54] Parting Shots

Connect with Dave on:

Email: [email protected] 

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

How can hosting live educational events contribute to business growth in the physical therapy industry?

What are the key strategies for leveraging high pricing to improve service quality and business sustainability in healthcare services?

Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Jimmy McKay, Director of Communications at Mount Sinai Hospital and Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.

Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.

In this episode, we cover:

[01:04] Executing the Live Event in Ohio

[05:29] Challenges and Surprises from the Event

[09:16] Accountability and Personal Growth

[12:55] March Media Madness Challenge: Content Creation

[19:50] Human Psychology in Business and Marketing

[25:25] Overcoming Daily Struggles with Simple Steps

[29:17] Psychological Barriers to Achieving Goals

[32:03] Parental Influence and Personal Development

[37:52] Pricing Strategies in Physical Therapy

[45:38] Parting Shots

Connect with Dave on:

Email: [email protected] 

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

How does the diversity of client caseloads influence the appeal of a PT practice to potential high-quality hires?

What are the challenges of integrating new technologies into a PT practice, and how can these be effectively managed to benefit both staff and clients?

Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.

Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.

In this episode, we cover:

[01:08] Today's Topics Overview

[02:10] Onboarding New Therapists

[03:33] Communication Strategies with New Therapists

[05:32] Leveraging Caseload to Attract Top Clinicians

[06:59] The Appeal of Working with Different Clientele

[12:13] Hiring and Working with PTAs and OTs

[14:33] Patient Engagement and Experience

[26:15] Building a New Business Model

[30:58] Website Development and Content Strategy

[32:28] Organic Content Creation and Social Media Strategy

[34:20] Paid Ads and Marketing Strategy

[35:10] Potential Offers and Pricing Models

[37:08] Patient Engagement and Treatment Plans

[43:43] Product Development and Future Plans

[51:13] Challenges and Accountability

[57:30] Parting Shots

Connect with Dave on:

Email: [email protected] 

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

How does the psychology of a purchase impact consumer decisions in healthcare services?

What are the considerations for deciding between a lead generation model and a referral model in marketing?

Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Jimmy McKay, Director of Communications at Mount Sinai Hospital and Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.

Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.

In this episode, we cover:

[01:44] Challenges with Insurance and MRI Referrals

[02:00] Discussing U.S. Physical Therapy Quarterly Results

[02:09] Lead Generation and Patient Interaction

[04:25] Debate on Patient Acquisition Strategies

[15:26] Financial Insights and Business Strategies

[17:44] Future of Physical Therapy Practices

[26:09] Car Buying Experience and Lessons for Physical Therapy

[27:39] Dealing with Tire Kickers

[28:30] Handing Down Cars in the Family

[29:11] Switching from Toyota to Subaru

[30:19] Finance Department Frustrations

[30:38] The Pain of Car Shopping

[33:55] Using Social Media in Physical Therapy

[38:25] Unboxing the BlazePod

[41:24] Mr. Beast's Business Lessons

[48:58] Psychology of Purchases in Healthcare

[52:49] Parting Shots

Connect with Dave on:

Email: [email protected] 

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

How can businesses prepare clients for price increases?

What are some ways to navigate the transition from being employed to running a full-time business?

Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Jimmy McKay, Director of Communications at Mount Sinai Hospital and Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.

Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.

In this episode, we cover:

[01:04] Discussing New Client Paperwork and Price Adjustments

[04:36] Financial Agreements and Client Communication

[07:33] Leveraging AI for Business and Documentation

[09:45] Exploring High-End Concierge Practices

[14:42] Innovative Weight Loss and Wellness Programs

[23:43] Finding a Mentor in the Healthcare Industry

[27:35] Monetary Value in Learning Environments

[28:16] Recommended PTAs for Coaching and Mentorship

[28:54] Key Questions for New Patient Evaluations

[29:33] Discussing Surgery and Other Treatment Options

[34:12] Case Studies: Different Patient Scenarios

[36:21] The Role of a Geriatric Case Manager

[47:41] Virtual vs. In-Person Support: Pros and Cons

[50:06] Parting Shots

Connect with Dave on:

Email: [email protected] 

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

How can businesses effectively use paid advertising to expand and grow?

What are the tax benefits associated with investing in paid advertising?

Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.

Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.

In this episode, we cover:

[00:00] Advertising Mindsets

[01:16] Paid Advertising Strategies

[01:33] Analyzing Effective Ads

[02:20] Personal Experiences with Ads

[03:21] Reverse Engineering Ad Success

[03:49] Saving and Studying Ads

[05:10] Case Study: Plantar Fasciitis Ad

[06:36] Exploring Physical Therapy Ads

[14:16] E3 Rehab Analysis

[25:43] Prehab Guys Overview

[29:28] Understanding Different Perspectives

[29:50] ACL Club: A Unique Recovery Program

[31:43] The Value of Small Group Sessions

[33:14] Exploring Outdoor Therapy Options

[34:26] Google Ads Success Story

[35:09] The Cost of Google Ads

[36:51] Maximizing Ad Spend Efficiency

[44:13] The Importance of Lifetime Value

[49:13] Effective Testimonial Strategies

[56:54] Final Thoughts on Paid Media

Connect with Dave on:

Email: [email protected] 

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

Is there a way to incorporate a sense of vanity into physical therapy to increase willingness to pay?

How can therapists enhance the value they provide to patients, especially in private practice settings?

Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.

Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.

In this episode, we cover:

[01:02] Orthodontist Business Model Discussion

[03:40] Vanity in Physical Therapy

[06:02] Mobile Therapy and Business Models

[17:50] Therapist Collaboration and Networking

[21:09] Provider Networks and Insurance Challenges

[22:16] Exploring Facebook Ad Campaigns

[22:50] Discussion on Therapy Networks and Reimbursements

[31:13] The Role of Private Equity in Physical Therapy

[33:15] Venture Capital and Technology in Healthcare

[37:48] Education and Recruitment in Physical Therapy

[42:46] Parting Shots

Connect with Dave on:

Email: [email protected] 

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.