NYC’s hand-painted “Need Money for Botox” Porsche—what can PTs learn from it? Dave Kittle, Tony Maritato, and Jimmy McKay unpack attention, remarkability, and why strong brands split opinions. We dig into memberships and pricing (PT as MRR like AAA/Netflix), when visibility beats visits, and how to market to patients—not peers. Steal simple plays from CrossFit, pest control, and bar mug clubs to build a clinic people actually talk about.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[00:57] — The Botox Car Phenomenon

[01:44] — Marketing Strategies and Brand Visibility

[02:35] — Remarkability in Advertising

[04:34] — Membership Models in Healthcare

[07:32] — Subscription-Based Healthcare Services

[08:52] — Challenges and Benefits of Memberships

[13:04] — Client Retention Strategies

[17:48] — Understanding Client Needs and Expectations

[26:00] — Dave's Recruitment Video

[29:48] — Unexpected Job Inquiry

[30:15] — Marketing Strategies for Attracting Patients

[30:54] — Content Creation for Therapists and Clients

[31:28] — Effective Storytelling in Videos

[33:07] — Challenges of Exercise Videos

[33:30] — Importance of Audience Engagement

[37:33] — Navigating Media Releases with Clients

[38:48] — Innovative Pricing Ideas

[43:08] — Recruitment and Technology in Physical Therapy

[58:00] — Parting Shots

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Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

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