Some conversations age well ā and this is one of them.
I sat down with Rafael Salazar, Owner & CEO of ProActive Rehab & Wellness, to talk about a challenge I see across the therapy world:
Most clinicians were trained to treat patients⦠not to monetize their expertise or build additional revenue streams that create real financial breathing room.
In this episode, we dig into:
1ļøā£ How therapists can monetize their expertise
From consulting to content to specialized programs ā Rafi breaks down the opportunities clinicians often overlook.
2ļøā£ How to motivate your team to create content
Not by forcing it, but by building clarity, removing friction, and setting expectations that actually stick.
3ļøā£ Why consistency beats perfection
Rafi explains how he built a culture where content creation isnāt a ānice to have,ā but a strategic habit.
4ļøā£ When itās time to let a therapist go ā and how to do it respectfully
A difficult topic, handled with transparency and care.
5ļøā£ How to support employees during performance improvement periods
Because accountability and empathy arenāt opposites ā and healthy teams require both.
A great episode to revisit if youāre thinking about long-term sustainability, financial resilience, and building something bigger than billable units.
Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!
If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic, head over to stratapt.com and book a demo with our team!
If you have any questions, send us a note [email protected].