Strata Studios

We’re pulling a classic episode from the archives! Sturdy McKee, PT, breaks down how running your clinic like a well-oiled machine starts with the right metrics and leadership mindset.

On this episode of Strata Stories, they unpack the must-track metrics that keep your practice profitable and growing.

Paul and Sturdy dive into:
1. The 7 most important metrics all clinics should track
2. How to use metrics as leading indicators and feedback loops
3. How many hours a week you should spend in the captain's seat
4. Why you should look at your business like SOAP note
5. And the importance of managing people and processes instead of managing metrics

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note [email protected].

On this episode of Strata Stories, Paul talks with Jerry Durham, CEO of The Client Experience Company, to talk about one of the biggest hidden problems in private practice: broken benefit verification.

They dive into:
1. Why most clinics don’t need better tech—they need a better checklist
2. How one front desk script fix solved 8 months of billing issues
3. Why benefit verification should never rely on online lookups alone
4. How poor internal workflows reinforce the idea that PTs are “lesser” providers

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note [email protected]. 

On this episode of Strata Stories, Paul sits down with Joseph Lowe, Founder of Pure PT Supply, to talk about one of the simplest ways to increase revenue without adding more visits.

They get into:
1. Why niche practices are perfectly positioned to win with retail
2. How clinics lose thousands by not monetizing product referrals
3. Why legacy brands undervalue PTs—despite their massive influence
4. How on-site tools can improve HEP compliance and outcomes

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note [email protected]. 

On this episode of Strata Stories, Paul talks with Dana Strauss, DPT, a Health Policy and Government Affairs Professional, about in-depth examples of the financial gains therapists can achieve now by helping health systems save money.

Paul and Dana discuss:

1. How PTs can lead cost-saving efforts by partnering with hospitals
2. Why RTM is under scrutiny—and how misuse is triggering payor audits
3. How adopting a value-based care mindset can elevate your impact, income, and career path

Connect with her on LinkedIn here!

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note [email protected]. 

This week on Strata Stories, Paul meets with Dalton Laino, Co-Founder of The Movement PTs, to unpack what it truly means to build a brand in healthcare and how it can boost your clinic's sustainability and profitability. 

They dive into:
1. Why branding can supplement (or even replace) traditional referral sources in private practice
2. What branding actually is—and why it’s more than just a logo or tagline
3. How to build a brand that communicates who you are and what you stand for
4. The power of building value-driven communities—with no strings attached

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note [email protected]. 

On this episode of Strata Stories, we dig into the archives for a GREAT conversation between Paul & Tony Maritato from 2023. 

For those unfamiliar, Tony is a PT—founder of Total Therapy Solutions. They unpack the operational strategies that can have a big impact on the success of your therapy practice.

They dive into: 
1. The advantages of niching down and how to pick your niche.
2. How to develop the cash-based part of your business.
3. Why Medicare is the best lead generation tool ever.
4. What metrics Tony is always tracking in his clinic.

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note [email protected]. 

On this episode of Strata Stories, Paul talks with Dana Strauss, DPT, a Health Policy and Government Affairs Professional. If you've ever wondered how to leverage your clinical background beyond patient care, this episode is for you.

Paul and Dana discuss how therapists can:

1. Prepare to properly transition to non-clinical roles
2. Cultivate relationships with career advocates and sponsors
3. Provide extensive value to business owners in all healthcare sectors 

Connect with her on LinkedIn here!

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note [email protected]. 

This week on Strata Stories, Paul sits down with Michael Silva, a PT business coach and consultant, about how to build a thriving referral network without relying solely on physician referrals.

They dive into key strategies for growing your clinic, including:
1. Partnering with trainers, coaches, massage therapists, chiropractors, and other non-physician providers to create a steady stream of referrals
2. How to leverage existing patients to build a powerful word-of-mouth network
3. Delivering the modern-day “fruit basket” of value to potential referral sources to build long-lasting relationships

This explores how community specialization can lead to both steady and exponential growth opportunities, helping you stand out in your local market.

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note [email protected]. 

This week on Strata Stories, Paul meets with Rafi Salazar, OT, and CEO of ProActive Rehab & Wellness. Rafi brings a grounded, real-world perspective on leadership that every clinic owner needs to hear.

They unpack the challenges and opportunities of leading people well, especially when the stakes are high.

Inside this episode:
1. The conversations that actually improve employee retention
2. What to do when it’s time to let someone go—with clarity and respect
3. How to lead your team through a major EMR/Billing transition (without chaos)

Rafi reminds us that trust isn’t built during easy times—it’s built in how we handle the hard ones.

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note [email protected]. 

This week on Strata Stories, Paul Singh, sits down with Lindsay DeLong, Founder of EquipMeOT and a true expert in social media, engagement, and online community building.

They dive deep into why the next generation of patients isn’t looking to be sold to—they’re looking for connection:

They also explore:
1. How to focus on real engagement instead of chasing empty metrics
2. Why great content without great distribution falls flat
3. How small, consistent actions today can create a powerful community tomorrow

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note [email protected].