Are you tired of "vanilla mayonnaise" job postings that attract uninspired candidates? In this high-energy episode, Will Humphreys, founder of Virtual Rockstar, joins Jimmy McKay to flip the script on the talent crisis in healthcare.

They breaks down the fundamental difference between hiring (the transaction) and recruiting (the emotional buy-in). You’ll learn why your current job ads are failing, how to leverage the "Speed of Trust," and why Will’s goal for every employee is to help them find their next job, even if it’s not with him.

Whether you are a practice owner struggling to find physical therapists or a leader looking to build a "bench" of elite talent, this episode is a masterclass in authenticity, storytelling, and creating a culture that people never want to leave.

What You’ll Learn in This Episode:

• Recruiting vs. Hiring: Why recruiting is a 24/7 public relations mission, while hiring is just the final agreement.
• The "Love Letter" Strategy: How to write job postings that lead with emotion and authenticity to weed out "tire kickers."
• The Power of the VA: How Will is using virtual assistants to offload non-clinical roles and save owners $20k+ per year in profit.
• Starting in the Middle: Why your communication (and your job ads) should skip the small talk and go straight to the "signal."
• The Rockstar Summit: A preview of the only event in the industry where you can learn to recruit and actually interview students in real-time.

Resources Mentioned

• The Speed of Trust by Stephen M.R. Covey
• Start with Why by Simon Sinek
• Trainual (Chris Ronzio)
• Empower EMR
• US Physical Therapy
• Attend the Rockstar Summit: summit.virtualrockstar.com (Use the "End of Year" special for 50% off!)

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Virtual Rockstars specialize in helping support or replace all non-clinical roles.
Learn how a Virtual Rockstar can help scale your physical therapy practice.

Subscribe here to our completely free Stress-Free PT Newsletter for your weekly dose of joy.

In this dynamic episode of the Will Power Podcast, host Will Humphreys sits down with Amy Somerville, CEO and founder of Moment of Clarity and former CEO of Success Enterprises, to explore the vital connection between leadership, culture, and personal transformation.

Amy, a veteran in the personal development and human growth space with over 20 years of experience (including executive roles at RE/MAX and Buffini & Company), shares her deep-seated passion for serving entrepreneurs and helping people reach their highest potential.

Key Takeaways & Discussion Points

• Culture is Strategy, Not Luxury: Amy breaks down the common misconception that culture is a "nice-to-have." She emphasizes that your organization's culture is your strategy, defining success, product development, and team loyalty.
• Culture is What You Allow: Learn why a top-down mandate doesn't work. True, thriving culture is co-created by the entire team, weaving through the soul of the organization and empowering members.
• The 'We' vs. 'I' Language Test: Discover key trigger words that reveal a toxic or selfish culture. A healthy culture shifts from "I" and "me" to "we" and "ours."
• Leadership is a Behavior, Not a Title: Amy shares her journey of shedding the "duck" mentality (calm on the surface, paddling furiously underneath). Vulnerability and authenticity build trust far more than the facade of perfection.
• The Art of Storytelling in Leadership: Find out how leaders can use their imperfections, failures, and lessons learned, not just their successes—to create an empathic connection and a non-judgmental coaching space for their teams.
• Hiring for Heart, Training for Skill: Amy outlines the strategy of making your culture crystal clear in job descriptions to act as a natural magnet or repellent. Plus, she reveals her favorite non-obvious interview question ("perfect or on time?") and what the best answers reveal about a candidate's team focus.
• Protect Your Culture: Understand the importance of consistently revisiting your co-created mission, vision, and values, and why neglecting behavioral misalignment is a fast track to culture decay.

Tune in to learn Amy's hard-won lessons on servant leadership, co-creating vision, and protecting the culture you allow.

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Virtual Rockstars specialize in helping support or replace all non-clinical roles.
Learn how a Virtual Rockstar can help scale your physical therapy practice.

Subscribe here to our completely free Stress-Free PT Newsletter for your weekly dose of joy.

In this candid leadership meeting, Virtual Rockstar team navigates real-time crises, dealing with the aftermath of a major earthquake and super typhoon that caused power outages for team members, while simultaneously celebrating monumental company growth.

Listen in as they discuss the immediate need to pivot roles for a major upcoming virtual event, the inspiring perseverance of team members like Andre, and the incredible success of their recent event marketing, which has led to a record-breaking number of discovery calls.

The second half of the episode offers a powerful deep dive into the company's 90-Day Leadership Challenge, emphasizing the foundational role of trust in building a high-performing, committed team.

Key Discussion Points & Wins:

• Pivoting Through Disaster: The immediate operational challenges caused by a recent magnitude 7 earthquake and power outages, and how the team quickly delegates key roles for the upcoming Virtual Rockstar Quarterly Town Hall.
• Record-Breaking Growth: The team celebrates being on track to hit their "Super Bonus" goal, with a massive influx of discovery calls, 18 in just four days! following successful industry events.
• The Power of Events: Will shares humbling stories from recent industry events (Mindshare and Therapy) where clients praised their VAs, validating their specialization in the PT/SLP space.
• New Recruiting Strategy: Introducing a new "School Group" intended to become a massive thought-leader community, acting as an internal candidate pool to cherry-pick the best VAs for future hires.
• Deep Dive: The Leadership Challenge: A discussion on the core themes of their leadership training:
  • Trust as the Foundation: Why Trust is the most important element of leadership, enabling healthy conflict and commitment.
  • Leading from Love and Authenticity: The realization that powerful leadership comes from being authentic and operating from a place of genuine care (like Hope's and Denise's shares).
• "Good" When Things Go Wrong: A reminder of the military concept that bad things are "Good" because they present an opportunity to learn and grow.
• Policy Change for Wales: The decision to change the hiring policy for their largest clients ("Wales") to accommodate temporary full-time contracts (2-6 months) to ensure they never lose a valuable relationship, confident they can repurpose skilled VAs quickly.
• The Greater Purpose: Will explains that the true "why" of the leadership training is not just business success, but to empower each team member to be a more effective mother, sister, and leader in their own families.

This is a masterclass in demonstrating vulnerability, accountability, and the strength of a team built on trust, even when facing external crises.

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Virtual Rockstars specialize in helping support or replace all non-clinical roles.
Learn how a Virtual Rockstar can help scale your physical therapy practice.

Subscribe here to our completely free Stress-Free PT Newsletter for your weekly dose of joy.

In this electrifying episode of the Will Power Podcast, we break down a historic legislative victory in Utah that designated Physical Therapists as primary care providers for all musculoskeletal (MSK) disorders—the first state in the nation to do so!

Our guest, Brad Powell, Physical Therapist, entrepreneur, and host of "The Healthcare Revolution" podcast, was a key changemaker in this movement. He shares his incredible journey—from recovering from severe motocross injuries to leading the charge to elevate the physical therapy profession.

Brad reveals the detailed strategies used to achieve this legislative success, overcome internal professional resistance, and build a thriving, mission-driven private practice, Foundation Physical Therapy.

This is more than just a legislative update, it's a call to action for all physical therapists, occupational therapists (OT), and speech-language pathologists (SLP) to claim their rightful roles as doctors in the community and musculoskeletal leaders. Learn how embracing your value can create a profitable practice and change patients' lives on a greater scale.

Key Takeaways from This Episode

• The Utah Law: Learn the details of the groundbreaking bill that designates PTs as the initial point of entry for MSK disorders, effectively establishing them as primary care providers in this domain. 
• Reclaiming PT's Role: Why physical therapists are uniquely positioned to lead the musculoskeletal industry and how this change benefits patients by avoiding unnecessary delays and costs. 
• Overcoming Resistance: Brad discusses the challenge of getting buy-in, noting that the most resistance often came from within the physical therapy profession itself. 
• Diagnostic Accuracy: Brad cites research showing PTs are highly accurate in diagnosing MSK conditions, nearly matching orthopedic surgeons, making a compelling case for Direct Access and primary care status. 
• The Future is Prevention (Medicine 3.0): The shift towards focusing on prevention and longevity, where PTs play a critical role in proactive health management. 
• Building a World-Class Practice: Strategies for scaling a practice, including creating internal growth pathways (Master Clinician, Clinic Director), unlimited C/E budgeting, and an employee NPS of 9.2. 
• The Power of Serving: How focusing on genuinely serving people and creating an "attractive" company culture is the ultimate recruiting and marketing strategy. 

If you are a PT, OT, or SLP passionate about the future of your profession, share this episode on your social media and with your colleagues! Brad and the host issue a plea to amplify this message and help drive the national revolution in healthcare.

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Virtual Rockstars specialize in helping support or replace all non-clinical roles.
Learn how a Virtual Rockstar can help scale your physical therapy practice.

Subscribe here to our completely free Stress-Free PT Newsletter for your weekly dose of joy.

Are you a successful medical professional or leader trapped by the "golden handcuffs" of your high-income, high-demand career? In this episode of The Willpower Project, host Will Humphreys welcomes Clint Harris, a former medical sales professional who built his own off-ramp to achieve financial, time, and location independence.

Clint, who spent 16 years selling medical devices, realized the unsustainable nature of trading time for money. He and his wife strategically invested in real estate—starting with single-family homes and eventually building a portfolio of short-term rental properties and a property management company.

Now, as the co-founder of Nomad Capital, Clint has shifted focus to a high-scale, less-headache model: converting vacant big-box retail buildings (like Kmart) into climate-controlled self-storage facilities using syndication.

Listen in as Clint breaks down the powerful, yet often misunderstood, world of real estate syndication. Learn why seasoned investors, including the "Sharks" on Shark Tank, consistently point to real estate as the ultimate foundation for wealth creation and generational financial velocity. Clint offers a transparent look at the pros and cons of passive real estate investing and how busy, high-net-worth individuals can leverage their capital to grow wealth without sacrificing their valuable time.

Key Takeaways You'll Learn:

• The Problem with Golden Handcuffs: Understanding the cycle of trading more time for more money, and why it's a barrier to true freedom.
• The Three Components of Real Estate Success: Why you need a combination of time, experience, and money, and how syndication allows you to leverage other people's time and experience.
• Syndication Explained: What it is, why it's a powerful tool for diversification, and how busy professionals can get started without becoming real estate experts.
• The Power of Conversion: Why Clint's strategy of converting old retail spaces into self-storage is so lucrative, yielding potential double to triple returns on asset valuation.

1. The Difference in Valuation: Learn why commercial real estate, unlike residential, is valued by Net Operating Income (NOI) and a market cap rate—and how operators can force appreciation by increasing rents.

• Passive Investor Returns: What a typical investment profile looks like, from minimum investment amounts to projected annualized returns (often in the 15-20% range) and how the "general partners" (like Clint) make their money.
• Focusing on Independence of Purpose: Clint shares the deeper motivation behind his financial goals: creating a life of freedom, travel, and empathy to raise better humans.
• Don't Invest Blindly: Clint's crucial advice on vetting operators based on their ethics, transparency, and communication—not just the glossy deal sheet.
• Leveraging Retirement Funds: How you can use self-directed 401ks and IRAs for alternative investments to diversify beyond volatile paper assets.

As Will wisely notes, "If you have any money that's sitting in a bank account, you're losing money with inflation." This episode provides an actionable roadmap for medical professionals who are ready to make their money work for them and start building a life defined by purpose, not just practice.

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Virtual Rockstars specialize in helping support or replace all non-clinical roles.
Learn how a Virtual Rockstar can help scale your physical therapy practice.

Subscribe here to our completely free Stress-Free PT Newsletter for your weekly dose of joy.

In this powerful conversation, Will and long-time friend Dr. Dimitrios Kostopoulos dive deep into the most critical challenges facing physical therapy private practice owners today: low reimbursement rates and the crippling staffing and recruitment crisis.

Dr. Kostopoulos shares the origin story of HODS, revealing the "ultimatum letter" in 2002 that forced him to pivot from being an "effect" to a "cause" in his own business. The discussion highlights the unsustainable disparity in reimbursement between private practices and large hospital organizations, and how this directly fuels the current struggle for talent and profitability.

What You'll Learn:

• The two major themes causing PT burnout and the industry's "massive exodus."
• Dr. Kostopoulos' powerful advocacy plan for the APTA to lobby for an exemption of the $\$100,000$ H-1B visa fee for physical therapists to solve the immediate staffing shortage.
• The three ways any private practice can grow their bottom line, and why cutting expenses is the lowest-yield activity.
• Will's proven, high-yield solution to the staffing and time crisis: Virtual Assistants (VAs).
• Why Dr. Kostopoulos and his partner sold the physical therapy component of their organization to focus on diagnostic testing and industry education through HADS.
• A combined final takeaway: The importance of hope, action, and refusing to live in the "zone of maybe."

This is an essential listen for any private practice owner looking for actionable strategies to improve profit, gain time, and secure the future of their practice.

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Virtual Rockstars specialize in helping support or replace all non-clinical roles.
Learn how a Virtual Rockstar can help scale your physical therapy practice.

Subscribe here to our completely free Stress-Free PT Newsletter for your weekly dose of joy.

Life is short, and your time is sacred. Are you an overworked leader or practice owner sacrificing your family and health for your business? Host Will Humphreys gets vulnerable, sharing the powerful story of the moment his hyper-burnout ended and how he shifted his entire world.

Episode Highlights:

• The Shocking Low Point: Will's candid story of hitting rock bottom, being $5,000 away from insolvency, and the moment he realized he was a "slave" to his company.
• The World-Shifting Moment: How a simple comment from his young son forced him to finally draw a line and commit to change.
• Time is Sacred): Why you need to change how you perceive the value of your time and adopt the powerful concept of Exchange.
• The Time Thieves: Identifying the 3 key areas where every practice owner is hemorrhaging time (Repetitious, Reactionary, and Retention tasks).
• Stop Asking HOW, Start Asking WHO: The fundamental shift in leadership thinking that solves virtually all your business problems.
• The Time Liberation Plan: Will's actionable 3-step strategy: Eliminate, Automate, and Delegate, and why giving up control is essential for growth.
• The Financial Exchange: Understanding that your time as a leader is worth at least $300 per hour, and how to use that to decide what to outsource.
• The Delegation Secret: The 70% Rule—if someone can do a task 70% as well as you, let it go!
• The AI Hack: Why you should never have a meeting without an AI note-taker and how to use it to build your P&P manuals instantly.
• The C-T-T-S Framework: A simple email template to empower your team to solve problems for you, freeing up your approval time.
• Final Challenge: A commitment to scheduling a full day to "Sharpen the Ax" and work on your life, not just in it.

This episode is a must-listen for anyone who feels trapped by their to-do list. Will delivers a personalized Time Liberation Plan you can implement immediately to stop the burnout, gain greater impact by doing less, and free up precious hours in your week.

You'll leave this episode knowing the exact next steps to ditch the tasks that drain your soul and create the space for what truly matters.

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Virtual Rockstars specialize in helping support or replace all non-clinical roles.
Learn how a Virtual Rockstar can help scale your physical therapy practice.

Subscribe here to our completely free Stress-Free PT Newsletter for your weekly dose of joy.

Host Will Humphreys welcomes back guests Jared and Afton Egan, co-owners of ERA Physical Therapy, to dive deep into a profound topic: Culture. This isn't just a business conversation, it’s about how the intentional culture you build at work can transform your family life.

Jared and Afton, married for four years and running their successful clinic for over a year and a half, share the foundational elements of their thriving business: their Purpose, Vision, and Values.

Key Takeaways from ERA Physical Therapy's Culture:

• Company Purpose: To make an impact through every ERA of life, treating all ages from infants to the elderly.
• Company Values: Built around the acronym IMPACT (Integrity, Mastery, Professionalism, Accountability, Candid Care, Team), emphasizing a "we are family" approach.
• Vision: Growth-minded, aiming for three clinics in three years, and intentionally hiring "the right people" who align with their values.
• Branding & The Human Element: Afton, with a background in interior design and fashion marketing, details how every element of the clinic's design, messaging, and stellar social media is intentionally built to communicate their core culture, prioritizing the patient's nervous system and overall experience.
• Living the Culture: The Egans share tangible examples, from monthly team gatherings (pickleball!) to connecting with employees weekly, where metrics serve as a measurement of how well they are living their values, not the primary focus. Their true mission is building humans.
• The Slogan: Decisions Determine Destiny, a core belief that actions have a massive impact.
• Family Values: Built on the acronym DESTINY (Discipline, Empathy, Service, Tenacity, Integrity, Nurture, Yield).
• Family Purpose: To "become limitless, not by chance, but by choice."
• Co-Creation & Buy-In: They discuss the pivotal importance of involving their children in co-creating the family's purpose and values, fostering buy-in and allowing the values to become the frame for coaching and holding each other accountable.
• The Core Insight: Will shares a profound realization: a work team is also a blended family of individuals from different backgrounds. The Egans, being "built for building blended families," offer a unique, powerful model for leadership at work and at home. They discuss how setting clear agreements (culture) and not just boundaries is the key to creating lasting bonds and a place everyone can call home.

This is a must-listen for leaders, parents, and anyone striving for alignment between their professional and personal lives. Your work team is a blended family—learn how to lead it like one.

Follow our Instagram for more content like this that resonates your life, business, leadership and health @willpowerproject

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Virtual Rockstars specialize in helping support or replace all non-clinical roles.
Learn how a Virtual Rockstar can help scale your physical therapy practice.

Subscribe here to our completely free Stress-Free PT Newsletter for your weekly dose of joy.

In this dynamic episode of the Will Power Podcast, host Will dives into a live coaching session that uncovers a radical recruitment strategy capable of solving the biggest constraint in your physical therapy practice: manpower.

Drawing on concepts from top business minds like Alex Hormozi and Elon Musk, Will shares a breakthrough idea to leverage your top talent for exponential growth. Forget expensive, low-yield job boards! Learn how to turn your current rockstars into passionate, highly-incentivized recruiters for a fraction of the cost of missed opportunity.

This session also explores the power of a growth mindset in overcoming the scarcity and "PTSD" that plagues many practice owners in the challenging healthcare industry.

Key Discussion Points:

• The Single Constraint: Understanding the one focus that matters most for explosive business growth.
• Onboarding & Team Alignment: Using the Working Genius Assessment to align new hires (like a new Executive Assistant/VA) with existing team strengths for a seamless transition.
• Recruitment as Marketing & Sales: Why finding top talent for your PT practice is fundamentally a marketing and sales challenge.
• The $20,000 Referral Bonus Tactic: A deep-dive into a non-traditional, high-value referral system that leverages Gross Profit to justify a massive bonus for existing and even past employees.
• Calculating the Cost of Missed Opportunity: Why practice owners must calculate lost revenue from unfilled positions to understand the true value of speed in hiring.
• Retention and Culture Win-Win: How this incentive system simultaneously boosts employee retention, fuels a positive company culture, and creates a path for leadership growth.
• Growth Mindset in Action: A candid discussion on breaking free from scarcity and limiting beliefs that hold back successful practice owners.

Join the conversation and discover how a mindset shift and a strategic investment can turn your toughest business problem into your greatest growth engine!

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Virtual Rockstars specialize in helping support or replace all non-clinical roles.
Learn how a Virtual Rockstar can help scale your physical therapy practice.

Subscribe here to our completely free Stress-Free PT Newsletter for your weekly dose of joy.

In this dynamic and candid episode of the Will Power Podcast, host Will Humphreys and private practice coach Dr. Jamey Schrier dive deep into the mindset shifts required for healthcare business owners to escape burnout and build a truly fulfilling life.

Dr. Schrier shares the hilarious and pivotal story of how he met his wife and discovered his father-in-law was the CEO of the APTA, a revelation that fundamentally shifted his perspective and membership status!  This personal anecdote leads to a powerful conversation about the dangers of staying in the "bubble" of conventional healthcare thinking and the imperative to cultivate independent thought for professional survival and success.

Key Takeaways & Discussion Points:

• The Problem with the PT Bubble: Why thinking and acting like everyone else in the healthcare industry is "killing the industry" and leading to widespread burnout and being overwhelmed.
• Mindset Over Skillset: Inspired by Brandon Siegel's input/output formula, Will and Jamey argue that a fundamental mindset shift must precede any change in action.
• The Three Mindset Buckets: Dr. Schrier breaks down the three critical areas where private practice owners must transform their thinking:
  1. Control: The fear of letting go, the belief that "no one can do it better than me," and how this leads to being trapped in your business.
  2. Identity Crisis: Moving beyond the limiting belief that "I am a physical therapist" to embracing the true identity of an entrepreneur and business owner. Jamey shares why he started introducing himself as an entrepreneur first.
  3. Limiting Beliefs (Especially Around Money): Addressing deep-seated beliefs about money, wealth, and self-worth. Jamey shares a personal, powerful moment where he broke a generational money belief.

Don't wait for your own "building on fire" moment, start building the life you want today!

Connect with Dr. Jamey Schrier:

• Facebook Community: Search for the Practice Freedom Community (A free community for private practice owners looking to get out of the day-to-day and create true practice freedom.)

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Virtual Rockstars specialize in helping support or replace all non-clinical roles.
Learn how a Virtual Rockstar can help scale your physical therapy practice.

Subscribe here to our completely free Stress-Free PT Newsletter for your weekly dose of joy.