Are you living in a state of constant "fight or flight"? For many, chronic pain, headaches, and burnout aren't just physical injuries—they are signs of a nervous system that has forgotten how to feel safe. In this episode of the Will Power Podcast, we sit down with Beth Winkler, a Physical Therapist with 30 years of experience and a private practice owner, who shares her personal journey from 12 years of chronic pain to total recovery through brain retraining.

Beth breaks down the emerging science of neuroplasticity and nervous system regulation, explaining why we can’t "think" our way out of trauma and why "microdosing safety" is the key to lasting health. Whether you are a leader looking to show up stronger for your clients or someone battling persistent symptoms, this conversation offers a roadmap to getting back in the driver’s seat of your own healing.

Key Takeaways:

• The "Stress Bucket" Theory: Understand how physical injuries, overdue bills, and past traumas all fill the same neurological bucket, eventually leading to symptoms like back pain or panic attacks.
• Top-Down vs. Bottom-Up Healing: Why talking about trauma isn't enough; we must use the body as a "translator" to communicate safety to the brain’s fear center.
• Neuroplasticity – The Science of Hope: If the brain can learn a pain pattern, it can unlearn it. Beth shares the fascinating "Reverse Bicycle" analogy to explain how neural pathways work.
• Microdosing Safety: Why 5 minutes of regulation 3–5 times a day is more effective than an hour-long session once a week.
• The Power of Processing: What "feeling your emotions" actually looks like in practice and how it dissipates physical symptoms in 60–90 seconds.

Resources Mentioned:

• Book: The Way Out by Alan Gordon
• Book: The Way to Integrity by Martha Beck
• Research: Dr. John Sarno’s work on Mind-Body Connection
• Podcast: Bialik Breakdown (Mayim Bialik)
• Podcast: The School of Greatness (Lewis Howes)

Connect with Beth Winkler:

• Website: Magnolia Physical Therapy
• YouTube: Search "Beth Winkler" for educational tools and guided meditations.

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Virtual Rockstars specialize in helping support or replace all non-clinical roles.
Learn how a Virtual Rockstar can help scale your physical therapy practice.

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Are you a high-performing founder feeling overwhelmed by the "mess" of operations and the "black hole" of marketing? In this episode of the Will Power Podcast, Will sits down with Alexis Krisay, founder of Serendipity and the mastermind behind Vamped.

Alexis shares her journey from running a high-level marketing agency for 18 years to discovering the life-changing power of remote assistants. We dive deep into why healthcare and wellness businesses often struggle to scale, how to bridge the gap between "visionary" and "execution," and the exact framework you can use to determine which tasks are stealing your wealth and your freedom.

Key Takeaways:

• The "Vamped" Method: Why training remote assistants in marketing and executive support is the secret weapon for modern entrepreneurs.
• The Freedom Formula: How to calculate your hourly worth and identify the tasks you should outsource immediately to reclaim your life.
• Marketing vs. Admin: Why social media isn't just "posting a reel"—and how a trained assistant can handle the 90% of engagement that actually drives revenue.
• Culture & Leadership: The unique "servant culture" of talent in the Philippines and how it differs from the domestic hiring market.
• Case Studies in Success: How Vamped clients saw a 350% increase in engagement and dozens of new subscribers in just 30 days.

Resources Mentioned:

• Vamped: VampedVA.com
• Virtual Rockstar: VirtualRockstar.com
• Book: Buy Back Your Time by Dan Martell
• Book: Day Trading Attention by Gary Vaynerchuk
• Book: Unreasonable Hospitality by Will Guidara

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Virtual Rockstars specialize in helping support or replace all non-clinical roles.
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The healthcare industry is facing a quiet crisis: declining reimbursement rates, rising burnout, and a clinical model that hasn’t evolved in 40 years. In this episode of the Will Power Podcast, Ben Barron sits down with Will Humphreys, founder of Virtual Rockstar, to pull back the curtain on the operational shifts happening inside successful medical practices.

Will shares his journey from a catastrophic rock-climbing accident that broke 21 bones to becoming a physical therapy practice owner and, eventually, a leader in the offshore staffing space. They discuss why the "mirror fogging" method of hiring is killing clinics, why physical therapists struggle with the business of medicine, and how virtual assistants (VAs) are becoming the secret weapon for practices to reclaim their time and profitability.

Key Takeaways:

• The "Profit vs. Purpose" Myth: Why financial success is actually the fuel that allows healthcare providers to fulfill their mission, not a "necessary evil."
• The Virtual Revolution: How clinics are using offshore talent for front-desk support, insurance verification, and billing to solve the turnover crisis.
• The Leadership Gap: Why technical competence as a clinician doesn’t equal business acumen—and how to bridge that gap through coaching.
• The Future of Care: Moving away from the "2–3 times a week" linear treatment model to reach more patients without burning out staff.
• Recruiting in a Scarcity Market: Shifting from "hiring anyone with a pulse" to building a culture-first recruitment engine.

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Virtual Rockstars specialize in helping support or replace all non-clinical roles.
Learn how a Virtual Rockstar can help scale your physical therapy practice.

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What would your practice look like if you never had to worry about marketing or lead follow-up again? In this episode of the Will Power Podcast, host Will Humphreys sits down with Carl Mattiola, co-owner of Breakthrough Marketing, to discuss the seismic shift AI is bringing to the world of physical therapy and private practice.

Carl reveals how Breakthrough is using AI "Agents" to handle the most time-consuming part of running a clinic: lead conversion and patient reactivation. From reducing 16 hours of manual follow-up to just 30 minutes, this conversation explores how technology is helping clinic owners reclaim their time while scaling their impact.

Key Takeaways:

• Content is a Commodity: Why high-quality copywriting is now accessible to everyone through AI. If you know how to prompt it correctly.
• Meet Your New Digital Employee: Defining AI Agents and how they act as 24/7 virtual assistants for your practice.
• The Power of Reactivation: Why your past patient list is your most valuable asset and how to automate the "checking in" process.
• Human-Like Interaction: How AI is now capable of having complex, compassionate conversations with patients that are nearly indistinguishable from human staff.
• Solving the Staffing Crisis: Using automation to handle high-volume responses that would otherwise overwhelm a short-staffed team.

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Virtual Rockstars specialize in helping support or replace all non-clinical roles.
Learn how a Virtual Rockstar can help scale your physical therapy practice.

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Episode Summary

In this transformative episode of the Will Power Podcast, host Will Humphreys sits down with one of his closest mentors and friends, Greg Todd. Greg is a licensed physical therapist turned serial entrepreneur who manages five successful businesses while working only part-time.

Greg breaks down the "4 Levels of Value" that determine your income and freedom in the marketplace. If you feel stuck trading your hours for dollars, this conversation provides the blueprint for shifting from "Implementation" (physical labor) to "Imagination" (solving problems with your mind). They also dive deep into the psychology of relationships, specifically the difference between Givers, Takers, and Matchers, and how a spirit of benevolence can unlock doors you didn't even know existed.

Key Takeaways

• The 4 Levels of Value: Understand where you currently sit in the marketplace hierarchy and how to move up:
  1. Implementation: Trading time for physical tasks (Lowest value).
  2. Unification: Managing and overseeing the implementers.
  3. Communication: Moving people to action through speech, writing, or performance.
  4. Imagination: Using your mind to create solutions and scale businesses (Highest value).
• Buying Back Your Time: Why the goal of making more money should always be to purchase more options and freedom.
• The Givers, Takers, and Matchers Framework: Why Greg suggests avoiding "Matchers" (score-keepers) just as much as "Takers," and how being one of the rare 5% of "Givers" builds an elite inner circle.
• The Power of Acknowledgment: How Greg uses "Random Acts of Kindness" and the "Beach Walk" method to build high-value relationships simply by acknowledging someone’s artistry.
• Leveraging AI in 2026: How clinicians and entrepreneurs can "productize" their knowledge using tech to create assets that work while they sleep.

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Virtual Rockstars specialize in helping support or replace all non-clinical roles.
Learn how a Virtual Rockstar can help scale your physical therapy practice.

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What does it take to walk away from a multi-million dollar business empire to serve the homeless? On this episode of the Will Power Podcast, we sit down with Dr. Charles Mulli, a man whose life is a masterclass in resilience and faith.

Dr. Mulli's story begins in the depths of despair, abandoned by his parents at age five and begging on the streets of Kenya. After nearly taking his own life at age 16, a miraculous encounter set him on a path of radical transformation. He rose to become one of Kenya's most successful entrepreneurs, only to hear a divine call that would change the course of history: "I want you to be a father to the fatherless."

Dr. Mulli shares how he exercised the "Will" to sell every asset he owned and the "Power" he found in the Gospel of forgiveness. Today, the Mully Children’s Family (MCF) has rescued over 40,000 children, turning "destitute" street kids into world-class doctors, lawyers, and leaders.

Key Discussion Points:

• The Survival Instinct: How childhood abandonment forged a resilient will to survive and succeed.
• The Tipping Point: Why a stolen car triggered a three-year spiritual crisis that led to a global ministry.
• Radical Sacrifice: The mental and emotional strength required to sell a fleet of buses and oil businesses to live among the poor.
• The Miracle of the Well: How prayer literally changed the climate and ecosystem of a barren land.
• The Science of Forgiveness: Why Dr. Mulli believes forgiveness is the "powerful tool" that unlocks a child's potential.
• Legacy Building: How MCF became the largest family in the world.

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Virtual Rockstars specialize in helping support or replace all non-clinical roles.
Learn how a Virtual Rockstar can help scale your physical therapy practice.

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Are you tired of "vanilla mayonnaise" job postings that attract uninspired candidates? In this high-energy episode, Will Humphreys, founder of Virtual Rockstar, joins Jimmy McKay to flip the script on the talent crisis in healthcare.

They breaks down the fundamental difference between hiring (the transaction) and recruiting (the emotional buy-in). You’ll learn why your current job ads are failing, how to leverage the "Speed of Trust," and why Will’s goal for every employee is to help them find their next job, even if it’s not with him.

Whether you are a practice owner struggling to find physical therapists or a leader looking to build a "bench" of elite talent, this episode is a masterclass in authenticity, storytelling, and creating a culture that people never want to leave.

What You’ll Learn in This Episode:

• Recruiting vs. Hiring: Why recruiting is a 24/7 public relations mission, while hiring is just the final agreement.
• The "Love Letter" Strategy: How to write job postings that lead with emotion and authenticity to weed out "tire kickers."
• The Power of the VA: How Will is using virtual assistants to offload non-clinical roles and save owners $20k+ per year in profit.
• Starting in the Middle: Why your communication (and your job ads) should skip the small talk and go straight to the "signal."
• The Rockstar Summit: A preview of the only event in the industry where you can learn to recruit and actually interview students in real-time.

Resources Mentioned

• The Speed of Trust by Stephen M.R. Covey
• Start with Why by Simon Sinek
• Trainual (Chris Ronzio)
• Empower EMR
• US Physical Therapy
• Attend the Rockstar Summit: summit.virtualrockstar.com (Use the "End of Year" special for 50% off!)

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Virtual Rockstars specialize in helping support or replace all non-clinical roles.
Learn how a Virtual Rockstar can help scale your physical therapy practice.

Subscribe here to our completely free Stress-Free PT Newsletter for your weekly dose of joy.

In this dynamic episode of the Will Power Podcast, host Will Humphreys sits down with Amy Somerville, CEO and founder of Moment of Clarity and former CEO of Success Enterprises, to explore the vital connection between leadership, culture, and personal transformation.

Amy, a veteran in the personal development and human growth space with over 20 years of experience (including executive roles at RE/MAX and Buffini & Company), shares her deep-seated passion for serving entrepreneurs and helping people reach their highest potential.

Key Takeaways & Discussion Points

• Culture is Strategy, Not Luxury: Amy breaks down the common misconception that culture is a "nice-to-have." She emphasizes that your organization's culture is your strategy, defining success, product development, and team loyalty.
• Culture is What You Allow: Learn why a top-down mandate doesn't work. True, thriving culture is co-created by the entire team, weaving through the soul of the organization and empowering members.
• The 'We' vs. 'I' Language Test: Discover key trigger words that reveal a toxic or selfish culture. A healthy culture shifts from "I" and "me" to "we" and "ours."
• Leadership is a Behavior, Not a Title: Amy shares her journey of shedding the "duck" mentality (calm on the surface, paddling furiously underneath). Vulnerability and authenticity build trust far more than the facade of perfection.
• The Art of Storytelling in Leadership: Find out how leaders can use their imperfections, failures, and lessons learned, not just their successes—to create an empathic connection and a non-judgmental coaching space for their teams.
• Hiring for Heart, Training for Skill: Amy outlines the strategy of making your culture crystal clear in job descriptions to act as a natural magnet or repellent. Plus, she reveals her favorite non-obvious interview question ("perfect or on time?") and what the best answers reveal about a candidate's team focus.
• Protect Your Culture: Understand the importance of consistently revisiting your co-created mission, vision, and values, and why neglecting behavioral misalignment is a fast track to culture decay.

Tune in to learn Amy's hard-won lessons on servant leadership, co-creating vision, and protecting the culture you allow.

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Virtual Rockstars specialize in helping support or replace all non-clinical roles.
Learn how a Virtual Rockstar can help scale your physical therapy practice.

Subscribe here to our completely free Stress-Free PT Newsletter for your weekly dose of joy.

In this candid leadership meeting, Virtual Rockstar team navigates real-time crises, dealing with the aftermath of a major earthquake and super typhoon that caused power outages for team members, while simultaneously celebrating monumental company growth.

Listen in as they discuss the immediate need to pivot roles for a major upcoming virtual event, the inspiring perseverance of team members like Andre, and the incredible success of their recent event marketing, which has led to a record-breaking number of discovery calls.

The second half of the episode offers a powerful deep dive into the company's 90-Day Leadership Challenge, emphasizing the foundational role of trust in building a high-performing, committed team.

Key Discussion Points & Wins:

• Pivoting Through Disaster: The immediate operational challenges caused by a recent magnitude 7 earthquake and power outages, and how the team quickly delegates key roles for the upcoming Virtual Rockstar Quarterly Town Hall.
• Record-Breaking Growth: The team celebrates being on track to hit their "Super Bonus" goal, with a massive influx of discovery calls, 18 in just four days! following successful industry events.
• The Power of Events: Will shares humbling stories from recent industry events (Mindshare and Therapy) where clients praised their VAs, validating their specialization in the PT/SLP space.
• New Recruiting Strategy: Introducing a new "School Group" intended to become a massive thought-leader community, acting as an internal candidate pool to cherry-pick the best VAs for future hires.
• Deep Dive: The Leadership Challenge: A discussion on the core themes of their leadership training:
  • Trust as the Foundation: Why Trust is the most important element of leadership, enabling healthy conflict and commitment.
  • Leading from Love and Authenticity: The realization that powerful leadership comes from being authentic and operating from a place of genuine care (like Hope's and Denise's shares).
• "Good" When Things Go Wrong: A reminder of the military concept that bad things are "Good" because they present an opportunity to learn and grow.
• Policy Change for Wales: The decision to change the hiring policy for their largest clients ("Wales") to accommodate temporary full-time contracts (2-6 months) to ensure they never lose a valuable relationship, confident they can repurpose skilled VAs quickly.
• The Greater Purpose: Will explains that the true "why" of the leadership training is not just business success, but to empower each team member to be a more effective mother, sister, and leader in their own families.

This is a masterclass in demonstrating vulnerability, accountability, and the strength of a team built on trust, even when facing external crises.

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Virtual Rockstars specialize in helping support or replace all non-clinical roles.
Learn how a Virtual Rockstar can help scale your physical therapy practice.

Subscribe here to our completely free Stress-Free PT Newsletter for your weekly dose of joy.

In this electrifying episode of the Will Power Podcast, we break down a historic legislative victory in Utah that designated Physical Therapists as primary care providers for all musculoskeletal (MSK) disorders—the first state in the nation to do so!

Our guest, Brad Powell, Physical Therapist, entrepreneur, and host of "The Healthcare Revolution" podcast, was a key changemaker in this movement. He shares his incredible journey—from recovering from severe motocross injuries to leading the charge to elevate the physical therapy profession.

Brad reveals the detailed strategies used to achieve this legislative success, overcome internal professional resistance, and build a thriving, mission-driven private practice, Foundation Physical Therapy.

This is more than just a legislative update, it's a call to action for all physical therapists, occupational therapists (OT), and speech-language pathologists (SLP) to claim their rightful roles as doctors in the community and musculoskeletal leaders. Learn how embracing your value can create a profitable practice and change patients' lives on a greater scale.

Key Takeaways from This Episode

• The Utah Law: Learn the details of the groundbreaking bill that designates PTs as the initial point of entry for MSK disorders, effectively establishing them as primary care providers in this domain. 
• Reclaiming PT's Role: Why physical therapists are uniquely positioned to lead the musculoskeletal industry and how this change benefits patients by avoiding unnecessary delays and costs. 
• Overcoming Resistance: Brad discusses the challenge of getting buy-in, noting that the most resistance often came from within the physical therapy profession itself. 
• Diagnostic Accuracy: Brad cites research showing PTs are highly accurate in diagnosing MSK conditions, nearly matching orthopedic surgeons, making a compelling case for Direct Access and primary care status. 
• The Future is Prevention (Medicine 3.0): The shift towards focusing on prevention and longevity, where PTs play a critical role in proactive health management. 
• Building a World-Class Practice: Strategies for scaling a practice, including creating internal growth pathways (Master Clinician, Clinic Director), unlimited C/E budgeting, and an employee NPS of 9.2. 
• The Power of Serving: How focusing on genuinely serving people and creating an "attractive" company culture is the ultimate recruiting and marketing strategy. 

If you are a PT, OT, or SLP passionate about the future of your profession, share this episode on your social media and with your colleagues! Brad and the host issue a plea to amplify this message and help drive the national revolution in healthcare.

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Virtual Rockstars specialize in helping support or replace all non-clinical roles.
Learn how a Virtual Rockstar can help scale your physical therapy practice.

Subscribe here to our completely free Stress-Free PT Newsletter for your weekly dose of joy.