Are paid ads a "button" you can press to get new patients, or a black hole where your marketing budget goes to die?

In this episode, Will Humphreys sits down with Arman Ananian, founder of the performance marketing agency Doing Something Rare. Arman pulls back the curtain on why most outpatient private practices fail at digital marketing, and it’s rarely because of the ads themselves.

From the tragic inspiration behind his mission to hire Armenian talent to the "secret" accountability systems that transform leads into lifelong patients, Arman shares a masterclass in scaling with intention. You’ll learn how to identify "garbage" leads, why your front desk might be accidentally killing your ROI, and how the future of patient acquisition lies in the marriage of AI and human touch.

Key Takeaways

• The Follow-Up Gap: Why a "good" cost-per-lead means nothing if your team isn't calling them within minutes.
• The AI Revolution: How Arman uses AI to handle after-hours inquiries and qualify leads 24/7 without losing the human connection.
• Qualifying for Quality: Why you should stop chasing $1 leads and start asking the hard questions that filter for high-LTV (Life Time Value) patients.
• The "Six-Month Lie": How to tell if your agency is actually optimizing your campaigns or just collecting a retainer.
• Purpose-Driven Scaling: Arman’s unique approach to building a global team that provides generational wealth for Armenian families while dominating the US market.

We’re on a mission to bring you the builders, the disruptors, and the legends who are changing the game in private practice and beyond.

Is there a specific guest you want to see on the show? Whether it’s someone you admire or a topic you’re dying for us to dive into, we want to hear from you. Comment on this episode if you have any suggestions for our future session!

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Virtual Rockstars specialize in helping support or replace all non-clinical roles.
Learn how a Virtual Rockstar can help scale your physical therapy practice.

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What does it take to grow a team from just two people to over 120 across 17 locations? According to Brian McQuilkin, it isn't just about technical skill—it’s about curiosity, self-awareness, and a "servant-first" mindset.

In this episode of the Will Power Project, Brian breaks down his roadmap for building high-performing teams. Whether you are a new hire looking to stand out or a leader trying to scale your culture, Brian’s "Grandma’s Soup" analogy for business processes and his deep 
dive into personality testing offers a blueprint for long-term success.

Key Takeaways

• The Curiosity Quotient (CQ): Why asking "How would you start this?" is the most powerful question a new team member can ask.
• Servant Leadership is Redundant: Brian explains why you can’t truly lead without serving others first.
• The Personality Toolkit: How using tests like the Enneagram, Myers-Briggs, and Working Genius prevents "passive-aggressive" office cultures.
• Avoiding Burnout through AMP: The three pillars of Autonomy, Mastery, and Purpose that keep team members engaged and fulfilled.
• Writing the "Recipe": Why documenting your core values is essential to ensuring your culture doesn't get "diluted" as you grow.

Love the insights from our latest episode? We want to hear from you!

What topics or guests should we feature next on the Will Power Project? Whether it’s a leadership challenge you’re facing or a "Rockstar" you think we need to interview, your feedback drives this show.

👇 Drop a comment below with your suggestions for future episodes!

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Virtual Rockstars specialize in helping support or replace all non-clinical roles.
Learn how a Virtual Rockstar can help scale your physical therapy practice.

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Have you ever felt like you’re running against the wind with a parachute strapped to your back? You’re doing the detoxes, taking the supplements, and following the protocols, yet the results just aren't sticking.

In this episode of the Will Power Podcast, we sit down with Dr. Brandy Cummings, a clinical nutritionist and functional medicine expert who discovered that the "missing link" in chronic illness isn't always a physical one. After uncovering her own deep-seated traumas and seeing her physical health transform overnight, Dr. Brandy now helps patients and practitioners address the 95% of the mind that actually runs the show: the subconscious.

In This Episode, We Discuss:

• The 5% vs. 95% Rule: Why your conscious "goal-setter" mind is often at war with your subconscious "goal-getter" programing.
• The "Away-From" Motivation Trap: How the language you use (e.g., "I don't want to be in pain") actually calls in more of the symptoms you're trying to avoid.
• The Physicality of Emotion: How unresolved anger, shame, and fear manifest as chronic neck pain, thyroid issues, and skin conditions.
• Dr. Brandy’s Personal Transformation: A vulnerable look at how clearing 30 years of stagnant emotional energy led to her body releasing 40 pounds of "emotional inflammation" and purging physical toxins.
• The "Analytical Wedge": What hypnosis actually is (and isn't) and how it helps align your mind to stop self-sabotage.
• Perception is Projection: Using your "difficult" patients or relationships as a mirror to find your own areas for growth.

Join the Conversation!

We want to hear from you! Does your physical body have a "message" you’ve been ignoring? Or perhaps you have a topic you’d love for us to dive into next?

Comment on this episode if you have any suggestions, questions, or breakthrough moments you’d like to share!

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Virtual Rockstars specialize in helping support or replace all non-clinical roles.
Learn how a Virtual Rockstar can help scale your physical therapy practice.

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Are you living in a state of constant "fight or flight"? For many, chronic pain, headaches, and burnout aren't just physical injuries—they are signs of a nervous system that has forgotten how to feel safe. In this episode of the Will Power Podcast, we sit down with Beth Winkler, a Physical Therapist with 30 years of experience and a private practice owner, who shares her personal journey from 12 years of chronic pain to total recovery through brain retraining.

Beth breaks down the emerging science of neuroplasticity and nervous system regulation, explaining why we can’t "think" our way out of trauma and why "microdosing safety" is the key to lasting health. Whether you are a leader looking to show up stronger for your clients or someone battling persistent symptoms, this conversation offers a roadmap to getting back in the driver’s seat of your own healing.

Key Takeaways:

• The "Stress Bucket" Theory: Understand how physical injuries, overdue bills, and past traumas all fill the same neurological bucket, eventually leading to symptoms like back pain or panic attacks.
• Top-Down vs. Bottom-Up Healing: Why talking about trauma isn't enough; we must use the body as a "translator" to communicate safety to the brain’s fear center.
• Neuroplasticity – The Science of Hope: If the brain can learn a pain pattern, it can unlearn it. Beth shares the fascinating "Reverse Bicycle" analogy to explain how neural pathways work.
• Microdosing Safety: Why 5 minutes of regulation 3–5 times a day is more effective than an hour-long session once a week.
• The Power of Processing: What "feeling your emotions" actually looks like in practice and how it dissipates physical symptoms in 60–90 seconds.

Resources Mentioned:

• Book: The Way Out by Alan Gordon
• Book: The Way to Integrity by Martha Beck
• Research: Dr. John Sarno’s work on Mind-Body Connection
• Podcast: Bialik Breakdown (Mayim Bialik)
• Podcast: The School of Greatness (Lewis Howes)

Connect with Beth Winkler:

• Website: Magnolia Physical Therapy
• YouTube: Search "Beth Winkler" for educational tools and guided meditations.

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Virtual Rockstars specialize in helping support or replace all non-clinical roles.
Learn how a Virtual Rockstar can help scale your physical therapy practice.

Subscribe here to our completely free Stress-Free PT Newsletter for your weekly dose of joy.

Are you a high-performing founder feeling overwhelmed by the "mess" of operations and the "black hole" of marketing? In this episode of the Will Power Podcast, Will sits down with Alexis Krisay, founder of Serendipity and the mastermind behind Vamped.

Alexis shares her journey from running a high-level marketing agency for 18 years to discovering the life-changing power of remote assistants. We dive deep into why healthcare and wellness businesses often struggle to scale, how to bridge the gap between "visionary" and "execution," and the exact framework you can use to determine which tasks are stealing your wealth and your freedom.

Key Takeaways:

• The "Vamped" Method: Why training remote assistants in marketing and executive support is the secret weapon for modern entrepreneurs.
• The Freedom Formula: How to calculate your hourly worth and identify the tasks you should outsource immediately to reclaim your life.
• Marketing vs. Admin: Why social media isn't just "posting a reel"—and how a trained assistant can handle the 90% of engagement that actually drives revenue.
• Culture & Leadership: The unique "servant culture" of talent in the Philippines and how it differs from the domestic hiring market.
• Case Studies in Success: How Vamped clients saw a 350% increase in engagement and dozens of new subscribers in just 30 days.

Resources Mentioned:

• Vamped: VampedVA.com
• Virtual Rockstar: VirtualRockstar.com
• Book: Buy Back Your Time by Dan Martell
• Book: Day Trading Attention by Gary Vaynerchuk
• Book: Unreasonable Hospitality by Will Guidara

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Virtual Rockstars specialize in helping support or replace all non-clinical roles.
Learn how a Virtual Rockstar can help scale your physical therapy practice.

Subscribe here to our completely free Stress-Free PT Newsletter for your weekly dose of joy.

The healthcare industry is facing a quiet crisis: declining reimbursement rates, rising burnout, and a clinical model that hasn’t evolved in 40 years. In this episode of the Will Power Podcast, Ben Barron sits down with Will Humphreys, founder of Virtual Rockstar, to pull back the curtain on the operational shifts happening inside successful medical practices.

Will shares his journey from a catastrophic rock-climbing accident that broke 21 bones to becoming a physical therapy practice owner and, eventually, a leader in the offshore staffing space. They discuss why the "mirror fogging" method of hiring is killing clinics, why physical therapists struggle with the business of medicine, and how virtual assistants (VAs) are becoming the secret weapon for practices to reclaim their time and profitability.

Key Takeaways:

• The "Profit vs. Purpose" Myth: Why financial success is actually the fuel that allows healthcare providers to fulfill their mission, not a "necessary evil."
• The Virtual Revolution: How clinics are using offshore talent for front-desk support, insurance verification, and billing to solve the turnover crisis.
• The Leadership Gap: Why technical competence as a clinician doesn’t equal business acumen—and how to bridge that gap through coaching.
• The Future of Care: Moving away from the "2–3 times a week" linear treatment model to reach more patients without burning out staff.
• Recruiting in a Scarcity Market: Shifting from "hiring anyone with a pulse" to building a culture-first recruitment engine.

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Virtual Rockstars specialize in helping support or replace all non-clinical roles.
Learn how a Virtual Rockstar can help scale your physical therapy practice.

Subscribe here to our completely free Stress-Free PT Newsletter for your weekly dose of joy.

What would your practice look like if you never had to worry about marketing or lead follow-up again? In this episode of the Will Power Podcast, host Will Humphreys sits down with Carl Mattiola, co-owner of Breakthrough Marketing, to discuss the seismic shift AI is bringing to the world of physical therapy and private practice.

Carl reveals how Breakthrough is using AI "Agents" to handle the most time-consuming part of running a clinic: lead conversion and patient reactivation. From reducing 16 hours of manual follow-up to just 30 minutes, this conversation explores how technology is helping clinic owners reclaim their time while scaling their impact.

Key Takeaways:

• Content is a Commodity: Why high-quality copywriting is now accessible to everyone through AI. If you know how to prompt it correctly.
• Meet Your New Digital Employee: Defining AI Agents and how they act as 24/7 virtual assistants for your practice.
• The Power of Reactivation: Why your past patient list is your most valuable asset and how to automate the "checking in" process.
• Human-Like Interaction: How AI is now capable of having complex, compassionate conversations with patients that are nearly indistinguishable from human staff.
• Solving the Staffing Crisis: Using automation to handle high-volume responses that would otherwise overwhelm a short-staffed team.

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Virtual Rockstars specialize in helping support or replace all non-clinical roles.
Learn how a Virtual Rockstar can help scale your physical therapy practice.

Subscribe here to our completely free Stress-Free PT Newsletter for your weekly dose of joy.

Episode Summary

In this transformative episode of the Will Power Podcast, host Will Humphreys sits down with one of his closest mentors and friends, Greg Todd. Greg is a licensed physical therapist turned serial entrepreneur who manages five successful businesses while working only part-time.

Greg breaks down the "4 Levels of Value" that determine your income and freedom in the marketplace. If you feel stuck trading your hours for dollars, this conversation provides the blueprint for shifting from "Implementation" (physical labor) to "Imagination" (solving problems with your mind). They also dive deep into the psychology of relationships, specifically the difference between Givers, Takers, and Matchers, and how a spirit of benevolence can unlock doors you didn't even know existed.

Key Takeaways

• The 4 Levels of Value: Understand where you currently sit in the marketplace hierarchy and how to move up:
  1. Implementation: Trading time for physical tasks (Lowest value).
  2. Unification: Managing and overseeing the implementers.
  3. Communication: Moving people to action through speech, writing, or performance.
  4. Imagination: Using your mind to create solutions and scale businesses (Highest value).
• Buying Back Your Time: Why the goal of making more money should always be to purchase more options and freedom.
• The Givers, Takers, and Matchers Framework: Why Greg suggests avoiding "Matchers" (score-keepers) just as much as "Takers," and how being one of the rare 5% of "Givers" builds an elite inner circle.
• The Power of Acknowledgment: How Greg uses "Random Acts of Kindness" and the "Beach Walk" method to build high-value relationships simply by acknowledging someone’s artistry.
• Leveraging AI in 2026: How clinicians and entrepreneurs can "productize" their knowledge using tech to create assets that work while they sleep.

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Virtual Rockstars specialize in helping support or replace all non-clinical roles.
Learn how a Virtual Rockstar can help scale your physical therapy practice.

Subscribe here to our completely free Stress-Free PT Newsletter for your weekly dose of joy.

What does it take to walk away from a multi-million dollar business empire to serve the homeless? On this episode of the Will Power Podcast, we sit down with Dr. Charles Mulli, a man whose life is a masterclass in resilience and faith.

Dr. Mulli's story begins in the depths of despair, abandoned by his parents at age five and begging on the streets of Kenya. After nearly taking his own life at age 16, a miraculous encounter set him on a path of radical transformation. He rose to become one of Kenya's most successful entrepreneurs, only to hear a divine call that would change the course of history: "I want you to be a father to the fatherless."

Dr. Mulli shares how he exercised the "Will" to sell every asset he owned and the "Power" he found in the Gospel of forgiveness. Today, the Mully Children’s Family (MCF) has rescued over 40,000 children, turning "destitute" street kids into world-class doctors, lawyers, and leaders.

Key Discussion Points:

• The Survival Instinct: How childhood abandonment forged a resilient will to survive and succeed.
• The Tipping Point: Why a stolen car triggered a three-year spiritual crisis that led to a global ministry.
• Radical Sacrifice: The mental and emotional strength required to sell a fleet of buses and oil businesses to live among the poor.
• The Miracle of the Well: How prayer literally changed the climate and ecosystem of a barren land.
• The Science of Forgiveness: Why Dr. Mulli believes forgiveness is the "powerful tool" that unlocks a child's potential.
• Legacy Building: How MCF became the largest family in the world.

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Virtual Rockstars specialize in helping support or replace all non-clinical roles.
Learn how a Virtual Rockstar can help scale your physical therapy practice.

Subscribe here to our completely free Stress-Free PT Newsletter for your weekly dose of joy.

Are you tired of "vanilla mayonnaise" job postings that attract uninspired candidates? In this high-energy episode, Will Humphreys, founder of Virtual Rockstar, joins Jimmy McKay to flip the script on the talent crisis in healthcare.

They breaks down the fundamental difference between hiring (the transaction) and recruiting (the emotional buy-in). You’ll learn why your current job ads are failing, how to leverage the "Speed of Trust," and why Will’s goal for every employee is to help them find their next job, even if it’s not with him.

Whether you are a practice owner struggling to find physical therapists or a leader looking to build a "bench" of elite talent, this episode is a masterclass in authenticity, storytelling, and creating a culture that people never want to leave.

What You’ll Learn in This Episode:

• Recruiting vs. Hiring: Why recruiting is a 24/7 public relations mission, while hiring is just the final agreement.
• The "Love Letter" Strategy: How to write job postings that lead with emotion and authenticity to weed out "tire kickers."
• The Power of the VA: How Will is using virtual assistants to offload non-clinical roles and save owners $20k+ per year in profit.
• Starting in the Middle: Why your communication (and your job ads) should skip the small talk and go straight to the "signal."
• The Rockstar Summit: A preview of the only event in the industry where you can learn to recruit and actually interview students in real-time.

Resources Mentioned

• The Speed of Trust by Stephen M.R. Covey
• Start with Why by Simon Sinek
• Trainual (Chris Ronzio)
• Empower EMR
• US Physical Therapy
• Attend the Rockstar Summit: summit.virtualrockstar.com (Use the "End of Year" special for 50% off!)

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Virtual Rockstars specialize in helping support or replace all non-clinical roles.
Learn how a Virtual Rockstar can help scale your physical therapy practice.

Subscribe here to our completely free Stress-Free PT Newsletter for your weekly dose of joy.