In this episode, Heather and Katie from In the Black Billing uncover the hidden complexities of medical billing in 2025. With AI-driven claim denials on the rise and insurance systems creating more barriers than support, they share their firsthand experiences navigating the ever-evolving landscape of physical therapy billing and patient care.

Key Takeaways:

• Understand how AI-driven claim denials are affecting healthcare providers and patient outcomes.
• Learn why outsourcing can ease administrative burdens and improve financial control for new clinics.
• Discover the importance of accountability in billing and how to fight against systemic inefficiencies.
• Explore how innovation and strategic partnerships, like those with Athelas, are transforming healthcare finance.

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Virtual Rockstars specialize in helping support or replace all non-clinical roles.
Learn how a Virtual Rockstar can help scale your physical therapy practice.

Subscribe here to our completely free Stress-Free PT Newsletter for your weekly dose of joy.

In this episode, Michael J. Silva, an experienced physical therapist turned successful business leader, shares strategies for avoiding burnout and achieving a rewarding exit from your practice. Learn how shifting from patient care to a leadership mindset can unlock your practice's potential and why agility can be a major advantage for smaller operations.

Key Takeaways:

• Transition from patient-focused care to strategic leadership for long-term success.
• Use data-driven insights to make informed, unemotional decisions that align with your goals.
• Embrace collaboration over competition to uncover joint ventures and exit opportunities.
• Recognize your worth and embrace leadership with confidence.
• Discover the transformative power of programs like the Goldman Sachs 10,000 Small Businesses and networking with medical entrepreneurs.

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Virtual Rockstars specialize in helping support or replace all non-clinical roles.
Learn how a Virtual Rockstar can help scale your physical therapy practice.

Subscribe here to our completely free Stress-Free PT Newsletter for your weekly dose of joy.

In this episode, seasoned practitioners Irene and Steven Gordon share their journey as multi-location private practice owners in New Hampshire. Together, we delve into the challenges facing physical therapists, from declining reimbursements to recruitment struggles, and the potential transformation that could occur if therapists were fully empowered as primary musculoskeletal specialists.

Key Takeaways:

• Address undervaluing assistants and the overemphasis on pharmaceuticals in healthcare.
• Learn the importance of staying updated with insurance changes and fostering a therapist-led decision-making culture.
• Explore overseas training, holistic techniques, and the integration of cutting-edge technology to improve patient care.
• Discover how virtual front desks and assistants can enhance efficiency and allow therapists to focus on transformative patient care.
• Attract passionate employees eager to embrace change and elevate patient experiences.

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Virtual Rockstars specialize in helping support or replace all non-clinical roles.
Learn how a Virtual Rockstar can help scale your physical therapy practice.

Subscribe here to our completely free Stress-Free PT Newsletter for your weekly dose of joy.

In this episode, Dr. Jason Won shares his inspiring journey from a corporate career to building a globally recognized physical therapy business spanning six continents. Through his innovative approach combining physical therapy, strength training, and habit formation, Dr. Won reveals how a unique selling proposition (USP) and technology can help private practices stand out in a competitive market.

Key Takeaways:

• Learn the importance of a USP and leveraging technology to address modifiable health issues.
• Discover how personal health challenges can drive genuine client connections and sustainable growth.
• Understand the value of mentors and virtual assistants in refining strategies and reducing administrative burdens.
• Use personal experiences to recruit like-minded team members and connect authentically with clients.

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Virtual Rockstars specialize in helping support or replace all non-clinical roles.
Learn how a Virtual Rockstar can help scale your physical therapy practice.

Subscribe here to our completely free Stress-Free PT Newsletter for your weekly dose of joy.

In this episode, Ben Barron shares his inspiring journey from physical therapist to VP of Sales at Net Health, offering valuable insights into the power of setting boundaries and embracing the Joy of Missing Out (JOMO). Discover how prioritizing what truly matters can enhance both your professional success and personal fulfillment.

Key Takeaways:

• Learn how saying no can lead to greater focus, effectiveness, and satisfaction.
• Understand why profitability is essential for sustainable growth and future generosity.
• Be inspired by stories that challenge scarcity mindsets and encourage gratitude.
• Join the movement to connect medical entrepreneurs and leaders dedicated to transforming healthcare.

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Virtual Rockstars specialize in helping support or replace all non-clinical roles.
Learn how a Virtual Rockstar can help scale your physical therapy practice.

Subscribe here to our completely free Stress-Free PT Newsletter for your weekly dose of joy.

In this episode, Heidi Jannenga, CEO and founder of WebPT, explores the intersection of technology and physical therapy, revealing how artificial intelligence is enhancing clinician efficiency while preserving the essential human touch. From improved documentation to personalized patient care, Heidi shares her vision of a tech-driven yet patient-centered future for the industry.

Key Takeaways:

•  Learn how AI is streamlining clinician tasks and revolutionizing traditional care models.
• Discover how strategic data usage enhances marketing, insurance negotiations, and personalized patient care.
• Be inspired by Heidi’s journey from sports injury to tech innovator and community builder.
• Explore the Rising Tide Foundation’s efforts to empower first-time collegegoers through scholarships and mentorship.

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Virtual Rockstars specialize in helping support or replace all non-clinical roles.
Learn how a Virtual Rockstar can help scale your physical therapy practice.

Subscribe here to our completely free Stress-Free PT Newsletter for your weekly dose of joy.

In this episode, Brandon Seigel, a leader in private practice management, dives into the often-overlooked value of physical therapy. We explore how therapists undervaluing their services impacts career growth and patient outcomes, and why recognizing the balance between qualitative and quantitative value is essential for success in the healthcare field.

Key Takeaways:

• Learn how understanding and communicating your value can transform your practice and career.
• Examine how financial literacy and strategic pricing can overcome gaps in healthcare education.
• Discover how higher fees can lead to better client relationships and a more sustainable practice.
• Gain insights on aligning work-life balance preferences with fair compensation and avoiding burnout.

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Virtual Rockstars specialize in helping support or replace all non-clinical roles.
Learn how a Virtual Rockstar can help scale your physical therapy practice.

Subscribe here to our completely free Stress-Free PT Newsletter for your weekly dose of joy.

In this episode, Corey Walker, social media expert and five-time bestselling author, shares her journey into healthcare marketing, from Vision Service Plan to Dignity Health. Discover how Instagram can be a powerful tool for connecting with patients across generations, helping healthcare providers grow their practices in innovative ways.

Key Takeaways:

• Learn how Corey’s methods have driven results for businesses of all sizes.
• Discover how targeted Instagram ads can enhance patient appointments and recruitment efforts.
• Build connections through educational reels and staying true to your brand's strengths.
• See how platforms like LinkedIn and Instagram can transform hiring in healthcare.

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Virtual Rockstars specialize in helping support or replace all non-clinical roles.
Learn how a Virtual Rockstar can help scale your physical therapy practice.

Subscribe here to our completely free Stress-Free PT Newsletter for your weekly dose of joy.

In this episode, Jared and Afton Egan share how they built Aera Physical Therapy into a thriving practice in just five months. From branding strategies that enhance patient satisfaction to creating a welcoming clinic environment, their insights offer a blueprint for success in physical therapy.

Key Takeaways:

• Learn how thoughtful design and empathy create a memorable patient experience.
• Discover how Aera’s commitment to integrity, mastery, and accountability fosters trust and loyalty.
• See how incorporating advocacy, like using the Spina Bifida Association’s colors, strengthens branding.
• Gain actionable tips for improving patient retention through a values-centered approach.

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Virtual Rockstars specialize in helping support or replace all non-clinical roles.
Learn how a Virtual Rockstar can help scale your physical therapy practice.

Subscribe here to our completely free Stress-Free PT Newsletter for your weekly dose of joy.

In this episode, discover the power of appreciation in transforming your virtual team’s motivation while making a difference globally. Learn how thoughtfully delivered raises and bonuses can turn financial incentives into meaningful gestures, creating a strong bond of gratitude and dedication. Drawing from my experience as a physical therapist owner, I share how recognizing team contributions can lead to personal and professional growth.

Key Takeaways:

• See how bonuses, when delivered thoughtfully, become powerful tokens of gratitude.
• Explore both monetary and heartfelt gestures to motivate and engage your virtual team.
• Use incentives to celebrate achievements, inspiring commitment and long-term dedication.
• Provide meaningful work that uplifts communities, combining team growth with positive change.

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Virtual Rockstars specialize in helping support or replace all non-clinical roles.
Learn how a Virtual Rockstar can help scale your physical therapy practice.

Subscribe here to our completely free Stress-Free PT Newsletter for your weekly dose of joy.