In this week's episode, Jerry Durham sits down with Adam Buglio to dive deep into the intersection of patient engagement, operational efficiency, and revenue opportunities in physical therapy practices. Adam, with decades of experience in the therapy industry, shares his journey, from occupational therapy to his role at North Coast Medical, and the lessons he’s learned about maximizing value for both patients and clinic owners.

The conversation highlights RX Cart, a powerful tool designed to streamline product recommendations, increase patient compliance, and drive clinic revenue—all while eliminating the hassle of inventory management. Adam explains how this innovative platform empowers front desk team members, enhances patient satisfaction, and provides clinics with measurable financial impact.

Jerry and Adam also discuss the importance of understanding fixed vs. variable costs, leveraging patient trust to recommend meaningful solutions, and creating systems that empower staff to play a key role in the patient journey.

If you’re looking for practical insights to improve patient outcomes, drive revenue, and take control of clinic expenses, this episode is packed with actionable advice and thought-provoking ideas.

Tune in to learn how a simple shift in strategy can lead to big wins for your clinic, your team, and your patients.

If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with their team!

In this episode of What’s Best for the Patient is Best for Business, host Jerry Durham welcomes Ryan Martin, DPT, a physical therapist, educator, and co-founder of the Advanced Musculoskeletal Ultrasound (MSKU) Center. Together, they dive deep into the transformative role of diagnostic and interventional ultrasound in physical therapy and healthcare.

Ryan shares his unconventional journey, starting from his early career in Hawaii, where he gained business insights from clinic management, to building a multidisciplinary practice model that integrates physical therapy, medical providers, and cutting-edge technology like musculoskeletal ultrasound. He explains how this tool not only enhances patient care but also elevates the value clinicians bring to their organizations.

The conversation explores the importance of aligning patient care with business success, the role of multidisciplinary clinics in improving outcomes, and the necessity of systems and processes to create scalable, sustainable practices. Ryan also highlights the return on investment (ROI) of diagnostic ultrasound, not just in terms of reimbursement but as a catalyst for referrals, marketing, and patient trust.

Whether you're a provider seeking to expand your skills, a practice owner exploring integration opportunities, or a healthcare professional curious about the future of patient care, this episode offers actionable insights on how to add value and stay ahead in a rapidly evolving industry.

Key Takeaways:

The role of musculoskeletal ultrasound in patient diagnosis and care pathways
How multidisciplinary clinics improve outcomes and streamline patient journeys
The value of understanding ROI to elevate your professional and business impact
Why the future of healthcare requires innovative systems and a patient-first approach
Tune in to hear how Ryan Martin’s expertise is shaping the future of healthcare delivery and learn how you can bring more value to your practice, patients, and career.

Visit Ryan Martin on LinkedIn (Ryan Martin, DPT) or MSKU.com for more resources and insights.

If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with their team!

In this episode, Jerry Durham welcomes Amit Gaglani, PT, OCS, founder of AG Management Consulting, to share his journey and expertise in transforming physical therapy practices into thriving, high-value businesses.

Amit recounts his story of starting a private practice in 2004 and quickly realizing the challenges of running a successful business. Over the years, he mastered the art of implementing systems, optimizing operations, and building a practice that stands out in the competitive healthcare landscape. Now, he helps other clinic owners do the same.

Listeners will gain valuable insights into:
✅ Building a practice that operates as a scalable, sellable asset.
✅ Identifying and fixing operational “leaks” to improve retention and profitability.
✅ The critical role of front desk systems in patient success and business growth.
✅ Aligning marketing, sales, and clinical care for seamless operations.
✅ How private equity partnerships can amplify the value of a PT practice.

Whether you're a clinic owner looking to grow or a practitioner aiming to enhance your business acumen, this conversation provides actionable strategies and inspiration to help you succeed.

Connect with Amit Gaglani:
LinkedIn: Amit Gaglani, PT, OCS
AG Management Consulting: LinkedIn Page

If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with their team!

In this episode, Jerry Durham sits down with Ron Allen, founder of The Profitable Therapist, to explore the financial pitfalls and opportunities in running a successful healthcare practice. Drawing on his personal story—watching his father, a mental health therapist, struggle to make sense of his finances—Ron brings a refreshing perspective to understanding the business side of healthcare.

The conversation covers critical topics like understanding your financial health, setting accurate capacity expectations, and why pricing your services correctly is the foundation of profitability. Ron also shares practical tips on budgeting for taxes, tracking key metrics, and the value of setting profit as a non-negotiable in your business plan. For healthcare business owners who feel overwhelmed by the numbers, this episode offers a roadmap to financial clarity and long-term growth.

Whether you're just starting out or managing a multi-provider clinic, you’ll learn how to create a business that works for you—not the other way around. Don’t miss this engaging and practical discussion that could transform the way you think about your practice’s financial future.

If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with their team!

In this episode, Jerry Durham welcomes back Dr. Dana Strauss, an expert in physical therapy and public policy, to dive deep into the evolution and future of value-based care. Dana shares her insights on how physical therapists can play a pivotal role in this healthcare model, emphasizing the potential for PTs to influence patient outcomes and reduce costs by integrating with advanced primary care teams.

They discuss the shift from traditional fee-for-service models to patient-centered, outcome-based care, and how this transition empowers physical therapists to practice at the top of their scope, build trust with patients, and drive impactful change in healthcare.

Together, Jerry and Dana explore the possibilities for PTs to seize new opportunities, reduce high-cost interventions, and create meaningful, cost-effective patient care.

If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with their team!

In this episode, I’m diving deep into something I’m incredibly passionate about: the front desk team members in healthcare and medical practices who are often the unsung heroes of our businesses. After 31 years in healthcare and business, I’ve learned that the difference between success and non-success comes down to one thing—implementation. It’s all about the doing, not just the thinking or planning.

And guess who the ultimate doers are? Our front desk team members. They’re the voice, the face, and the backbone of a practice, touching every step of the patient journey and impacting the business more than most realize. That’s why I’ve created the Front Desk Sales Success Community, a space designed exclusively for them—not the owners or clinic managers. This is for the front desk professionals who add immense value every day and deserve to be seen and appreciated for it.

In this episode, I share the vision for this community, how it will empower front desk teams with tools, strategies, and insights into their roles, and why this movement is so needed. From mastering patient engagement to understanding the financial impact they have, my goal is to elevate these incredible people, giving them the skills and confidence to go back to their practices and truly shine.

If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with their team!

"If you understand the journey your patient takes through your business, then a solution like WelcomeWare isn’t just about efficiency—it’s about creating a seamless, supportive experience that drives patient success and, ultimately, business success."
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In this episode, Jerry is joined by Max Zietz, Head of Sales, and Vicki List, Head of Operations and Customer Success at WelcomeWare, to discuss the game-changing impact of virtual front desk solutions in healthcare. Together, they explore how WelcomeWare's innovative kiosks blend efficiency with a human touch, streamlining patient check-ins, managing scheduling demands, and even providing billing support.

The conversation moves beyond typical cost-cutting perspectives, highlighting how WelcomeWare enables clinics to boost revenue, retain top staff, and enhance the patient journey from arrival to departure. Jerry, Max, and Vicki dive into the three core functions of a front desk — the voice, the face, and the back office — illustrating how virtual solutions can reduce burnout, improve patient satisfaction, and create a seamless experience in both single and multi-location practices. This episode offers valuable insights for healthcare professionals interested in using technology to drive sustainable growth and elevate the patient experience.

If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with their team!

In this special 100th episode, Jerry Durham reflects on the incredible journey of the podcast, from its early days as Baseball, Bourbon, and Business to the mission-driven show it is today. Jerry takes a moment to thank those who have been instrumental in shaping this milestone, including Lindsey Wilkins and Nate Navas, who helped him fine-tune the brand, business, and podcast itself. He also expresses deep gratitude to all the amazing guests who have shared their voices and expertise, making every interview a valuable piece of the puzzle.

If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with their team!

In this episode, Jerry Durham interviews Steven Coen, co-founder of SaRa Health, a platform designed to streamline Remote Therapeutic Monitoring (RTM) for physical therapy practices. Steven shares the origin story of SaRa Health, which was inspired by his personal experience as a frustrated patient navigating recovery.

Throughout the conversation, Steven explains how SaRa Health simplifies patient-provider communication, reduces administrative burdens, and helps physical therapists improve plan of care completion. He also discusses the platform’s role in value-based care and its potential to transform how clinics engage with their patients between visits.

If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with their team!

In this episode, I sit down with Chris Bonsall from Navigate Patient Solutions to dive into the importance of patient education and how setting expectations can transform healthcare outcomes. Chris shares his unique perspective, honed through years of experience in the ophthalmology space, on why investing in the patient journey—before they even step foot in the office—can lead to better outcomes for patients, more efficient practices, and less stress for providers.

We discuss strategies that can be applied across various healthcare verticals, touching on everything from reducing cancellations and no-shows to creating a seamless, value-driven patient experience. If you’re looking to optimize your practice’s business operations without compromising care, this episode is for you.

Chris emphasizes the need to go upstream in the patient journey, tackling uncertainty and setting clear expectations from the first point of contact. Whether you’re in private practice or a larger healthcare organization, this conversation will inspire you to rethink how your team communicates and connects with patients to drive both clinical and business success.

If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with their team!