The Dave Kittle Show

Patients Cancel over $7.50? Here’s the Real PT Problem


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Patients cancel over $7.50? That’s a value problem let’s fix it.


We unpack why tiny surcharges expose a value gap, what Medicare actually allows (no add-on fees for covered services), and when giving 25–40% to a platform like Luna can make sense for patient acquisition, RCM, and audit risk. We also debate Venmo/Zelle to pay for a TENS unit vs platform billing, Part B vs Medicare Advantage realities, and a practical hybrid strategy to keep margins and compliance intact. Not legal advice check your contracts and payer rules.


Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast


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EPISODE BREAKDOWN

[00:00] – Payment Methods and Luna's Platform

[00:58] – Discussion on Luna's New Charges

[01:34] – Legalities of Charging Medicare Patients

[02:47] – Possible Explanations for Luna's Charges

[03:14] – Comparisons to Uber's Business Model

[07:43] – The Value of Therapy and Patient Perception

[08:44 ]– Medicare Beneficiaries and Out-of-Pocket Costs

[10:21] – Medicare Advantage Plans and Their Benefits

[12:26] – Luna's Business Strategy and Therapist Benefits

[13:45] – Speculations on Luna's Future Pricing

[14:45] – Comparison with Other Companiess

[16:31] – Luna's Potential Revenue Streams

[17:03] – Therapists Selling Products on Luna

[19:06] – Benefits of Using Luna

[19:28] – Luna's Financial Risk Assumption

[20:14] – Luna's EMR System and Billing


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Want to Connect with Dave?


Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales


Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com


Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

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The Dave Kittle ShowBy Dave Kittle

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