Do viral stunts actually help small clinics or just big brands? We break down branding vs direct response and show a simple content cadence any PT owner can ship this week.

Viral stunts don’t book evals trust and clear offers do. In this episode we contrast big-brand awareness plays with local PT direct response: ship B-plus videos consistently (they beat A-minus work that never publishes), aim for a simple cadence (4–5 Shorts/day when you can. Tony's one page passed 9M+ views doing this), and use AI only as a pattern interrupt, never for testimonials. Capture HIPAA-safe, consented “care moments,” script outcomes over exercises, and follow a weekly plan that compounds. Keep patients coming back with the simple mantra: adequate, affable, accessible.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[00:55] – Astronomer's Viral Marketing Blunder

[01:58] – The Role of Celebrity Endorsements Are they worth it?

[03:21] – Evaluating Marketing ROI

[07:53] – Branding and Sponsorship in Sports

[12:51] – Social Media and AI in Marketing

[17:41] – Applying AI in Home Exercise Videos

[18:47] – The Rapid Evolution of Technology

[20:51] – Innovative Uses of AI in Social Media

[22:41] – Experimenting with AI in Video Creation

[28:47] – Leveraging Social Media for Business Growth

[30:10] – The Value of Imperfect but Consistent Content

[34:28] – The Importance of Content Consistency

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