Most clinics think patients are coming to them for treatment…

but that’s actually NOT why they stay… and it’s definitely not why they pay more.

There’s something way more valuable patients are actually looking for and if you miss it, you’re leaving tens of thousands of dollars on the table per patient.

Jimmy and I break down what patients actually want and why clinics that understand this are building stronger relationships, higher lifetime value, and more sustainable growth.

If you’ve ever wondered why some patients disappear or why others stay for years this is the missing piece.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

---

EPISODE BREAKDOWN

[00:00] – Biggest Cash Client Question

[01:49] – Celebrity Guests via AI

[02:19] – Chris Voss Fear Framework

[03:07] – Rory Sutherland Reframe

[03:59] – Applying to Patient Goals over the method

[05:33] – Case Study 73K Client

[10:17] – Seth Godin Build a Tribe

[12:32] – Brick and Mortar LTV Debate

[14:02] – Run Club Social Proof

[15:35] – Example: Badass Academy

[18:05] – VIP Gym Access

[19:55] – Behind The Scenes Tours that create fans

[21:36] – People Like Intensity And Identity

[22:46] – Make Clients The Star

[23:12] – Stop Chasing Trends

[23:46] – Be The Transformation Stage

[25:02] – Sell Outcomes Not Visits

[27:13] – Programs Beat Packages

[28:39] – Parting Shots

Most clinics focus on treatment…

👉 But what do YOU think patients actually want most?

Curious to hear your take 👇

--

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.