Most physical therapists think their only product is treatment.

But what if clinics should also be selling recovery tools, equipment, and experiences the same way fitness influencers and brands do?

We also explore how clinics could combine products + services into a new kind of business model.

Because the next generation of physical therapy might not just be about treatment…

It might be about trust, authority, and the ability to show people what actually works.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[01:26] – What Arrived in Boxes

[02:25] – Deal to Test Live Selling

[03:19] – Premium vs Cheap

[04:49] – Why People Pay More

[06:44] – Selling Features vs Vibes

[07:08] – Brand Value Examples

[08:06] – Shoes and Status Symbols

[09:25] – Kids Sports Buying Choices

[10:08] – What Are You Buying

[10:41] – Category Creators vs Copycats

[11:21] – Live Selling Script Strategy

[11:55] – Thrift vs Aesthetic

[12:58] – Where Do You Splurge

[14:45] – Logistics of the Hyperice Deal

[16:28] – Proof of Concept to Scale

[17:40] – Bundling Product with Service

[20:54] – Scaling Live Sales Playbook

[24:38] – Platforms and Affiliates

👇 Question for PTs and clinic owners:

Would you ever sell recovery products directly to your patients?

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Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

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