What strategies can small private practice owners use to introduce and successfully monetize product sales in their clinics?

How can clinic owners ensure their product sales strategies are effective and meet the financial goals of their practice?

In this episode, Dave Kittle and Tony Maritato chat with Joseph Lowe, the founder of Pure PT Supply, about how small private practice owners can boost their clinic's profits by selling products. They dive into strategies for selecting high-margin products, motivating clinicians to sell, and overcoming common challenges.

Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.

Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.

In this episode, we cover:

[00:28] Joseph Lowe's Background and Pure PT Supply

[00:57] Product Sales Discussion

[01:36] Challenges and Strategies in Product Sales

[02:34] Joseph's Business Model and Success Stories

[04:07] Mobile vs. Brick and Mortar Sales

[13:15] Incentivizing Clinicians and Soft Selling

[19:59] Inventory Management and Profit Margins

[28:08] Jeremy Sutton's Unique Post-Op Recovery Package

[29:31] Target Audience for the Recovery Package

[31:22] Emotional Appeal and Marketing Strategies

[32:28] Promoting the Service: Channels and Tactics

[34:25] Exploring Alternative Care Options

[40:39] Leveraging DPT Students for Companion Care

[42:43] Personal Stories and Real-Life Applications

[49:31] Challenges and Considerations in Healthcare Pricing

[55:51] Parting Shots

Connect with Dave on:

Email: [email protected] 

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

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