How can physical therapy practices implement and benefit from appointment setters and salespeople to handle service sales, rather than having therapists themselves manage this aspect of the business?

What are the challenges and potential solutions for small physical therapy providers in affording and integrating skilled sales professionals into their practice, especially when competing with other high-paying industries for top sales talent?

Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.

Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.

In this episode, we cover:

[01:56] Marketing and Messaging for Therapists

[02:19] Sales Strategies for Therapists

[03:56] Challenges in Hiring Salespeople

[05:13] Reworking Offers and Pricing

[08:52] Loss Leaders in Business

[10:50] Monetizing Physical Therapy Services

[16:33] Telehealth and Triage Opportunities

[28:10] Successful Membership Models

[29:30] Community and Continuity in Therapy

[30:11] Piggyback SEO and Health Messaging

[31:37] Health Metrics

[36:50] Objective Testing in Therapy

[40:04] Challenges in Selling Healthcare Services

[42:57] Launching a Training Center

[44:57] Clinic Culture and Patient Retention

[50:41] SEO and Marketplace Opportunities

Connect with Dave on:

Email: [email protected] 

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

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