Why do some physical therapy clinics grow while others stall out?

In this strategy packed episode, Dave Kittle, Tony Maritato, and Jimmy McKay confront the silent killers of clinic growth from pricing hesitations and front desk missteps to scripts that sabotage conversions. You’ll learn how to boost referrals, train your team, and finally charge what you’re worth without feeling salesy.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN:

[00:54] – Creative marketing: scarcity, urgency, and value stacking

[02:48] – Patient communication: closing the follow-up gap

[06:11] – Pricing strategy basics: confidence, value, and positioning

[09:25] – Premium services: how to charge more for what you already do

[17:47] – Raising rates without losing your loyal clients

[31:35] – Retention vs. growth: how to avoid pricing guilt

[33:59] – Smart ways to justify rate increases without sounding “salesy

[34:56] – Building a rock-solid value proposition

[39:47] – Not every patient is a fit and that’s okay

[40:41] – Adapting care plans while raising your standards

[42:42] – Video content that earns trust before the first visit

[47:10] – Intro Offers and Client Conversion

[49:27] – Free vs. paid consults: what actually converts better?

[59:20] – Parting shots: Be the guide, not just the therapist

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Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

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