Most chiros don’t hire physios, and most physios avoid working with chiros. But what if that mindset is costing you millions? In this episode of The Clinic Boss Show, Rick Lau interviews Aaron Binstock, chiropractor and co-founder of Strive Health & Performance, who built a 35-person multi-disciplinary team that scaled from $500K in year one to over $1M by year three.

Aaron breaks down exactly why patients quit after just 3 visits, how he fixes it with treatment plans, and the real reason most new grads fail to implement them. You’ll also learn why your EMR is more than software (and how Jane helps him recruit), the top 3 money leaks killing clinic profits, and why waiting until you’re fully booked before hiring is a huge mistake.

Aaron also shares how shadowing new hires before day one changed his onboarding, why second-service bookings drive patient lifetime value, and how building a diverse, ego-free team unlocked growth that solo practices can’t replicate.

If you’re scaling to $1M or building a real clinic business, not just a caseload, this episode is your tactical playbook.

>> Free training for clinic owners: clinicowner.com

>> Follow me on IG at: @thericklau

>> Join the community: clinicaccelerator.com

>> Stop missing calls with CallHero’s advanced phone system: mycallhero.com

Chapters

(01:00) Introduction to Aaron Binstock and Strive Health

(10:05) The Importance of Treatment Planning

(16:56) Recruitment Strategies for a Successful Practice

(29:30) Mentorship and Recruitment Strategies

(38:02) Tech Stack and EMR Utilization

(46:58) Implementing Treatment Plans

What’s your practice actually worth and what makes buyers walk away? In this episode of The Clinic Boss Show, Rick Lau sits down with M&A expert Soroush from Clinic Accelerator, who’s helped owners exit for over $100 million.

He breaks down real deals, including how a $250K clinic sold for $120K (and why that was still a win), how a $1.6M practice closed for $1.2M in under 90 days, and why a buyer paid $8M for an $11M clinic group. You’ll learn what buyers really care about, the 3 types of buyers in the market right now, and the red flag that killed a deal 24 hours before closing.

If you’re planning to buy, scale, or sell in the next 3 years, this episode will show you how to avoid costly mistakes, increase your clinic’s value (hint: it’s not your renovation), and exit on your terms.

>> Free training for clinic owners: clinicowner.com

>> Follow me on IG at: @thericklau

>> Join the community: clinicaccelerator.com

>> Stop missing calls with CallHero’s advanced phone system: mycallhero.com

Chapters

(01:00) Introduction to Clinic Buying and Selling

(03:56) Current Market Trends for Clinics

(07:00) Understanding Clinic Valuation

(09:54) Types of Buyers in the Clinic Market

(12:53) The Selling Process Explained

(15:58) The Buying Process Explained

(19:09) Private vs Public Marketplace for Clinics

(22:04) Case Study: A Recent Clinic Sale

(24:51) Setting Realistic Expectations for Clinic Value

(29:41) Market Dynamics and Business Value

(31:00) Successful Clinic Sale Case Study

(32:47) Due Diligence Essentials

(34:39) Challenges in the Selling Process

(41:35) High-Value Transactions and Effective Strategies

(49:53) Frequently Asked Questions from Buyers and Sellers

In this episode of The Clinic Boss Show, Rick Lau sits down with Thusheinth Sivarajah, co-founder of Art of Mobility, to unpack how he went from a single rented room to building a $1M flagship clinic in just three years all by age 32.

You’ll learn how he landed his first 100 clients before opening, hired clinicians while they were still in school, and invested $275K into space design to create a brand-first clinic experience that justifies premium pricing.

Thusheinth reveals how he chose roles strategically to scale, why most owners stall by adding too many services too early, and how his team stays tight and accountable using Slack, Jane, CallHero, and Notion.

He also breaks down the exact type of patient they built the clinic for from performance minded professionals to active Boomers who value longevity and results.

If you’re stuck under $500K, struggling to grow your team, or looking to build a space people are proud to be seen in, this episode is your blueprint.

>> Free training for clinic owners: clinicowner.com

>> Follow me on IG at: @thericklau

>> Join the community: clinicaccelerator.com

>> Stop missing calls with CallHero’s advanced phone system: mycallhero.com

Chapters

In this episode of The Clinic Boss Show, host Rick Lau sits down with Michelle Warren from Play On Pediatrics, who scaled a 3,000 sq ft pediatric clinic into a thriving 20-provider powerhouse in under three years.

Michelle shares how she and her business partner took a $350K leap before seeing their first patient, why they hired a full-time office manager before opening day, and how they filled their caseloads without spending a dollar on ads. She breaks down her grassroots doctor marketing playbook (including what to say during lunch & learns), the reason they don’t allow online booking for new patients, and how they turn social media into a global recruitment engine.

You’ll also hear Michelle’s play-by-play on how they mentor and retain top pediatric clinicians, how her front desk team drives conversions (not just admin), and how tools like CallHero, Jane, and Google Drive run the clinic like a machine.

If you’re launching a clinic, leading a team, or trying to scale without losing your culture, this is an episode you’ll want to take notes on.

>> Free training for clinic owners: clinicowner.com

>> Follow me on IG at: @thericklau

>> Join the community: clinicaccelerator.com

>> Stop missing calls with CallHero’s advanced phone system: mycallhero.com

Chapters

(01:00) Journey to Pediatric Practice Ownership

(03:57) Building a Strong Partnership

(07:00) Navigating the Challenges of Clinic Ownership

(09:58) Marketing Strategies for Growth

(13:03) Creating a Unique Clinic Environment

(16:04) Client Acquisition and Community Engagement

(19:10) Integrating Multidisciplinary Services

(29:41) Navigating Therapy Services for Children

(31:47) Triage and Initial Assessments

(33:50) Online Booking and Patient Intake

(35:32) Front Desk Operations and Training

(38:10) Hiring Strategies and Early Decisions

(40:59) Managing Growth and Staffing Challenges

(43:28) Building a Diverse Team

(46:19) Finding the Right Fit for Clinic Culture

(48:28) Attracting and Retaining Talent

(56:28) Connecting with the Community and Future Opportunities

In this episode of The Clinic Boss Show, host Rick Lau sits down with Shafiq Bhanji, CEO of Athletes Care, one of Canada’s most recognized healthcare clinic brands with 27 locations and an 8-figure valuation. Shafiq shares how he launched his first clinic with just $15K and a credit card, why buying clinics often beats building from scratch, and how long it actually takes to break even. He breaks down his step-by-step process for taking over clinics without killing the culture, what’s in his tech stack (including Jane and CallHero), and how he negotiated to cut his personal lease guarantee in half.. You’ll also hear what he looks for in managing partners, how he mentors clinic directors, and what his day-to-day looks like running a company with hundreds of staff. If you’re serious about building a scalable healthcare business, this is the episode to study.

>> Free training for clinic owners: clinicowner.com

>> Follow me on IG at: @thericklau

>> Join the community: clinicaccelerator.com

>> Stop missing calls with CallHero’s advanced phone system: mycallhero.com

Chapters

(01:00) Introduction to Athletes Care

(03:45) The Journey of Starting a Clinic

(06:40) Navigating Financial Challenges

(09:29) Expanding the Business: Acquisitions vs. Startups

(11:57) Cultural Fit in Acquisitions

(14:57) Evaluating Clinic Performance

(17:42) Current Landscape of Athletes Care

(19:26) Navigating Break-Even in Business

(22:00) The Challenges of Entrepreneurship Today

(24:06) Defining Your Business Goals

(25:38) Attributes of a Good Managing Partner

(30:08) The Acquisition Process Explained

(34:17) Focus on Profit Over Revenue

(36:42) A Day in the Life of a Multi-Location Owner

In this episode of The Clinic Boss Show, Social media strategist Shaida Rabie uncovers the game-changing recruitment strategy your clinic is probably ignoring: short-form video. Shaida has coached over 200 clinic marketing coordinators and helped generate over 4 million organic views - without paying a cent in ads.

Shaida is a GenZ who loves all things social media. Last year, she generated over 3.7 million views and trained over 212 marketing coordinators. Shaida now runs Clinic Accelerator’s social media service and helps owners free themselves from social media so they can focus on running the business.

>> Free training for clinic owners: clinicowner.com

>> Follow me on IG at: @thericklau

>> Join the community: clinicaccelerator.com

>> Stop missing calls with CallHero’s advanced phone system: mycallhero.com

Timestamps:

In this new episode of The Clinic Boss Show, Rick sits down with Neil Trickett to discuss the key marketing and recruitment strategies for physical therapy clinics, emphasizing the unique challenges of multi-location practices. They discuss the evolving role of SEO, AI, and content marketing in driving patient acquisition while also highlighting innovative recruitment methods like Google Jobs and proactive hiring.

Neil, a physical therapist and founder of Practice Promotions, uses proven marketing tools that helped grow his own PT clinic over 8 years. Now, he helps other practices attract more patients through websites, Google ads, and patient-focused content. His company sends over 3 million promotional pieces to PT practices across the country.

>> Free training for clinic owners: clinicowner.com

>> Follow me on IG at: @thericklau

>> Join the community: clinicaccelerator.com

>> Stop missing calls with CallHero’s advanced phone system: mycallhero.com

Timestamps:

(00:00) Introduction to Practice Promotion and Marketing for Clinics

In this episode of The Clinic Boss Show, Rick Lau sits down with Judy, a former clinic owner turned coach at Clinic Accelerator, to unpack how she scaled her practice from zero to $2 million. Judy shares how she went from renting a single treatment room with no business plan to building a high-profit, systemized clinic.

Judy built a clinic in the small town of Vernon over 17 years, achieving a 26% profit margin through strong operations and a loyal patient base. She sold it for multiple millions, proving you don’t need a big city to build a highly profitable, high-value practice.

>> Free training for clinic owners: clinicowner.com

>> Follow me on IG at: @thericklau

>> Join the community: clinicaccelerator.com

>> Stop missing calls with CallHero’s advanced phone system: mycallhero.com

Timestamps:

(00:00) Introduction and Background

In this episode of The Clinic Boss Show, Rick Lau, a serial entrepreneur and founder of CallHero, unpacks the real story behind scaling and selling a 127-location clinic empire. Rick shares how he went from buying clinics out of school to building multiple 7- and 8-figure businesses, including Clinic Accelerator and Clinic Supplies Canada.

>> Free training for clinic owners: clinicowner.com

>> Follow me on IG at: @thericklau

>> Join the community: clinicaccelerator.com

>> Stop missing calls with CallHero’s advanced phone system: mycallhero.com

Timestamps:

(00:27) Introduction to Rick Lau and His Journey

In this episode of The Clinic Boss Show, Rick sits down with Manju, a chiropractor and former clinic owner, to unpack the real journey behind starting and scaling a healthcare practice. Manju shares how she built a thriving business with a $20K startup budget, overcame early struggles, navigated COVID, and ultimately created a sellable asset - while staying true to her lifestyle goals.

From $2K per month and burnout to a 7-figure exit. Manju went from exhausted associate to leading a 17-person team and selling her clinic for millions. All within 9 years. She launched just 2.5 years out of school, built a thriving solopreneur practice, then decided to go all in. She built a business that ran without her.

Whether you want a simple lifestyle clinic or a million-dollar machine, Manju proves both are possible.

>> Free training for clinic owners: clinicowner.com

>> Follow me on IG at: @thericklau

>> Join the community: clinicaccelerator.com

>> Stop missing calls with CallHero’s advanced phone system: mycallhero.com

Timestamps:

(00:37) Manju's Journey to Clinic Ownership