The Clinic Boss Show

By Rick Lau

Welcome to The Clinic Boss Show podcast!

This show is for Physical Therapy, Chiropractors, Dentists, and Massage therapy clinic owners who want to make more money, impact more people while having mor... more

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FAQs about The Clinic Boss Show:

How many episodes does The Clinic Boss Show have?

The podcast currently has 125 episodes available.

The Clinic Boss Show episodes:

July 28, 2025 From $15K Startup to 27 Clinics: How Shafiq Built a Multi-Million Dollar Empire
In this episode of The Clinic Boss Show, host Rick Lau sits down with Shafiq Bhanji, CEO of Athletes Care, one of Canada’s most recognized healthcare clinic brands with 27 locations and an 8-figure valuation. Shafiq shares how he launched his first clinic with just $15K and a credit card, why buying clinics often beats building from scratch, and how long it actually takes to break even. He breaks down his step-by-step process for taking over clinics without killing the culture, what’s in his tech stack (including Jane and CallHero), and how he negotiated to cut his personal lease guarantee in half.. You’ll also hear what he looks for in managing partners, how he mentors clinic directors, and what his day-to-day looks like running a company with hundreds of staff. If you’re serious about building a scalable healthcare business, this is the episode to study.

>> Free training for clinic owners: clinicowner.com
>> Follow me on IG at: @thericklau
>> Join the community: clinicaccelerator.com
>> Stop missing calls with CallHero’s advanced phone system: mycallhero.com

Chapters
(01:00) Introduction to Athletes Care
(03:45) The Journey of Starting a Clinic
(06:40) Navigating Financial Challenges
(09:29) Expanding the Business: Acquisitions vs. Startups
(11:57) Cultural Fit in Acquisitions
(14:57) Evaluating Clinic Performance
(17:42) Current Landscape of Athletes Care
(19:26) Navigating Break-Even in Business
(22:00) The Challenges of Entrepreneurship Today
(24:06) Defining Your Business Goals
(25:38) Attributes of a Good Managing Partner
(30:08) The Acquisition Process Explained
(34:17) Focus on Profit Over Revenue
(36:42) A Day in the Life of a Multi-Location Owner
...more
47min
July 21, 2025 Recruit Gen Z Clinicians with Social Media with Shaida
In this episode of The Clinic Boss Show, Social media strategist Shaida Rabie uncovers the game-changing recruitment strategy your clinic is probably ignoring: short-form video. Shaida has coached over 200 clinic marketing coordinators and helped generate over 4 million organic views - without paying a cent in ads.
Shaida is a GenZ who loves all things social media. Last year, she generated over 3.7 million views and trained over 212 marketing coordinators. Shaida now runs Clinic Accelerator’s social media service and helps owners free themselves from social media so they can focus on running the business.
>> Free training for clinic owners: clinicowner.com
>> Follow me on IG at: @thericklau
>> Join the community: clinicaccelerator.com
>> Stop missing calls with CallHero’s advanced phone system: mycallhero.com
Timestamps:
(00:06) Paul’s Introduction and Practicology Updates
(02:45) Who Is Shaida and Why Social Media Recruiting Matters
(06:30) How Shaida Helped Clinics Hire Using Reels
(08:10) Why Gen Z Chooses Jobs via Social Media
(11:42) Traditional Recruiting vs. Social Recruiting
(14:38) How Social Media Attracts Both Clinicians and Patients
(16:28) Who Should Run Your Social Media (Hint: Not You)
(18:02) What Good vs. Bad Social Media Looks Like
(22:11) Real Clinic Reel: 19K Views, 1 Hire
(27:34) Post on All Platforms (Yes, Even LinkedIn)
(29:22) How Applicants Respond to Reels
(32:19) Does Organic Still Work?
(34:16) Posting Frequency & Scheduling Tips
(36:08) Stories vs. Reels: What Gets More Reach
(37:38) The Biggest Social Media Mistakes Clinics Make
(42:54) Everything You Need to Be Great at Social Content
(47:04) Hashtags, Trends, and Reposting for Local Growth
(48:17) Why Reels = Massive Organic Reach
(49:58) Examples of Team Reels Anyone Can Make
(51:40) Q&A: Solo Clinic Owner Strategy
(52:51) Clinic Accelerator’s Done-For-You Social Media Service
...more
1h 2min
July 15, 2025 AI, Google, and The Future of Clinic Marketing with Neil Trickett
In this new episode of The Clinic Boss Show, Rick sits down with Neil Trickett to discuss the key marketing and recruitment strategies for physical therapy clinics, emphasizing the unique challenges of multi-location practices. They discuss the evolving role of SEO, AI, and content marketing in driving patient acquisition while also highlighting innovative recruitment methods like Google Jobs and proactive hiring.
Neil, a physical therapist and founder of Practice Promotions, uses proven marketing tools that helped grow his own PT clinic over 8 years. Now, he helps other practices attract more patients through websites, Google ads, and patient-focused content. His company sends over 3 million promotional pieces to PT practices across the country.
>> Free training for clinic owners: clinicowner.com
>> Follow me on IG at: @thericklau
>> Join the community: clinicaccelerator.com
>> Stop missing calls with CallHero’s advanced phone system: mycallhero.com
Timestamps:
(00:00) Introduction to Practice Promotion and Marketing for Clinics
(02:58) Marketing Strategies for Multi-Location Clinics
(06:02) SEO Techniques for Ranking in Multiple Locations
(09:12) The Evolution of SEO and Content Marketing
(11:56) Recruitment Marketing Strategies for Clinics
(14:48) Leveraging Google Jobs for Recruitment
(17:58) Conclusion and Future of Marketing in Clinics
(23:20) Maximizing Recruitment with Google Ads
(26:41) The Power of Retargeting Ads
(28:39) Proactive Recruitment Strategies
(29:20) Leveraging AI in Marketing
(35:00) Navigating Economic Uncertainty
(42:29) Introducing the Market to Grow Strategy
...more
47min
July 09, 2025 From $0 to $2M in 17 Years: How Judy Sold Her Clinic for Multi Millions with Judy Fullerton
In this episode of The Clinic Boss Show, Rick Lau sits down with Judy, a former clinic owner turned coach at Clinic Accelerator, to unpack how she scaled her practice from zero to $2 million. Judy shares how she went from renting a single treatment room with no business plan to building a high-profit, systemized clinic.
Judy built a clinic in the small town of Vernon over 17 years, achieving a 26% profit margin through strong operations and a loyal patient base. She sold it for multiple millions, proving you don’t need a big city to build a highly profitable, high-value practice.
>> Free training for clinic owners: clinicowner.com
>> Follow me on IG at: @thericklau
>> Join the community: clinicaccelerator.com
>> Stop missing calls with CallHero’s advanced phone system: mycallhero.com
Timestamps:
(00:00) Introduction and Background
(05:58) The Journey of Building a Successful Clinic
(12:07) Creating a Culture of Metrics
(17:54) Understanding Patient Care and Outcomes
(25:51) Building Relationships in Leadership
(31:26) The Value of a Well-Organized Business
(39:15) Finding Purpose Beyond Profit
(49:15) Common Mistakes in Business Growth
...more
53min
June 27, 2025 How to Increase Profits, Reduce Cancellations and Patient Incomes with Rick Lau
In this episode of The Clinic Boss Show, Rick Lau, a serial entrepreneur and founder of CallHero, unpacks the real story behind scaling and selling a 127-location clinic empire. Rick shares how he went from buying clinics out of school to building multiple 7- and 8-figure businesses, including Clinic Accelerator and Clinic Supplies Canada.
>> Free training for clinic owners: clinicowner.com
>> Follow me on IG at: @thericklau
>> Join the community: clinicaccelerator.com
>> Stop missing calls with CallHero’s advanced phone system: mycallhero.com
Timestamps:
(00:27) Introduction to Rick Lau and His Journey
(01:57) The Evolution of Rick's Healthcare Business
(05:04) The Genesis of Call Hero
(06:58) Scaling and Exiting Healthcare Practices
(11:03) The Importance of Business Valuation
(15:11) Funding and Expansion Strategies
(20:41) Partnership Models in Practice Ownership
(23:28) Navigating Partnership Challenges
(28:34) Lessons from Failures and Hiring Practices
(32:05) Attracting Talent Through Social Media
(33:04) The Importance of Marketing for Recruitment
(34:24) The Genesis of Call Hero
(35:50) Enhancing Patient Experience with Call Hero
(37:33) Integrating Call Hero with Existing Systems
(39:55) Core Features of Call Hero
(42:08) Measuring Call Performance
(44:51) Improving Conversion Rates
(51:17) Winback Strategies for Missed Opportunities
(56:03) The Future of Communication in Clinics
...more
1h 1min
June 20, 2025 $250K Lifestyle or $1M+ Business? Design the Clinic That Fits You with Manju Asdhir
In this episode of The Clinic Boss Show, Rick sits down with Manju, a chiropractor and former clinic owner, to unpack the real journey behind starting and scaling a healthcare practice. Manju shares how she built a thriving business with a $20K startup budget, overcame early struggles, navigated COVID, and ultimately created a sellable asset - while staying true to her lifestyle goals.
From $2K per month and burnout to a 7-figure exit. Manju went from exhausted associate to leading a 17-person team and selling her clinic for millions. All within 9 years. She launched just 2.5 years out of school, built a thriving solopreneur practice, then decided to go all in. She built a business that ran without her.
Whether you want a simple lifestyle clinic or a million-dollar machine, Manju proves both are possible.
>> Free training for clinic owners: clinicowner.com
>> Follow me on IG at: @thericklau
>> Join the community: clinicaccelerator.com
>> Stop missing calls with CallHero’s advanced phone system: mycallhero.com
Timestamps:
(00:37) Manju's Journey to Clinic Ownership
(04:50) Challenges Faced by New Graduates
(07:34) The Decision to Open a Practice
(15:24) Building a Community Connection
(18:20) Taking the Leap into a New Space
(21:32) Startup Costs and Initial Investments
(24:13) Revenue Growth Over the Years
(28:02) Marketing Strategies and Patient Acquisition
(32:34) Adapting During COVID-19
(39:07) Expansion and Selling the Business
(43:38) Valuing a Business: Insights on Worth
(44:40) The Benefits of Buying an Existing Practice
(47:18) Building a Lifestyle Business vs. a Million Dollar Clinic
(50:36) Understanding Your Intent: Lifestyle vs. Ambition
(54:22) Preparing for Practice Ownership: Steps to Take
(59:12) Marketing Strategies for Your First Clients
...more
1h 12min
May 23, 2025How to Recognize Red Flags, Prevent Insolvency, and Protect Your Personal Assets with Scott Terrio
In this episode of The Clinic Boss Show, Rick sits down with Scott Terrio, consumer insolvency expert and senior advisor at Hoyes Michalos, to unpack the financial crisis few clinic owners talk about: personal debt, tax traps, and business insolvency.
With over 15 years in the insolvency industry and 8,000+ client filings under his belt, Scott brings a sharp, no-BS perspective on how smart business owners end up financially ruined and what they could’ve done to prevent it. Known for his straight-shooting advice and regular appearances on BNN Bloomberg, CBC, and Moneysense, Scott breaks down the difference between bankruptcy and consumer proposals, the red flags clinic owners ignore, and how to legally protect your home and assets when things go south.
>> Free training for clinic owners: clinicowner.com
>> Follow me on IG at: @thericklau
>> Join the community: clinicaccelerator.com
>> Stop missing calls with CallHero’s advanced phone system: mycallhero.com
In this conversation, Scott and Rick dive into topics such as:
1. Avoiding Financial Ruin as a Clinic Owner
Why Most Business Owners Wait Too Long to Call a Trustee
The Hidden Dangers of Personally Guaranteed Leases & Loans
How to Know When It’s Time to Shut Down Your Business
2. Bankruptcy vs. Consumer Proposal: What Every Owner Needs to Know
How Consumer Proposals Work—and Why 90% of People Choose Them
What an R7 Credit Rating Means for Your Future (and How to Recover)
The 3 Factors That Decide How Much of Your Debt You Can Wipe Out
3. The Truth About Incorporation & Liability
Why Your Corporation Doesn’t Actually Protect You from CRA
Director Liability 101: What the Government Can (and Will) Come After
Smart Moves to Shield Your Assets Before Trouble Hits
4. From Taxes to Insolvency: The Domino Effect Killing Small Businesses
The Most Common Mistakes with HST and Payroll Tax
Why Overleveraged Homeowners Are Filing in Record Numbers
How to Spot—and Stop—a Financial Spiral Before It Starts
5. Mental Health, Money Stress & the Cost of Hanging On Too Long
The Emotional Toll of Business Debt (And Why It’s Not Just About Money)
What Really Happens to Your Life After a Proposal or Bankruptcy
Why Calling a Trustee Early Could Save Your Health and Your Marriage
...more
50min
March 19, 2025From Mat Leave to CEO: How This Mom Built a Thriving Clinic with Lindsey Walker
In this episode of The Clinic Boss Show, Manju sits down with Lindsey Walker, clinic owner and mom of two, to talk about the real struggles of juggling motherhood and business. Lindsey shares how she went from "never wanting to own a business" to running a thriving physiotherapy clinic—while raising two young kids. She breaks down the mindset shifts, systems, and key hires that helped her scale without burning out.
Lindsey is a physiotherapist and owner of Fulcrum Physiotherapy in Calgary, Alberta. She never planned to be a business owner, but after feeling stuck in traditional practice, she took the leap and opened her clinic in 2022 (during COVID). During her second mat leave, she hit a major fork in the road—either scale or shut it all down. She joined Clinic Accelerator, doubled her revenue in a year, expanded to a second room, and built a powerhouse team of three PTs—all while juggling life as a mom of two.
In this conversation, Manju and Lindsey discuss topics such as:
1. Leaving the 9-5 & Taking the Leap
Why She Walked Away from a Steady Paycheck—and If She Regrets It
Leaving Private Practice: The Best or Worst Decision?
From Burnout to Business Owner: The Moment Everything Changed
2. The Gym-Based Clinic Model
How She Started with Just $100 and 13 Patients Without Taking a Huge Risk
Renting a Room vs. Owning a Clinic: Which One Makes More Sense?
Why Only 30% of Her Patients Come from the Gym—and Why That Works
3. Growing While on Maternity Leave
How She Kept the Business Running During Maternity Leave
The Hardest Part of Hiring Her First Clinician—and What She’d Do Differently
Scaling a Clinic as a Mom: What Actually Works?
4. Systems, Outsourcing & Avoiding Burnout
Virtual Reception Changed Everything—No More Answering Calls While Feeding Her Kids
The Slack System That Keeps Her Clinic Running Smoothly
Why She Only Works 1.5 Days a Week and Still Doubled Revenue
5. The Mindset Shifts That Changed Everything
Execution Over Perfection: The Key to Scaling Fast
The Leadership Shift That Made Her Team Thrive
"Comparison is the Thief of Joy"—How She Learned to Stay in Her Lane
Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero
Manju Asdhir: https://www.instagram.com/manjuasdhir/
Lindsey Walker: https://www.instagram.com/lindsey.physio/
Linkedin: https://www.linkedin.com/in/rick-lau/
Signup for the newsletter (22k+ clinic owners):
clinicowner.com
Sponsors:
Callhero: mycallhero.com
Apply to join #1 clinic owner community
clinicaccelerator.com
...more
1h 14min
March 04, 2025How Tariffs Will Impact Your Practice and How to Prepare For It
In this special episode of The Clinic Boss Show, Rick sits down with coaches in our community to break down the latest updates on tariffs, analyze how they could impact clinics across Canada, and discuss what business owners can do right now to stay ahead.
In this conversation, we discuss topics such as:
Understanding Tariffs and Their Impact on the Healthcare Industry
Job Losses, Inflation & Patient Spending – How tariffs could affect employment, benefits, and patient spending—and how to adapt
Regional Impacts – What clinic owners across different provinces are seeing and expecting as tariffs take effect
Healthcare’s Shifting Landscape – How insurance companies, funding sources, and government policies may respond
Recruitment & Retention Challenges – How hiring, compensation, and workforce dynamics could shift in the coming months.
Financial Strategies – Practical ways to cut costs, streamline operations, and secure long-term stability.
Growth Opportunities in a Downturn – Why now is the time to double down on marketing, patient retention, and leadership.
Planning Your Exit Strategy – Thinking about selling? Here’s how economic shifts could impact your clinic’s valuation.
Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero
Follow on Instagram, new videos EVERY SINGLE DAY:
instagram.com/thericklau/
Linkedin: https://www.linkedin.com/in/rick-lau/
Signup for the newsletter (22k+ clinic owners):
clinicowner.com
Sponsors:
Callhero: mycallhero.com
Apply to join #1 clinic owner community
clinicaccelerator.com
...more
47min
February 27, 2025From Clinician to Solopreneur with Brennan Chan
In this new episode of The Clinic Boss Show, Rick & Manju sit down with Brennan Chan to discuss his journey from being a physio to starting his own practice.
Brennan is a physiotherapist and owner of Cadence Physiotherapy & Rehab. He took the risk in starting his practice in 2023 and now runs a fully booked practice with a 5 star rating and over 70 Google reviews.
Manju, the owner of Kawartha Care Wellness Centre, is a chiropractor who built her clinic from scratch, turned it into a multi-million-dollar practice with a team of 17, and sold it all in 8 years. Now she is one of Clinic Accelerator’s coaches working directly with solopreneurs and startups.
In this conversation, Rick, Brennan, and Manju discuss topics such as:
1. Making the Decision to Open a Clinic
The Exact Moment He Had to Leave & Open His Own Practice
50% of Earnings Gone to the Clinic Owner?!
2. Financing & Setting Up the Clinic
Bought the Clinic Space Instead of Renting—Smart or Risky?
How to Get a Business Loan (Even If You’ve Never Owned a Clinic Before)
500 Sq. Ft. Clinic? Why Starting Small Was the Smartest Move
$70K in Renovations & Equipment? The Unexpected Costs of Setting Up a Clinic’
3. The First Few Months: Getting Patients & Managing Costs
The First Few Months: Getting New Patients. What Worked?
How to Keep Your Monthly Expenses Low?
How to Get a 3-Week Waitlist by Booking the Entire Full Treatment Plan Upfront?
4. Hiring & Growth
When to Hire Your First Clinician?
Why Run a Small Solopreneur Practice Instead of a Big Clinic?
5. Running a Lean, Low Cost Practice
How Do You Use Your Virtual Assistant? How Do You Manage Them and Communicate?
6. Money & Lessons Learned
How Much to Save Before Quitting? The 6-Month Rule for Solopreneurs
How Long Does It Take to Break Even & Start Making a Profit?
From Steady Paycheck to Business Owner: How to Handle Unpredictable Income
Biggest Regrets & Lessons After 2 Years of Running a Clinic
Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero
Follow on Instagram, new videos EVERY SINGLE DAY:
instagram.com/thericklau/
Linkedin: https://www.linkedin.com/in/rick-lau/
Manju Asdhir: https://www.instagram.com/manjuasdhir/
Brennan Chan: https://cadencephysiorehab.ca/
Signup for the newsletter (22k+ clinic owners):
clinicowner.com
Sponsors:
Callhero: mycallhero.com
Apply to join #1 clinic owner community
clinicaccelerator.com
...more
47min

FAQs about The Clinic Boss Show:

How many episodes does The Clinic Boss Show have?

The podcast currently has 125 episodes available.

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