The Clinic Boss Show

By Rick Lau

Welcome to The Clinic Boss Show podcast!

This show is for Physical Therapy, Chiropractors, Dentists, and Massage therapy clinic owners who want to make more money, impact more people while having mor... more

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FAQs about The Clinic Boss Show:

How many episodes does The Clinic Boss Show have?

The podcast currently has 113 episodes available.

The Clinic Boss Show episodes:

January 14, 2025Doctor Marketing: The Secrets Behind First Settlement Physical Therapy’s 48 Locations with Kecia Barr
In this new episode of The Clinic Boss Show, Rick sits down with Kecia Barr, the Marketing Director at First Settlement Physical Therapy (FSPT), a 48-location powerhouse in Ohio and West Virginia.
Kecia discusses how 80% of their new patient evaluations come from doctor marketing and shares her proven strategies for building and maintaining strong referral relationships. Whether you’re managing one clinic or many, these actionable tactics will help you master doctor marketing and grow your practice.

In this conversation, Rick and Kecia discuss topics such as:
How to manage marketing for 48 locations
Doctor Marketing: The backbone of new patient growth
How to build rapport with gatekeepers
Getting Referral Coordinator’s Contact information
Building relationships without being salesy
Top questions and strategies for referral success
Communication and follow-up rhythm
Tracking and metrics for Doctor marketing
Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero
Follow on Instagram, new videos EVERY SINGLE DAY:
instagram.com/thericklau/
Linkedin: https://www.linkedin.com/in/rick-lau/
Signup for the newsletter (22k+ clinic owners):
clinicowner.com
Sponsors:
Callhero: mycallhero.com
Apply to join #1 clinic owner community
clinicaccelerator.com
...more
47min
January 09, 2025How New Grad Dentists Use Care Plans to Book 7 Appointments Per Patient
In this new episode, Rick sits down with Manju & Darryl to discuss Rick’s latest experience at his dentist appointment. He saw a dentist 3 times in a week, spent over 1K, and left with giving a Google review and booking 4 more visits.

Darryl has recruited and mentored over 250+ students and new grads on how to be successful with patient engagement. He also has opened and designed dozens of floor plans for his PT clinics as well as startups to optimize the patient experience while getting the most revenue per square footage out of the clinics.

Manju the owner of Kawartha Care Wellness Centre is a chiropractor who built her clinic from scratch, turned it into a multi-million-dollar practice, and sold it all in 8 years. Now she is one of Clinic Accelerator's business coaches working with solopreneurs and startups.

In this conversation, Rick, Darryl and Manju discuss topics such as:
Ricks share his story on how he saw a dentist 3 times in a week, spent over 1K, and left with giving a google review and booking 4 more visits
Lessons from dentists on booking care plans
Give patients a quick win: show before and after results at first appointment
Why you should discuss the consequences of not getting treatment or following the care plan
Use the “Grandma Approach” to personally guide patients to book their full care plan
How to get your team to start implementing these patient experience hacks and using care plans

Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero
Follow on Instagram, new videos EVERY SINGLE DAY:
instagram.com/thericklau/
Linkedin: https://www.linkedin.com/in/rick-lau/
Signup for the newsletter (22k+ clinic owners):
clinicowner.com
Sponsors:
Callhero: mycallhero.com
Apply to join #1 clinic owner community
clinicaccelerator.com
...more
40min
November 19, 2024How to Get Money to Start Your Practice with Cassandra Tyagi
In this new episode, Rick sits down with Cassandra Tyagi to talk about all things related to accounting and finance for your clinic. They talk about red flags in CRA audits, available funding for startups, and what profession makes the most (chiro, PTs, ND, etc).

Cassandra is the CEO of Tyagi Group Accounting, a firm that works with healthcare practitioners on accounting, finance, and bookkeeping. Tyagi Group has grown to a team of 9, including 5 CPAs, bookkeepers and administrative staff.

In this conversation, Rick and Cassandra discuss topics such as:
What is a solopreneur? How much do solopreneurs make?
Which profession makes the most? (i.e Chiro, PT, ND, counsellor)
How to let go on underperforming staff (including clinicians and front desk)
Craziest financial disaster Cassandra has seen from bad bookkeeping
What is a bank reconciliation? Why is it important?
Profit & Loss Statement vs. Balance Sheet
What is a tax deductible?
Red Flags in CRA Audits
Simplifying Payroll for Contractors or Employees w/ fee splits
Funding Available for Startup or Buying a Practice
Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero
Follow on Instagram, new videos EVERY SINGLE DAY:
instagram.com/thericklau/
Linkedin: https://www.linkedin.com/in/rick-lau/
Signup for the newsletter (22k+ clinic owners):
clinicowner.com
Sponsors:
Callhero: mycallhero.com
Apply to join #1 clinic owner community
clinicaccelerator.com
...more
1h 2min
November 13, 2024How Front Desk Performance Drives $1800 Care Plans with Chris Beavers
In this new episode, Rick sits down with Chris Beavers to discuss how Chris manages his $225/visit rate at his cash practice, the biggest mistakes on the first call, and why you should hire a clinician to handle new patient conversations.

Chris is the owner of Be Ready PT and founder of Virtual Refresh. His unique business model involves hiring PTs with clinical backgrounds as virtual assistants.

In this conversation, Rick and Chris discuss topics such as:
How Chris charges $225/visit and averages $1800 for each plan of care
Commission vs. Salary Compensation for Cash Practices
Hiring a clinician to handle new patient conversations
Inbound/Outbound Conversion Rates
How he gets 50% opt-in to evaluation for Facebook Ads
Key Sales Metrics to track
Front Desk Roles & Compensation Rate
Biggest Mistakes on the First Call
Conversion Rates for Patients Using Insurance
Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero
Follow on Instagram, new videos EVERY SINGLE DAY:
instagram.com/thericklau/
Linkedin: https://www.linkedin.com/in/rick-lau/
Signup for the newsletter (22k+ clinic owners):
clinicowner.com
Sponsors:
Callhero: mycallhero.com
Apply to join #1 clinic owner community
clinicaccelerator.com
...more
42min
November 09, 2024How to Market Pelvic Floor for Men with Amy Stein
In this new episode, Rick sits down with Amy Stein to talk about their experiences in the pelvic health and physical therapy community, touching on the challenges of running clinics, especially in competitive markets like New York City.

Amy Stein, DPT, is the owner of Beyond Basics Physical Therapy in New York. She has 2 locations in New York and with a team of 12. They specialize in women’s health.

In this conversation, Rick and Amy discuss topics such as:
Running a clinic in New York: How hard is it?
Biggest lessons learned over the years
What Amy would do differently if she was starting over
Pelvic floor competition in New York
Who does Amy's social media?
Do you pay staff to help with content?
Professional vs Entertaining/Fun Social Media
Top Marketing Channels to get new patients
How to Market Pelvic Floor for Men
Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero
Follow on Instagram, new videos EVERY SINGLE DAY:
instagram.com/thericklau/
Linkedin: https://www.linkedin.com/in/rick-lau/
Signup for the newsletter (22k+ clinic owners):
clinicowner.com
Sponsors:
Callhero: mycallhero.com
Apply to join #1 clinic owner community
clinicaccelerator.com
...more
59min
October 31, 2024Why Job Ads are Dead with Josh Funk
In this new episode, Rick sits down with Josh Funk to talk about all things recruitment, the lack of multi-disciplinary clinics in USA, and different strategies for email and event marketing.

Josh Funk is the owner of Rehab 2 Perform, a powerhouse with 9 locations in the US., quickly approaching eight figures. Josh has an insane recruitment funnel with a massive waitlist of physical therapists wanting to work for him.

In this conversation, Rick and Josh discuss topics such as:
AI implementation in clinic operations
Running a clinic in USA vs. Canada
Running multi-disciplinary clinics in USA: Why is there a lack of them?
Josh’s recruitment funnel - how he manages to have a long waitlist of PTS interested in working for him
#1 mistake in job postings: a signing bonus
What do you say when clinicians ask for more money?
Josh’s marketing playbook - how he has over 60k+ followers on IG
Is email marketing dead?
Email newsletter strategy: different content buckets, number of emails/month
Doing events using a Normatec trailer: having a TV w/ PowerPoint, forcing intimacy, providing QR codes to interact with email + brand
Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero
Follow on Instagram, new videos EVERY SINGLE DAY:
instagram.com/thericklau/
Linkedin: https://www.linkedin.com/in/rick-lau/
Signup for the newsletter (22k+ clinic owners):
clinicowner.com
Sponsors:
Callhero: mycallhero.com
Apply to join #1 clinic owner community
clinicaccelerator.com
...more
1h 2min
October 01, 2024Why Google & Social Media Are Outperforming Indeed Job Posts for Hiring
In this new episode, Rick sits down with Neil Trickett and Shaida Rabie to discuss how healthcare recruitment is changing and share new ways to attract talent. The focus is on moving from traditional job boards to using social media, highlighting clinic culture, and using Google for job postings. They also emphasize that practice owners need to adjust their marketing strategies to attract not just patients, but also top talent in a competitive job market.

Neil, a physical therapist and founder of Practice Promotions, uses proven marketing tools that helped grow his own PT clinic over 8 years. Now, he helps other practices attract more patients through websites, Google ads, and patient-focused content. His company sends over 3 million promotional pieces to PT practices across the country.

Shaida is a GenZ who loves all things social media. Last year, she generated over 3.7 million views and trained over 212 marketing coordinators. Shaida now runs Clinic Accelerator's social media service and helps owners free themselves from social media so they can focus on running the business.

In this conversation, Rick, Neil, and Shaida discuss topics such as:
The mindset of GenZ hires and how they make career decisions
Why your best front desk hires might come from your patients
Effective social media strategies for attracting top talent
Why clinic culture content performs best for recruitment
How Google Jobs, SEO, and Google Ads can boost your hiring efforts
What a high-converting "Join Our Team" page should include
How this strategy works even in rural areas
Real-world cost per conversion using this approach
Why your content and paid ad strategy should focus on BOTH hiring staff AND attracting new patients
Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero
Follow on Instagram, new videos EVERY SINGLE DAY:
instagram.com/thericklau/
Linkedin: https://www.linkedin.com/in/rick-lau/
Signup for the newsletter (22k+ clinic owners):
clinicowner.com
Sponsors:
Callhero: mycallhero.com
Apply to join #1 clinic owner community
clinicaccelerator.com
...more
39min
August 27, 2024How to Answer “Do you take insurance?” with Aaron Lebauer
In this new episode, Rick sits down with Aaron Lebauer to discuss everything you need to know about running a cash-based practice. You’ll learn the pros and cons, what you need to be able to grow a $1M cash-based practice, and what to say on the first call.

Aaron is a business coach who helps PTs make 6 figures without relying on insurance companies. He is also the author of The CashPT Blueprint, a book dedicated to teaching others how to open their own cash-based clinics and attract patients.

In this conversation, Rick and Aaron discuss topics such as:
Pros and Cons of Insurance-Based Practices
Pros and Cons of Cash-Based Practices
What is the size of a cash-based practice?
The wrong way to do sales
Skills needed to grow a $1M Cash-Based Practice
What do you say on the 1st call?
Insurance Objection: How to handle & how much will it cost?
Best CTA on 1st call
Top things a PT can learn from personal trainers' business
Opening a Cash Practice: What to do in the first 100 days? How should I price and market?
Why Aaron hates online scheduling
Why you should implement a cash-based massage practice
Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero
Follow on Instagram, new videos EVERY SINGLE DAY:
instagram.com/thericklau/
Linkedin: https://www.linkedin.com/in/rick-lau/
Signup for the newsletter (22k+ clinic owners):
clinicowner.com
Sponsors:
Callhero: mycallhero.com
Apply to join #1 clinic owner community
clinicaccelerator.com
...more
1h 2min
August 03, 2024Growing a Million-Dollar Clinic Without a Website with Kalid Yeung
In this new episode, Rick sits down with Kalid Yeung to talk about the pros and cons of buying a practice vs. starting one, how he runs his clinic without a website, and the #1 mistake owners make when running a business.

Kalid is the owner of Centre North Physiotherapy, a million dollar clinic. He runs a team of 8 therapists and has over 207+ Google Reviews.

In this conversation, Rick and Kalid discuss topics such as:
Buying a practice vs. Starting one from scratch: Pros and Cons
#1 mistake owners make when running a business
Running a clinic without a website
Marketing tactics to focus on other than your website
Importance of Referrals and Word of Mouth
How Kalid thought working 6 days/week was normal
Importance of creating an enjoyable work environment
What Kalid does to have fun at his clinic
Value of time (especially if you have kids)
Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero
Follow on Instagram, new videos EVERY SINGLE DAY:
instagram.com/thericklau/
Linkedin: https://www.linkedin.com/in/rick-lau/
Signup for the newsletter (22k+ clinic owners):
clinicowner.com
Sponsors:
Callhero: mycallhero.com
Apply to join #1 clinic owner community
clinicaccelerator.com
...more
37min
July 24, 2024Biggest Mistakes in Lease Renewals & New Lease Negotiations with Jeff Grandfield
In this new episode, Rick sits down with Jeff Grandfield to talk about all things relating to medical leases. They discuss what the biggest mistakes are when negotiating leases, best locations for practice owners, and red flags in landlords.

Jeff is a senior lease consultant at The Lease Coach, helping tenants get the best possible deals with negotiating commercial leases for over 18+ years. He has completed over 500 consulting projects for tenants.

In this conversation, Rick and Jeff discuss topics such as:
Impact of interest rates& remote work on commercial leasing
Best locations for practice owners
Medical vs retail vs Industrial vs Business Park
Biggest costly mistakes for negotiating new lease for a startup
Exclusive rights, signage, parking allotments on leases
How long does it take to negotiate a lease
Biggest mistakes for negotiating leases and renewals
Strategies to end your lease
Red flags in landlords
Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero
Follow on Instagram, new videos EVERY SINGLE DAY:
instagram.com/thericklau/
Linkedin: https://www.linkedin.com/in/rick-lau/
Signup for the newsletter (22k+ clinic owners):
clinicowner.com
Sponsors:
Callhero: mycallhero.com
Apply to join #1 clinic owner community
clinicaccelerator.com
...more
52min

FAQs about The Clinic Boss Show:

How many episodes does The Clinic Boss Show have?

The podcast currently has 113 episodes available.

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