What if your clinic were a person? That’s the question that sparked this episode with Bianca DiPietro, Jane’s marketing design manager and certified branding expert.

In this conversation, Bianca and Denzil unpack what branding really means for clinics and how it differs from marketing. They explore the full patient journey, from the first Google search to the smell of your waiting room, and why every one of those touchpoints communicates your brand.

What You’ll Learn

You’ll hear why thinking of your clinic as a personality makes branding easier to define, why trust and loyalty are byproducts of a strong brand, and how even small decisions like photography or front desk greetings can completely shift patient perception.

• The difference between branding and marketing, and how they work together
• Why senses like sound, smell, and visuals matter in creating a brand experience
• The role of photography, logos, and typography in shaping first impressions
• How authentic visuals can build stronger patient trust than polished stock images
• Budget-friendly ways to start elevating your clinic’s brand today

Guest Bio

Bianca DiPietro is a creative leader, educator, and maker who believes fearless design fosters real connection. As the Manager of Marketing Designer at Jane, she leads the creative of the brand that’s intentionally human and delightful — bringing warmth, clarity, and care to everything from campaigns to community events and so much more. With a background in education, freelance, and creative leadership at HelloFresh, Bianca blends bold thinking, curiosity, and storytelling to craft meaningful experiences. Off the clock, she’s a half-marathon runner, donut enthusiast, and retired roller derby skater.

Resources mentioned

• ⁠Bianca DiPietro on LinkedIn⁠
• Bianca’s Playbook for Building a Strong Brand for Your Clinic

Enjoyed this episode?

Here are a few ways to stay in the loop:

• 📱 Subscribe on ⁠Spotify⁠ or ⁠Apple Podcasts⁠
• 📷 Follow us on Instagram ⁠@frontdeskbyjane⁠ for behind-the-scenes moments and updates.

Radio Front Desk is Brought to You by Jane

We like to make sure that when we tell you more about Jane, it’s super helpful. Here’s one we think you might like: 

Your brand shows up in every detail — from the way your space smells to the way your website feels. With⁠ Jane's integration with Clinic Sites⁠, you can create a beautiful, on-brand website that syncs with your Jane account, so your booking, bios, and services are always up to date, and always you.

⁠Learn more about Clinic Sites⁠ 

Disclaimer: This podcast is for informational purposes only and should not be considered as professional medical, legal, or financial advice.

The views and opinions expressed in this podcast are those of the guests and do not necessarily reflect the official policy or position of the podcast host or its affiliates.

AI is moving fast — and so is the way we’re using it. But how do you know if you’re using it to its full potential?

In this episode, Denzil shares her own evolving relationship with ChatGPT: the surprising ways it’s helped, the limits she’s run into, and what she’s learning about asking better questions. 

Denzil shares how AI has become surprisingly useful companion in certain areas:

• Finding clarity in the fuzz when information feels overwhelming
• Turning procrastination into progress with a little structure and support
• Gaining a little more context
  
  
  

For anyone curious about bringing AI into their own clinic, workflow, or daily life, this episode sheds a little light on some of the not-so-obvious ways AI can lend a helping hand.

Got your own stories of how AI is showing up in your clinic or life? Send them to [email protected]. And if you enjoy episodes like this, make sure to subscribe for more reflections from Denzil.

Burnout isn’t just a buzzword in healthcare. It’s a lived reality that shows up as exhaustion, pressure, and a slow erosion of joy. 

In this episode, Denzil revisits her conversation with five practitioners from across North America — a chiropractor, a psychotherapist, a trauma psychologist, and two physiotherapists — to discuss their experiences with burnout.

Together, they reflect on the emotional and administrative toll of care, and how tools like AI can help bring us back to the work we believe in.

What You’ll Learn

• The hidden weight of running a clinic — and how financial and administrative pressures compound stress
• Why just taking time off isn’t enough to heal burnout
• How AI tools can relieve clinic documentation and administrative burden without replacing human connection
• The boundaries of AI in care, and why human presence will always matter most

Our Panelists

• Roxanne Francis – Psychotherapist and public speaker
• Amanda Buduris – Clinical psychologist and trauma therapist
• Emma Jack – Physiotherapist and owner of Press Play Physio
• Josh Satterlee – Chiropractor and educator
• Roni Glassman – Physiotherapist and movement specialist

Enjoyed this episode?

Here are a few ways to stay in the loop:

📱 Subscribe on Spotify or Apple Podcasts

📷 Follow us on Instagram @frontdeskbyjane for behind-the-scenes moments and updates

Radio Front Desk is Brought to You by Jane

What we heard in this conversation is that care works best when you can be fully present, and Jane’s new AI Scribe helps make that possible. 

By securely listening during your session and drafting your notes for you, AI Scribe takes care of the paperwork so you can take care of your patients.

Learn more about AI Scribe

Disclaimer: This podcast is for informational purposes only and should not be considered professional medical, legal, or financial advice.

The views and opinions expressed in this podcast are those of the guests and do not necessarily reflect the official policy or position of the podcast host or its affiliates.

Burnout isn’t always solved by taking time off — especially if nothing really changes when you come back.

In this episode, Denzil shares a powerful question from psychotherapist and clinic owner Roxanne Francis: “What’s going to change this time when you go back?” It’s a simple prompt that opens the door to rethinking how we work, recover, and protect our energy before burnout hits.

Denzil speaks openly in this episode, reflecting on her own work life and sharing practical ways to make it more sustainable, with ideas like:

• Treating rest as part of the job, not a reward
• Bringing small vacation joys into everyday routines
• Making the first day back softer and slower
• Experimenting with fresh approaches to meetings, tools, and personal goals

For anyone juggling a full plate, whether it’s in healthcare, running a clinic, or navigating life in general, this episode offers thoughtful, down-to-earth ideas for making the everyday a little lighter.

Got your own tips for keeping burnout at bay? Send them to ⁠[email protected]⁠.And if you enjoy episodes like this, ⁠subscribe for more reflections from Denzil⁠.

Marketing doesn’t always come naturally — especially in healthcare. It can feel overwhelming, confusing, or like something you’re “supposed” to know how to do. But what if marketing didn’t have to feel like marketing at all?

In this episode of Radio Front Desk, host Denzil Ford shares highlights from a live panel recorded at a recent Jane retreat. Five practitioners from across North America — a chiropractor, a psychotherapist, a trauma psychologist, and two physiotherapists — joined ⁠Jane⁠ for a rich, candid conversation about marketing that feels human.

Together, they explored what it looks like to show up authentically and meaningfully in their communities.

What You’ll Learn

• Why “word of mouth” still works for clinics — and how to create experiences that spark it
• How to build long-term practitioner referral relationships that last
• Why your personality (and preferences) matter when choosing your clinic marketing approach
• Simple, scrappy ways to build trust through your clinic’s social media

Our Panelists

• ⁠Roxanne Francis⁠ – Psychotherapist and public speaker
• ⁠Amanda Buduris⁠ – Clinical psychologist and trauma therapist
• ⁠Emma Jack⁠ – Physiotherapist and owner of Press Play Physio
• ⁠Josh Satterlee⁠ – Chiropractor and educator
• ⁠Roni Glassman⁠ – Physiotherapist and movement specialist

Enjoyed this episode?

Here are a few ways to stay in the loop:

📱 Subscribe on⁠ Spotify⁠ or⁠Apple Podcasts⁠

📷 Follow us on Instagram ⁠@frontdeskbyjane⁠ for behind-the-scenes moments and updates

Radio Front Desk is Brought to You by Jane

The practitioners in this episode reminded us that great marketing isn’t about being loud — it’s about being present. 

That’s what inspired⁠ Jane’s new AI Scribe⁠ — a charting assistant designed to help you stay present in the moments that matter most. With AI Scribe, Jane securely listens during your session and generates a first draft of your chart note, so you can stay focused on care, not catching up on paperwork.

⁠Learn more about AI Scribe⁠

Disclaimer: This podcast is for informational purposes only and should not be considered professional medical, legal, or financial advice.

The views and opinions expressed in this podcast are those of the guests and do not necessarily reflect the official policy or position of the podcast host or its affiliates.

What do you reach for when things get tense?

In this episode, Denzil opens up about what happens when pressure hits, like a tough phone call or a frustrated patient, and her brain suddenly goes blank. (Been there?)

She reflects on a conversation with her colleague ⁠Meghan Menzel⁠, ⁠Jane App’s⁠ Training Lead and a longtime clinic front desk pro, about the high-stress moments that come with the job — and how to find your footing when your nervous system is spinning.

Denzil shares some thoughts on:

• Why pressure-cooker moments are just part of the front desk reality
• The L.E.A.P. model: a simple rhythm for responding to tough interactions
• Go-to phrases you can keep in your back pocket (no perfect script needed)
• How tone, pace, and presence can often say more than the actual words

It’s an honest, practical listen for anyone who’s ever felt frozen in a tricky moment and wants to feel a little steadier next time.

Have a favourite phrase or approach that helps when things get tense? We’d love to hear it. Drop us a line at [email protected].

And if you want more reflections like these from Denzil, subscribe to her bi-weekly newsletter.

What does it take to create a truly welcoming clinic?

In this episode, we’re talking to Meghan Menzel. Before becoming the Training Lead at Jane, she spent nearly a decade working at the front desk — and she’s learned something most of us forget: the front desk isn’t just about scheduling and payments. It’s about presence, emotion, and the moments that set the rhythm for everything else in your clinic.

In this episode, Meghan and Denzil dig into what’s behind those moments. They talk about emotional regulation, building systems that support people (not just processes), and why the first few seconds of a client’s experience might be the most important of all.

Whether you’re answering phones or running the whole clinic — this one’s for you.

What You’ll Learn

• How to build real, human connection at the front desk — even on a busy day
• Strategies for handling difficult conversations with empathy (without taking it personally)
• Why your front desk systems should work with you,  not create more work
• The power of using personal strengths to build a stronger, happier front desk team

Guest Bio
Meghan Menzel is the Training Team Lead at Jane, approaching her 8-year “Jane-iversary” this June. Her healthcare background includes 8.5 years as an Office Manager and Chiropractic Assistant, giving her unique insight into the challenges and rewards of clinic life. Meghan's natural talent for education — explaining the "why" behind processes — drives her passion for "helping the helpers." When she’s not leading Jane's training initiatives, she's busy with her two kids, two dogs, and a small farm of cows and chickens. Meghan holds a black belt in Karate, and can recite the alphabet backwards — a skill that often helped when pulling paper files in her clinic days.

Resources mentioned

• Meghan Menzel on LinkedIn
• Meghan’s playbook 

Enjoyed this episode?

Here are a few ways to stay in the loop:

• 📱 Subscribe on Spotify or Apple Podcasts
• 📷 Follow us on Instagram @frontdeskbyjane for behind-the-scenes moments and updates.

Radio Front Desk is Brought to You by Jane
We like to make sure that when we tell you more about Jane, it’s super helpful. Here’s one we think you might like: 

In this episode, we talk about the front desk as the heartbeat of the clinic — the place where warm, human moments set the tone for care. Jane’s Return Visit Reminders help extend that same thoughtful communication beyond the front desk. With gentle, customizable nudges, your patients stay connected to care, and your team spends less time chasing down rebookings.

Learn more at jane.app

Disclaimer: This podcast is for informational purposes only and should not be considered as professional medical, legal, or financial advice.

The views and opinions expressed in this podcast are those of the guests and do not necessarily reflect the official policy or position of the podcast host or its affiliates.

If your relationship with money had a theme song, what would it be?

In this episode, Denzil reflects on her conversation with financial therapist Aseel El-Baba, who helps health and wellness pactitioners explore the emotional patterns behind their money habits, like avoidance, over-spending, and everything in between.

Denzil shares:

• Why we sometimes confuse spending with investing, like upgrading our clinic space or buying tools we don’t really need
• How avoiding money conversations (with clients, co-owners, or ourselves) can actually increase anxiety
• The emotional weight that comes with dipping into savings, even when it makes perfect sense
• A simple decision-making filter to bring more intention (and less stress) to bother personal and practice-related money choices
  
  
  

It’s a thoughtful listen for any practitioner or clinic owner who wants to feel more in control (and less alone) in their relationship with money.

Have a theme song in mind? We’d love to hear it! Send us a note at [email protected].

And if you’re looking for even more reflections from Denzil, go ahead and subscribe to her bi-weekly newsletter. 

What if your biggest business challenge wasn’t logistical, but emotional?

In this episode of Radio Front Desk, ⁠financial therapist Aseel El-Baba⁠ sits down with Denzil to unpack the emotional and psychological roots of our money decisions, especially in the early stages of private practice.

She invites new health and wellness practitioners to rethink budgeting, paying themselves, and why money has more meaning than what’s on paper.

What You’ll Learn

• The hidden emotional stories that shape how we earn, spend, and save
• Actionable tips for managing money in the first year of private practice
• How to separate your personal worth from your bank balance

Guest Bio

Aseel El-Baba⁠⁠ is a financial therapist and speaker helping people heal their relationship with money. Through ⁠⁠Holistic Optimal Wealth⁠⁠, she blends psychology and ancient wisdom to turn money into a tool for growth, healing, and empowerment.

Resources mentioned

• ⁠Holistic Optimal Wealth - website⁠
• ⁠Aseel El-Baba on LinkedIn⁠
• ⁠Holistic Optimal Wealth - Instagram⁠
• ⁠Aseel’s Playbook⁠

Enjoyed this episode? 

Here are a few ways to stay in the loop:

• 📱 Subscribe on ⁠Spotify⁠ or ⁠Apple Podcasts⁠
• 📷 Follow us on Instagram ⁠@frontdeskbyjane⁠ for behind-the-scenes moments and updates.

Radio Front Desk is Brought to You by Jane

We like to make sure that when we tell you more about Jane, it’s super helpful. Here’s one we think you might like: 

Great tools don’t just do the job — they stay out of your way. That’s the idea behind AI Scribe, Jane’s new charting assistant.

We love how AI Scribe listens in during the appointment and starts your chart note for you — kind of like having a quiet assistant who catches the details while you focus on your patient.

You still review and approve everything, but it saves a ton of time. It just works without getting in the way, and that makes a big difference in a busy day.

Learn more about AI Scribe

Leadership can feel like a constant balancing act, especially when you’re the kind of person who wants to do it all.

In this episode, Denzil reflects on her conversation with chiropractor, clinic owner, and business coach Dr. Manju Asdir, exploring the parts of leadership that can feel a little messy to navigate. Denzil reflects on:

• Why work relationships need both connection and clear boundaries
• How stepping back can empower your team to step up
• Why slowing down to reflect can move your leadership forward faster

For anyone leading a clinic, mentoring a team, or simply trying to grow as a manager, this episode offers thoughtful insights into the quiet, daily balances that shape effective leadership. 

Got a leadership tension you’re working through? We’d love to hear it! Send us a note at ⁠[email protected]⁠.

And if episodes like this help you lead with more clarity, don’t forget to subscribe and check out Denzil’s bi-weekly newsletter for more reflections.