This is a special anniversary episode of the Practice Marketing Podcast! Host Neil Trickett, CEO of Practice Promotions, is joined by a very special guest—his wife and co-founder, Amy Trickett—to celebrate 15 years of helping physical therapy practices grow.

Neil and Amy reflect on their journey from owning their first PT practice, AIM Physical Therapy, to building Practice Promotions into a leading marketing agency serving clinics across North America. In this episode, they dive into:

• Why they started their own PT practice—and the challenges they faced early on
• Lessons learned about leadership, people management, and marketing
• The transition from PT owners to marketing agency founders
• Early wins, setbacks, and defining moments at Practice Promotions
• How the company scaled and what it took to build a strong team
• Advice for PT owners navigating growth and change

They also share what excites them most about the future, their vision for Practice Promotions, and how they hope to continue supporting the PT industry in the years ahead.

Whether you’re just getting started or scaling a growing practice, this episode offers perspective, encouragement, and real-world lessons from 15 years in the trenches.