Grow Your Practice Podcast

In this episode of the Grow Your Practice Podcast, host Chad Madden, owner of Madden Physical Therapy and Breakthrough, shares an in-depth guide on how to diversify new patient sources and reduce reliance on physician referrals. Madden outlines the benefits of diversification, discusses the five new patient pathways (reactivations, word-of-mouth referrals, physician referrals, partner referrals, and cold traffic marketing), and provides a step-by-step framework for maximizing new patient flow. He also covers the critical components of effective marketing and sales, including addressing self-limiting beliefs and positioning your services. Additionally, Madden offers a free downloadable checklist to help practice owners refine their marketing strategies and ensure consistent new patient flow.

Download the FREE 35 Private Practice Marketing System Checklist going  through all five new patient pathways, reactivations, word of mouth referral. Physician or professional licensed referral, partner referrals, and then cold traffic marketing:

https://hubs.ly/Q033nBgR0

00:00 Introduction to the Podcast

00:19 The Challenge of Reducing Dependence on Physician Referrals

00:35 Benefits of Diversifying Patient Sources

02:59 Personal Story: Starting a Practice

04:57 Decline in Physician Referrals

06:11 Five New Patient Pathways

08:26 Reactivation Campaigns

08:57 Word of Mouth Referrals

14:09 Partner Referrals

17:48 Cold Traffic Marketing

23:26 The Importance of Marketing and Sales

27:06 Overcoming Limiting Beliefs

30:16 Conclusion and Next Steps

Join Chad Madden, owner of Madden Physical Therapy and Breakthrough, as he delves into the best practices for crafting successful email and text campaigns aimed at reactivating past patients. Chad addresses common challenges such as what content to send, how often to send emails, and fears around unsubscribes. He shares personal anecdotes, including his initial struggles with email marketing and his game-changing meeting with Carl Mattiola from Tesla. Learn specific strategies for creating valuable goodwill content, leveraging patient questions, and utilizing Google queries for content inspiration. Chad also discusses the importance of balancing goodwill content with targeted offers, overcoming self-limiting beliefs, and optimizing conversion rates. Stay tuned for his insider tips and data on the most effective campaigns currently in the market.

Download the FREE 35 Private Practice Marketing System Checklist going  through all five new patient pathways, reactivations, word of mouth referral. Physician or professional licensed referral, partner referrals, and then cold traffic marketing:

https://hubs.ly/Q033nBgR0

00:00 Introduction to the Podcast

00:19 Understanding Email and Text Campaigns for Reactivations

01:16 Common Mistakes in Email Campaigns

02:52 Personal Journey and Lessons Learned

12:44 Effective Email Marketing Strategies

18:45 Creating Valuable Content for Your Campaigns

24:55 Overcoming Self-Limiting Beliefs

28:10 Top Performing Campaigns and Conclusion

Welcome to the Grow Your Practice podcast! In today's episode, host Chad Madden, owner of Madden Physical Therapy and Breakthrough, interviews Justin Pezick, a private practice owner in Burlington, Massachusetts, of Orthopaedics Plus Physical Therapy. Justin shares his journey from being a fascinated young anatomy enthusiast to becoming a successful physical therapist and practice owner. He dives into building a goal-oriented mindset, strategic changes he implemented in his practice, and the significant impact of enhancing leadership skills. Justin also discusses the importance of aligning systems, financial optimization, and his experience with the 'Profitability Under Pressure' program. Packed with insights on managing and growing a private practice, this episode is a must-watch for all physical therapy professionals.

There are two blog posts that he refers to in this podcast episode along with his patients and staff. Check them out here:

The 4 Reasons Behind Almost Everyone’s Back Pain

Manipulating the 4 Cornerstones of Low Back Pain to Keep your Back Healthy

You can find Justin at Orthopaedics Plus:

https://orthopaedicsplus.com/

[email protected]

Download the FREE 35 Private Practice Marketing System Checklist going  through all five new patient pathways, reactivations, word of mouth referral. Physician or professional licensed referral, partner referrals, and then cold traffic marketing:

https://hubs.ly/Q033nBgR0

00:00 Introduction to the Podcast

00:34 Meet Justin Pezick: From Anatomy Enthusiast to PT

02:36 Journey to Practice Ownership

04:45 Challenges and Growth as a Practice Owner

11:59 Leadership and Organizational Health

19:27 Aligning Systems for Success

24:45 Current Initiatives and Future Plans

26:21 Conclusion and Contact Information

In this episode of the 'Grow Your Practice' podcast, host Chad Madden, owner of Madden Physical Therapy and Breakthrough, discusses strategies to effectively introduce and promote add-on cash-based services in a private practice. Madden shares insights from a recent roundtable at CSM in Houston, Texas, involving notable experts like Gary Calabrese, Daniel Keller, Ryan McConnell, and Kevin Wilk. He emphasizes the benefits of cash-based services, such as improved patient outcomes, better ROI, and practice differentiation, supported by anecdotal evidence from his clinics. Additionally, Madden outlines practical methods to promote these services, addressing common concerns about selling without feeling like you're convincing patients. Key pathways include leveraging existing patient flow, reactivation campaigns, and cold traffic marketing. The episode also touches upon the importance of staff buy-in and education in successfully integrating these services into practice operations. Finally, Madden offers free resources, including a direct-to-consumer marketing process checklist, to help practice owners implement these strategies effectively.

Want the checklist? Download it here:

https://hubs.ly/Q033nBgR0

Considering adding cash-based services in your practice? If you’re looking to grow your practice and increase profitability, don’t miss out on the State of PT Virtual Summit on February 27th from 10AM-4PM EST.

📅 Register for free today at https://hubs.la/Q034WvBZ0

00:00 Introduction to the Podcast

00:19 Promoting Cash-Based Services

00:47 Special Roundtable Event

01:41 Benefits of Cash-Based Services

02:28 Challenges and Trends in Cash-Based Services

07:26 Anecdotal Success Stories

12:52 Promotional Strategies for Cash-Based Services

18:12 Staff Buy-In and Education

19:23 Conclusion and Resources

In this episode of the Grow Your Practice podcast, host Chad Madden interviews Kim Bentley, owner of Steadfast Physical Therapy in Anniston and Oxford, Alabama. Kim shares her journey from working in various healthcare settings to opening her own private practice in 2023. She discusses the challenges she faced, the pivotal moments that led her to start her own business, and the importance of family support. Kim also highlights the tools and resources that have been instrumental in her success, including mentorship programs, small business loans, and breakthrough technologies. Learn about her innovative approach to physical therapy, including the integration of pediatric care and cash-based services.

Kim’s story is proof that with the right strategies and mindset, private practice owners can scale their businesses, increase revenue, and create a thriving practice.

If you’re looking to grow your practice and increase profitability, don’t miss out on the State of PT Virtual Summit on February 27th.

📅 Register for free today at https://hubs.la/Q034WvBZ0

00:00 Introduction to the Podcast

00:29 Meet Kim Bentley: A Physical Therapist's Journey

01:09 Starting Steadfast Physical Therapy

02:44 Challenges and Growth in Private Practice

04:47 The Shift to Pediatric Care

07:02 The Decision to Open a Private Practice

09:54 Overcoming Early Challenges

17:03 Balancing Work and Family

21:18 Staff and Support System

25:35 Marketing and Cash-Based Services

29:31 Future Plans and Final Thoughts

In this episode of the 'Grow Your Practice Podcast,' Chad Madden, owner of Madden Physical Therapy and Breakthrough, discusses the single biggest mistake private practice owners make in their marketing efforts. Drawing from a survey of over 300 practice owners, Madden identifies that focusing too much on media types and not enough on messaging can severely impact marketing results. He shares personal anecdotes and offers actionable steps to craft better messaging that resonates with your target market.

Learn how to use Google, patient testimonials, and the 'Killer Testimonial Machine' to improve your marketing strategy and achieve higher ROI here: https://hubs.la/Q035LxHK0

00:00 Introduction to the Podcast

00:19 The Biggest Marketing Mistake

00:47 Survey Insights and Media Types

02:10 The Importance of Messaging

05:18 Personal Story: Emily's Gym

07:19 Effective Messaging Strategies

13:10 Using Google for Messaging

17:03 The Power of Testimonials

26:07 Conclusion and Key Takeaways

Join Chad Madden and Stephen as they discuss the success of the private practice network IPA in New York, involving 50 tax IDs and over 100 locations, with a payer already agreeing to negotiate contracts. They then delve into the importance of engagement and reactivation strategies for private practices, sharing real-life success stories and detailed methodologies. Learn about Chad's seven-step exam process, patient retention strategies, and the impact of patient engagement on clinical outcomes as revealed by Stephen. They also explore advanced reactivation techniques, including personalized and mass outreach methods, and the crucial role of data in optimizing patient engagement and reactivation. This session is packed with actionable insights to help private practice owners stand out in a competitive field.

Learn how we can increase reactivations for your practice here:

www.getbreakthrough.com/engage

00:00 Introduction and Exciting News

00:40 Icebreaker and Participant Introductions

03:16 Engaging and Reactivating Patients

09:15 Graduation Rate Audit: A Key Metric

15:37 Seven Step Exam Process

21:31 Engagement Strategies and Data Insights

21:48 Patient-Centered Care and Setting Expectations

22:18 Retrospective Analysis and Patient Outcomes

22:51 The Importance of Patient Engagement

24:22 Patient Stories and Their Impact

29:02 Reactivation Strategies for Patient Engagement

32:04 Effective Communication and Data Utilization

36:48 Breakthrough Pro: A Comprehensive Solution

41:21 Q&A and Final Thoughts

Mastering Payer Mix Strategy for Your Physical Therapy Practice | Grow Your Practice Podcast

Join Chad Madden, owner of Madden Physical Therapy and Breakthrough, in this insightful episode of the Grow Your Practice Podcast. Chad dives into strategies to improve your payer mix, attracting more high-paying clients and reducing reliance on low payers. Learn how to balance ethical considerations with profitability, leverage marketing techniques, and optimize various patient pathways. Discover actionable tips on reactivations, word of mouth, professional referrals, partnerships, and cold traffic marketing—all geared to increase your clinic's value and sustainability. Don't miss Chad's real-world examples and frameworks to enhance your practice's financial health and overall impact.

Join us for our FREE virtual event on February 27 from 10AM-3PM EST where we will be discussing the state of private practice in 2025 and strategies for growth!

Click: https://hubs.la/Q034WvBZ0

00:00 Introduction to the Podcast

00:19 Understanding the Payer Mix Challenge

00:52 Benefits of Improving Payer Mix

01:24 Marketing Strategies for Better Payer Mix

01:49 Personal Experience and Ethical Dilemmas

04:19 Five New Patient Pathways

07:20 Targeting Ideal Patient Profiles

09:06 Balancing Relationships and Productivity

12:19 Practical Steps to Improve Payer Mix

19:36 Conclusion and Upcoming Events

Join host Chad Madden, owner of Madden Physical Therapy and Breakthrough, in this insightful episode of the Grow Your Practice podcast. Discover the key strategies and systems to elevate the value of your private practice, especially if you're considering selling. Learn about the importance of diverse patient acquisition channels and how to optimize them to attract potential buyers. With over 20 years of experience and working with thousands of private practice owners worldwide, Chad shares practical tips, personal anecdotes, and a comprehensive marketing framework that can help any practice thrive. Get access to a free checklist of 36 marketing processes to boost your practice's patient flow and profitability.

00:00 Introduction to the Podcast

00:12 Maximizing Practice Value

00:46 The Acquirer's Perspective

02:32 Importance of Diverse Patient Flow

05:43 Handling Slow Seasons

08:11 Expanding and Filling Clinics

12:44 Marketing Systems and Processes

19:10 Overcoming Limiting Beliefs

22:43 Conclusion and Recap

Welcome to the Grow Your Practice Podcast! In this episode, host Chad Madden, owner of Madden Physical Therapy and Breakthrough, explores how to effectively promote a de novo (new) clinic in a cold market. Chad delves into the marketing challenges and solutions involved in filling a new clinic's schedule, achieving break-even points swiftly, and converting liabilities into assets. He highlights the importance of speed, explains the market message media match framework, and debunks common self-limiting beliefs that hinder clinic growth. Learn from real-life examples, both positive and negative, and discover proven strategies to ensure your new clinic thrives from day one. Get ready to take notes as Chad shares invaluable tips to grow your private practice successfully. Download a free marketing process checklist to further enhance your marketing system.

Get the checklist here:

https://hubs.ly/Q033nBgR0

00:00 Introduction to the Podcast

00:19 Challenges of Opening a New Clinic

01:10 Marketing Strategies for New Clinics

03:29 Case Study: Successful Clinic Launch

06:13 Overcoming Common Marketing Mistakes

07:57 Effective Cold Traffic Marketing

10:33 Aligning Market, Message, and Media

14:49 Pre-Opening Workshop Strategy

18:03 Debunking Self-Limiting Beliefs

22:36 Conclusion and Additional Resources