Grow Your Practice Podcast

In this episode of the Grow Your Practice Podcast, host Chad Madden, owner of Madden Physical Therapy and Breakthrough, alongside Mary Daulong from Business and Clinical Management Services, tackle critical challenges faced by physical therapy private practices, such as declining reimbursements, rising costs, and staffing difficulties. Learn about the 2025 Medicare Final Rule and its implications, and gain insights on strategies to mitigate risks, increase profitability, and improve operational efficiency. Discover proven strategies and tools designed to help practice owners navigate the complex landscape of healthcare reimbursement and maintain financial stability.

Take the next step to remain profitable and on top despite continuous Medicare cuts. Apply to Profitability Under Pressure today: https://hubs.la/Q02Z0fQW0

00:00 Introduction and Host Welcome

00:19 Participant Introductions and Challenges

02:50 Session Goals and Agenda

04:15 Medicare Compliance and Audit Experience

06:03 2025 Final Ruling Overview

14:31 Telehealth and Supervision Updates

16:38 Caregiver Training and Education Codes

22:23 Plan of Care Changes and Recommendations

33:31 Profitability Under Pressure Program

38:41 Analyzing CMS Conversion Factors

39:00 Impact of Inflation on Healthcare Costs

40:12 Understanding the Physician Fee Schedule

41:02 Challenges Faced by Healthcare Providers

44:08 Strategies for Improving Profitability

45:05 Profit Leak Audit Success Stories

46:32 12 Profit Levers for Practice Owners

51:46 Profitability Under Pressure Program

57:18 Q&A Session

In this episode of the Grow Your Practice Podcast, Chad Madden, owner of Madden Physical Therapy and Breakthrough, shares insights on how to effectively fill seats at your workshops. Discover the best practices for topic selection, messaging, and targeting audiences to maximize attendance and conversions. Learn about the three key target markets—past patients, cold traffic, and partner promotions—and explore effective advertising techniques, including both legacy and online media. Chad also discusses the importance of follow-up communication and provides a free Workshop SOP and scorecard to help you perfect your workshops. Tune in for valuable tips on growing your private practice with successful workshops.

Are you a practice owner who would like to join these live calls?

Register here: https://info.getbreakthrough.com/gyp-weekly-call-wbn

Find this episode helpful? Let us do an area assessment for you to see how we can help grow your practice. Success stories from various practice owners who implemented these strategies are shared, highlighting significant growth and financial stability achieved.

To learn more and receive an area assessment, visit: https://getbreakthrough.com/area

00:00 Introduction to the Podcast

00:19 Understanding Workshops and Topic Selection

01:55 Target Audiences for Workshop Marketing

05:25 Effective Advertising Strategies

10:38 The Importance of Conversion Calls

12:45 Workshop Standard Operating Procedures (SOP)

16:30 Conclusion and Free Resources

In this episode of the 'Grow Your Practice Podcast,' host Chad Madden, owner of Madden Physical Therapy and Breakthrough, shares three key strategies to enhance your workshops. Chad dives into the historical context of workshops, discusses their importance in physical therapy marketing, and offers expert tips for maximizing workshop effectiveness. He covers the crucial last five minutes (the close), a simple framework for engaging your audience, and the pre-workshop indoctrination process to ensure attendees know, like, and trust you before the event. Packed with actionable insights, this episode is a must-listen for private practice owners looking to boost patient engagement and appointments through effective workshops.

Are you a practice owner who would like to join these live calls?

Register here: https://info.getbreakthrough.com/gyp-weekly-call-wbn

Find this episode helpful? Let us do an area assessment for you to see how we can help grow your practice. Success stories from various practice owners who implemented these strategies are shared, highlighting significant growth and financial stability achieved.

To learn more and receive an area assessment, visit: https://getbreakthrough.com/area

00:00 Introduction to the Podcast

00:19 History and Evolution of Workshops

03:17 Three Key Points for a Successful Workshop

04:49 Deep Dive: The Close

18:29 Deep Dive: Engagement Framework

24:49 Deep Dive: Pre-Workshop Preparation

28:03 Breakthrough Services and Offerings

31:31 Conclusion and Final Thoughts

Join host Chad Madden in this episode of the Grow Your Practice Podcast, as he delves into the number one issue facing private practice owners today: hiring and retention. Madden discusses insights from the recent Private Practice Section (PPS) of the American Physical Therapy Association meeting, highlighting the challenges and solutions in hiring and retaining clinicians. He outlines an 11-step process for improving hiring practices, including the use of scorecards, writing differentiated job ads, conducting effective screening interviews, and fostering a culture of mastery, autonomy, and purpose. Madden also shares practical advice on onboarding, training, promotions, and handling employee satisfaction. Additionally, he offers a special call to action for practice owners to explore using AI tools to enhance their job ads. Don't miss this comprehensive guide to strengthening your practice's team in a competitive job market.

00:00 Introduction to the Podcast

00:19 The Biggest Challenge: Hiring and Retention

01:29 Macro Economic Headwinds

02:57 11 Essential Hiring and Retention Processes

10:34 The Importance of Employee Happiness

11:42 Profitability Under Pressure Program

14:08 Career Growth and Employee Recognition

18:58 Avoiding Common Pitfalls in Promotion

21:13 Effective Hiring Strategies

22:37 Call to Action: AI Hiring Assistance

24:51 Conclusion and Final Thoughts

Join us in this inspiring episode as Chad interviews Dr. Jack Zuckerman, founder of Total Recovery PT in New Jersey. Dr. Zuckerman shares his remarkable journey from a modest start in a small office to building a successful multidisciplinary clinic. Discover the innovative physical therapy techniques he employs, including manual therapy, functional mobilization, and advanced modalities like shockwave and laser therapy. Learn the benefits of a cash-based practice model, strategies for scaling and marketing, and the importance of having proper systems and processes in place. Dr. Zuckerman also discusses balancing business growth with family life, the impact of mentorship, and his vision for the future of healthcare. Tune in for valuable insights and inspiration from an industry leader.

00:00 Introduction and Welcome

00:16 Starting the Practice: Humble Beginnings

01:40 Growth and Expansion

02:56 Challenges and Resilience

08:56 The Multidisciplinary Approach

12:28 Innovative Treatments and Modalities

16:13 Marketing and Business Strategies

20:18 Careful Business Decisions and Growth Strategies

20:58 Incorporating Breakthrough Marketing

22:10 Transition to Direct Consumer Marketing

23:15 Implementing Systems and Processes

28:55 Balancing Family and Business Growth

29:31 Community Impact and Personal Reflections

31:48 Delegation and Time Management

34:34 Juggling Personal Interests and Business

35:22 Conclusion and Final Thoughts

35:43 Profitability Under Pressure Program Introduction

In this episode, discover the incredible story behind our most successful patient acquisition funnel, from initial doubts to breakthrough success during the pandemic. We unravel the intricacies of our funnel strategy including targeted ads, landing pages, and follow-up sequences. Learn how we skillfully tapped into the highly requested pelvic floor programs and employed strategies like media consumption analysis and the 'beachhead' market entry approach. Additionally, explore the 'Profitability Under Pressure' masterclass—aimed at enhancing practice financial health—with profit audits, revenue improvement tactics, and a lucrative $1,500 grant opportunity. Transform your private practice and boost your bottom line with these proven strategies!

Are you a practice owner who would like to join these live calls?

Register here: https://info.getbreakthrough.com/gyp-weekly-call-wbn

If you find this episode helpful, we have the 'Profitability Under Pressure' program, a 13-week course with insights into improving time management, managing payer mix, enhancing patient lifetime value, and more. Success stories from various practice owners who implemented these strategies are shared, highlighting significant growth and financial stability achieved.

To learn more and apply for Profitability Under Pressure! Act now as there are ten $1,500 grants available first come first serve. Apply today: https://hubs.la/Q02H_3Sl0

00:00 Introduction to High-Performing Funnels

00:17 Understanding the Funnel Concept

01:08 The Pelvic Floor Funnel Journey

02:37 Challenges and Changes During the Pandemic

03:56 Marketing Strategies and Target Audiences

07:32 Implementing the Beachhead Strategy

07:57 Profitability Under Pressure Program

10:21 Focusing on Expecting and New Mothers

11:39 Choosing the Right Market

12:16 Building Effective Messaging

12:49 Success Story: Transforming Lives

15:52 Launching the Pelvic Floor Program

17:03 Expanding the Program

18:12 Unexpected Challenges and Solutions

18:42 Conclusion: Key Takeaways

19:47 Introducing the Profitability Under Pressure Program

In this episode of the Grow Your Practice Podcast, host Chad Madden, owner of Madden Physical Therapy and Breakthrough, dives into essential strategies for managing insurance providers and boosting profitability in private practices. Explore the complexities of dropping low-paying insurers, renegotiating contracts, and understanding the motivations behind insurance companies. Learn how to attract higher-paying insurers, enhance revenue per visit, and maintain financial stability amidst rising costs and declining reimbursements. Additionally, discover actionable tips from the 'Profitability Under Pressure' program, including success stories and advice from experienced practice owners, and apply for grants to support your practice’s financial health. Join us to ensure a profitable and sustainable private practice.

Are you a practice owner who would like to join these live calls?

Register here: https://info.getbreakthrough.com/gyp-weekly-call-wbn

If you find this episode helpful, we have the 'Profitability Under Pressure' program, a 13-week course with insights into improving time management, managing payer mix, enhancing patient lifetime value, and more. Success stories from various practice owners who implemented these strategies are shared, highlighting significant growth and financial stability achieved.

To learn more and apply for Profitability Under Pressure! Act now as there are ten $1,500 grants available first come first serve. Apply today: https://hubs.la/Q02H_3Sl0

00:00 Introduction to the Podcast

00:19 Challenges of Dropping Insurance Companies

01:06 Understanding the Insurance Industry

02:10 Impact of Insurance on Healthcare Costs

04:29 Strategies for Managing Payer Mix

11:17 Profitability Under Pressure Program

13:41 Renegotiating Insurance Reimbursements

15:41 Tony and Melissa's Generosity

16:31 The Financial Reality of Clinical Practice

17:23 The Power of Compounding

19:46 Strategies for Dealing with Payers

20:06 Q&A Session with Practice Owners

24:42 Workers Comp and Third-Party Payers

27:21 Introducing the Profitability Under Pressure Program

Six Steps to Create a Direct-to-Consumer Marketing System for Your Practice

In this episode of the Grow Your Practice Podcast, host Chad Madden shares six critical steps to develop a direct-to-consumer marketing system tailored for private practices. Using a clinical analogy, Chad breaks down the process: Look (attribution and source of new patients), Plan (capacity and scheduling), Strategize (reactivation and marketing efforts), Implement (putting plans into action), Measure (tracking results), and Reassess (refining strategies). Throughout, Chad emphasizes the importance of adapting marketing strategies to keep up with changing patient acquisition trends. Additionally, the episode introduces a 90-day masterclass called 'Profitability Under Pressure' focused on increasing revenue and enhancing financial stability for practice owners.

Are you a practice owner who would like to join these live calls?

Register here: https://info.getbreakthrough.com/gyp-weekly-call-wbn

If you find this episode helpful, we have the 'Profitability Under Pressure' program, a 13-week course with insights into improving time management, managing payer mix, enhancing patient lifetime value, and more. Success stories from various practice owners who implemented these strategies are shared, highlighting significant growth and financial stability achieved.

To learn more and apply for Profitability Under Pressure, visit: https://hubs.la/Q02H_3Sl0

00:00 Introduction to the Podcast

00:19 Six Steps to Direct-to-Consumer Marketing

01:16 Understanding Patient Sources

02:58 Setting Marketing Goals

04:34 Creating and Implementing a Marketing Plan

06:00 Developing Marketing Strategies

07:03 Profitability Under Pressure Program

08:54 Implementing and Measuring Marketing Efforts

11:04 Reassessing and Adjusting Marketing Plans

16:38 Conclusion and Upcoming Events

Join us for an insightful webinar featuring Mark Callan from Enovis as we dive into three effective strategies for chiropractors to sell high-value cash packages without discounting. Discover the importance of adding cash services, common barriers, and proven techniques to increase revenue from cash services. We also unpack a special cash-based program developed in collaboration with the Enovis and Breakthrough teams. Engage with our real-time polls and Q&A session, and learn from the experiences of other successful practices. Additionally, access bonus resources such as a team training for light force laser and a growth calculator for integrating new services in your practice.

Interested in increasing your revenue with high value cash packages?

Visit https://getbreakthrough.com/enovis

00:00 Introduction and Polling

01:11 Discussing Add-On Services

02:10 Challenges in Selling Cash Services

03:03 Importance of Cash Services

06:27 Introduction to Breakthrough and Mark Callan

07:16 Goals for Cash Programs

07:44 Laser Therapy in Chiropractic Care

13:03 Marketing and Patient Engagement

27:01 Effective Campaign Strategies

27:22 Successful Offers for Patient Engagement

28:12 Importance of Measurable Campaigns

30:00 Optimizing Event Timing

31:33 Cold Traffic Marketing Insights

34:40 The Power of Information in Marketing

36:00 Historical Context of Marketing

37:07 Implementing Best Practices for Success

39:10 Revenue Potential with Cash-Based Services

46:22 Q&A and Final Thoughts

In this Grow Your Practice Podcast episode, Chad Madden discusses effective direct-to-consumer marketing strategies for private practice owners. He emphasizes the importance of strong marketing systems to ease sales pressure, sharing personal experiences with video content creation that drove demand without traditional selling. Madden explores the benefits of providing valuable free information over products or services, and outlines how digital content can build patient trust and attract clients.

Are you a practice owner who would like to join these live calls?

Register here: https://info.getbreakthrough.com/gyp-weekly-call-wbn

If you find this episode helpful, we have the 'Profitability Under Pressure' program, a 13-week course with insights into improving time management, managing payer mix, enhancing patient lifetime value, and more. Success stories from various practice owners who implemented these strategies are shared, highlighting significant growth and financial stability achieved.

To learn more and apply for Profitability Under Pressure, visit: https://hubs.la/Q02H_3Sl0

00:00 Introduction to the Podcast

00:21 Understanding Direct Response Marketing

00:51 Overcoming the Fear of Selling

01:45 The Power of Effective Marketing

02:12 Case Study: Success with Video Marketing

05:57 Offering Products, Services, and Information

09:57 Live Example: Addressing Back Pain

12:23 Creating Content from Patient Questions

18:13 Conclusion and Final Thoughts