In this episode of the Grow Your Practice Podcast, Chad Madden, owner of Madden Physical Therapy and Breakthrough, shares insights on how to effectively fill seats at your workshops. Discover the best practices for topic selection, messaging, and targeting audiences to maximize attendance and conversions. Learn about the three key target markets—past patients, cold traffic, and partner promotions—and explore effective advertising techniques, including both legacy and online media. Chad also discusses the importance of follow-up communication and provides a free Workshop SOP and scorecard to help you perfect your workshops. Tune in for valuable tips on growing your private practice with successful workshops.

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00:00 Introduction to the Podcast

00:19 Understanding Workshops and Topic Selection

01:55 Target Audiences for Workshop Marketing

05:25 Effective Advertising Strategies

10:38 The Importance of Conversion Calls

12:45 Workshop Standard Operating Procedures (SOP)

16:30 Conclusion and Free Resources