The Learning Leader Show with Ryan Hawk

Go to www.LearningLeader.com for full show notes

This is brought to you by Insight Global. If you need to hire 1 person, hire a team of people, or transform your business through Talent or Technical Services, Insight Global's team of 30,000 people around the world have the hustle and grit to deliver. 

www.InsightGlobal.com/LearningLeader

Katie Gatti Tassin is the author of the "Money with Katie" newsletter and podcast, both acquired by Morning Brew in 2022. Katie provides fresh personal finance advice with a unique outlook, coupled with deep, self-taught knowledge.  Before founding Money with Katie in 2020, she worked professionally in marketing and user experience design for Southwest Airlines, Dell Technologies, and Meta. She’s the author of Rich Girl Nation: Taking Charge of Our Financial Futures.

Notes:

• If you’re not curious about it, you’re not going to give it your all. But if you are, you can become relentless. Chase your curiosity and obsessions with great rigor. That passion and love for whatever the thing is can lead to big opportunities in your life.
• Do you want 100% of a grape or 25% of a watermelon? Advice Katie got when she was considering accepting the offer to be acquired by Morning Brew.
• The importance of having a coach. Katie talked about the life-changing impact her coach, Elizabeth, has had on her. Ambitious, motivated people who have high standards need help, too. In fact, maybe as much as anyone. It’s worth it to invest in yourself and find a person to talk with 1 on 1.
• Parents - High expectations, straight A's or bust. Driven, hard to turn it off.
• The Morning Brew acquisition - Money with Katie. Worked at Meta and did Money with Katie at the same time. Left for the acquisition. Austin Rief (CEO) DM'd her on Twitter and made an offer during their first 30-minute conversation.
  • Big lesson - Your IP is everything.
• Book Dedication - “To the anonymous guy who 'works in finance' that used to relentlessly comment on my nascent website in 2018, urging me to quit writing about money and 'keep it to myself. I hope you’re well."
• Acknowledgments - “Mom, for all those quiet days spent sitting on the floor of the Lents branch library or wandering the stacks at Barnes & Noble. Dad, for spending your time after work at the kitchen table with me every time my homework involved numbers, and for being my number one fan.”
• How much money do you need to be financially free? Katie breaks down the 4% rule, why it works, and how it can be personalized and optimized for each person’s retirement needs.
• High Standards Can Be a Double-Edged Sword – "I am an incredibly driven person because of the people who raised me... But I also have a really hard time with turning it off. I can become very narrow-minded and obsessive about the things that I'm doing."
• Turn Critics Into Fuel – Katie dedicated her book to an anonymous finance professional who told her to "quit writing about money" and "keep it to herself." Sometimes the best fuel comes from those who doubt you.
• Money Transparency in Families Creates Advantages – Katie's parents openly discussed finances, including sharing their income. "I never really thought of it as something that was taboo... made it a lot easier for me now as an adult."
• The Power of Life Coaching for Entrepreneurs – After initial skepticism, Katie found a life coach who told her, "You are way too in your head. You are way too concerned with the minutia. You don't even know where you wanna go yet."
• Intellectual Property is Everything in Negotiations – "Your intellectual property is the most valuable thing that you are negotiating over... The primary value of the thing that I'm spending 60 hours a week working on needs to be accruing to me."
• The 25x Rule for Financial Freedom – Based on the 4% withdrawal rule: "Once you have accumulated 25 times your annual spending... You should theoretically be able to use 4% of that amount every year, withdraw it, and live on it."
• Marriage Changes Everything Financially – "Marriage is the most legally significant thing you will do in your life other than die, and you don't get so much as a leaflet about how your rights have just changed."
• Prenups Aren't About Distrust – They're about legal protection, especially for anyone who might leave the workforce. "If you spend decades out of the workforce... You need to ensure that if your partnership ends someday... You will have a certain amount of income."
• Desire Drives Excellence – "If you're not curious about it, you are not going to give it your all... There is such a difference in outcomes. If I am really into something that I'm working on, it's gonna be second to none."

Go to www.LearningLeader.com for full show notes

This is brought to you by Insight Global. If you need to hire 1 person, hire a team of people, or transform your business through Talent or Technical Services, Insight Global's team of 30,000 people around the world have the hustle and grit to deliver.

www.InsightGlobal.com/LearningLeader

Kirk Herbstreit is the voice of college football. A former Centerville High School and Ohio State University Quarterback, Kirk has been the lead Analyst for ESPN’s College Gameday since 1996. He calls the biggest games in college football on Saturday nights, and he broadcasts the college National Championship. Beyond college football, Kirk is also the lead analyst for Thursday Night Football on Amazon Prime Video. Kirk has been nominated for 19 Sports Emmy Awards and has won 5 times. This conversation was recorded in front of about 300 people in Centerville, Ohio. Kirk’s dog Peter was with us on stage when he wasn’t wandering around in the audience.

• Kirk's emotional moment after Ohio State's national championship was about his authentic connection to Coach Day, his son (who was on the team), and all the players. "I try so hard to be impartial. I try so hard to be just objective and fair. It's almost like the culmination of just a release."
  • Showing authentic emotion and humanity makes leaders more relatable and trustworthy, not weaker.
• Bob Gregg and Ron Ullery's impact: "They didn't tear your knees out, but they just made sure as a 16, 17, 18-year-old that you knew this ain't about you. It's about us." This foundation created a work ethic that translates across all of life.
• The most prepared broadcaster in the world - "When I started in 1996 on college game day, unless you were a Big 10 fan, you had no idea who I was. So my idea of trying to build my brand was they're gonna know me from my work ethic."
• "They're gonna know me from my work ethic. They're gonna know me like, damn, I don't know who that dude is, but he seems to know what he's talking about."
  • "I prepare a hundred percent, and I use 20% for all three shows." Over-preparation creates confidence and the ability to handle any direction conversations might go.
  • When you're not the most naturally gifted, becoming the most prepared person in the room creates a competitive advantage.
• High School Football Builds Life Skills – "I'm such an advocate for high school football because of my own experience... It's about what these guys are doing... simple old school values, like hard work and perseverance and facing adversity."
• "I could choose to be embarrassed of who I was on national TV, or choose to have a bit of a chip on my shoulder. And I was kind of a chip on my shoulder guy my whole life."
  • Feeling underestimated can fuel extraordinary preparation and performance when channeled constructively.
• Deal with Imposter Syndrome when he started broadcasting NFL games for Amazon on Thursday nights: "I didn't even go to an NFL camp, and here I am calling NFL Games as the expert game analyst. And so, and I'm working with freaking Al Michaels."
  • "I don't deserve your respect in my brain until I earn it."
• College Football's Current Crisis – "The players went from our era. You had no say to now they have all to say... It's like the world is upside down right now when it comes to that aspect of it."
• "Who fixes it? The NCAA doesn't fix it... No one's worried about the global view of the sport. They're worried about their region... who's in charge? No one's the boss."
  • "They're great players, but they're a dime a dozen. Like you're on a conveyor belt as a player. There's other players coming right behind you."
• Kirk supports true name, image, likeness marketing but opposes pay-for-play: "I am a fan of, if Jeremiah Smith becomes Jeremiah Smith after he gets there... if he can make money in marketing... But not, a guy is over at Bowling Green... and LSU needs a left guard and they're just like, Hey, how much does it take?"
• "These coaches are a little bit hesitant on how hard they're gonna be on these guys because they don't wanna believe. Imagine being a coach and you're worried about, is this guy gonna leave if I really do what I want to do with him?"
• Mental Health Through Faith – "For me, it's my faith... daily devotional prayer and really trying to connect helps me... having very honest conversation with family and friends and opening up."
• The Value of Chosen Hardship – My perspective: "I think you gotta keep doing that stuff... choose to do really hard things every day to prove to myself that I can keep doing hard things so that when adversity strikes, I'm prepared."
• Generational Empathy – "This generation, I can't imagine going through what they go through, whether it's Snapchat and middle school... just everybody being in your business and everything online."
• The Lee Corso Legacy – "He was hot takes before we knew what Hot Takes were... our relationship really changed was off air... he was a really good listener... like Yoda or like Don Corleone."
  • The best mentoring relationships evolve from one-directional learning to mutual care and support.
• The Lunatic Fringe - "There's 90% of Ohio State fans that whether they win or they lose, they're proud of 'em... every fan base has that 10% that we're all embarrassed of."

The Learning Leader Show with Ryan Hawk

Go to www.LearningLeader.com for full show notes

This is brought to you by Insight Global. If you need to hire 1 person, hire a team of people, or transform your business through Talent or Technical Services, Insight Global's team of 30,000 people around the world have the hustle and grit to deliver.

www.InsightGlobal.com/LearningLeader

Tom Ryan is the head wrestling coach at Ohio State University. In college, he wrestled for perhaps the greatest wrestling coach of all time, Dan Gable, at Iowa, where he was a two-time Big Ten champion and a two-time NCAA All-American. As a coach at Ohio State, he’s won numerous national coach of the year honors, has coached more than 75 All-Americans, and led the Buckeyes to a national championship in 2015. We filmed this in his office in Columbus, OH, after spending the morning watching some of his championship wrestlers practice. It was one of the coolest days I’ve had in a long time.

Notes:

• “My first workout after driving from Syracuse to Iowa was a soul-cleanser. I collapsed in my car outside the arena. I couldn’t stop crying.”
  • "It was a line in the sand moment for me. Where are you going or staying? Because I could have turned around, I could have went right back. But it was this sense of knowing that you were in the right place."
  • It’s amazing that Tom decided to leave Syracuse with no guarantee of even making the team at Iowa, let alone a scholarship. He shows up on day 1, and Coach Gable didn’t even know who he was! Crazy. And then he goes on to earn his spot and become an All-American.
• Competitive Spirit from Early Age: "There's certainly an element of competitive spirit... even in second grade, we were on the playground... if you lose, you're fighting somebody. You just wanna win, you wanna win everything you do."
• Why go to Iowa?
  • The Will to Be Great – "I wanted to be elite at something. And by trial and error, it was almost trial and error... I wasn't gonna end my career with not knowing how high I could climb."
• Key Learnings from Dan Gable:
  • Emotional Control – "He wasn't a yeller. He wasn't a screamer... The reason why he didn't need to yell was his competence."
  • Focus on Situation, Not Person – "It was never personal... He would focus on the situation and not you as a person. You never felt attacked. It was just bluntly, your single leg needs improvement."
  • Balance of Freedom and Accountability – "Too much freedom. Not good... You can drive someone crazy with discipline and rituals and rules... It's just this happy medium."
• One of the most emotional moments in my 10+ years of recording this podcast, Tom shared the story of the day his 5-year-old son, Teague, had a heart attack and tragically passed away. The room went silent. And Tom went deep into the impact that it has had on him and his family. This is something I cannot imagine happening. I am grateful that Tom was willing to share and be so vulnerable. I love Tom Ryan, and I am lucky to have been in Columbus with him.
• The interview with Ohio State: "I wasn't their first choice... But ultimately, I was a leader that had learned. I learned under the best." He prepared extensively, attacked his weaknesses proactively, and wasn't afraid to discuss his faith.
• Chosen vs. Unchosen Suffering – The concept of "chosen suffering" came after experiencing unchosen suffering (losing Teague). "Wrestling has never brought me to my knees... I never got there in wrestling... but when I lost Teague in 2004, that I referred to as unchosen suffering."
• Chosen Suffering = Deep Love – "Chosen suffering is a fancy word for love because you will suffer the most for the things you love the most." The willingness to endure difficulty stems from profound love for what you're pursuing.
• Traits of Elite Performers:
  • Ungodly Effort – "In all studies ever performed on elite behavior... one is an ungodly effort. And I think effort stems from... effort over time is a byproduct of deep love."
  • High Capacity to Learn – Elite athletes have exceptional skill development abilities
  • Living in Truth – "The capacity to live in truth. To really be honest with yourself and be okay with it... really strong self-assessment."
  • Daily Discipline – "The discipline to do it daily... to work on your shortcomings and really be good enough to look in the mirror and say, I love you, but you got some problems."
• Being Coachable – "Most people wanna be coached until they're getting coached." Great performers actively seek feedback, while good ones want to be left alone.
• Three-Pronged Leadership Philosophy:
  • Example – Walk the walk and display the behaviors you want to see
  • Truth in Love – "Too much truth can demoralize someone... too much love, you're patronizing me. Stop it. Gimme the truth."
  • Embracing Pain and Suffering – "We're gonna make decisions that weren't right... and we're gonna accept them and we're gonna grow from them."
• The 3 Success Pillars:
  1. Your Mind - Internal you. Where your thoughts originate.
  2. Your Relationships - Who you allow to influence your decisions.
  3. Your Environment - The setting that will build you or break you.
• The world doesn’t care what we’re after, nor does it care about our principles. It doesn’t care about you or me, nor will it change for us. It doesn’t owe us anything. The world is heading in a direction, spinning on its axis, and there’s little we can do to change that. What we can change, however, is what we do. We can control our direction. We must continuously develop our core and worldview to help us navigate the temptations of the world.
• What happened on the morning of April 23, 2024? Coach Ryan had been on his way to OSU for an early morning workout with colleagues when his SUV, traveling at about 65 miles per hour, struck the semitrailer.
  • Physical Trauma vs. Emotional Trauma – "When we lost Teague, I was healthy, I was physically healthy, I was mentally healthy... when I hit this tractor trailer at full speed... the physical trauma that occurred was surreal. And I wasn't ready."
  • "I went into a terrible depression... I was sad when I lost my son, but I wasn't depressed... But in this, I was suicidal for a little bit." Coach Ryan openly shared his mental health struggles with family and got help.
• The #1 indicator of sustained success is emotional control.
• Two-word mantra — keep working.
• Physical Suffering as Mental Training – "Every single time I bike, there comes a moment in the bike ride where I realize I'm a sissy... there's a humbling, there's humility piece that you get from suffering."
• Choose the Hard Thing  - "I can always come up with an excuse why I'm not gonna do squats... And then I have to pause and say, dude. Get under the bar... getting under the bar... builds confidence for everything else in life." (that was from me)
• Discipline as a Superpower – "Discipline is a superpower. It's available to everybody." The transferable skill of choosing difficulty when you don't want to.
•  

Go to www.LearningLeader.com for full show notes

This is brought to you by Insight Global. If you need to hire 1 person, hire a team of people, or transform your business through Talent or Technical Services, Insight Global's team of 30,000 people around the world have the hustle and grit to deliver. Go to www.InsightGlobal.com/LearningLeader

William von Hippel grew up in Alaska, got his B.A. at Yale and his PhD at the University of Michigan, and taught for a dozen years at Ohio State University before finding his way to Australia, where he is a professor of psychology at the University of Queensland. He’s the author of multiple books. A few months ago, he published The Social Paradox: Autonomy, Connection, and Why We Need Both to Find Happiness.

Notes

• Why do people who have comfortable lives filled with freedom and abundance still feel unhappy? Need two things… Connection and autonomy.
• Are leaders born or made? Yes. Like most things, it’s not a black and white answer. The key is to use your unique strengths to effectively inspire others to do the work that must be done to achieve the goals of the team or company.
• How happy is Bill? He scores high on the genetics polygene(?) score. Some people are more genetically wired to be happy than others.
• You can fight against your genes and win. It’s just harder for you than others with better genetics. What’s my path of genetic least resistance? If you have low willpower, get the potato chips out of the house. Know yourself.
• Be yourself plus 20%. Overconfidence can be a good thing. Especially earlier in your career.
• Fake it til you make it. It can be good a lot of the time. He was overconfident as a new assistant professor, and it helped him.
• How you receive feedback is critical.
• Be honest, be kind
• His dad moved the family to Alaska because he didn’t love being told what to do. He was a heart surgeon.
• Bill moved to Australia. A hard place to make friends because they don’t move around much. He made connections with others who had moved there from out of the country.
• Life/Career advice: Too many choices can be bad. What are the elements of a job that I enjoy? What are my strengths?
• Leaders - It’s lonely at the top. You need a group you can trust and enjoy their company. Google study - They do everything in teams. What’s needed? Psychological safety. You need to be able to disagree with each other. Give feedback. It’s on the leader to create healthy disagreement. And receive feedback in a way that encourages more of it.
• I was surprised by how much of our happiness, health, and strength were based purely on our genetics. Some people are just born happier, healthier, and stronger than you. It doesn’t mean you can’t be happy, healthy, or strong. It just means that you need to work harder to make it happen. That’s life!

Go to www.LearningLeader.com for full show notes

This is brought to you by Insight Global. If you need to hire 1 person, hire a team of people, or transform your business through Talent or Technical Services, Insight Global's team of 30,000 people around the world have the hustle and grit to deliver.

Go to www.InsightGlobal.com/LearningLeader

Rich Gotham is the President of the Boston Celtics. He is responsible for all aspects of the Celtics' business operations. In addition, he works closely with Celtics ownership, basketball operations staff, and the NBA on basketball-related matters, as well as team and league initiatives. He succeeds “Red” Auerbach as Celtics team President and serves on the NBA Board of Governors. Since joining the Celtics in 2003, he’s helped grow team revenues by over 300%, and they’ve won two NBA championships.

Notes:

• Must-haves when making hiring decisions for a leadership role: Work ethic, self-awareness, a catalyst for positive energy, purpose-driven, and care ("give a shit").
• At the time, the Celtics were run like a mom-and-pop shop. Rich was brought in to help them run like a professional business.
• Rich was recruited to the Celtics by new owner (at the time), Wyc Grousbeck. 3 different people told Wyc that he should talk to Rich. – Add value. Leave people better than you found them. They will refer you to others for big jobs without you even knowing it.
• Celtic pride - grew up there, made you proud to be from Boston.
  • "Different here." 18-time champs.
• Pressure from fans to win: It beats indifference.
• Making bets on potential - Hiring Brad Stevens.
• Danny Ainge did a great job selling it to Brad.
• Watching Payton Pritchard warm up. He cares.
• Working with the Bruins and Red Sox leaders – Lower the ego, put yourself in their shoes. Seek first to understand. And find a way to get it done. Rich went outside of the office to meet regularly with a leader of the Boston Bruins to get their lease squared away. That had been an issue for decades, and he helped get it figured out so both sides could win.
• Advice - You have to have self-belief, believe in your ability. Don't let that get chipped away. Why should they pick you? Be vulnerable.
• Leave others better than you found them.

The Learning Leader Show with Ryan Hawk

Go to www.LearningLeader.com for full show notes.

This is brought to you by Insight Global. If you need to hire 1 person, hire a team of people, or transform your business through Talent or Technical Services, Insight Global's team of 30,000 people around the world have the hustle and grit to deliver. Go to www.InsightGlobal.com/LearningLeader

Notes

• "Average players want to be left alone. Good players want some coaching. Great players want the truth."
•  It is not a company’s job to give work-life balance to someone. And he is not balanced. He’s on 24/7. It was refreshing to hear the real story from someone who is running a company. As Dr. Julie Gurner said on episode #538, “People will tell you in books that you have to live a 'balanced life,' but if we are completely honest, almost all great things are born from periods of imbalance.”
• Make the most of your 2% moments. 98% of the time, life is just happening… But every once in a while, you’ll have the 2% opportunities. Like when he met his wife, or interviewed with Kendra Scott. It’s on us as leaders to be ready to make the most of those 2% moments.
• Tom's relationship with Kendra: “We’ve been through so many hard things together.” Those hard times can forge a strong relationship, or they can break you. Remember that the next time you’re going through something tough with someone else. It’s an opportunity to fortify a relationship.
• Hiring - Play your position well. Know what you're good at. Don't have to like teammates, but do need to love them. Learn from mistakes.
• Work is like family. But you don't fire your family... Discipline comes from a place of love.
• Read: The Way of the Shepherd
• Goal maniac - After failing at his first job interview, he asked for another shot and showed up the next day with pages of goals.
• Tom's Strengths - immediate urgency, insatiable need to win, good problem solver, better when things are hard.
• How do you navigate slow walkers? It's hard. Need patience and thoughtfulness too.
• What are the must-haves to be hired as a leader with Tom? Good human. Win + Kindness + Compassion.
• Tom claims that he is not a good interviewer. Gets help from the team. It is a rigorous process.
  • He wants people who have gone through hard things. "Living through struggle makes people better." Grit.

The Learning Leader Show with Ryan Hawk

Go to www.LearningLeader.com for full show notes

This is brought to you by Insight Global. If you need to hire 1 person, hire a team of people, or transform your business through Talent or Technical Services, Insight Global's team of 30,000 people around the world have the hustle and grit to deliver. Go to www.InsightGlobal.com/LearningLeader

Stanley McChrystal is a retired four-star general. Stan is the former commander of the nation’s premier military counter-terrorism force, Joint Special Operations Command (also known as JSOC). His command included more than 150,000 troops from 45 allied countries. Since he retired from the Army, Stan has written multiple best-selling books including, Team of Teams, and most recently, On Character.

• The most crucial discipline is to think for yourself. To a sad degree, we’re lazy. People comment on things they haven’t watched or read, but have seen comments by others who align with their political party. They aren’t thinking for themselves (this is why it’s almost impossible to align completely with one political party for me). If you find yourself saying “I just do” or  “that’s what I heard,” that’s not thinking.
• Being Obsessed – “I am convinced that few truly great achievements are reached by individuals with an impressive work-life balance, and the price of greatness, in a word, is great. In the end, I’m an advocate for obsession."
• The Ranger Effect – The value of unwavering standards.Created near the end of Vietnam when the Army had lowered its standards. They created 2 units of Rangers to raise the standard. It permeated the entire Army. How does a leader do this in Corporate America? Clearly establish expectations. You cannot have a “say-do” gap. The leader must demonstrate the values on a constant basis. BE what you want. Discipline to hold people accountable.
• “My major takeaway at almost 70 years old is conclusive. I wish I’d thought more, been more contemplative about my convictions, and been more deliberate about the person I sought to be.”
• Stan's mom — she died on New Year’s Day 1971 at age 45. Stan was 16. Had 6 kids. Mary Bright McChrystal. Writes about her in the civil rights chapter.
• “I accept no belief or claim to truth automatically or unconditionally.”
• White Water Rafting – When the subject of America’s involvement in Afghanistan arises, Stan is frequently asked, what he might do differently if given the chance to do it all over again. Answer: “Go white water rafting.”
• In Patient Pursuit of Greatness – In the spring of 2012, Stan was teaching a leadership class at Yale. That’s when he met their football coach, Tony Reno: “Not many things materially affect my trajectory. But this time was different. What was different? Coach Reno.”
• Choosing to Lead – Leadership is not a title or position. It’s a choice.
• “Embrace the suck” – “Why suck a little, when you can suck a lot?”
• Eat one meal a day. It’s built on being undisciplined with food. If you only eat dinner, you can eat a lot for that one meal.
• Self-Discipline - Most important attribute for a leader.
• Wife Annie - Dependent on her. Kind, thoughtful, caring.
• Life/Career Advice: Have the discipline to decide want you want to be. Be intentional. LISTEN: Don’t just talk. Be respectful. Don’t be afraid to fail. Try it, get back up. Try again.
•  

The Learning Leader Show with Ryan Hawk

Go to www.LearningLeader.com for full show notes

This is brought to you by Insight Global. If you need to hire 1 person, hire a team of people, or transform your business through Talent or Technical Services, Insight Global's team of 30,000 people around the world have the hustle and grit to deliver.

Go to www.InsightGlobal.com/LearningLeader

Episode #632: Nick Huber is an entrepreneur who owns stakes in 11 companies, including a real estate private equity firm and several agencies. His portfolio of companies employs over 325 people living all over the world. Nick lives with his wife and 3 children in Athens, Georgia. He’s the author of the book, The Sweaty Startup: How to get rich doing boring things.

Notes:

• Sales is the foundation of Every Business. From Nick’s mentor, Dan Cohen: “If you don’t like sales, I suggest you give up now and go get a regular job. You’re wasting your time.”
• “Life as an entrepreneur is sales.” To succeed in this world, you must have the cooperation of other people.
• The attributes of winners:
  • Abundance mindset
  • A sense of urgency
  • Not afraid to stand up and call you out. The story of his VP of Finance, Kevin. He called Nick out on deals he tried to make while Kevin was on vacation.
  • Make good decisions
  • Aren't afraid to get their hands dirty and do the work
• The Four Fundamental Truths of Life
  • 1. You can’t do it alone.
  • 2. You can’t make people do anything.
  • 3. Everyone in this world is selfish.
  • 4. It isn’t about you.
• So how do we use these four fundamental truths of life to get what we want? Sales. We sell ourselves and our ideas. We convince other people that their lives will be better if they trust us, work for us, buy from us, and more.
• Networking. Don’t go to events telling others to help you. Become someone worth knowing.
  • Do something of value that makes others want to come to you…
  • The story about the guy wrangling carts on a cold night at the Walmart in Ithaca, New York
• Nick credits a lot of his success to his parents, Tim and Susan, for raising him around a dinner table of positivity and curiosity. They made him feel as if he could accomplish anything and taught him to see the world through a lens of opportunity.
• Change your mind: Nick has a note taped to his mirror in the bathroom that says, “Change your mind on something today.”
• The most valuable trait of an entrepreneur: A sense of urgency. Most people walk slow, think slow, move slow, and make decisions slow. They lollygag around life. No energy. No excitement.
• Do uncomfortable things. Make the calls. Start a lawn care business if you're a kid.
• Decision making - You have to practice it. It’s a muscle
• Decathlon at Cornell - Brutally hard. 10 events. You never do your best in all of them. You take L’s. Have to respond and go to the next event. Struggle with grace.
• Ego - Need to balance belief with humility.
• There are two types of people in the world. Those who are humble. And those that are about to be humbled.
• “You’re interviewing for your next job every single day.”
• Hiring is like hunting. Always looking.
• Life/Career Advice: "Don’t be a doctor or a lawyer. What game are you playing? What does winning look like? Most people aren’t thoughtful enough about that."

The Learning Leader Show with Ryan Hawk

Go to www.LearningLeader.com for full show notes

This is brought to you by Insight Global. If you need to hire 1 person, hire a team of people, or transform your business through Talent or Technical Services, Insight Global's team of 30,000 people around the world have the hustle and grit to deliver.

www.InsightGlobal.com/LearningLeader

Bert Bean is the CEO of Insight Global. Insight Global is a 4.3-billion-dollar, industry-leading talent and technical services firm based in Atlanta, GA. Bert started with Insight Global in 2005 as a Recruiter and has since worked his way up within the company, exemplifying Insight Global’s “promote from within” culture. Sam Kaufman is the Chief Revenue Officer of Insight Global. Sam began his career as an entry-level recruiter in 2004, and he has earned many promotions throughout his career. I initially started working with Sam as his executive coach in March 2020, and then mid-2021, we formalized a bigger partnership with Insight Global, becoming the presenting sponsor of The Learning Leader Show, and we broadened my role working with leaders throughout the company. It’s been so much fun.

Notes

• Insight Global is a $4.3B business. Insight Global grew 9.2% last year, while the industry declined 9%.
  • How is Insight Global winning while all other staffing firms are losing?
    • A lot of companies will succumb to the idea that it's just gonna be a bad year, but our people are like, no, we'll just figure it out. We'll pivot. We'll move industries. We'll change accounts, we'll change our focus. We'll sell different services. And that's really what we've done.
    • “Many in our industry are losing hope. That’s not us. This is where we thrive.”
    • "Our people's ability to show up, keep going, um, do new things, evolve, is really, I think it's second to none. And that's been a huge part of our story."
• The whole world is soft. We love leaders like Laura Downey. She’s so driven, so hardcore. A beast. She’s in Canada. She just reaches right out to me like we’re old friends. If I could get a bunch of Laura Downey’s, it’s game over.
• Obsession: A through-point for the entire conversation was obsession. Being obsessed with caring for people. Being obsessed with doing hard things like running 20 miles to work. Being obsessed with how prepared you are for a big meeting. Being obsessed with your standards. Holding yourself accountable to them and others. The leaders who sustain excellence over time are obsessed with their craft.
• Potential over experience - “If you want to build a culture of commitment and care, you have to choose potential over experience.”
• Things to look for when promoting a leader:
  • Hard decision making
  • Strategic bets
  • Simplifying complex problems
•  “The most important skill as a CEO is getting to the truth. It's really hard because it's really scary. Normal humans find every excuse not to deal with harsh truths.” ­-- Ben Horowitz
• The baseball on Bert's desk from the Atlanta Braves is an example of what not to do.
• The overall brand of Sam Kaufman = CARE
• Hiring in India - One of our folks that's doing the interviews asks this individual if, if they want a bottle of water, gives 'em a bottle of water, and this person says, wow, of all the places I've been to interview, nobody's offered me a single drink of water or treated me like a human being.
• Bert:  I grew up in a small town in Alabama and was a very average kind of kid. But my mom was always like, you can do anything you want. Don't ever let somebody tell you you can't. You can be you, you can be the fastest runner in the world if you want.
• Sam: I get in here at 5:30 every day because I have a couple thousand people that started where I started, and I am obsessed with the idea that they should have the best career ever.
• Bert: I think a lot of people don't ever get a chance to suffer on their own terms. Yeah. You know, like to, to enter the pain cave on their own terms. And that's a really cool thing to, to step into that and to figure out, all right, do you have the stuff or do you not? You know? And I think all of us deep down are afraid to answer that question.
  • I just gotta know if I can do it. I have to know that. I like that challenge. I put in the work, I put in the training. And then when you do it, you're like, I knew I had that in me, and it just is so reassuring to me.
• Bert: I love a sense of accomplishment. I love a sense of accomplishment. Uh, I love that I can do something hard. I've always, you know, I lived in Yellowstone National Park for a summer in college, so I fell in love with the American West and I loved seeing mountains and being like, why can't I just stand on that?
• Sam: The last couple years, I've spent a few hours kind of every morning working what I need to be talking about and what does my voice sound like? And through the course of a couple years of working on it now, I gotta run a call with a couple thousand people this afternoon, and it's like, oh, I'll just go do that next because I'm, I'm ready for that.
• Sam: I'm a person they can count on when they need them. And that's what sales really is. And that's what sales will teach you. And so for, you know, for my organization, if I want my people to see that, I want them to learn that.
• Bert's Tattoo – Be The Light

Go to www.LearningLeader.com for full show notes

This is brought to you by Insight Global. If you need to hire 1 person, hire a team of people, or transform your business through Talent or Technical Services, Insight Global's team of 30,000 people around the world have the hustle and grit to deliver. www.InsightGlobal.com/LearningLeader

Bio: As an owner of IMPACT, Marcus Sheridan has established one of the country's most successful digital sales and marketing agencies. He is the author of the international best-seller They Ask, You Answer… His new book is called Endless Customers: A Proven System to Build Trust, Drive Sales, and Become the Market Leader.

Notes:

• The 4 Pillars of a Known and Trusted Brand:
  • Say what others won’t say
  • Show what others won’t show
  • Sell how others won’t sell
  • Be More Human than others are willing to be
• 75% of all buyers prefer a seller-free sales experience. Create great self-service tools to help your buyers make buying decisions.
• The buyer's journey - They want to know what it will cost. So, tell them.
• Have a client story for every objection. Collect them. Tell those stories.
• The story of Steve Sheinkopf and Yale Appliance… ($37m to over $100m).
  • “That means obsessing over their questions, fears, worries, and concerns. Answer every single question honestly and transparently, right there on your website, for everyone to see.”
• “Tackle topics your competitors are afraid to touch. Break the unwritten rules of your industry. When you focus solely on empowering your buyers with the information and experience they crave, something incredible will happen: You’ll earn their trust. And when you earn their trust, you earn their business. Do this consistently, and you’ll capture the market’s attention, transform your company, and see numbers you never imagined.”
• The 5 Components of Endless Customers:
  • The Right Content
  • The Right Website
  • The Right Sales Activity
  • The Rich Technology
  • The Right Culture of Performance
• Path Finders - Help others come up with solutions. Your favorite mentor didn't tell you the answers, they helped you figure it out on your own (by asking you questions).
• The #1 thing that will dictate your income is your ability to communicate. As Morgan Housel would say, “Best story wins.” It is worth it to work on this skill. The excuse that you don’t have enough time is lame and not true. Focus on becoming a better writer and speaker. It’s too important not to.
  • Piece of feedback most often given - Say that, but in half the words. Be concise.
• Be willing to say what others won’t. And the idea of going direct. Go Direct – Viral essay written by LuLu Cheng Meservey. Going direct means crafting and telling your own story, without being dependent on intermediaries.
• Marcus called me by my name (both Hawk and Ryan) a lot during our conversation. It felt natural and flowed well. It worked. This is taught in sales training and can feel manipulative if not done well. Listen to how Marcus used my name enough to make me feel special, but not too much that it felt like a sales tactic to get me to like him.
• Book title = "I want. I wish." I want Atomic Habits. I wish I had "Endless Customers."