In this episode of the 'Grow Your Practice Podcast,' host Chad Madden, owner of Madden Physical Therapy and Breakthrough, shares three key strategies to enhance your workshops. Chad dives into the historical context of workshops, discusses their importance in physical therapy marketing, and offers expert tips for maximizing workshop effectiveness. He covers the crucial last five minutes (the close), a simple framework for engaging your audience, and the pre-workshop indoctrination process to ensure attendees know, like, and trust you before the event. Packed with actionable insights, this episode is a must-listen for private practice owners looking to boost patient engagement and appointments through effective workshops.

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00:00 Introduction to the Podcast

00:19 History and Evolution of Workshops

03:17 Three Key Points for a Successful Workshop

04:49 Deep Dive: The Close

18:29 Deep Dive: Engagement Framework

24:49 Deep Dive: Pre-Workshop Preparation

28:03 Breakthrough Services and Offerings

31:31 Conclusion and Final Thoughts