Join host Chad Madden in this episode of the Grow Your Practice Podcast, as he delves into the number one issue facing private practice owners today: hiring and retention. Madden discusses insights from the recent Private Practice Section (PPS) of the American Physical Therapy Association meeting, highlighting the challenges and solutions in hiring and retaining clinicians. He outlines an 11-step process for improving hiring practices, including the use of scorecards, writing differentiated job ads, conducting effective screening interviews, and fostering a culture of mastery, autonomy, and purpose. Madden also shares practical advice on onboarding, training, promotions, and handling employee satisfaction. Additionally, he offers a special call to action for practice owners to explore using AI tools to enhance their job ads. Don't miss this comprehensive guide to strengthening your practice's team in a competitive job market.

00:00 Introduction to the Podcast

00:19 The Biggest Challenge: Hiring and Retention

01:29 Macro Economic Headwinds

02:57 11 Essential Hiring and Retention Processes

10:34 The Importance of Employee Happiness

11:42 Profitability Under Pressure Program

14:08 Career Growth and Employee Recognition

18:58 Avoiding Common Pitfalls in Promotion

21:13 Effective Hiring Strategies

22:37 Call to Action: AI Hiring Assistance

24:51 Conclusion and Final Thoughts

Join us in this inspiring episode as Chad interviews Dr. Jack Zuckerman, founder of Total Recovery PT in New Jersey. Dr. Zuckerman shares his remarkable journey from a modest start in a small office to building a successful multidisciplinary clinic. Discover the innovative physical therapy techniques he employs, including manual therapy, functional mobilization, and advanced modalities like shockwave and laser therapy. Learn the benefits of a cash-based practice model, strategies for scaling and marketing, and the importance of having proper systems and processes in place. Dr. Zuckerman also discusses balancing business growth with family life, the impact of mentorship, and his vision for the future of healthcare. Tune in for valuable insights and inspiration from an industry leader.

00:00 Introduction and Welcome

00:16 Starting the Practice: Humble Beginnings

01:40 Growth and Expansion

02:56 Challenges and Resilience

08:56 The Multidisciplinary Approach

12:28 Innovative Treatments and Modalities

16:13 Marketing and Business Strategies

20:18 Careful Business Decisions and Growth Strategies

20:58 Incorporating Breakthrough Marketing

22:10 Transition to Direct Consumer Marketing

23:15 Implementing Systems and Processes

28:55 Balancing Family and Business Growth

29:31 Community Impact and Personal Reflections

31:48 Delegation and Time Management

34:34 Juggling Personal Interests and Business

35:22 Conclusion and Final Thoughts

35:43 Profitability Under Pressure Program Introduction

In this episode, discover the incredible story behind our most successful patient acquisition funnel, from initial doubts to breakthrough success during the pandemic. We unravel the intricacies of our funnel strategy including targeted ads, landing pages, and follow-up sequences. Learn how we skillfully tapped into the highly requested pelvic floor programs and employed strategies like media consumption analysis and the 'beachhead' market entry approach. Additionally, explore the 'Profitability Under Pressure' masterclass—aimed at enhancing practice financial health—with profit audits, revenue improvement tactics, and a lucrative $1,500 grant opportunity. Transform your private practice and boost your bottom line with these proven strategies!

Are you a practice owner who would like to join these live calls?

Register here: https://info.getbreakthrough.com/gyp-weekly-call-wbn

If you find this episode helpful, we have the 'Profitability Under Pressure' program, a 13-week course with insights into improving time management, managing payer mix, enhancing patient lifetime value, and more. Success stories from various practice owners who implemented these strategies are shared, highlighting significant growth and financial stability achieved.

To learn more and apply for Profitability Under Pressure! Act now as there are ten $1,500 grants available first come first serve. Apply today: https://hubs.la/Q02H_3Sl0

00:00 Introduction to High-Performing Funnels

00:17 Understanding the Funnel Concept

01:08 The Pelvic Floor Funnel Journey

02:37 Challenges and Changes During the Pandemic

03:56 Marketing Strategies and Target Audiences

07:32 Implementing the Beachhead Strategy

07:57 Profitability Under Pressure Program

10:21 Focusing on Expecting and New Mothers

11:39 Choosing the Right Market

12:16 Building Effective Messaging

12:49 Success Story: Transforming Lives

15:52 Launching the Pelvic Floor Program

17:03 Expanding the Program

18:12 Unexpected Challenges and Solutions

18:42 Conclusion: Key Takeaways

19:47 Introducing the Profitability Under Pressure Program

In this episode of the Grow Your Practice Podcast, host Chad Madden, owner of Madden Physical Therapy and Breakthrough, dives into essential strategies for managing insurance providers and boosting profitability in private practices. Explore the complexities of dropping low-paying insurers, renegotiating contracts, and understanding the motivations behind insurance companies. Learn how to attract higher-paying insurers, enhance revenue per visit, and maintain financial stability amidst rising costs and declining reimbursements. Additionally, discover actionable tips from the 'Profitability Under Pressure' program, including success stories and advice from experienced practice owners, and apply for grants to support your practice’s financial health. Join us to ensure a profitable and sustainable private practice.

Are you a practice owner who would like to join these live calls?

Register here: https://info.getbreakthrough.com/gyp-weekly-call-wbn

If you find this episode helpful, we have the 'Profitability Under Pressure' program, a 13-week course with insights into improving time management, managing payer mix, enhancing patient lifetime value, and more. Success stories from various practice owners who implemented these strategies are shared, highlighting significant growth and financial stability achieved.

To learn more and apply for Profitability Under Pressure! Act now as there are ten $1,500 grants available first come first serve. Apply today: https://hubs.la/Q02H_3Sl0

00:00 Introduction to the Podcast

00:19 Challenges of Dropping Insurance Companies

01:06 Understanding the Insurance Industry

02:10 Impact of Insurance on Healthcare Costs

04:29 Strategies for Managing Payer Mix

11:17 Profitability Under Pressure Program

13:41 Renegotiating Insurance Reimbursements

15:41 Tony and Melissa's Generosity

16:31 The Financial Reality of Clinical Practice

17:23 The Power of Compounding

19:46 Strategies for Dealing with Payers

20:06 Q&A Session with Practice Owners

24:42 Workers Comp and Third-Party Payers

27:21 Introducing the Profitability Under Pressure Program

Six Steps to Create a Direct-to-Consumer Marketing System for Your Practice

In this episode of the Grow Your Practice Podcast, host Chad Madden shares six critical steps to develop a direct-to-consumer marketing system tailored for private practices. Using a clinical analogy, Chad breaks down the process: Look (attribution and source of new patients), Plan (capacity and scheduling), Strategize (reactivation and marketing efforts), Implement (putting plans into action), Measure (tracking results), and Reassess (refining strategies). Throughout, Chad emphasizes the importance of adapting marketing strategies to keep up with changing patient acquisition trends. Additionally, the episode introduces a 90-day masterclass called 'Profitability Under Pressure' focused on increasing revenue and enhancing financial stability for practice owners.

Are you a practice owner who would like to join these live calls?

Register here: https://info.getbreakthrough.com/gyp-weekly-call-wbn

If you find this episode helpful, we have the 'Profitability Under Pressure' program, a 13-week course with insights into improving time management, managing payer mix, enhancing patient lifetime value, and more. Success stories from various practice owners who implemented these strategies are shared, highlighting significant growth and financial stability achieved.

To learn more and apply for Profitability Under Pressure, visit: https://hubs.la/Q02H_3Sl0

00:00 Introduction to the Podcast

00:19 Six Steps to Direct-to-Consumer Marketing

01:16 Understanding Patient Sources

02:58 Setting Marketing Goals

04:34 Creating and Implementing a Marketing Plan

06:00 Developing Marketing Strategies

07:03 Profitability Under Pressure Program

08:54 Implementing and Measuring Marketing Efforts

11:04 Reassessing and Adjusting Marketing Plans

16:38 Conclusion and Upcoming Events

Join us for an insightful webinar featuring Mark Callan from Enovis as we dive into three effective strategies for chiropractors to sell high-value cash packages without discounting. Discover the importance of adding cash services, common barriers, and proven techniques to increase revenue from cash services. We also unpack a special cash-based program developed in collaboration with the Enovis and Breakthrough teams. Engage with our real-time polls and Q&A session, and learn from the experiences of other successful practices. Additionally, access bonus resources such as a team training for light force laser and a growth calculator for integrating new services in your practice.

Interested in increasing your revenue with high value cash packages?

Visit https://getbreakthrough.com/enovis

00:00 Introduction and Polling

01:11 Discussing Add-On Services

02:10 Challenges in Selling Cash Services

03:03 Importance of Cash Services

06:27 Introduction to Breakthrough and Mark Callan

07:16 Goals for Cash Programs

07:44 Laser Therapy in Chiropractic Care

13:03 Marketing and Patient Engagement

27:01 Effective Campaign Strategies

27:22 Successful Offers for Patient Engagement

28:12 Importance of Measurable Campaigns

30:00 Optimizing Event Timing

31:33 Cold Traffic Marketing Insights

34:40 The Power of Information in Marketing

36:00 Historical Context of Marketing

37:07 Implementing Best Practices for Success

39:10 Revenue Potential with Cash-Based Services

46:22 Q&A and Final Thoughts

In this Grow Your Practice Podcast episode, Chad Madden discusses effective direct-to-consumer marketing strategies for private practice owners. He emphasizes the importance of strong marketing systems to ease sales pressure, sharing personal experiences with video content creation that drove demand without traditional selling. Madden explores the benefits of providing valuable free information over products or services, and outlines how digital content can build patient trust and attract clients.

Are you a practice owner who would like to join these live calls?

Register here: https://info.getbreakthrough.com/gyp-weekly-call-wbn

If you find this episode helpful, we have the 'Profitability Under Pressure' program, a 13-week course with insights into improving time management, managing payer mix, enhancing patient lifetime value, and more. Success stories from various practice owners who implemented these strategies are shared, highlighting significant growth and financial stability achieved.

To learn more and apply for Profitability Under Pressure, visit: https://hubs.la/Q02H_3Sl0

00:00 Introduction to the Podcast

00:21 Understanding Direct Response Marketing

00:51 Overcoming the Fear of Selling

01:45 The Power of Effective Marketing

02:12 Case Study: Success with Video Marketing

05:57 Offering Products, Services, and Information

09:57 Live Example: Addressing Back Pain

12:23 Creating Content from Patient Questions

18:13 Conclusion and Final Thoughts

In this episode of the Grow Your Practice Podcast, host Chad Madden, owner of Madden Physical Therapy and Breakthrough, discusses the single biggest pitfall in branding for private practices. Chad explores the history and evolution of branding and its place under the marketing umbrella. He emphasizes the importance of direct response marketing over traditional branding and provides practical examples, including the use of informational content to engage potential patients. Additionally, Chad introduces the Profitability Under Pressure program designed to help practice owners increase revenue and improve their financial systems.

Are you a practice owner who would like to join these live calls?

Register here: https://info.getbreakthrough.com/gyp-weekly-call-wbn

If you find this episode helpful, we have the 'Profitability Under Pressure' program, a 13-week course with insights into improving time management, managing payer mix, enhancing patient lifetime value, and more. Success stories from various practice owners who implemented these strategies are shared, highlighting significant growth and financial stability achieved.

To learn more and apply for Profitability Under Pressure, visit: https://hubs.la/Q02H_3Sl0

00:00 Introduction to the Podcast

00:19 Understanding Branding in Marketing

03:25 Historical Context of Branding

06:51 Pitfalls of Branding in Private Practice

07:58 Introduction to Direct Response Marketing

08:27 Profitability Under Pressure Program

11:30 Effective Direct Response Marketing Strategies

17:41 Survey Insights and Behavioral Psychology

19:01 Conclusion and Final Thoughts

Top 3 Marketing Mistakes Private Practice Owners Make | Grow Your Practice Podcast

Join Chad Madden, owner of Madden Physical Therapy and Breakthrough, as he discusses the three biggest marketing mistakes private practice owners make. This episode dives into the critical aspects of marketing, including market-message-media alignment, focusing on the patient's needs rather than self-promotion, and understanding the required effort and resources for successful marketing. The episode also covers effective patient acquisition strategies and introduces the Profitability Under Pressure program designed to enhance revenue and profit margins for private practices.

Are you a practice owner who would like to join these live calls?

Register here: https://info.getbreakthrough.com/gyp-weekly-call-wbn

If you find this episode helpful, we have the 'Profitability Under Pressure' program, a 13-week course with insights into improving time management, managing payer mix, enhancing patient lifetime value, and more. Success stories from various practice owners who implemented these strategies are shared, highlighting significant growth and financial stability achieved.

To learn more and apply for Profitability Under Pressure, visit: https://hubs.la/Q02H_3Sl0

00:00 Introduction to the Podcast

00:24 Understanding Marketing in Private Practice

02:13 The Market Message Media Match

07:44 Common Mistakes in Messaging

13:13 Effort and Investment in Marketing

17:47 Q&A and Final Thoughts

19:01 Conclusion and Next Steps

In this episode of the Grow Your Practice podcast, host Chad Madden, owner of Madden Physical Therapy and Breakthrough, delves into creating a plan for profitability in private practice. Madden explains the concept of the 'flywheel' for continuous growth and draws parallels to Amazon's success. He details the steps clinicians can take to diagnose and treat patients efficiently, and similarly, how these practices can be applied for financial planning in a private practice. Key topics include conducting profit audits, creating profit plans using tools like pro forma, and implementing strategic 'profit levers' to increase revenue per visit. Madden also shares insights from his personal journey of opening multiple clinics and purchasing commercial real estate. The episode concludes with a Q&A session where listeners ask about marketing tactics, filling schedules, and maintaining profit margins.

Are you a practice owner who would like to join these live calls?

Register here: https://info.getbreakthrough.com/gyp-weekly-call-wbn

If you find this episode helpful, we have the 'Profitability Under Pressure' program, a 13-week course with insights into improving time management, managing payer mix, enhancing patient lifetime value, and more. Success stories from various practice owners who implemented these strategies are shared, highlighting significant growth and financial stability achieved.

To learn more and apply for Profitability Under Pressure, visit: https://hubs.la/Q02H_3Sl0

00:00 Introduction to the Podcast

00:19 Creating a Plan for Profitability

00:35 Understanding the Flywheel Concept

01:28 Clinical Application of the Flywheel

03:02 Steps to Increase Revenue and Profitability

03:08 The Importance of a Pro Forma

04:14 Real-Life Example: Buying a Building

06:18 Using Pro Forma for Business Growth

07:04 Training Clinical Directors with Pro Forma

08:36 Common Pitfalls and Misunderstandings

11:18 Strategies to Improve Profitability

13:50 Five Use Cases for Pro Forma

22:54 Q&A Session

34:53 Conclusion and Final Thoughts