In this episode, Chad Madden talks with Dr. Kevin Christie about how chiropractors and physical therapists can grow their practices using content marketing that builds trust, not pressure.

Whether you're insurance-based or cash-based, this episode covers how to position yourself as a local expert and turn educational content into consistent patient growth.

Book mentioned: Epic Content Marketing

🔔 Subscribe for weekly episodes helping you grow your private practice!

⏱️ Timestamps:

00:00 - Intro

00:26 - Meet Dr. Kevin Christie

01:30 - How Kevin Uses His Practice as a Test Lab

02:30 - What Content Marketing Really Is

05:00 - Why Doctors Have the Advantage in Content

07:10 - Trust vs. Tactics: Creating Real Value

10:15 - The 85/15 Rule: PBS vs. QVC

14:00 - High-Ticket Care vs. Insurance-Based Practices

18:00 - Why Great Marketing Reduces Sales Pressure

22:00 - Framework for Creating Compelling Content

26:00 - Where Should You Start with Content?

28:30 - Using AI to Repurpose Videos

30:00 - Email List = Your Secret Salesforce

32:00 - Retargeting with Facebook Ads

34:00 - Trends in Add-On Services (Shockwave, Laser, Gym Hybrids)

37:00 - Favorite Marketing Book: Epic Content Marketing

40:00 - Final Advice: Be the Buffalo