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In this episode, Chad Madden breaks down the 12 hidden benefits of reactivating past patients in your physical therapy, chiropractic, or healthcare clinic. From boosting revenue during slow seasons to improving staff morale and patient outcomes, reactivations are the easiest, most overlooked growth channel for private practices.
Chad shares personal stories (including losing $98K in one quarter), walks through real math on lifetime patient value, and explains why your patient list is your biggest business advantage.
Whether you're a practice owner looking to grow, stabilize revenue, or eventually sell your clinic, this episode will show you exactly why reactivations should be your #1 priority.
00:00 - Intro: What is a Reactivation?
01:15 - Why Reactivations Are Underrated
02:20 - Losing $100K in Q4 (and how it changed everything)
03:45 - Why Cold Traffic & Referrals Failed During Holidays
05:20 - The Breakthrough: Free Exam Day = 70+ Reactivations
07:09 - Benefit #1: Revenue Stability
08:00 - Benefit #2: Higher Lifetime Patient Value
09:32 - Benefit #3: More Efficient Operations
11:10 - Benefit #4: Better Clinical Outcomes
12:40 - Benefit #5: Stronger Community Reputation
14:20 - Benefit #6: Happier Staff, Easier Workflows
16:45 - Real Story: Seeing Past Patients in Costco
19:15 - Benefit #7: More Predictable Scheduling
21:35 - Benefit #8: Lower Marketing Costs
22:45 - Benefit #9: Better Patient Compliance
23:50 - Benefit #10: Higher Practice Valuation
26:25 - Why Buyers Care About Reactivation Systems
27:50 - Benefit #11: Data-Driven Decisions
30:00 - Benefit #12: Competitive Advantage (Blue Ocean Strategy)
32:20 - Final Recap: All 12 Benefits of Reactivations
33:30 - What’s Next: 4 Levels of Reactivation Skill & Action Plan
5
6262 ratings
In this episode, Chad Madden breaks down the 12 hidden benefits of reactivating past patients in your physical therapy, chiropractic, or healthcare clinic. From boosting revenue during slow seasons to improving staff morale and patient outcomes, reactivations are the easiest, most overlooked growth channel for private practices.
Chad shares personal stories (including losing $98K in one quarter), walks through real math on lifetime patient value, and explains why your patient list is your biggest business advantage.
Whether you're a practice owner looking to grow, stabilize revenue, or eventually sell your clinic, this episode will show you exactly why reactivations should be your #1 priority.
00:00 - Intro: What is a Reactivation?
01:15 - Why Reactivations Are Underrated
02:20 - Losing $100K in Q4 (and how it changed everything)
03:45 - Why Cold Traffic & Referrals Failed During Holidays
05:20 - The Breakthrough: Free Exam Day = 70+ Reactivations
07:09 - Benefit #1: Revenue Stability
08:00 - Benefit #2: Higher Lifetime Patient Value
09:32 - Benefit #3: More Efficient Operations
11:10 - Benefit #4: Better Clinical Outcomes
12:40 - Benefit #5: Stronger Community Reputation
14:20 - Benefit #6: Happier Staff, Easier Workflows
16:45 - Real Story: Seeing Past Patients in Costco
19:15 - Benefit #7: More Predictable Scheduling
21:35 - Benefit #8: Lower Marketing Costs
22:45 - Benefit #9: Better Patient Compliance
23:50 - Benefit #10: Higher Practice Valuation
26:25 - Why Buyers Care About Reactivation Systems
27:50 - Benefit #11: Data-Driven Decisions
30:00 - Benefit #12: Competitive Advantage (Blue Ocean Strategy)
32:20 - Final Recap: All 12 Benefits of Reactivations
33:30 - What’s Next: 4 Levels of Reactivation Skill & Action Plan
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