In this episode of the Grow Your Practice Podcast, host Chad Madden, owner of Madden Physical Therapy and Breakthrough, shares an in-depth guide on how to diversify new patient sources and reduce reliance on physician referrals. Madden outlines the benefits of diversification, discusses the five new patient pathways (reactivations, word-of-mouth referrals, physician referrals, partner referrals, and cold traffic marketing), and provides a step-by-step framework for maximizing new patient flow. He also covers the critical components of effective marketing and sales, including addressing self-limiting beliefs and positioning your services. Additionally, Madden offers a free downloadable checklist to help practice owners refine their marketing strategies and ensure consistent new patient flow.

Download the FREE 35 Private Practice Marketing System Checklist going  through all five new patient pathways, reactivations, word of mouth referral. Physician or professional licensed referral, partner referrals, and then cold traffic marketing:

https://hubs.ly/Q033nBgR0

00:00 Introduction to the Podcast

00:19 The Challenge of Reducing Dependence on Physician Referrals

00:35 Benefits of Diversifying Patient Sources

02:59 Personal Story: Starting a Practice

04:57 Decline in Physician Referrals

06:11 Five New Patient Pathways

08:26 Reactivation Campaigns

08:57 Word of Mouth Referrals

14:09 Partner Referrals

17:48 Cold Traffic Marketing

23:26 The Importance of Marketing and Sales

27:06 Overcoming Limiting Beliefs

30:16 Conclusion and Next Steps