Join Chad Madden, owner of Madden Physical Therapy and Breakthrough, as he delves into the best practices for crafting successful email and text campaigns aimed at reactivating past patients. Chad addresses common challenges such as what content to send, how often to send emails, and fears around unsubscribes. He shares personal anecdotes, including his initial struggles with email marketing and his game-changing meeting with Carl Mattiola from Tesla. Learn specific strategies for creating valuable goodwill content, leveraging patient questions, and utilizing Google queries for content inspiration. Chad also discusses the importance of balancing goodwill content with targeted offers, overcoming self-limiting beliefs, and optimizing conversion rates. Stay tuned for his insider tips and data on the most effective campaigns currently in the market.

Download the FREE 35 Private Practice Marketing System Checklist going  through all five new patient pathways, reactivations, word of mouth referral. Physician or professional licensed referral, partner referrals, and then cold traffic marketing:

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00:00 Introduction to the Podcast

00:19 Understanding Email and Text Campaigns for Reactivations

01:16 Common Mistakes in Email Campaigns

02:52 Personal Journey and Lessons Learned

12:44 Effective Email Marketing Strategies

18:45 Creating Valuable Content for Your Campaigns

24:55 Overcoming Self-Limiting Beliefs

28:10 Top Performing Campaigns and Conclusion