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In this episode of the 'Grow Your Practice Podcast,' Chad Madden, owner of Madden Physical Therapy and Breakthrough, discusses the single biggest mistake private practice owners make in their marketing efforts. Drawing from a survey of over 300 practice owners, Madden identifies that focusing too much on media types and not enough on messaging can severely impact marketing results. He shares personal anecdotes and offers actionable steps to craft better messaging that resonates with your target market.
Learn how to use Google, patient testimonials, and the 'Killer Testimonial Machine' to improve your marketing strategy and achieve higher ROI here: https://hubs.la/Q035LxHK0
00:00 Introduction to the Podcast
00:19 The Biggest Marketing Mistake
00:47 Survey Insights and Media Types
02:10 The Importance of Messaging
05:18 Personal Story: Emily's Gym
07:19 Effective Messaging Strategies
13:10 Using Google for Messaging
17:03 The Power of Testimonials
26:07 Conclusion and Key Takeaways
5
6161 ratings
In this episode of the 'Grow Your Practice Podcast,' Chad Madden, owner of Madden Physical Therapy and Breakthrough, discusses the single biggest mistake private practice owners make in their marketing efforts. Drawing from a survey of over 300 practice owners, Madden identifies that focusing too much on media types and not enough on messaging can severely impact marketing results. He shares personal anecdotes and offers actionable steps to craft better messaging that resonates with your target market.
Learn how to use Google, patient testimonials, and the 'Killer Testimonial Machine' to improve your marketing strategy and achieve higher ROI here: https://hubs.la/Q035LxHK0
00:00 Introduction to the Podcast
00:19 The Biggest Marketing Mistake
00:47 Survey Insights and Media Types
02:10 The Importance of Messaging
05:18 Personal Story: Emily's Gym
07:19 Effective Messaging Strategies
13:10 Using Google for Messaging
17:03 The Power of Testimonials
26:07 Conclusion and Key Takeaways
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