Welcome to the Grow Your Practice Podcast! In this episode, host Chad Madden, owner of Madden Physical Therapy and Breakthrough, explores how to effectively promote a de novo (new) clinic in a cold market. Chad delves into the marketing challenges and solutions involved in filling a new clinic's schedule, achieving break-even points swiftly, and converting liabilities into assets. He highlights the importance of speed, explains the market message media match framework, and debunks common self-limiting beliefs that hinder clinic growth. Learn from real-life examples, both positive and negative, and discover proven strategies to ensure your new clinic thrives from day one. Get ready to take notes as Chad shares invaluable tips to grow your private practice successfully. Download a free marketing process checklist to further enhance your marketing system.

Get the checklist here:

https://hubs.ly/Q033nBgR0

00:00 Introduction to the Podcast

00:19 Challenges of Opening a New Clinic

01:10 Marketing Strategies for New Clinics

03:29 Case Study: Successful Clinic Launch

06:13 Overcoming Common Marketing Mistakes

07:57 Effective Cold Traffic Marketing

10:33 Aligning Market, Message, and Media

14:49 Pre-Opening Workshop Strategy

18:03 Debunking Self-Limiting Beliefs

22:36 Conclusion and Additional Resources