In this episode of the Grow Your Practice podcast, Chad Madden welcomes back Doug Adams from RunDNA and the Omega Project to discuss how gait and running analysis is revolutionizing physical therapy clinics. Discover how incorporating cutting-edge gait analysis can enhance patient outcomes, differentiate your clinic, and increase revenue through cash-based services. Learn from real-world success stories, marketing strategies, and the mindset shifts clinicians need to embrace value-based care.

Learn more: https://www.rundna.com

Timestamps:

00:00 - Introduction and success story

02:11 - What is RunDNA and how it started

04:50 - Real-life example of immediate results using gait analysis

06:28 - The need for gait analysis in today's PT landscape

08:43 - Chili's analogy and value-based services

11:27 - First steps for adding cash-based services

14:07 - The mindset shift: Want vs Should

17:53 - Revenue impact and champion clinicians

20:29 - Market alignment and misalignment

24:05 - Strategic partnerships with running stores

27:19 - Doug's journey from local to national expert

33:16 - Lead vs Lag indicators in gait analysis

37:07 - Clinician mindset around selling value

42:02 - Don't diagnose the wallet: sell based on value

47:02 - Time-based vs Value-based thinking

49:47 - Discharge is a four-letter word

52:52 - Doug's current interests and final thoughts