What’s the one thing that can kill a lead or a sale on your website before you even get a chance at that conversion? The critical factor that can undermine your entire marketing strategy and the beautiful website you just designed?

It’s a lack of trust.

When someone makes a decision to work with you, it’s not the quality of your service, your pricing, or even the visual appeal of your website.

It's their belief in your ability to deliver the service and promises you’re making. If your prospect doesn’t feel confident that you will actually follow through with what you’re promising, they’ll head back to Google and find someone else to help them.

How can you quickly build trust with your website visitors?

You need to add some social proof to your website.

Let’s break down what that looks like and three simple steps you can take to add trust to yours.

Mentioned Resources:
Get More Leads from Your Website
Episode 40 - Press Jockey