The key to creating an impactful, effective trade booth design is knowing when to use attention-grabbing features. If your booth were a meal, touchscreens, signage, and other features would be like spices and seasoning. Using the right ones at the right time transforms a simple booth into a memorable experience. Overdoing it, however, can overwhelm attendees. Here are three ways to keep your booth sleek, simple, and captivating.